04 QFD-Finals.ppt

1、Quality Function Deployment,1,Module Objectives,By the end of this module, the participant will be able to: Translate client needs/wants to CTSs to functional requirements Perform the steps in completing a QFD Create the QFD house of quality #1 Prioritize CTSs using QFD house #1 Relate Kano analysis

2、 and benchmarking to parts of the house Interpret the results of the QFD house #1 Use Decision Capture software to complete QFD house #1 Discuss the linkage of houses #2, #3, and #4,2,What is Quality Function Deployment (QFD)?,QFD is a systematic methodology that aligns client needs (Voice of the Cl

3、ient) with the design process, which is executed by a multifunctional design team with a specific purpose.,3,Why Learn QFD?,Methodology for including the Voice of the Client in process and product design Decrease design cycle time Decrease costs Maximize profits,4,Resource Allocation,Implementing QF

4、D requires substantial up-front investment Traditional method allocates minimal resources in beginning and peaks after major deficiencies identified,5,Efficiency,QFD design requires fewer changes at launch Traditional development method requires resources to be set aside at launch for start up probl

5、ems,6,History of QFD,1966 - QFD concept was introduced and formalized in Japan by Yoji Akao 1972 - The usefulness and strength of the methodology had realized and utilized at Kobe shipyards 1978 Dr. Shigeru Mizuno and Dr. Yoji Akao publish first QFD book in Japanese (Deployment of the Quality Functi

6、on) 1980 Kayaba wins Deming prize for utilizing QFD methodology 1983 Dr. Akao introduces QFD methodology to U.S. 1986 Larry Sullivan launches QFD at Ford,7,Steps In Capturing The Voice Of The Client (VOC),Identify clients Gather/collect clients needs Interview Focus group Survey Research ethics Kano

7、 analysis Group/categorize client needs (Affinity Diagrams) Translate into CTSs (Quality Function Deployment),Translating Client Needs to CTS,CTS Definition And Elements,CTSs are the translationof client needs into quantified requirements for our product/service CTSs are critical requirements placed

8、 on the product/service,9,House of Quality Rooms,10,House of Quality Room #1,Client needs/wants Importance of each need/want,7,3,5,4,1,6,2,8,IMPORTANCE,DIRECTION OF IMPROVEMENT,CALCULATED IMPORTANCE,COMPETITIVE COMPARISON/ CLIENT RATINGS,CONFLICTS,CLIENT NEEDS (Whats),CORRELATIONS,COMPETITIVE (TECHN

9、ICAL) BENCHMARKS,TARGETS roof) For strong conflicts/synergies, changes to one CTS (room #3) could effect other CTSs.,43,Decision Capture Software,44,Decision Capture Software,45,Decision Capture Software,46,Decision Capture Software,47,Decision Capture Software,48,Decision Capture Software,49,QFD Ca

10、se Study,Your design team has been assigned the task “design a new pen” and “make sure you give the client what he/she wants. You are fortunate, your company has retained the services of a market research firm who has not only identified the client needs/wants; but also collected information on how

11、important the needs are to your market. There is also benchmarking data available. This information includes perceptions of you and your competition as the clients see it, as well as, benchmarking that your technical experts have assisted with. Information is available in file: newpen.xls Use the in

12、formation in the data file and manually complete House of Quality #1 using the QFD wall charts. Now use the Decision Capture software to complete the QFD exercise electronically.,50,Exercise Debrief,Lessons learned Application to your project Questions Next steps,51,Key Learning Points,52,Module Obj

13、ectives,Participant should now be able to: Translate client needs/wants to CTSs to functional requirements Perform the steps in completing a QFD Create the QFD house of quality #1 Prioritize CTSs using QFD house #1 Relate Kano analysis and benchmarking to parts of the house Interpret the results of

14、the QFD house #1 Use Decision Capture software to complete QFD house #1 Discuss the linkage of houses #2, #3, and #4,Trademarks and Service Marks,Six Sigma is a federally registered trademark of Motorola, Inc. Breakthrough Strategy is a federally registered trademark of Six Sigma Academy. VISION. FO

15、R A MORE PERFECT WORLD is a federally registered trademark of Six Sigma Academy. ESSENTEQ is a trademark of Six Sigma Academy. FASTART is a trademark of Six Sigma Academy. Breakthrough Design is a trademark of Six Sigma Academy. Breakthrough Lean is a trademark of Six Sigma Academy. Design with the Power of Six Sigma is a trademark of Six Sigma Academy. Legal Lean is a trademark of Si