麦肯锡方案制作图表模板.ppt

1、CONFIDENTIAL,Frequently Used Template,Conceptual,Template,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record

2、of the discussion.,1,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 CUBED,Unit of measure,*Footnote Source:Source,2,2X2 TOWER,Unit of measure,*Footnote Source:Source,3,5PS MARKETING,Place,Price,Product,Package,Positioning promotion,Product offering,Unit of measure,*Footnote Source:Source,4,城市

3、照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,5,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,Unit of measure,*Footnote Source:Source,6,ARROW 3D,Unit of measure,*Footnote Source:Source,7,CUBES1 3D,Unit of measure,*Footnote Sourc

4、e:Source,8,CUBES2 3D,Unit of measure,*Footnote Source:Source,9,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,10,CUBES3 3D,Unit of measure,*Footnote Source:Source,11,Text,Text,Text,Text,CUTOUT 3D,Unit of measure,*Footnote Source:Source,12,New e

5、ntrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,Unit of measure,*Footnote Source:Source,13,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,Unit of measure,*Footnote Source:Source,14,Text,Text,Text,Text,LEVEL SEPARATE 4,Unit of measure,*Footnote Source:Source,15,城市照明减碳项

6、目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,16,Text,Text,Text,LINEAR A 3D,Unit of measure,*Footnote Source:Source,17,Text,Text,Text,Text,LINEAR B 3D,Unit of measure,*Footnote Source:Source,18,Text,Text,Text,LINEAR C 3D,Unit of measure,*Footnote Sou

7、rce:Source,19,Text,Text,Text,LINEAR D 3D,Unit of measure,*Footnote Source:Source,20,Text,Text,Text,Text,LINEAR E 3D,Unit of measure,*Footnote Source:Source,21,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,22,Text,Text,Text,LINEAR G 3D,Unit of

8、measure,*Footnote Source:Source,23,Text,Text,LINEAR I 3D,Unit of measure,*Footnote Source:Source,24,Text,Text,Text,Text,LINEAR J 3D,Unit of measure,*Footnote Source:Source,25,Text,LINEAR N 3D,Text,Text,Text,Unit of measure,*Footnote Source:Source,26,Text,Text,Text,LINEAR P 3D,Unit of measure,*Footno

9、te Source:Source,27,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,28,LINEAR Q 3D,Text,Text,Unit of measure,*Footnote Source:Source,29,Text,Text,LINEAR Q 3D,Unit of measure,*Footnote Source:Source,30,Plan,Implement,Support,LINKS 3,Unit of measu

10、re,*Footnote Source:Source,31,PERSPECTIVE 3D,Unit of measure,*Footnote Source:Source,32,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,33,Text,Text,Text,PROPELLER 3D,Unit of measure,*Footnote Source:Source,34,RINGS 3D,Unit of measure,*Footnote

11、Source:Source,35,Text,SCALE,Text,Unit of measure,*Footnote Source:Source,36,Text,Text,SCALES,Unit of measure,*Footnote Source:Source,37,Text,Text,Text,Text,Text,Text,SIZES IN,Unit of measure,*Footnote Source:Source,38,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌

12、或名义 帮您精确锁定节能率，狙击低碳收益,39,SPIRAL1 3D,Unit of measure,*Footnote Source:Source,40,Spiral,Brakes,Tube in tube,SPIRAL2 3D,Unit of measure,*Footnote Source:Source,41,Text,Text,Text,Text,SPOTLIGHT,Unit of measure,*Footnote Source:Source,42,Text,Text,Text,Text,Text,Text,STAIRCASE,Unit of measure,*Footnote So

13、urce:Source,43,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,44,STARS 3D,Unit of measure,*Footnote Source:Source,45,Text,Text,WIRE CUBES,Unit of measure,*Footnote Source:Source,46,Text,Text,Text,Text,Text,Text,Text,ARROWS,Unit of measure,*Foot

14、note Source:Source,47,LEVEL 1,Text,Unit of measure,*Footnote Source:Source,48,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,49,LEVEL 2,Text,Text,Unit of measure,*Footnote Source:Source,50,LEVEL 3,Text,Text,Text,Unit of measure,*Footnote Source

15、:Source,51,LEVEL 4,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,52,LEVEL 5,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,53,LEVEL 6,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,54,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，

16、狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,55,FLOW 2,Text,Text,Unit of measure,*Footnote Source:Source,56,Text,FLOW 2 TITLE,Text,Text,Unit of measure,*Footnote Source:Source,57,FLOW 3,Text,Text,Text,Unit of measure,*Footnote Source:Source,58,Text,FLOW 3 TITLE,Text,Text,Text,Unit of measure,*Footnote

17、Source:Source,59,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,60,FLOW 4,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,61,Text,FLOW 4 TITLE,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,62,FLOW 5,Text,Text,Text,Text

18、,Text,Unit of measure,*Footnote Source:Source,63,Text,FLOW 5 TITLE,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,64,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,65,FLOW 6,Text,Text,Text,Text,Text,Text,Unit of measure,*Footn

19、ote Source:Source,66,Text,FLOW 6 TITLE,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,67,BLADES,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,68,BOX,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,69,BOX,Text,Text,Text,Text,Unit of measure,*Footnote S

20、ource:Source,70,CYCLE 1,Text,Text,Text,Unit of measure,*Footnote Source:Source,71,CYCLE 2,Text,Text,Unit of measure,*Footnote Source:Source,72,CYCLE 3,Text,Text,Text,Unit of measure,*Footnote Source:Source,73,CYCLE 4,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,74,CYCLE 5,Text,Text,Te

21、xt,Text,Text,Unit of measure,*Footnote Source:Source,75,CYCLE 6,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,76,CYCLE 7,Text,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,77,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您

22、尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,78,CYCLE 8,Text,Text,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,79,Text,INCOMING,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,80,RIBBON,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,81,RING,Text,Text,Text,Tex

23、t,Text,Unit of measure,*Footnote Source:Source,82,UPON 2,Text,Text,Unit of measure,*Footnote Source:Source,83,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,84,CONTINUOUS,Text,Text,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:

24、Source,85,CUTOUT,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,86,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,87,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,88,LINEAR A

25、,Text,Text,Text,Unit of measure,*Footnote Source:Source,89,LINEAR B,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,90,LINEAR C,Text,Text,Text,Unit of measure,*Footnote Source:Source,91,LINEAR D,Text,Text,Text,Unit of measure,*Footnote Source:Source,92,城市照明减碳项目一体化外包机构 支援呼叫低碳

26、雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,93,LINEAR E,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,94,LINEAR F,Text,Text,Text,Unit of measure,*Footnote Source:Source,95,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确

27、锁定节能率，狙击低碳收益,96,LINEAR G,Text,Text,Text,Unit of measure,*Footnote Source:Source,97,LINEAR H,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,98,LINEAR I,Text,Text,Unit of measure,*Footnote Source:Source,99,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或

28、名义 帮您精确锁定节能率，狙击低碳收益,100,LINEAR J,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,101,LINEAR K,Text,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,102,LINEAR N,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,103,LINEAR P,Text,Text,Text,Unit of measure,*Footno

29、te Source:Source,104,LINEAR Q,Text,Text,Unit of measure,*Footnote Source:Source,105,PROPELLER,Text,Text,Text,Unit of measure,*Footnote Source:Source,106,STEP 5,Text,Text,Text,Text,Text,Unit of measure,*Footnote Source:Source,107,Text,Text,Text,Text,2 ON 1,Unit of measure,*Footnote Source:Source,108,

30、Text,Text,Text,Text,Text,Text,AGAINST,Unit of measure,*Footnote Source:Source,109,Text,Text,Text,Text,Text,AT WORK,Unit of measure,*Footnote Source:Source,110,Text,Text,COUPLED HORIZ,Unit of measure,*Footnote Source:Source,111,Text,Text,COUPLED VERT,Unit of measure,*Footnote Source:Source,112,Text,T

31、ext,Text,Text,FOCUSED,Unit of measure,*Footnote Source:Source,113,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,114,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,Unit of measure,*Footnote Source:Source,115,Text,T

32、ext,Text,PARALLEL,Unit of measure,*Footnote Source:Source,116,Text,Text,Text,Text,SPLIT,Unit of measure,*Footnote Source:Source,117,Text,SURROUND,Unit of measure,*Footnote Source:Source,118,Text,Text,TWISTED,Unit of measure,*Footnote Source:Source,119,Text,Text,UP & AWAY,Unit of measure,*Footnote So

33、urce:Source,120,Text,Text,UP & DOWN,Unit of measure,*Footnote Source:Source,121,The way managers collectively behave with respect to use of time, attention, and symbolic actions,The people in the organization, considered in terms of corporate demographics, not individual personalities,The organizati

34、on chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,The processes and procedures t

35、hrough which things get done from day to day,A coherent set of actions aimed at gaining a sustainable advantage over competition,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,Staff,Systems,Style

36、,Shared Values,Structure,Skills,Strategy,2S-5S,Unit of measure,*Footnote Source:Source,122,Customer,Clients,Distributors,Competitors,Suppliers,3CS TRIANGLE,Unit of measure,*Footnote Source:Source,123,Skills,Shared values,Strategy,Staff,Structure,Systems,Style,A coherent set of actions aimed at gaini

37、ng a sustainable advantage over competition,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,The people in the organization, considered in terms of corporate demographics, not individual personalities,The way managers coll

38、ectively behave with respect to use of time, attention and symbolic actions,The processes and procedures through which things get done from day-to-day,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its

39、members,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,3S-4S,Unit of measure,*Footnote Source:Source,124,Style,Structure,Staff,Strategy,Systems,Skills,Shared values,The way managers collectively

40、behave with respect to use of time, attention and symbolic actions,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,Those ideas of what is right and desirable (in corporate and/or individual behavi

41、or) which are typical of the organization and common to most of its members,The processes and and procedures through which things get done from day-to-day,The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,The people in the

42、organization, considered in terms of corporate demographics, not individual personalities,A coherent set of actions aimed at gaining a sustainable advantage over competition,7S,Unit of measure,*Footnote Source:Source,125,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,H

43、igh,BUSS PORTFOLIO,Unit of measure,*Footnote Source:Source,126,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,Unit of measure,*Footnote Source:Source,127,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，

44、狙击低碳收益,128,Delta P,Vision and Leadership,Organizational Infrastructure,Performance Measurement,People Development,Communications,Problem Solving Process,Client managers (particularly middle management) haveskill to lead programimplementation Change in actual behavior,Action plans sufficient to achie

45、ve goals Agreement on objectives by line management Management of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communications Peoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action

46、and results Clear accountabilities Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,Unit of measure,*Footnote Source:Source,129,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skills Business

47、 unit linkages Taxation/valuationdifferences,Industry attractiveness Competitive position Restructuring/rationalization opportunities,“One of the pack”,Retain and give top priority,Retain and give priority,Retain and manage for code or liquidate,Probablydivest,Divest,Divest or liquidate,MACS,Unit of

48、 measure,*Footnote Source:Source,130,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research Focus,Labor Policy,Product Design,Make vs. Buy,Organization,Process Design,MANUFACTURING STRATEGY,Unit of measure,*Footnote Source:Source,131,Restructuring framework,1,5,4,3,2,PENTAGON,Unit o

49、f measure,*Footnote Source:Source,132,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,Unit of measure,*Footnote Source:Source,133,Appraise performance and prospects,Develop strategy,Redesign pivotal jobs,Design the skill building process,Assess change readiness,Top down acti

50、on programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,Unit of measure,*Footnote Source:Source,134,3.,Create and pursue a unique advantage,2.,Resegment the market to create a niche,4.,Exploit unique advantage industrywide,1.,Do more and better of the same,When to compete,STRAT GAMEBOARD,U

51、nit of measure,*Footnote Source:Source,135,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,136,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage- ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget

52、 and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,Unit of measure,*Footnote Source:Source,137,Selling margin Contribution Sales,Selling rate Sales Available selling time,Effectiveness Contribution Available selling time,Productivity Contribution Total selling costs,

53、Efficiency Available selling time Total selling costs,Utilization Available selling time Total sales time,Support intensity Support costs Total selling costs,Support leverage Total sales time Support costs,TREE PRODUCTIVITY,Unit of measure,*Footnote Source:Source,138,Maximize shareholder value,Grow

54、through cultural initiative,Redeploy assets,Improve core business performance,Grow through acquisition and/or merger,Adopt sound financing approach,VALUE CREATION,Unit of measure,*Footnote Source:Source,139,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages bet

55、ween business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,Unit of

56、measure,*Footnote Source:Source,140,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,141,GANTT10,Header,Text,Unit of measure,*Footnote Source:Source,142,GANTT15,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,Unit of measure,*Footnote Source:Source,1

57、43,Text,Text,VENN 2,Unit of measure,*Footnote Source:Source,144,Text,Text,Text,VENN 3,Unit of measure,*Footnote Source:Source,145,城市照明减碳项目一体化外包机构 支援呼叫低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,低碳雇佣军团 以您尊贵的品牌或名义 帮您精确锁定节能率，狙击低碳收益,CONFIDENTIAL,Frequently Used Template,Data Driven,Template,June 2002,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a