新经销商培训资料.ppt

1、Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 1,沃尔沃新经销商品牌培训Volvo Branding Training for New Dealers,王文君 John Wang沃尔沃品牌及产品传播经理Brand and Product Communication ManagerOct 15, 2010 Shanghai,Sales Volvo Car China 31st fl

2、oor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 2,主要内容 Contents 沃尔沃汽车的品牌历史及公司简介 Volvo cars heritage and introduction 沃尔沃的品牌核心价值和产品特点 Volvo brand value in other words, make break-in and theft more difficult, and help to provide the occupants with

3、 greater protection in threatening situations 升级私人保护：防范入侵和盗窃，在危险时刻为乘客提供更多的安全防护,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 19,SAFETY IN REAL LIFE 真实情景下的人生安全防护,VOLVO ACCIDENT RESEARCH TEAM: 沃尔沃事故调查小组 Established i

4、n 1970 Has investigated about 30,000 accidents in Sweden involving recent Volvo cars Contributes to basis for specifying, designing and crash-testing new models,VOLVO CARS SAFETY CENTRE: 沃尔沃汽车安全中心 Inaugurated in 2000 One of the worlds most advanced facilities of its type Virtual crash testing Realis

5、tic crash testing at various angles between vehicles of different types Also used by Ford Motor Company and Volvo Group ,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 20,Since its founding in 2000, more than 2,000

6、crash tests have been completed in the Volvo Cars Safety Center, to which a number of the Volvo safety technologies should be attributed. This Center boasts the most advanced testing equipment in the world. At present, 10 cars receive crash test in this center. The Volvo Cars Safety Center eloquentl

7、y demonstrates Volvo Cars core valuesafety. 自2000年成立以来，沃尔沃(Volvo)汽车安全中心已经完成了两千多次的碰撞测试，沃尔沃汽车多项安全技术创新都归功于此。该中心拥有世界上最先进的测试设备，测试水平也在逐年提高。目前，每周有十辆汽车在该中心接受碰撞测试。沃尔沃汽车安全中心充分体现了沃尔沃汽车的核心价值安全。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai,

8、 P.R.C. Slide 21,VOLVO Safety heritage 安全历史,1944 Safety cage(安全车身) 1944 Laminated windscreen(夹层安全玻璃) 1959 Three-point safety belt in front seats(三点式安全带) 1964 Prototype of first rear-facing child seats(后向安全座椅) 1966 Energy- absorbent crumple zones at front and rear（前后能量吸收变形区结构） 1967 Safety belts in re

9、ar seat (后排座椅安全带) 1968 Head restrains in front seats (前座椅头枕) 1969 Three-point inertia-reel safety belts in front seats(自动伸缩装置的3点式安全带) 1970 Volvo cars Accident Research Team established (交通事故调查机构) 1972 Three-point safety belt in rear seat(后排3点式安全座椅) 1972 Rear-facing child seat childproof locks in rea

10、r (后排带安全锁护的后向儿童安全座椅) 1972 Volvo Experimental Safety Car (VESC) 1973 Collapsible steering column (可馈缩式转向柱) 1974 Energy-absorbent bumpers (吸能式保险杠) 1978 Child booster cushion (儿童支撑坐垫) 1982 Anti-submarining protection in front and rear(防潜滑保护系统) 1984 ABS (Anti-lock Brake System) 1986 High-level brake lig

11、ht 1986 Three-point safety belt in centre rear seat(后座中部3点式安全带) 1987 Safety belt pretensioners (预紧式安全带) 1987 Driver airbag (驾驶员安全气囊) 1990 Intergraded child booster cushion(儿童增高坐垫) 1991 SIPS (Side Impact Protection System) 1993 Three-point, inertia-reel safety belts standard in all seats(3点式自动伸缩装置的安全

12、带为全车标配) 1994 SIPS bags (side impact airbags) 1997 ROPS (Rollover Protection System) 1998 WHIPS (Whiplash Protection System) 1998 Inflatable side-impact curtain (IC侧部充气防撞气囊) 1998 DSTC, Dynamic Stability and Traction Control (动态稳定和牵引力控制系统),Sales Volvo Car China 31st floor, Shanghai Information Tower,

13、211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 22,VOLVO Safety heritage 沃尔沃的安全历史,2000 Inauguration of Volvo cars Safety centre in Goteborg on 29 March (安全中心) 2000 ISOFIX attachment system for child seat (儿童安全座椅固定) 2000 Dual- stage inflation airbags (双及安全气囊) 2000 Volvo on Call

14、security and roadside assistance system (道路救援) 2001 Volvo Safety Concept Car (SCC) 2002 RSC (Roll Stability control) 2002 Lower front cross member to increase safety compatibility with lower cars(低保险杠) 2002 Development of virtual “pregnant” crash dummy(碰撞假人(孕妇) 2003 IDIS (Intelligent Driver Informat

15、ion System) 2003 New, patented front-end structure reduces collision force () 2003 Inauguration of Bangkok Traffic Accident Research Centre (TARC) 2004 BLIS (Blind Spot Information System) 2005 Door-mounted IC (Inflatable Curtain) for convertibles(门外展气帘) 2006 Multi-lock, a combined alcolock and safe

16、ty belt lock, and speed limiter (research project) 2007 Integrated two- stage child booster cushion (两断式儿童增高座椅) 2007 Child safety: extended inflatable curtain (外展式安全气囊) 2007 Collision Warning with Auto Brake, a warning system that automatically applies the breaks if a collision is imminent (碰撞预警和自动制

17、动) 2007 Drive Alert Control, alerts tired drivers(驾驶员提醒系统) 2007Lane Departure Warning, alerts the driver if the car is about to veer off current lane or road(偏离提醒) 2008 Alcoguard, Volvos integrated alcolock 2008 Pre-prepared Restraints, adjust the seat belts and airbags to suit the force of the impa

18、ct(预限制系统) 2008 City Safety to avoid or reduce injuries in low speed impacts(城市安全系统) 2009 Pedestrian Detection with full auto break system (行人侦测系统带全力自动刹车),Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 23,安全舱Safety c

19、age,钢结构和互动式溃缩区 Steel sections and interacting crumple zones 以可控的方式变形 Deforms in a controlled manner 碰撞力被分散和吸收 Collision forces are distributed and dissipated,沃尔沃的领先安全科技 Volvos Leading Safety Tech,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 20

20、0120 Shanghai, P.R.C. Slide 24,WHIPS头颈部保护系统WHIPLASH PROTECTION SYSTEM (WHIPS),网线结构阻止身体往后挤压Wire framework stops body being pressed back 座位向后滑动以吸收能量Seat slides to absorb energy 向上向前移动以支撑背部和颈部Moves upwards and frontwards to embrace back and neck 座椅靠背向后倾斜以避免摇晃颈部Seat tips back to avoid jolting the neck,独

21、立研究证明WHIPS是全球最有效的后撞保护措施之一 INDEPENDENT RESEARCH HAS PROVED WHIPS TO BE ONE OF THE MOST EFFECTIVE REAR IMPACT PROTECTIVE MEASURES IN THE WORLD,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 25,紧急刹车灯EMERGENCY BRAKE LIG

22、HTS,60公里时速+ 急刹车或ABS刹车超过0.5秒，刹车灯每秒闪烁5次 60kph+ heavy breaking or ABS active for 0.5 seconds brake lights flash five times per second 10公里时速或更低 -危险警示灯闪烁 10kph or less - hazard lights flash instead 停下 -刹车灯仍然开启，危险警示灯也自动开启Stop - brake lights stay on and hazards automatically on 若一直踩着刹车踏板，危险警示灯将一直呈开启状态 Haz

23、ards remain on if brake pedal depressed,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 26,主动式氙气大灯ACTIVE BI-XENON HEADLIGHTS,转弯时视野更清晰 A clearer view around corners 灯光随车转动 Lights turn with car 系统使用以下参数来工作： System work

24、s using 速度、转向角度 Speed and steering wheel angle 光线感应器 Light sensors 牵引控制系统 Traction control 将转角照明度提高90% Improves illumination of corners up to 90%.,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 27,DSTC动态稳定和牵引力控制系统DY

25、NAMIC STABILITY AND TRACTION CONTROL SYSTEM (DSTC),比较驱动轮的转速，改变动力以保持抓地力和牵引力 Compares rotation of drive wheels varying power to maintain grip and traction 陀螺仪感知驾驶方向，并与方向盘的转动和车轮转速进行比较 Gyroscope senses direction and compares with steering and wheel rotation 监测可能发生的打滑 Detects potential skid 通过减小动力或踩刹车来应对

26、 Counteracts by reducing power and/or braking 车轮保持牵引力 Wheels maintain grip,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 28,IDIS智能驾驶信息系统INTELLIGENT DRIVER INFORMATION SYSTEM (IDIS),超车或刹车激活信息延迟传输，如来电 Overtaking or b

27、raking triggers delay to information - such as incoming phone calls 帮助集中注意力 Helps concentration,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 29,儿童安全 Child safety,两个整体式儿童安全座椅 2 stage child booster seats 限制安全带上的压力 L

28、oad limiting seatbelts 延长的安全充气帘 Extended Inflatable Curtain,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 30,BLIS盲点信息系统BLIND SPOT INFORMATION SYSTEM (BLIS),监测盲区内的车辆 Detects vehicles in blind spot 摄像头装在两侧的后视镜 Camera

29、s fitted by side-mirrors 门板上方安装的警示灯会闪烁 Warning light on door panel flashes 在夜间同样有效工作 Works in the dark,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 31,ACC自适应巡航控制系统ADAPTIVE CRUISE CONTROL (ACC),保持输入的驾驶速度和车距 Enter s

30、peed and distance to be maintained 雷达感应器监测前车的速度 Radar sensor monitors speed of vehicle in front 自动调节你的车速 Automatically adjusts your speed 保持安全距离 Maintains distance,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 32,带

31、制动支持的碰撞警告COLLISION WARNING WITH BRAKE SUPPORT,装在隔栅后的雷达发射器责监测距离 Radar mounted behind grille monitors distance 如果危险： If dangerous 声响警报 Audible warning sounds 在挡风玻璃上会出现灯光闪烁 And light flashes on windscreen 预加载制动系统 Pre-charges brakes,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Centu

32、ry Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 33,带自动刹车的碰撞警告系统COLLISION WARNING WITH Auto Brake,雷达发射器和摄像头从两个位置监测 Radar transmitter and camera monitor from 2 positions 当驾驶员无法通过刹车或转向而避免碰撞时 Driver cannot avoid collision by braking or steering 事故即将发生的前一秒钟，系统会自动刹车 Then just 1 second before

33、the accident car will brake automatically,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 34,驾驶员警告系统DRIVER ALERT SYSTEM,系统持续监测驾驶员 System continuously monitors drive 前向式雷达和车内后视镜上的摄像头检测车辆移动 Front facing radar and camer

34、a in rear-view mirror monitor car movements 一旦注意力不集中，警告声响起 Alert sounds on lose of attention,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 35,驾驶员警告带变道警示系统DRIVER ALERT WITH LANE DEPATURE,监测车辆在道路两条白线之间的位置 Monitors it

35、s position between the white lines on road 如果车偏离方向，骑在任何一条线上，则会启动警报声 If the vehicle drifts off, crossing either line, an audible alert is activated,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 36,带全自动刹车的碰撞警示系统 CWFA

36、B,车辆的碰撞警示 当碰撞几乎不可避免时,车辆会全力自动刹车 当时速低于25公里/小时,可以完全避免碰撞 降低碰撞时的速度并显著降低对行人的伤害,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 37,走向更加领先的下一步 行人规避系统,VCC China Per Norinder ,Page 38,Issue date: 9th Dec 2005, Security Class:

37、Propietary,我们的未来目标是Our tomorrow,设计出不会发生碰撞的汽车。我们正在努力实现到2020年没有人会因为驾驶沃尔沃汽车而受伤或死亡。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 39,Premium Safety,Premium Environment,Premium Driving Dynamics,Premium Customer Experien

38、ce,非常独特的品牌的可识别性 Volvo引领潮流的设计美学拥有欧洲现代设计的深厚根基简而不凡，真正的现代设计精髓是形式融入功能： Volvos trendsetting design aesthetics are deeply rooted in modern European design where less means more, and true modernity is defined as form that follows function. 我们挑选顶级的材质，工艺和制作讲究完美无缺。 The materials we use must be the best in clas

39、s, our fit and finish exceptional and our attention to detail faultless. 我们的设计遵循“简而不凡”的原则，这也是中国高端设计的趋势， “Less is more” has become a new symbol of premium China design over the overly decorative European style embraced before. 其实Volvo简洁明快的设计理念与中国明代的建筑和家具异曲同工，符合中国人的审美观。Volvos simply clean design philo

40、sophy is also deeply rooted in Ming Dynasty architecture and furniture.,Premium Design 卓越的设计,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 40,斯堪的纳维亚设计简而不凡，注重功能,Sales Volvo Car China 31st floor, Shanghai Information

41、 Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 41,优雅经典，创新尊贵美学。 激情与超越融入沃尔沃的设计DNA，诞生未来突破美学的全新经典。承继北欧设计的优雅豪华，沿袭现代欧洲的设计哲学，沃尔沃将简洁优雅的流线与卓越功能完美融合，引入未来感外观设计，将每一款车型为明日经典而打造。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 20

42、0120 Shanghai, P.R.C. Slide 42,Premium Safety,Premium Driving Dynamics,Premium Customer Experience,Being premium means being environmentally responsible. We have always taken an honest approach to environmental care and not an exaggerated one. 高端品牌也意味着对环境保护的责任。我们是真正一直真诚地致力于环保的品牌。 We deliver what is

43、best for the environment not what is best for a test. 我们所做的一切都是最佳的保护行动，而不仅仅是实验。 We challenge ourselves, we continue to innovate and strive to go beyond legislation and minimum requirements. 自我挑战，通过我们不断持续创新和奋斗，我们早就领先于法规的要求而走在了前列。 Our innovation directly benefits and protects every Volvo drivers and h

44、is familys environment. 我们的创新环保科技可以直接地让Volvo的车主家庭和周围环境得到保护。,Premium Environment 卓越的环境,Premium Design,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 43,环境保护：资源回收,Volvo大量采用环保材质制造零组件 不仅在制程环保，车辆的零配件也大量采用环保材质，像是一定不含重金属铬与

45、镉，使用水溶性车漆并且不使用CFC氟氯碳化物，而且轮圈平衡使用不含铅的配重材质 全车超过85%重量的材质皆可以回收 只有持续使用可回收材质，才能为地球环保尽一心力，所以S40在制造时，全车重量的85%(1189kg-1212kg)都是可以设计有特殊标记的回收材质，而且原厂也制作了回收执行手册,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 44,环境保护：高质量的车舱,健康的车室环

46、境也是一种环保 VOLVO的设计师非常着重车室内装的视觉质感与触觉质感，更重要的，是必须对于乘员的健康绝对没有损害，像是花粉过滤系统列为标准配备，这也是VOLVO品牌对客户的最高承诺 让行车更舒畅的室内空气质量系统 最先进的IAQS室内空气质量系统(包含在ECC电子气候控制系统内)，搭配活性碳微粒过滤器，可以有效清除车室内的杂质与异味，让车室内的空气更洁净(NO2, CO, HCx) 车舱内部材质都不会对人体产生危害 Volvo的制作过程，大量减少PVC材质的使用，而且内装的皮革完全不含铬，车体表面饰件的处理也不含镍，更大量采用通过Oko Tex安全认证的内部纺织品,Sales Volvo C

47、ar China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 45,全世界最健康的的车 - VOLVO,全世界健康的威胁 10%女性对镍过敏 5 %人有手部湿疹六价铬 气喘患者急遽增加 沙尘暴的威胁 接触过敏(甲醛,氯酚,重金属,杀虫剂,致癌物.),VOLVO的对策 镍成分使用规范 天然植物药剂硝制皮革 IAQS/气味工程学 活性碳微粒过滤器 OkoTex 100织品规范,沃尔沃车内的所有织物均通过国际环保纺织协会Oek

48、o-Tex 100防过敏标准认证，是业界唯一一家通过此认证的汽车制造商。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 46,绿色驾控战略，创领绿色未来 1981年率先推出的使用涡轮增压发动机的车型240 Turbo，实现高效动力。历经30余年的创新，沃尔沃已成为领跑涡轮增压科技的专家。2010年， 沃尔沃GTDi+Powershift 高效动力组合科技震撼问世，实现更加高效动力

49、。 到2012年，沃尔沃将推出一系列环保插电式汽车，总续航里程可达约1200公里，每公里二氧化碳平均排放量为49克，每百公里油耗仅为1.9升； 到2013年，沃尔沃将推出量产C30纯电动车，满电状态下最高时速可达每小时130公里，并实现二氧化碳零排放。 到2020年，开发出完全不排放有害气体和二氧化碳温室气体的沃尔沃汽车，全面实现零排放，履行环保宣言，现实绿色梦想。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shangh

50、ai, P.R.C. Slide 47,在沃尔沃，无论面对任何情况，天气或道路状况下，都让驾驶者享受到无拘束的驾驭感，让乘坐者感受到全然无忧的放松。 涡轮增压发动机，4C主动控制底盘，AWD全轮驱动系统，DSTC动态稳定及牵引力控制系统等所造就的卓越驾驭与操控体验，辅以前瞻性全方位安全的护航，才是沃尔沃汽车为消费者奉上的令人心动的卓越操控感。,Premium Driving Dynamics 卓越操控感,Premium Safety,Premium Customer Experience,Premium Environment,Premium Design,Sales Volvo Car Ch

51、ina 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 48,巅峰动力，澎湃全心享受,涡轮增压技术的领导者之一。 1981年率先推出的使用涡轮增压发动机的车型240 Turbo，是一款真正的性能之车。历经30余年的卓越创新，沃尔沃已成为领跑涡轮增压科技的专家。目前沃尔沃车型主要产品系列均使用强劲亦高效的涡轮增压发动机。 高达315匹马力的V8发动机为您带来豪情澎湃的驾乘体验。它集惊人的动力与世界级的环保于一身，是世界上第一款

52、满足超低排放车辆II（ULEVII）标准的八缸发动机。 创造性6缸涡轮增压汽油发动机采用突破性的双涡流技术使用了更紧凑、更高效的涡轮增压器，使其反应迅速，并达到低噪音的效果。在各种条件下，即使在低转速也已经具有响应迅捷的特性-从 1500 rpm 时起就可输出最大扭矩 (400 Nm)。最大马力达到285匹。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 49,拥有的乐趣：稳健舒

53、适感受,Powershift 6速双离合器变速箱 换档快速平顺， 提高加速性能 没有任何扭矩和动力损失 显著降低油耗 可以传递高扭矩 采用前轮驱动之四轮独立悬架系统 和许多后轮驱动欧系豪华车不同的是，VOLVO是一个专精于前轮驱动车的高级品牌，前轮驱动车乃是世界车坛的主流，配合四轮独立悬架设计，让行路舒适性大幅提升 后轮悬架为多连杆设计以减轻质量 S40的后轮悬架系统采用多连杆设计，这种设计可以强化圈簧配置，进而达成减轻非承载质量的功效,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd.

54、, Pudong New District, 200120 Shanghai, P.R.C. Slide 50,消费者需要有价值和独特的体验 People need to feel valued and unique. 他们期望无可争议的拥有权，他们值得获得尊贵独立的购买体验和拥有体验。They expect hassle-free car ownership. And they deserve an individual customer experience across the entire sales and ownership process. 我们可以认识Volvo的意向客户群体并

55、能够预期他们的需求和需要We recognise potential Volvo drivers and anticipate their wants and needs. 我们要让我们的每一位客户获得欢迎，尊重和关心。We want every person who chooses a Volvo to feel welcomed, respected and cared for.,Premium Driving Dynamics,Premium Safety,Premium Environment,Premium Design,Premium Customer Experience 卓越的

56、客户体验,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 51,Volvo builds a premium car沃尔沃打造尊贵汽车品牌,尊贵来自品质细节，体现在沃尔沃的每一辆车的设计、制造、安装、完成之流程中。 All of our cars are premium in design, build, fit and finish. 尊贵源自以人为本，沃尔沃了解客户所需，力求处

57、处以客户满意为先。We recognise the standards that our customers have and we always aim to truly delight them in all areas.,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 52,What kind of customers buy premium?什么样的客户购买尊贵品牌？,Cu

58、stomers in the premium segment expect the unexpected; they seek innovative and unique products. 尊贵市场的客户总是期望惊喜；他们寻求创新和独特的产品。 They want to make a statement about themselves, even the ones that are not interested in showing off. 他们想彰显自己的身份，即使是不喜欢炫耀的人。 “I choose Volvo. I am a Volvo person and proud of i

59、t.” “ 我选择沃尔沃。我是沃尔沃人，并为此自豪。”,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New District, 200120 Shanghai, P.R.C. Slide 53,Premium means more than a quality car尊贵的意义远不止一辆品质保证的汽车,Our customers care about emotions as well as products. 我们的客户关注产品和全程的情感体验。 If they only wanted basics function and a cheaper price they would purchase a lesser brand. 如果他们只需要基本的功能和低价，他们会购买中低端汽车。 Our cars are a way for our customers to reward themselves. 我们的汽车是客户犒赏自己成功的一种方式。,Sales Volvo Car China 31st floor, Shanghai Information Tower, 211 Century Blvd., Pudong New D