策划人员用地制作的模板.ppt

1、,EXHIBIT TITLE,* 资料来源：,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,* 资料来源：,Unit of measure,2X2 TOWER,* 资料来源：,Unit of measure,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,* 资料来源：,Unit of measure,Strategy,Skills,Systems,Staff,Shared values,Structure,

2、Style,7S,* 资料来源：,Unit of measure,ARROW 3D,* 资料来源：,Unit of measure,CUBES2 3D,* 资料来源：,Unit of measure,*Footnote Source:,CUBES3 3D,* 资料来源：,Unit of measure,Text,Text,Text,Text,CUTOUT 3D,* 资料来源：,Unit of measure,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of me

3、asure,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,* 资料来源：,Unit of measure,Text,Text,Text,Text,LEVEL SEPARATE 4,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR A 3D,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR C 3D,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR D 3D,* 资料来源：,Unit of measure,

4、Text,Text,Text,LINEAR G 3D,* 资料来源：,Unit of measure,Text,Text,Text,Text,LINEAR N 3D,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR P 3D,* 资料来源：,Unit of measure,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,Text,Text,LINEAR Q 3D,* 资料来源：,Unit of measure,Plan,Implement,Support,LINKS 3,* 资料来源：,Unit of mea

5、sure,PERSPECTIVE 3D,* 资料来源：,Unit of measure,Text,Text,Text,PROPELLER 3D,* 资料来源：,Unit of measure,RINGS 3D,* 资料来源：,Unit of measure,Text,Text,SCALE,* 资料来源：,Unit of measure,Text,Text,SCALES,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,SIZES IN,* 资料来源：,Unit of measure,Spiral,Brakes,Tube in tube,

6、SPIRAL2 3D,* 资料来源：,Unit of measure,Text,Text,Text,Text,SPOTLIGHT,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,STAIRCASE,* 资料来源：,Unit of measure,Stars 3D,* 资料来源：,Unit of measure,Text,Text,WIRE CUBES,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,ARROWS,* 资料来源：,Unit of measure,Tex

7、t,Text,LEVEL 2,* 资料来源：,Unit of measure,Text,Text,Text,LEVEL 3,* 资料来源：,Unit of measure,Text,Text,Text,Text,LEVEL 4,* 资料来源：,Unit of measure,Text,Text,FLOW 2,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,FLOW 6 TITLE,* 资料来源：,Unit of measure,Text,Text,Text,Text,BLADES,* 资料来源：,Unit of measur

8、e,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,Text,Text,Text,Text,BOX,* 资料来源：,Unit of measure,Text,Text,Text,CYCLE 1,* 资料来源：,Unit of measure,Text,Text,CYCLE 2,* 资料来源：,Unit of measure,Text,Text,Text,CYCLE 3,* 资料来源：,Unit of measure,Text,Text,Text,Text,CYCLE 4,* 资料来源：,Unit of measure,Text,Text,Text

9、,Text,Text,Text,INCOMING,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,RIBBON,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,RING,* 资料来源：,Unit of measure,Text,Text,UPON 2,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,* 资料来源：,Unit of measure,Text,Text,Text,Text,CUTOU

10、T,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR A,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR C,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR D,* 资料来源：,Unit of measure,Text,Text,Text,Text,LINEAR E,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR F,* 资料来源：,Unit of measure,Text,Text,Text,LINEAR G,* 资料来

11、源：,Unit of measure,Text,Text,Text,Text,LINEAR H,* 资料来源：,Unit of measure,Text,Text,LINEAR I,* 资料来源：,Unit of measure,Text,Text,Text,Text,LINEAR J,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,LINEAR K,* 资料来源：,Unit of measure,Text,Text,Text,Text,LINEAR N,* 资料来源：,Unit of measure,Text,Text,Text,L

12、INEAR P,* 资料来源：,Unit of measure,Text,Text,LINEAR Q,* 资料来源：,Unit of measure,Text,Text,Text,PROPELLER,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,STEP 5,* 资料来源：,Unit of measure,Text,Text,Text,Text,2 ON 1,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,AGAINST,* 资料来源：,Unit of measure,Text,Te

13、xt,Text,Text,Text,AT WORK,* 资料来源：,Unit of measure,Text,Text,COUPLED HORIZ,* 资料来源：,Unit of measure,Text,Text,COUPLED VERT,* 资料来源：,Unit of measure,Text,Text,Text,Text,FOCUSED,* 资料来源：,Unit of measure,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,* 资料来源：,Unit of measure,Te

14、xt,Text,Text,PARALLEL,* 资料来源：,Unit of measure,Text,Text,Text,Text,SPLIT,* 资料来源：,Unit of measure,Text,SURROUND,* 资料来源：,Unit of measure,Text,Text,TWISTED,* 资料来源：,Unit of measure,Text,Text,UP & AWAY,* 资料来源：,Unit of measure,Text,Text,UP & DOWN,* 资料来源：,Unit of measure,Customer,Clients,Distributors,Compet

15、itors,Suppliers,3Cs TRIANGLE,* 资料来源：,Unit of measure,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A coherent set of actions aimed at gaining a sustainable advantage over competition,The organization chart and accompanying baggage that show who reports to whom and how tasks are both di

16、vided up and integrated,The people in the organization, considered in terms of corporate demographics, not individual personalities,The way managers collectively behave with respect to use of time, attention and symbolic actions,The processes and procedures through which things get done from day-to-

17、day,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ord

18、inary people,3S-4S,* 资料来源：,Unit of measure,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,* 资料来源：,Unit of measure,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,* 资料来源：,Unit of measure,Delta P,Vision

19、 and Leadership,Organizational Infrastructure,Performance Measurement,People Development,Communications,Problem Solving Process,Client managers (particularly middle management) haveskill to lead programimplementation Change in actual behavior,Action plans sufficient to achieve goals Agreement on obj

20、ectives by line management Management of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and results Clear account

21、abilities Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,* 资料来源：,Unit of measure,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research Focus,Labor Policy,Product Design,Make vs. Buy,Organization,Process Design,MANUFACTURING STRATEGY,* 资料来源：,Unit

22、 of measure,Restructuring framework,1,5,4,3,2,PENTAGON,* 资料来源：,Unit of measure,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,* 资料来源：,Unit of measure,Appraise performance and prospects,Develop strategy,Redesign pivotal jobs,Design the skill building process,Assess change re

23、adiness,Top down action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,* 资料来源：,Unit of measure,3.,Create and pursue a unique advantage,2.,Resegment the market to create a niche,4.,Exploit unique advantage industrywide,1.,Do more and better of the same,When to compete,STRAT GAMEBOARD,

24、* 资料来源：,Unit of measure,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage- ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,* 资料来源：,Unit of measure,Selling margin Con

25、tribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,Efficiency Available selling time Total selling costs,Utilization Available selling time Total sales time,Support intensity Support costs Total se

26、lling costs,Support leverage Total sales time Support costs,TREE PRODUCTIVITY,* 资料来源：,Unit of measure,Maximize shareholder value,Grow through cultural initiative,Redeploy assets,Improve core business performance,Grow through acquisition and/or merger,Adopt sound financing approach,VALUE CREATION,* 资

27、料来源：,Unit of measure,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of

28、 non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,* 资料来源：,Unit of measure,Header,Text,GANTT10,* 资料来源：,Unit of measure,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,GANTT15,* 资料来源：,Unit of measure,Text,Text,Text,Text,LEFT TO RIGHT,* 资料来源：,Unit of

29、measure,Text,Text,Text,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECTIVE,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,TOP DOWN,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,Text,Te

30、xt,Text,2X2 CUBED,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 EXTENDED,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,2X2 TOWER,* 资料来源：,Unit of measure,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3,* 资料来源：,

31、Unit of measure,Text,Text,DIFFRACTION,* 资料来源：,Unit of measure,Text,Text,PASS THROUGH,* 资料来源：,Unit of measure,Label 1,Label 2,Label 3,AREA,* 资料来源：,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,BAR,* 资料来源：,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label

32、4,Label 5,Title Unit of measure,Title Unit of measure,BAR 2,* 资料来源：,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,BAR BUTTED,* 资料来源：,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Series,Series,Series,BAR STACKED,* 资料来源：,Unit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,100%=,Series,Series,Series,BAR STACKED 100%,* 资料来源