管理者的领导魅力.ppt

1、“The most important priority we have is to attract, develop and inspire our people.”,“For any of this to happen, we must ask more from our managers today managers who not only manage but also lead.” Ten Jobs in Ten Years, March 2003 “吸引, 发展和鼓舞我们的员工这是我们作的重中之重。为了让这一理想成实, 我必须对今天的经理提出更高的要求：经理不仅是管理者，同时也领

2、导者.” 今后十年十大任务， 2000年3月,管理MANAGING vs. 领导LEADING,管理 复制 维持 关注体系与结构 工作 依靠控制 如何做,何时做 下属是一个好士兵 把事情做正确Do things right,革新 原创 发展 关注人 生活 依靠激励与信任 做什么,为什么 下属是自己人 做正确的事情Do right thing,管理与领导共同作用,给出方向,计划如何工作,授权与资源统筹,组织资源，管理员工,激励,监控，解决问题,庆祝与认可,业绩评估,Being a manager作为一名经理,Trust 信任,Motivation 激励,Direction 方向,Being a

3、manager in a retail company 作为一名零售企业的经理, Securing sales growth Securing customer satisfaction Securing profitability 确保销售增长 确保顾客满意 确保盈利,Being a manager at IKEA作为一名宜家的经理,IKEA gives every co-worker a tremendous platform for success Managers must understand this platform and be able to interpret it Man

4、agers must contribute to the culture and spirit of IKEA China 宜家为每一位员工的成功，创造了无限广阔的发展 对这些我们赖以成功的基础有全面的认识和理解 在宜家中国进步发展的同时，我们对宜家的文化和精神有所贡献,Being a manager of people作为一名管理人的经理,Challenging and satisfying work Close working relationship with each individual who reports to you Understanding and respecting

5、the position of each individual Securing that each individual is motivated Provide ongoing feedback Being there and being available 一项极具挑战性和能够获得满足感的工作 与每一位为你工作的人创建一种紧密的工作关系 理解和尊重每个人的存在，支持他们 尽全力保证激励每一个人 持续地向团队成员提供反馈 随时随地提供帮助,Being a manager in IKEA China作为一名中国宜家的经理,Being a shopkeeper at IKEA作为一名宜家的店内

6、销售负责人,Presenting the IKEA range in a functional way that supports a straightforward buying process. Presenting products with low prices in a way that reinforces our profile as a company offering affordable products. Combining products to provide affordable solutions to meet the aspirations and frust

7、rations of our customers. 充分展示产品的广度和深度，以此来为顾客提供简单直接的购物过程, 从而帮助顾客自主地在店内购物。 通过对低价位产品的展示，强化宜家的大众化形象，使“宜家提供老百姓买得起的家居用品”的观念深入人心。 利用不同组合的产品，为顾客提供实用性强又消费得起的解决方案，帮助顾客解决日常生活中面临的不同问题。,Being a sales support manager at IKEA作为一名销售支持经理,The success of IKEAs retail business depends upon our ability to: Increase sal

8、es volumes Satisfy our customers Sustain profitability in the long term The task of the sales support manager is to actively support the shopkeepers and the IKEA Store to achieve these three things. 宜家零售的成功靠的是我们在以下三方面的能力: 提高销售 让顾客满意 长期保持赢利. 销售支持经理的任务就是积极主动地支持店内销售负责人和宜家商场在以上三方面获得成功。,IKEA Living Situa

9、tion,Being a manager in a Life at Home company作为一名家居用品公司的经理,Awareness and knowledge of the way that people, at different stages an income levels, lead their every day lives. 作为一名家居用品公司的经理，我们应该了解和关注人们的生活方式，不同生活阶段的特点，收入水平。,Being a leader作为一名宜家领导者,Knowing and demonstrating your strengths in a way that

10、contributes to the development of similar skills within the company. Accepting others, knowing what theyre good at. Consciously decide how to lead the IKEA organization that you are responsible for. Being a leader is not easy. 你要了解自己的长项, 向他人展示你的知识和技能，对他们进行积极的影响逐渐培养他们在宜家拥有相似的技能。 你要乐于接受他人，了解他们的优点，鼓励他们实现自身的价值。 你需要很强的自觉意识，要自主决定如何领导你所负责的团队。 作为领导者不是一件轻松的工作。,Being a manager in a management group作为管理团队的一员,Supporting the specific purpose and ambitions of the group. Contributing in an active and c