国际商务函电3.ppt

1、UNIT 3 INQUIRIES AND REPLIES,Lead in,Inquiries are made when a businessperson intends to purchase certain goods or obtain desired services. The buyer usually sends an inquiry to invite a quotation or an offer from the seller; therefore inquiries mean potential business for both the buyer and the sel

2、ler. Based on the inquired contents, inquiries can be divided into general inquiries and specific inquiries. The writer of a general inquiry asks for general information, a catalogue, a price list, or a sample book, while that of a specific inquiry focuses on the detailed information about the speci

3、fic target goods or services.,A satisfactory inquiry will include the following: Source of information, asking for a catalogue and a price list; Introduction of the seller or the buyers general information and business scope, statement of the products of interest; Quantity discounts and terms of pay

4、ments (such as FOB, CIF etc.); Terms of delivery; Hope for reply,A reply to an inquiry and especially to a first inquiry should be handled with special care to create good will. When the goods inquired are out of stock, the seller should inform the buyer of the reason and when the goods will be avai

5、lable. If special request cannot be met, the seller needs to answer the inquiry with care and avoids making direct refusal that may offend the other party. Besides, the seller must make sure that all the questions asked in an inquiry have been answered in the reply, and if there are many questions t

6、o reply to, bullets or numbers are recommended to enumerate them.,A satisfactory reply will include the following: Please to receive the inquiry; Mention that products catalogue and price list asked for in the inquiry are enclosed in the letter; Emphasize the competitive quotation and tell clearly a

7、vailable discount; Declare terms of payment and delivery service available; Hope for early reply.,Specimen Letters 样函 1,1. inquiry询盘，又作enquiry，指交易一方准备购买或出售某种商品，向对方询问买卖该商品的有关交易条件，又称询价。 We thank you for your inquiry of Aug. 23rdfor ground nut kernels. They promised to transfer their future enquiries t

8、o China corporations. We can not make offers without specific enquiries.,2. principal producer and exporter 主要的/最大的生产商和出口商 They are the principal producer and exporter of this class of goods here. 3. be desirous of 渴望，想要 desire 期望，渴望，要求，请求 We are desirous of entering into direct business relations w

9、ith you. What do you desire to buy at present? It is desired that the catalogues shall be airmailed to us within one week.,4. coincide （意见等）一致；（时间上）相同 We are glad that our ideas coincide. Your inquiry coincided with our offer. 5. regarding 关于，与with regard to, in regard to同义 We have already written t

10、o you regarding this matter. Regarding the balance, we will advise you of the position in a few days. 6. quote 报价，与介词for 连用: quote sb. a price for sth. 或 quote sb. for sth. Please quote us your lowest price for walnuts. Please quote us for walnuts.,7. floor price 最低价，和rock bottom price同义，其反义词为ceilin

11、g price 8. inclusive of our 5% commission 包括我方5%佣金 This offer is inclusive of your 2% commission. = This offer includes your 2% commission. 9. provided 如果，假若，这里用作连词，词义相当于if, 但强调“以为条件”。如： Provided (that) you can guarantee regular supplies, we may place bulk orders with you. We accept your order provi

12、ded shipment is made in March.,10. place a large order with you 向你方大量订货 名词order常与动词make, send, place等连用，当表示订购某项货物时后接介词for If your price is in line, we will send you an order for 5,000 sets. If you allow us 10% discount, we will order 10,000 dozen.,Specimen Letters 样函 2,1. display 展览；展开；陈列 a fashion

13、display 时装展览 the exhibition display 陈列的展览品 department stores display their goods in the window 商店在橱窗陈列商品 2. the Spring Commodities Fair 春季商品交易会 the Chinese Export Commodity Fair 中国出口商品交易会 mini fair小型交易会 3. be in urgent need of sth. 急需 be in need of sth. be in badly need of sth. be in dire need of st

14、h. be in great need of sth.,4. replacement n. 替换物；更换 We request your replacement of the goods as it is stipulated in the contract. 5. Karachi卡拉奇港，是巴基斯坦的最大及最繁忙的港口, 处理大约60%的全国货运。 6. in advance 尽早；预先；事先；提前 Please keep us fully informed as far in advance as possible. We thank you for your close cooperat

15、ion in advance.,Specimen Letters 样函 3,1. quotation 报价，与动词make, send, give, cable, fax连用，后接介词for, 有时也用of quotation sheet 报价单 Please quote us your most favorable price CIF Seattle for the above goods, including our commission 5%. We are going to give you a quotation which is based upon the prevailing

16、international market price.,2. discount 折扣, 打折 The highest discount we can allow (give, make, grant) on this article is 10%. The rate of discount in London is now 5%. If you can discount your price by 10%, we are ready to take 300 bales. Bills can be easily discounted in London. 3. term 时间；条款；条件 It

17、is not our practice to accept term L/C. The rights of agent are clearly defined in Term No.7 of the Agreement. We can not do business on your terms.,4. catalogue 目录 classified catalogue 分类目录 descriptive catalogue 带有说明的目录 illustrated catalogue 有插图的目录 catalogue of industrial products 工业产品目录 5. appreci

18、ate 感谢，感激 We highly appreciate your kind cooperation. We shall appreciate your sending us a sample book soon.,Specimen Letters 样函 4,1. request请求，要求 as requested 按照要求 on request 一经要求就 at the request of：at ones request 应某人要求 As requested, we send you our latest price list. Sample books and catalogues

19、will be sent on request. At your request we make you the following quotation.,2. examine 检验，检查；审查，核查。examine表示调查已确定某事的真正性质、特性、状况或测定某事的质量、效力、真实性或功能等。 The goods were carefully examined before shipment. The issuing bank shall have a reasonable time to examine the documents. 3. confident 相信的，有信心的 We are

20、 confident that we can push the sales of your products in our market. We are confident of being able to ship the goods to you by the end of this month.,4. stock n. 库存；存货 a stock of 一批现货 from stock 动用库存 in stock 库存中 out of stock 无货；缺货 There is no more stock on hand. We can supply from stock. The type

21、 you required is out of stock, but the similar type is in stock. Our stock will be exhausted soon. 5.regular 经常的 If your prices are competitive, our company will be pleased to place regular orders with you. As your purchases are regular and numerous, it would be advisable for you open a revolving L/

22、C in our favor.,Specimen Letters 样函 5,1. be in the market for想要购买（ 如果去掉介词 for，表示要买或要卖） We note from your letter of 16th this month that you are in the market for textiles. Please let us know when you are in the market. 2. rock-bottom price 最低价，类似的表达方式还有：minimum price，lowest price，bedrock price，floor

23、 price等。 As we have quoted you our rock-bottom price，we can not do better.,3. the same或 same在书信中常用作代词来指前面所说的人或事。这是商业信函中的一种陈旧的用法。 If you require further information，we can supply the same. 4. for your information 顺告你方 For your information, the tendency of the leather market is still uncertain. 5. sur

24、vey 检查，调查，鉴定public surveyor公证检验行，是指站在独立公正（ independent and impartial）立场上的社会检验机构，接受委托对商品的品质、规格、数量进行检验并出具检验证书。,customs surveyor 海关检验人员 marine surveyor 海事鉴定人 survey report 鉴定报告 surveyors report 鉴定行报告 6. shortage 不足；不足之量 Please do your utmost to ship shortage by the next available steamer. 7. acceptable

25、 可接受，合意的 Your offer is not acceptable. The quality is acceptable, but the time of shipment is not. July shipment is acceptable to our customer.,Specimen Letters 样函 6,1. attention 愿意为“注意，处理”，译文为了简洁此词未直接译出。 Your letter addressed to our Head Office has been passed on to us for attention and reply. 2. s

26、pecialize 专门经营（后跟介词 in） Being specialized in the export of light industrial products，we express our desire to trade with you in this line. They specialize in dyestuffs.,3. Hero Brand Pens 在商业信函中，某某牌号的产品通常用大写。 4. meet with warm（favorable）reception 受到欢迎，在商业信函中引申为畅销。还可以说 well received。 We are glad that

27、 our handicrafts have met with a warm reception at your end. We are pleased to note from your letter that our products are well received in your market. 5. Art No.是 Article Number的缩写，表示“货号”。 6. Specifications规格，指产品规格，常用复数。,7. it is understood 不言而喻，无庸讳言。类似的表达方式还有：need-less to say，it goes without saying等。 It is understo