著名标志logo设计分析(英汉).ppt

1、Famous logo design 广告二班 韩园超,中国移动是以企业名称、 品牌来为题材。 图形是一种视幻形态， 图形中央是一个贯穿东西， 连结南北的字母G， 同时也是一个变形的字母T， 合体字母GT以流畅的线条 表现了英文GOTONE的缩写， 也表达了汉语的沟通。,China Mobile China Mobile is a business name, brands to concentrate on. Graphics is a depending on the magic form, graphics Central is a runs through things, links

2、North-South of letters g, while is a deformation of letters t, fitness letters GT to smooth of line performance has English GOTONE of abbreviation, also expression has Chinese of communication.,GT仿佛一个向上的箭头，预示着全球通的不断进取与突破，传达出全球通价值、创新、品位、自信的品牌信息。 合体字母GT将图形分为两部分，左边的C代表CMCC的缩写，她环抱着GT，隐喻着全球通出自于中国移动。,GT s

3、eemed a up of arrow, indicates with global pass of continued enterprising and breakthrough, conveyed out global pass value, and innovation, and grade, and confidence of brand information. Digraph GT graphic is divided into two parts, the abbreviation c represent CMCC at the left, she was surrounded

4、by GT, GSM metaphor come from China Mobile.,海尔集团标志名称含义为题材，并加图画。 海尔的新标志由中英文组成， 海尔标志由中英文（汉语拼音）组成 ， 中文“海尔”， 英文“ Haier ”，作为标识， 与国际接轨，与原来的标志相比，新的标志延续了海尔20年发展形成的品牌文化，同时，新的设计更加强调了时代感。,Haier Haier Group logo featuring the name meaning, and add pictures. Haier of new flag by in the English composition, Haier

5、 flag by in the English (Chinese Pinyin) composition, Chinese Haier, English Haier, as identifies, and international integration, and original of flag compared to, new of flag continued has Haier 20 development formed of brand culture, while, new of design more stressed has sense., English flag each

6、 pen of pen is zoned than yiqian more simple, total 9 is zoned, a, reduced has a bent, said Haier people look target does not back; r reduced has a branch, Haier determined not to shake people up, forward. English Hare design speed is the core of the new logo., 英文标志每笔的笔划比以前更简洁，共9划，a减少了一个弯，表示海尔人认准目标不

7、回头；r减少了一个分支，表示海尔人向上、向前决心不动摇。英文海尔新标志的设计核心是速度。,Pepsi-Cola Pepsi-Cola sign is based on spirit of the institution, featuring the corporate philosophy. Pepsi brands philosophy is to Ask for more (AskofMore), with Ask for more exciting football, -Ask for more as the theme of a wave higher than the wave, a

8、dvocating young peoples progressive attitude toward life, moral is for young people, opportunities and ideals has unlimited space, they can daydream and pursuit.,百事可乐标志是以机构精神、企业理念为题材。 百事品牌的理念是“渴望无限”（AskofMore），以“渴望无限 精彩足球”、“音乐无限渴望无限”为主题的活动一浪高过一浪，倡导年轻人积极进取的生活态度，寓意是对年轻人来说，机会和理想有着无限多的空间，他们可以尽情地遐想和追求。,I

9、n logo design, to heroic PEPSI font is the Visual Center, as abstract geometric-shaped as a carrier, prefigures brand type, and form a whole. In 1996, the company and improvement to a more unique logo, abandoned the previous Pepsi red, blue and white tri-color, switching all the Pepsi blue, as the companys new image.Open a wave blue strom and to assist with red color,in heriting and form style.