博伦博格品牌解说.pptx

1、,2014,THE BRAND Active and in lack of time because of job, family and leisure demands, settled and family-oriented Whats important for them?; Home is the place of recharge. Family and friends are more important to them than status symbols, hence they enjoy spending time at home with them. Security a

2、nd protection for themselves and their children is essential. They like the nicely, warm decorated homes but not cool architectural style. And they like to enjoy life rather than chasing-up career steps or continuous development pressure. Insight; Love and friendliness, care instead of perfection. B

3、enefit orientation is more important for them. Latest technology shall automatically be build-in. Longing for a good price ratio and brand reassurance.,Brand Personality,PERSONALITY / EMOTIONAL BENEFITS,PRODUCT / FUNCTIONAL BENEFITS,How does Blomberg make me look?,How does Blomberg make me feel?,Wha

4、t does Blomberg do for me?,How do I describe Blomberg?,German,Technological,Robust,Trustworthy,Simple,Provides high quality, reliable home appliances.,Follower,Practical,Confident,Clever,Modern,Modern,Serene,Safe,Awards,German,130 years history,Unique products,Humble,Elegant,Responsible,Professional,Stylish,Caring,Environment friendly,WHAT ARE BLOMBERGS CORE VALUES?,Easy to use,Modern,Facts & Symbols,Convenient Safe Responsible,Highly performing products,WHAT IS BLOMBERGS MOTTO?,IN HARMONY WITH YOUR LIFE,IN HA