大学英语综合教程第三册第七课.ppt

1、English Song - She Works Hard for the Money,2. Sales Promotion,3. Role Play,Before Reading,4. Warm-up Questions,Introductory Remarks,Questions and Answers,Definition,Four Stages in Promoting a Product,BR1_Introductory Remarks,Introductory Remarks,BR1_ Questions and Answers 1,Questions and Answers,1.

2、 Do you know anything about the singer?,Onetta works hard for the money. She is extremely tired every day. If everyone shows care for her and treats her well, her life is likely to be easier.,3. What is the message of the song?,Its a call to show respect to those who work hard to serve people, no ma

3、tter what the job.,2. Why does the singer think Onetta should be treated right?,Click the word in red,BR1_popwin_singer,Donna Summer ( Dec. 31, 1948 ),Once upon a time, a young girl stood in front of the parishioners (教区居民) in a Boston church. She opened her mouth to sing, and a huge voice came out,

4、 moving the congregation会众 to tears. At that moment the girl heard the voice of God tell her, “Youre gonna be famous.” From that time on, the girl knew that she was destined for greatness. That girl grew up to become Donna Summer. See http:/www.donna- for details.,BR2_ Definition,Definition,Sales pr

5、omotion is the work of selling a product by all useful methods such as:,A) powerful advertising;,B) personal persuasion of possible customers by visit, phone or letter;,C) exhibitions;,D) displays and demonstrations;,E) competitions for prizes;,F) free samples;,G) trading stamps.,Click the word in r

6、ed or brown,BR2_ A_Advertising,Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.,BR2_ B,BR2_ C,BR2_ D,BR2_ E,BR2_ F,BR2_ G,BR2_ Four Stages

7、,Four Stages in Promoting a Product,Click the picture to enlarge,BR2_ Four Stages _1,attract the attention of potential customers,Four Stages in Promoting a Product,BR2_ Four Stages _2,arouse interest in the product,Four Stages in Promoting a Product,BR2_ Four Stages _3,create a desire for its benef

8、its,Four Stages in Promoting a Product,BR2_ Four Stages _4,encourage customers to take prompt action,Four Stages in Promoting a Product,BR3_1,Role Play,BR3_2,Role Play,One student will act as a salesperson. All other students will act as his/her potential customers. He/She will have ten minutes to p

9、ersuade others to buy his/her goods. One of them can buy from the salesperson. All others must come up with an excuse not to buy.,brand name, presentation, labeling, packaging, instructions, reliability and after-sales service,Useful expressions:,This is our (model). It costs (price). Its suitable f

10、or (purpose). We can deliver (from stock). Its available in (colour) and (size). We can offer a discount of (%).,BR4,Warm-up Questions,What are the basic qualities of a good salesperson? Which is essential? Why?,courage, physical fitness, imagination, pleasing tone of voice, hard work,2. Do you thin

11、k it is easy for a handicapped person to be a salesperson? Why?,Click the word in red !,BR4_popwin,Some salesmen may work hard and even intelligently use their imaginations well, until they meet a succession of refusal and turndowns. It is here that the salesman with sand (坚毅) in his soul, stamina (

12、耐力) in his backbone, and courage in his heart, comes right back and whips the salesman who hasnt these qualities.,GR-main,Global Reading,1. Part Division of the Text,2. Scanning,For Part 1 True or False,For Part 2 Multiple Choice,3. Further Understanding,For Part 3 Blank Filling,For Part 4 Group Dis

13、cussion,GR1,Part Division of the Text,Parts Lines Time of the Day Bills Activities,1 2 3 4,121 2275 76123 124158,early morning preparation for the days work,mid-morning on his way to work,day door-to-door selling,evening paper work,GR2,Scanning Scan Text A and put the sentences in a logical order.,A

14、,B,C,D,E,F,G,He has his laces tied and his top shirt button buttoned before taking another bus.,Its after 7 p.m. that he arrives home after a days hard work.,Its 5:45 a.m. Bill Porter lingers under the covers and listens to weather broadcasting.,He assembles his weapons before going out.,The teenage

15、rs on the bus remind him of his past.,Encouraged by his mother, Porter became a salesman who sold household products door-to-door.,He tries many times. At last , a lady buys a cake of laundry soap from him.,1. ( ) 2. ( ) 3. ( ) 4. ( ) 5.( ) 6. ( ) 7. ( ),F,GR3_true or false1,True or False,Bill Porte

16、r used to listen to the weather broadcasting every morning.,T,( ),2. There is something wrong in his left hand.,( ),GR3_true or false2,3. His dead mother never thought he could do anything.,F,People didnt believe that he could live independently. That is not the case, however.,T,( ),( ),True or Fals

17、e,GR3_true or false3,Bill Porter has ever been a soldier fighting in the battlefield.,F,( ),True or False,GR3_Multiple Choice1,Multiple Choice,1. The first job for which he applied is to sell_,A) brushes,B) household products,C) newspapers,D) briefcases,GR3_Multiple Choice1_A,1. The first job for wh

18、ich he applied is to sell_,A) brushes,B) household products,C) newspapers,D) briefcases,A,Multiple Choice,GR3_Multiple Choice1_B,1. The first job for which he applied is to sell_,A) brushes,B) household products,C) newspapers,D) briefcases,B,Multiple Choice,GR3_Multiple Choice1_C,1. The first job fo

19、r which he applied is to sell_,A) brushes,B) household products,C) newspapers,D) briefcases,C,Multiple Choice,GR3_Multiple Choice1_D,1. The first job for which he applied is to sell_,A) brushes,B) household products,C) newspapers,D) briefcases,D,Multiple Choice,GR3_Multiple Choice2,2. A representati

20、ve in Watkins offered him a job to sell household products in a quite _ section.,A) rich,B) poor,C) remote,D) nearby,Multiple Choice,GR3_Multiple Choice2_A,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,A,A) rich,B) poor,C) remote,D) nearby,Multiple

21、 Choice,GR3_Multiple Choice2_B,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,B,A) rich,B) poor,C) remote,D) nearby,Multiple Choice,GR3_Multiple Choice2_C,2. A representative in Watkins offered him a job to sell household products in a quite _ secti

22、on.,C,A) rich,B) poor,C) remote,D) nearby,Multiple Choice,GR3_Multiple Choice2_D,2. A representative in Watkins offered him a job to sell household products in a quite _ section.,D,A) rich,B) poor,C) remote,D) nearby,Multiple Choice,GR3_Multiple Choice3,3. For several years, his sales kept the _ in

23、Watkins.,A) last,B) highest,C) lowest,D) secondary,Multiple Choice,GR3_Multiple Choice3_A,3. For several years, his sales kept the _ in Watkins.,A,A) last,B) highest,C) lowest,D) secondary,Multiple Choice,GR3_Multiple Choice3_B,3. For several years, his sales kept the _ in Watkins.,B,A) last,B) high

24、est,C) lowest,D) secondary,Multiple Choice,GR3_Multiple Choice3_C,3. For several years, his sales kept the _ in Watkins.,C,A) last,B) highest,C) lowest,D) secondary,Multiple Choice,GR3_Multiple Choice3_D,3. For several years, his sales kept the _ in Watkins.,D,A) last,B) highest,C) lowest,D) seconda

25、ry,Multiple Choice,GR3_Multiple Choice4,4. His first stop on his way to work that day is _.,A) a bus stop,B) a shoeshine stand,C) a nearby hotel,D) a house,Multiple Choice,GR3_Multiple Choice4_A,4. His first stop on his way to work that day is _.,A,A) a bus stop,B) a shoeshine stand,C) a nearby hote

26、l,D) a house,Multiple Choice,GR3_Multiple Choice4_B,4. His first stop on his way to work that day is _.,B,A) a bus stop,B) a shoeshine stand,C) a nearby hotel,D) a house,Multiple Choice,GR3_Multiple Choice4_C,4. His first stop on his way to work that day is _.,C,A) a bus stop,B) a shoeshine stand,C)

27、 a nearby hotel,D) a house,Multiple Choice,GR3_Multiple Choice4_D,4. His first stop on his way to work that day is _.,D,A) a bus stop,B) a shoeshine stand,C) a nearby hotel,D) a house,Multiple Choice,GR3_Blank Filling,Blank Filling,Supply the missing information according to the story.,It is a day.

28、Bill Porter stopped at the first house. He the bell. A woman comes to the door and refuses him by an . The person in the second house even doesnt give him a chance to speak. For ninety minutes, Porter hasnt made a , but he doesnt . At last a woman is to buy a cake of soap from him.,windy and rainy,_

29、,rings,_,excuse,_,sale,_,give up,_,persuaded,_,GR3_Group Discussion,Group Discussion,1. Why did he have to sell his house? 2. What is Bills home like? What kind of life does he lead? 3. Does Bill feel sorry for himself? Why or why not?,After reading-Main,1. Useful Expressions,2. Word Completion,3. S

30、pot Dictation,4. Imitation of Sentences,5. Role Play,After Reading,6. Synopsis Writing,7. Talk about the Pictures,8. Proverbs and Quotations,Introduction,An Example,Homework,After-1.useful-1,Useful Expressions,1.系鞋带,2.想做某事,3.一群,4.冲破身体的极限,5.招聘广告,tie ones shoes,feel like doing sth.,a pack of,rise abov

31、e ones limitations,help wanted ads,After-1.useful-2,6.家用物品,7.零售推销员,8.不平衡,9.擦鞋摊,10.让某人下车,household products,a retail salesman,off balance,a shoeshine stand,drop sb. off,Useful Expressions,After-1.useful-3,11.在打电话,12.用完肥皂,13.躺着(或坐着),14.过着离群索居的生活,15.靠佣金赚钱,on the phone,be out of soap,off ones feet,lead

32、a solitary life,work on commission,Useful Expressions,After-1.useful-4,16.带薪假期,17.减轻疼痛,18.因而卧床休养,19.自悲自怜,20.潦草的签名,paid holidays,relieve pain,be laid up with,feel sorry for oneself,scrawled signature,Useful Expressions,After-1.useful-3,21.安乐椅,22.熄灭,an easy chair,go off,Useful Expressions,After2,Word

33、Completion,Directions: complete the words with the help of the definitions given.,a doctor who performs medical operations printed material used to advertise a product passage through or across be recognized or noted mentally a persons name written by herself or himself money paid to sb. for selling

34、 goods which increase with the quantity of goods sold done or existing alone a person who represents others the quality of being worthy of honor or respect,1 s 2 l 3 t 4 r 5 s 6 c 7 s 8 r 9 d,urgeon,_,iterature,_,ransit,_,egister,_,ignature,_,ommission,_,olitary,_,epresentative,_,ignity,_,After3_1,S

35、pot Dictation,Listen to the following passage and fill in the missing words.,One beautiful spring morning I was alone in my room, reading. Suddenly a smell in the air made me get up and put out my hands. The of spring seemed to be in my room. “ What is it?” I asked. The next minute I knew it was com

36、ing from a mimosa tree outside. I walked outside to the of the garden, toward the tree. There it was, in the warm sunshine. Its long branches, so heavy with flowers, almost touched the ground. I walked through the flowers to the tree itself and then just stood . Then I put my foot on,wonderful,_,spi

37、rit,_,passing,_,edge,_,shaking,_,silent,_,After3_2,Spot Dictation,on the tree and myself up into it. I climbed higher and higher until I reached a little . Long ago someone had put it there. I sat for a long time. Nothing in all the world was like this.,pulled,_,seat,_,After4_1,Imitation of Sentence

38、s,Rewrite the following sentences after the model, making them as brief as possible.,Model: - Do you want to buy any jams? - No. Maybe Ill buy nothing today.,- Jams? - No. Maybe nothing today.,After4_2,Imitation of Sentences,Anything you want?,1. Is there anything you want?,Look out for cars when cr

39、ossing the street.,2. Look out for cars when you are crossing the street.,If possible, I should like to have two copies of it.,3. If it is possible, I should like to have two copies of it.,4. The sooner we perform the operation, the greater is the,The sooner the operation, the greater the hope of sa

40、ving the hand.,Too bad you cant get here for the meeting this afternoon.,5. It is too bad you cant get here for the meeting this afternoon.,hope of saving the hand.,After5,Role Play,Form a pair with your desk-mate. Suppose one of you is the author of Text A, Tom Hallman Jr., and the other, Bill Port

41、er. Before Mr. Hallman wrote this report, he had a detailed interview with him. You can just choose a certain period of Bill Porters life to talk about. For example, Group One may talk about Bills childhood, Group Two may dwell on his working experience.,Tips:,After6_Introduction,Introduction,What s

42、hould be taken into account in synopsis writing?,1. 2. 3. 4. 5.,Include enough support and detail so that the presentation is clear; Do not try to paraphrase specialized vocabulary; Include nothing more than what is contained in the original; Make sure the synopsis reads smoothly. Use linking device

43、s and supporting details when necessary; Put the direct speech into indirect speech.,After6_ An Example 1,An Example,Original passage,On arriving at the station, Paul went to the information office. A new timetable had recently been introduced and he didnt want to catch the wrong train. He wondered

44、why his mother had telephoned him to come so urgently, even insisting on his breaking an important dinner engagement with a client that evening. She had been very evasive (含糊其词) and sounded as if she might be in some kind of trouble - though what had happened he just couldnt,After6_ An Example 2,ima

45、gine. His late father had been a solid respectable citizen - a magistrate (地方行政长官) in fact - and his mothers conduct had always reflected this. When he arrived he found her busy with roses. “Come in and sit down. Ive got something to tell you.” He entered the neat kitchen and sat down. “Ive won $500

46、,000 on the football pools,” she blurted out. Paul was staggered - his mother gambling!,After6_ An Example 3,Synopsis,Paul rushed home by train. He was puzzled about his mothers urgent call. He thought she might be in trouble. When he got home, he was surprised to learn that his mother had gambled a

47、nd won $500,000.,After6_Homework 1,Homework,Read the following passage and write a synopsis.,Women who drink coffee are less likely to commit suicide than those who dont, according to a study of five researchers. Caffeine, which improves the mood of those who consume it regularly, may be the cause.

48、The study, reported in the Archives of Internal Medicine, draws on data of 86,626 nurses from 1976, with information on health and lifestyle gathered every two years. Between 1980 and 1990, 56 of the nurses committed suicide. The researchers found that nurses who drank two cups drank two cups of cof

49、fee every day were 66 per less likely to have,Coffee Saves Lives,After6_Homework 2,have killed themselves than nurses who did not drink coffee, even after accounting for other factors such as smoking and stress. Those who drank more than two cups a day were even less likely to have killed themselves

50、. But tea seems to offer no protection against suicidal urges. Nurses who drank four cups of tea every day had the same suicide rate as those who did not drink it. Tea contains much less caffeine than coffee.,After6_Homework 3,Synopsis,Coffee drinking women showed a lower suicide rate than non-coffe

51、e drinking women probably because of caffeine. The researchers found that a higher daily coffee intake decreased the chance of suicide.,After-7,Talk about the Pictures,Click the picture to enlarge,After-7_popwin1,After-7_popwin2,After-7_popwin3,After-7_popwin4,After-7_popwin5,After-7_popwin6,After-7

52、_popwin7,After8_1,Proverbs and Quotations,1. Nothing is impossible to a willing mind.,2. Something attempted, something done.,世上无难事，只怕有心人。,有所为，必有所成。,3. Every tragedy makes heroes of common people. - Norman Stephens, American writer,每场悲剧都会在平凡的人中造就出英雄来。 美国作家 N. 斯蒂芬斯,After8_2,Proverbs and Quotations,4.

53、 Work is the grand cure for all the maladies and miseries that ever beset mankind. - Thomas Carlyle, British historian,5. Although the world is full of suffering, it is full also of the overcoming of it. - Hellen Keller, American writer,工作是良药，能医治一切困扰人的疾苦。 英国历史学家 T. 卡莱尔,虽然世界多苦难，但是苦难总是能战胜的。 美国作家 H. 凯勒

54、,Article1_S,LIFE OF A SALESMAN,The alarm rings. Its 5:45. He could linger under the covers, listening to the radio and a weatherman who predicts rain. People would understand. He knows that. A surgeons scar cuts across his lower back. The fingers on his right hand are so twisted that he cant tie his

55、 shoes. Some days, he feels like surrendering. But his dead mothers challenge echoes in his soul. So, too, do the voices of those who believed him stupid, incapable of living independently. All his life hes struggled to prove them wrong. He will not quit. And so Bill Porter rises.,Article2_S,He take

56、s the first unsteady steps on a journey to Portlands streets, the battlefield where he fights alone for his independence and dignity. Hes a door-to-door salesman. Sixty-three years old. And his enemies - a crippled body that betrays him and a changing world that no longer needs him - are gaining on

57、him. With trembling hands he assembles his weapons: dark slacks, blue shirt and matching jacket, brown tie, tan raincoat and hat. Image, he believes, is everything. He stops in the entryway, picks up his briefcase and steps outside. A fall wind has kicked up. The weatherman was right. He pulls his r

58、aincoat tighter.,Article3_S,He tilts his hat just so.,On the 7:45 bus that stops across the street, he leaves his briefcase next to the driver and finds a seat in the middle of a pack of bored teenagers.,He leans forward, stares toward the driver, sits back, then repeats the process. His nervousness makes him,laugh uncontrollably. The teenagers stare at him. They dont realize Porters afraid someone will steal his briefcase, with the glasses, brochures, order forms and clip-on tie that he