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1、BEC高级写作主讲:孙超第十讲:BEC高级写作商务报告应试技巧- Part TwoGoals:商务报告1. 内容与格式2. 布局与组织3. 实战须知商务报告的三大内容 提供信息(Information) 分析归纳(Analysis & Conclusion) 提出建议(Recommendation)商务报告的四大格式 便函体报告(MemoReport) 书信体报告(LetterReport) 正式商务报告(FormalReport) 简短报告(Short Document Report)Goals:商务报告1. 内容与格式2. 布局与组织3. 实战须知论证方法:演绎法 (Deductive P
2、lan)归纳法 (Inductive Plan)常考报告类型:2. Incident Report3. Investigation Report4. Progress Report5. Trip Report6. Periodic Report1. Suitability ReportSuitability Report Introduction Findings (Comparison of Alternatives) Conclusion Recommendations You work for a supermarket chain and have been asked by the
3、board of directors towrite a report on a site where the company is considering building a new supermarket. You work for a supermarket chain and have been asked by the board of directors towrite a report on a site where the company is considering building a new supermarket. Write your report for the
4、board, including the following information:n A description of the site, including its locationn The advantages and disadvantages of the siten Your opinion as to whether the site is suitable. Write your report for the board, including the following information:n A description of the site, including i
5、ts locationn The advantages and disadvantages of the siten Your opinion as to whether the site is suitable.常考报告类型:1. Suitability Report3. Investigation Report4. Progress Report5. Trip Report6. Periodic Report2. Incident ReportIncident Report Description Causes & Findings Conclusion Recommendations Y
6、our company recently sponsored a national event for the first timeand your manager has asked you towrite a report on this. Your company recently sponsored a national event for thefirst time andyourmanager has asked you towrite a reporton this. Write your report for your manager, including the follow
7、ing information:n A brief description of the eventn Which aspects of the event were particularly successful and whyn The benefits to the company of sponsoring the eventn What needs to be done before considering further sponsorship. Write your report for your manager, including the following informat
8、ion:n A brief description of the eventn Which aspects of the event were particularly successful and whyn The benefits to the company of sponsoring the eventn What needs to be done before considering further sponsorship.常考报告类型:1. Suitability Report2. Incident Report4. Progress Report5. Trip Report6.
9、Periodic Report3. Investigation ReportInvestigation Report Background Findings Conclusion Recommendations Your company would like tobreak into a new overseas market with your new range of sports goods. You have been asked by theMarketing Director toinvestigate ways of doing this. Your company would
10、like to break into a new overseas market with your new range of sports goods. You have been asked by the Marketing Director toinvestigate ways of doing this. Write a report for the Marketing Director, including the following information:n How you carried out your research into the marketn The existi
11、ng competitionn Your target customersn Ways of promoting the products in the new market. Write a report for the Marketing Director, including the following information:n How you carried out your research into the marketn The existing competitionn Your target customersn Ways of promoting the products in the new market.Goals:商务报告1. 内容与格式2. 布局与组织3. 实战须知Note:1. Plan your report.2. Collect all the necessary information.3. Be fair, objective and decisive.4. Do not draw a conclusion in a hurry.5. Have an appropriate register.6. Have a wi
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