企业资质千美简介nw-mb1

1、1999年诞生，由英国爱奥斯丁公司全资控股的国际化综合性广告传播公司，4A协会成员，专注服务汽车领域17年，以品牌营销策略全案、广告创意、传播、新媒体创意、大数据营销与执行为核心服务，延展至金融/售后/互联网等领域；注册资金1000万，目前公司精英员工达100余名。国际化的广告公司80余家战略合作伙伴200余名营销精英Founded in 1999, member of 4A，Nice & Wise Advertisement Co., Ltd. is an internationalintegrated advertising agency wholly-owned by Hoisting

2、International Media Ltd. Having been serving the automotive industry for 17 years, the company takes brand strategy planning, advertising creative, PR, new media creative, data marketing and BTL activity execution as its core businesses, and has extended its business to the fields of finance/ after-

3、sales / Internet and etc. With registered capital of RMB10 million, the company has established strategic partnership with over 80 companies across the world.Currently, the company has over 200 elite employees, and has won over 60 domestic and international marketing and creative design awards. Guid

4、ed by an international vision and strict business standards, the company actively introduces the worlds best professionals to provide better integrated marketing solutions to advertisers.International advertising agencyOver 80 strategic partnersOver 200 marketing elites千美奇智英国爱奥斯丁控股公司Nice & Wise UK H

5、oisting International Media Ltd.全球网络Global Network欧洲Europe伦敦London中国亚洲China . Asia北京Beijing长春ChangchunNorth America洛杉矶Los Angeles上海Shanghai沈阳Shenyang广州Gguangzhou 成都Chengdu公司团队 Our team广告公司精英员工共计200余人，总部在北京，并在上海、广州皆配备完善团队，为客户提供服务We have more than 200 elite employees in our advertising company, and pr

6、ofessional teams in Beijing, Shanghai and Guangzhou, committed to providing quality services for our clients.长春团队Changchun team北京团队Beijing team广州团队Guangzhou team我们的荣誉Our honors赢得60多个国内外营销及创意设计大奖的肯定We have won over 60 domestic and international marketing and creative design awards .其中包括“营销类-艾菲奖”、“创意类

7、-国际金铅笔、长城奖”等Including Marketing - Effie Award, “Creative Class - The One Show, the Great Wall Award and so on.我们服务的汽车类客户Our automotive clients汽车营销领域的全面渗透Comprehensive penetration in automotive marketing战略咨询品牌管理数字营销内容营销Strategy consultingBrand managementDigital marketingContent marketing庆典演艺体验营销娱乐营销影

8、视动漫Celebration & performanceExperiential marketingEntertainment marketingFilm and television animation区域营销CRM营销推广零售营销Regional marketingCRM marketingPRRetail marketing媒介策划与购买售后服务营销活动执行展览展示Media planning and purchaseAfter Sales Service MarketingBTL Activity executionExhibition2018/10/9基于对以往优势及经验的总结，我们

9、相信自己能够在：Based on the summary of past advantages and experience, we are confident that we can provide effective support in terms of服务营销Service marketing冰雪体验Ice driving experience区域营销Regional marketing大型活动BTL events等方面为奔驰品牌提供有效助力and other aspects for Mercedes-Benz我们是国内最早提供大售后营销服务的公司之一We areone of the

10、earliest agencies to provide comprehensive after-sales services marketing for OEMs in China.我们的服务Our services我们是最早为德系品牌提供包括售后服务、金融服务、二手车业务营销在内的大售后营销公司之一Focusing on after-sales service, we use comprehensive marketing idea to conduct after-sales service.售后服务：01传播品牌关爱After-sales Service: communicate br

11、and care01 7年服务奥迪售后服务品牌 9年服务一汽-大众售后服务品牌 8年服务上海大众斯柯达售后品牌 9 years on FAW-VW after-sales brand service 8 years on Shanghai VW Skoda after-sales brand service 7 years on Audi after-sales brand service 金融：强化品牌市场 与客户同时建立团队，5年打造大众、奥迪双品牌金融引擎 二手车：新领域崛起02030203 Finance Service: strengthen brand market 5 years

12、 on building FAW-VW and Audi brand finance engineUsed Car: rise in a new area 7年服务奥迪二手车，品牌崛起历程 7 years on Audi used car service to witness the rise of the brand In 2014, we started to serve FAW-VW used car brand 2014年，强势进入大众二手车领域获2012年艾菲汽车服务类铜奖服务营销-品牌形象Service Marketing-Brand Image一汽-大众售后平面创意FAW-Vol

13、kswagen after-sales service campaign print ads获2012年度中国最具影响力广告作品The 2012 Chinasmost influential advertising work新服务暖万家“Warm service to all the families” 服务客户：一汽-大众售后Customer：FAW-VW After- sales服务营销-媒体投放Service Marketing- Media Delivery斯柯达网络投放Skoda digital media delivery新闻页上部按钮新闻页置顶通栏单一 车型页右侧按钮车市行情页标

14、题下14banner车型页通栏一车型论坛页banner-a所有文章页面顶部通栏 单一车系页面行情下方banner首页正中banner首页焦点图下方文字链点+套红首页焦点图右侧矩形按钮底部精准营销通栏特惠车导航栏下右侧半通栏易车网爱卡网太平洋汽车网搜狐汽车服务营销-媒介投放Service Marketing- Media Delivery一汽-大众售后服务品牌广播媒体投放Media delivery agent of FAW-VW after-sales brand连续5年中央人民广播电台中国、经济投放，30余个核心地方交通广播、音乐广播配合投放，持续宣传爱车养护知识、出行安全常识、活动促销信息

15、、服务产品类信息等，覆盖一汽-大众90%以上用户，建立品牌良好的口碑 。Five consecutive years of delivery by CNR-Voice of China and CNR-China Business Radio, supplemented by over 30core local traffic radios and music radios, continuously communicating car care and travel safety knowledge, and information on product promotions and ser

16、vices etc., covering more than 90% of FAW-VW customers, helping establish a good reputation of FAW-VW after-sales brand.服务营销-季节营Service Marketing Campaign一汽-大众售后四季活动FAW-Volkswagen after- sales brand marketing campaign获2012年艾菲汽车服务类铜奖Effie Automotive Service Bronze Award in 2012服务营销-服务产品推广Service Mark

17、eting- Service Product Promotion一汽-大众售后产品推广FAW-Volkswagen after-sales product promotion以服务品牌价值观为指导，不断创新开发营销类服务产品为用户提供更加卓越的服务体验。Guided by the value of the service brand, constantly innovate and develop marketing services products to provide users with amore superior service experience.服务营销-车主教育Servic

18、e Marketing-Education of Car Owners斯柯达学苑项目Skoda academy project服务营销-用户教育Service Marketing- Customers activitiy一汽-马自达爱车课堂FAW Mazda car care class部精准营销通栏特惠侧矩形按钮导航栏下右侧半通栏服务营销-终端管理Service Marketing- Retail Management终端物料支持POS materials support一汽-大众针对服务品牌的核心理念，规范经销商宣传物料及活动主视觉，统一特许经销商服务品牌宣传形象。加强用户对售后服务品牌的

19、感知。According to the core concept of service brand, FAW-VW regulate dealers promotional materials and events key visuals to unifyfranchisee service brand image and strengthen the user perception of after-sales service brand.首页焦点图右车底服务营销-电商平台Service Marketing- E commerce一汽轿车奔腾纯正备品天猫店FAW Besturn Spare

20、Parts Tmall Store服务营销-培训竞赛Service Marketing-Training Competition奥迪A3 e-tron投放服务技术培训Audi A3 e-tron delivery service technical training服务营销-培训竞赛Service Marketing-Training Competition一汽-大众售后服务技能竞赛FAW-Volkswagen after-sales service skills competition服务营销-培训竞赛Service Marketing-Training Competition斯柯达售后服务

21、竞赛Skoda After-Sales Service Competition二手车营销Used Car Marketing奥迪品荐二手车全国营销推广Audi Refined Recommendation Used Car national marketing promotion金融营销推广Financing Service Marketing Promotion一汽-大众金融引擎FAW-VW Financing service brand奥迪金融产品推广Audi Financing service promotion我们是国内一流的冰雪试驾专家We are the first-class i

22、ce test drive expert in China众多冰雪试驾的实战历练We have conducted ice driving events in many famous resorts长白山Changbai Mountain满洲里Manzhouli漠河Mohe海拉尔Hailar和龙Helong查干湖Chaganhu酒 店Hotel雪 场Ski field试驾场 地Test drive place东北地区冰雪活动资源集大成With integrated ice driving experience resources in Northeast China搭 建Constructio

23、n车辆改装Equipments维 护Maintenance我们与北大湖、松花湖、长白山等多个东北最顶级的雪场有独家战略合作协议We signed exclusive strategic cooperation agreements with Beidahu, Songhua Lake,Changbai Mountain and many other top ski resorts in Northeast China.2011年-2015年奥迪冰雪体验2011 -2015 Audi ice driving experience2011一汽-大众冰雪体验2011 FAW-VW Ice Drivi

24、ng Experience我们是经验丰富的品牌大型活动实战家We are experienced in implementing large-scale BTL events品牌庆典Brand celebration event一汽-大众25周年“感恩之夜”活动25th Anniversary Gala Night of FAW-Volkswagen品牌庆典Brand celebration event一汽-大众第1000万辆下线活动FAW-Volkswagens Offline Ceremony of the 10,000,000th Car品牌庆典Brand celebration eve

25、nt奥迪China. land of quattro 品牌战略活动Audi China. land of Quattro brand strategy activity 上市投放Launch奥迪A3 Sportback e-tron投放Audi A3 Sportback e-tron Lauch产品场地体验Track experience2015全新高尔夫GTI试驾2015 Golf GTI Test Drive产品赛道体验Track experience2016 Audi Sport嘉年华2016 Audi Sport Carnival大型车展Large-scale auto show奥迪A

26、级车展Audi A-class Auto Show品牌培训Brand training奥迪中央投放培训Audi Central Launch Training我们是汽车行业区域营销合作典范We are the model of regional marketing cooperation with OEMs in Automotive industry与车企区域营销的发展共成长Grow with the development of regional marketing in OEMs 2008年至今，奥迪东北区 2014-15年， 奥迪北区 2007年至今，一汽-大众东北区 2010年至今，

27、一汽-大众大众南区 2016年，一汽大众北区 2007年至今，上海大众斯柯达东北区 2015年，吉利东北区 2008 until now, the agent of Audi Northeast Region 2014-15, the agent of Audi North Region 2007 until now，the agent of FAW-Volkswagen RSD1 2010 until now ， the agent of FAW-Volkswagen RSD5 2007 until now ， the agent of Shanghai Volkswagen Skoda N

28、ortheast Region 2015， the agent of Geely for Northeast Region区域营销思考Thinking on regional marketing下沉Sinking营销下探到经销商、深入到四、五线潜力市场。Marketing sink to dealers andtier-4 and tier-5 cities with potential.数据Data数字媒体投放与数据控制无缝对接，量化营销效果Digital media advertising andseamless data control help quantify marketing e

29、ffectiveness活化Active激活常规营销项目传播力、销售力，保持营销活力Activate the communication and sales power of conventional marketing programs to maintain thevitality of marketing联动Linkage总部、区域、经销商贯彻统一，在营销活动中发挥联动效应。HQ, Region and dealers take jointactions to enhance the effect of marketing activities传统营销活动创新案例Innovative t

30、raditional marketing campaign奥迪 Q3 潮流之约，致敬 3Q 女人”奥迪 Q3 女性沙龙活动“Audi Q3 trend feast, tribute to 3Q woman” Audi Q3 salon for Ladies通过3个Q维度，将活动内容融入其中，在特殊的日子里让都市女性从身、心、灵得到全面的放松和享受。The project combined 3 Q aspects with activities, and allowed urban ladies to relax their bodies and minds.A8PA石家庄品鉴试驾会传统营销活动

31、创新案例Innovative traditional marketing campaign感受未来 尊贵再进化-新奥迪 A8L 上市品鉴会Touch the Future & Prestige Evolved New Audi A8L Launch & Appreciation品鉴会：河北交通广播FM992栏目邀约行业精英及经销商邀约高意向和已购车用户；试驾会：经销商邀约，潜在客户及有置换意向的已有客户。Appreciation: Hebei Traffic Radio FM992 invited industrial elites and dealers invited customers

32、with a strong buying intention andcar owners to take part in the event;Test drive: dealers invited prospects and the owners with a trade-in intention. 品鉴会Appreciation 试驾会Test drive 预约夜间试驾（建议经销商）A8PA视频播放高雅艺术演绎精英论商业进化开放道路试驾专业场地试驾试感受尊贵进化 理性：体验尊贵进化 Sensibility: feel prestige evolved Rationality: experie

33、nce prestige evolved 营造氛围与调性获得心理认同与共鸣切实体验奥迪A8PA的极致舒适愉悦夜试别致体验对比试驾凸显优势乘试驾讲解亮点群英论商业进化生动讲解互动现代芭蕾演绎A8PA视频惊艳特约专家讲车传统营销活动创新案例Innovative traditional marketing campaign2014 年A3 上市区域投放活动天津、石家庄站2013 A3 Regional Launch in Tianjin & Shijiazhuang 使产品知名度在区域市场内快速提升 制造，帮助经销商大量收集潜在客户加强高意向客户的产品认知与体验，促进销售Rapidly improv

34、ed the product visibility in the regional market.Created hot topics to help dealers attract a large number of prospects. Strengthened the product cognition and experience of the customers with a strong buying intention and promoted sales.传统营销活动创新案例Innovative traditional marketing campaign纵情海天驭享未来”奥迪

35、 A3&Q3 滨海驾控体验之旅Audi A3 & Q3 Coastal Driving Experience活动形式： A3和Q3开放道路试驾、生上拓展等验角、特色晚宴、帆船体验、海帆船这项拥有尊贵血统的古老运动，承载了人类驰骋海洋并不断超越自我的 梦想，不断的进取精神，传递了奥迪品牌与生俱来的动感基因，来宾通过体 验，感受产品所传达的车主生活方式及精神。Activities: A3 and Q3 open road test drive, lifestyle experience, special dinner, sailing experience, outward bound, etc.

36、Sailing can show the progressive spirit and the inborn sport gene of Audi brand, and allow guests to experience the lifestyle and spirit delivered by the product.经销商时间批次周五8月22日周六8月23日周日8月24日周一8月25日周二8月26日周三8月27日周四8月28日石家庄（4家）第一批（90 人）集结体验日返程/ 经销商延展活动天津（6家）第二批（90 人）集结体验日返程/ 经销商延展活动唐山（3 家）、秦皇岛第三批（90 人

37、）集结体验日返程/ 经销商延展活动邯郸（2 家 ） 、 沧州、保定、承德、衡水第四批（90 人）集结体验日返程/ 经销商延展活动迪的潜在消费者，加强关注，增加展厅台运营品质把控，成为整个展会中心亮集客量；点；he image of Audi brand image.传统营销活动创新案例Innovative traditional marketing campaign2014 河北国际汽车工业展览会随展服务2014 Hebei International Automobile Industry Exhibition深度挖掘奥做好展台展提升奥迪的品牌形象。Deeply developed pote

38、ntial customers, attracted more attention, and increased showrooms customer traffic; Ensured a high-quality operation of the booth, and made the booth become the highlight of the exhibition; Enhanced t传统营销活动创新案例Innovative traditional marketing campaign项目名称：“进享跃级人生”2016年奥迪东北区黑龙江小区品鉴汇Project: Enjoy a

39、Big Leap in Life Appreciation Experience in Heilongjiang of Audi Northeast Region以创新的O2O团购会，有效整合经销商营销力量，创下小区历史销量新高（10家经销商278台）。Utilized innovative O2O group buying to integrate the sales power of dealers,and created a new sales record (10 dealers, 278 units).联动类营销活动Joint marketing campaign项目名称：独步冰雪，

40、领驭未来2015年奥迪东北区冰雪嘉年华Project：Conquer the Ice World, Lead the Future - 2015 Audi Northeast Region Ice & Snow Carnival借助总部新车Q7上市时机，店端以冰雪活动名额奖励式营销取得良好成效，区域体验活动完美落地Taking advantage of the momentum of HQ Q7 launch, dealers used the participation opportunity for ice driving event as anincentive and achieved

41、 good results, and the Region implemented the event perfeclty.联动类营销活动Joint marketing campaign项目名称：奥迪 300万辆车主感恩回馈Project ： Reward for 3-Mio Audi Brand Owners Trust总部制定宣传主题，区域指导营销活动，经销商负责活动实施HQ developped the promotion theme, the Region provided guidance for marketing campaign, and dealers were respon

42、sible for theimplementation of activities营销下沉类活动Marketing campaign towards lower-tier cities项目名称：2016年奥迪东北区欧洲杯营销活动Project： 2016 Audi Northeast Region European Football Championship Marketing Campaign场地试驾活动：下沉三四线城市，深化产品体验，助力集客销售Test drive activities：sink to 3rd and 4th tier cities to deepen the brand

43、 experience, help increase customer traffic and improve sales.营销下沉类活动Marketing campaign towards lower-tier cities项目名称：奥迪A8L东北区经销商展示专区项目Project：Audi A8L Exhibition in Dealers of Audi Northeast Region先进制作工艺，完美展现产品外观优势Advanced craftsmanship perfectly shows the exterior advantages of the product营销下沉类活动M

44、arketing campaign towards lower-tier cities项目：奥迪A3东北区微剧巡演Project： Audi Northeast Region Audi A3 Drama Showroom Tour讲车主生活融入戏剧表演，打造A3微话剧，并将话剧融入展厅活动。此项目达成集客960名，销售50台The project combined owner life into A3 drama, and combined the drama with showroom activities, which helped attracted 960customers and s

45、ell 50 vehilces.营销下沉类活动Marketing campaign towards lower-tier cities2015 奥迪展厅新春音乐季2015 Audi Showroom New Year s Music SeasonThe project allowed guests to enjoy different music matched with the styles of different models. Static display of models improved product awareness, and sales policy and group

46、buying helped promote sales.新媒体集客类活动New media marketing campaign项目名称：2014沈阳奥迪品荐二手车展台服务运营Project：2014 Shenyang Audi Refined Recommendation UC Booth Operation展台服务运用ipad收集潜客信息，集客量：440组,订单+销售:132辆ipad was used to collect sales leads of 440 groups, order and sales of 132 units were achieved.新媒体活动成效Effect

47、 of new media marketing campaign项目名称：2016年奥迪安全承偌活动Project: 2016 Audi Safe Driving Commitment Project四季度包装线上活动噱头，以安全体验为先行，带动全区域用户参与，取得客观销售成果。Packaged an online gimmick of safe driving experience in Quarter 4 to drive regional users to take part in related activities, and achieved good sales results.奥

48、迪东北区安全驾驶承诺有礼微信互动Audi Northeast RegionSafe Driving Commitment WeChat Interaction以公益话题为吸引，分享得奖为互动传播手段，增加微信传播影响力微信发布时间：11月1日11月31日微信发布渠道：区域&经销商平台、微信大V微信推广：以安全驾驶公益话题及奖励吸引迅速在区域范围内引起分享转发狂潮.活动成效：参与人数11.2万，达成销售983台。 Attracted attention by public benefit topic, encouraged people to share award winning info b

49、y WeChat to promote communicationWeChat release time: November 1 - 31WeChat release channels: regional platform, dealers platform, big V WeChat accountWeChat promotion: utilize safe driving and public interest topic to attract public attention and promote quick spread in the regionActivity results:

50、the number of participants of 112 000, sales reached 983 units.新媒体活动成效Effect of new media marketing campaign项目名称：2016年奥迪东北区Q系探秘之旅原创微电影Project：2016 Audi Northeast Region Q Series Travel to Explore Mysterious Land- original micro film创新形式自创微电影，创下微信浏览最高记录，与平台粉丝形成良好互动，微信平台当日流浪量突破15950次。Innovative micro

51、film created a WeChat browsing record, achieved good interaction with platform fans, and WeChat page views exceeded 15950 times on event day.营销下沉类活动Marketing campaign towards lower-tier cities项目名称：大众1区捷达下乡活动Project ： Jetta Promotion in Rural Areas在县乡城市开展巡展活动，有效激活205家二级网点，对产品进行了有效曝光，帮助经销商留档1353人。Carr

52、ied out exhibition tour in rural areas, which effectively activated 205 tier-2 outlets, effectively exposed the product, and helpeddealers collect sales leads of 1353.我们是专业的公共关系管理机构We are a professional PRmanagement agency服务范围传播 PR传播并不只是撰稿、发稿，更应该准确把握传播的原动力和规律，并进行有效的考核。作为传播领域的专家，自2001年从事服务起，就开始了深入而科学

53、系统的传播服务。服务概述 Overview下设大客户部，在新闻策划和媒体传播领域有着丰富的实践经验，构建了“策略计划执行监测评估”的科学传播体系，以及“监测预警防御处理”的管理体系，是高效传播的有力保障。服务内容 Contentp 中长期/重大p 领导人声誉管理p 企业社会责任/产品上市等传播策略与计划p 大型活动的策划与管理p 媒体关系的建设和维护p 稿件策划、撰写与发布p 监测、防范与处理p 媒体信息监测与分析p 传播效果评估与改善建议Scope of servicesPRBesides writing and publication, PR communication should also accurately grasp the driving force and the rules of communication and involve effective evaluation. As an expert in the field of communication, Nice & Wise has been devotingitself to providing deep, scientific and systematic