上市公司盈利能力财务分析_以福建省燕京惠泉啤酒股份有限公司为例（the financial analysis of the profitability of listed companies in fujian province _ huiquan yanjing beer limited by s

上市公司盈利能力财务分析_以福建省燕京惠泉啤酒股份有限公司为例（THEFINANCIALANALYSISOFTHEPROFITABILITYOFLISTEDCOMPANIESINFUJIANPROVINCE_HUIQUANYANJINGBEERLIMITEDBYSHARELTDASANEXAMPLE）TECHNOLOGYANDMARKETVOLUMEEIGHTH,PHASEEIGHTEENTH,20110INTRODUCTIONPROFITABILITYUSUALLYREFERSTOTHEUSEOFVARIOUSECONOMICRESOURCESBYANENTERPRISEINAGIVENPERIODOFTIMETHEABILITYTOTAKEPROFITSISTHECOMPREHENSIVEPERFORMANCEOFTHEPRODUCTIONANDMANAGEMENTOFVARIOUSDEPARTMENTSITCANREFLECTBOTHENTERPRISESINACERTAINPERIODOFSALESLEVEL,ACCESSTOCASHFLOWLEVELSANDREDUCECOSTLEVELS,ITALSOREFLECTSTHEOPERATINGEFFICIENCYOFTHEASSETS,THEREMUNERATION,THELEVELOFRISKAVOIDANCEANDFUTUREGROWTHLONGPOTENTIALTHEREFORE,HOWTOEVALUATETHEPROFITABILITYOFLISTEDCOMPANIESCORRECTLYANDFAIRLYISAPROBLEMTHEMAINCONTENTOFTHEANALYSISISALSOTHECORRECTFINANCIALDECISIONSMADEBYALLSTAKEHOLDERSTHEBASICBASISFORTHECOMPANYTOMAINTAINAGOODLEVELOFPROFITABILITYISTOACHIEVEFINANCIALMANAGEMENT,GENBENMUTHEBASICWAYANDGUARANTEEOFMAXIMIZINGTHEVALUEOFTHESHAREHOLDERANDMAXIMIZINGTHEVALUEOFTHEENTERPRISE11LISTEDCOMPANIESPROFITABILITYFINANCIALINDICATORS11PROFITABILITYINDICATORSOFPRODUCTIONANDBUSINESSOPERATIONS1SELLINGGROSSPROFITMARGINGROSSPROFIT,WHICHISTHEPERCENTAGEOFSALESREVENUE,ISTHEPRODUCTIONOFLISTEDCOMPANIESPRODUCTSALESINITIALPROFITABILITY22NETINTERESTRATETHERATIOOFTHENETPROFITTOTHEMAINBUSINESSINCOME,REFLECTINGEVERYHUNDREDWHATISTHENETPROFITBROUGHTBYTHEMAINBUSINESSINCOMEOFTHEYUAN,WHICHMEANSTHEINCOMEFROMTHEMAINBUSINESSINCOMEBENEFITLEVEL33SALESPROFITMARGINREFERSTOTHETOTALPROFITANDTHEMAINBUSINESSINCOMERATIO,THISTHEHIGHERTHEINDEX,THEBETTERTHEOVERALLPROFITABILITYOFTHECOMPANY4OPERATINGPROFITMARGINTHERATIOOFOPERATINGPROFITTOMAINBUSINESSINCOMETHEHIGHERTHEBETTER,THEHIGHERTHEPROFITSTHECOMPANYWILLBRINGTHROUGHITSNORMALBUSINESSACTIVITIES12ASSETPROFITABILITYINDICATORS1TOTALASSETSRETURNRATETHESUMANDPROFITOFENTERPRISESTOTALPROFITPLUSINTERESTEXPENSETHERATIOOFTHEAVERAGEAMOUNTOFTHETOTAL,WHICHCANBEUSEDTOEVALUATETHEPROFITABILITYOFALLASSETSUSEDBYANENTERPRISEFORCEISTHEMAININDEXTOMEASURETHEPERFORMANCEOFANENTERPRISE,ANDTHEHIGHERTHERATIO,ITSHOWSTHEENTERPRISETHESTRONGERTHEABILITYTOOBTAIN,THEBETTERTHEOPERATINGPERFORMANCE42EBITASINFORMATIONONINTERESTEXPENSEISDIFFICULTTOOBTAIN,INACTUALTOPERATIONS,FINANCIALCOSTSAREOFTENUSEDINSTEADOFINTERESTCHARGES,THATIS,INTERESTBEFORETAXPROFITTOTALPROFITFINANCIALCOST513PROFITABILITYINDICATORSOFNETASSETSTHEPROFITABILITYINDEXOFTHENETASSETSISMAINLYTHERETURNONTHEEQUITYITREFLECTSTHERELATIONBETWEENINPUTCAPITALANDITSACCUMULATIONANDCOMPENSATIONISTHEEVALUATIONOFTHEEFFICIENCYOFCAPITALMANAGEMENTCOREINDEXRETURNONEQUITY,ALSOKNOWNASTHEYIELDOFSTOCKHOLDERSEQUITY,ISTHECOMPANYSPROFITAFTERTAXTHEPERCENTAGEEARNEDBYDIVIDINGNETASSETSISAMEASUREOFTHEPROFITABILITYOFALISTEDCOMPANYTHEMOSTIMPORTANTINDEXISTHEEVALUATIONOFENTERPRISEPERFORMANCEANDSTOCKINVESTMENTDECISIONIMPORTANTBASIS62EMPIRICALANALYSISOFPROFITABILITYOFLISTEDCOMPANIESINORDERTOFULLYGRASPTHEPROFITABILITYOFLISTEDCOMPANIES,ANALYSISOFTECHNOLOGYANDMETHODS,THISARTICLETAKESFUJIANYANJINGBEERLIMITEDBYSHARELTDASANEXAMPLETOANALYZEBOOKTHEDATAOFTHEARTICLECOMESFROMDISPATCHNET,COLLECT,CALCULATE,ARRANGE,NOWFUJIANPROVINCEYANJINGSOMEDATAOFHUIQUANBEERLIMITEDBYSHARELTDHEREINAFTERREFERREDTOASHUIQUANSHARESARELISTEDASSHOWNINTHEFOLLOWINGTABLE21PROFITABILITYANALYSISOFPRODUCTIONANDOPERATION211GROSSMARGINANALYSISTABLE1CALCULATIONOFGROSSPROFITMARGINOFMAINBUSINESSUNITONEMILLIONYUANFROM2007TO2008,THECOMPANYSSALESREVENUEWASUNDER103127DOWNTO102933,BUTTHECOSTOFSALESHASDECLINED,ANDTHEDECLINEHASBEENGREATERTHANTHESELLINGPRICETHEFALLINSALESLEDTOANINCREASEINGROSSMARGININ2008THEONTHEWHOLE,THEGROSSMARGINOFTHECOMPANYSSALESHASSHOWNASTEADYGROWTHTRENDACCORDINGTOSTATISTICS,IN2009,CHINASALCOHOLANDBEVERAGE,WINEMANUFACTURINGAVERAGEGROSSPROFITMARGINOF3857,OFWHICHHUIQUANSHARESRANKEDSEVENTH,INTHEINDUSTRYCOMPAREDGOODLEVEL,BUTITSGROSSPROFITMARGINISBELOWTHEINDUSTRYAVERAGE,SOPROFITABILITYFURTHERSTRENGTHENINGISNEEDED212SALESNETINTERESTRATE,OPERATINGPROFITMARGIN,SALESMARGINANALYSISTABLE2SALESNETINTERESTRATE,OPERATINGPROFITMARGINANDSALESPROFITCALCULATIONSHEETUNITMILLIONYUAN1ANALYSISOFNETSALESINTERESTRATETABLE2SHOWSTHAT,IN2008,THECOMPANYSNETPROFITANINCREASEOF5511,MUCHHIGHERTHANTHEGROWTHINSALESREVENUE,RESULTINGIN2008SALESNETINTERESTRATESROSERAPIDLYTO664ONTHEWHOLE,THECOMPANYSNETSALESINTERESTRATELISTEDCOMPANYPROFITABILITYFINANCIALANALYSISTAKEFUJIANYANJINGBEERLIMITEDBYSHARELTDASANEXAMPLEHUANGCHENG1SCHOOLOFECONOMICSANDFINANCE,HUAQIAOUNIVERSITY,FUJIAN,QUANZHOU362021ABSTRACTINTHECOMPREHENSIVECOMPETITIVENESSOFLISTEDCOMPANIES,PROFITABILITYISACOREFACTORTHEHIGHERTHELEVELOFPROFITABILITY,THESTRONGERTHEABILITYTOTAKERISKSANDATTRACTINVESTORSIMPORTANTCONDITIONTHISPAPERTAKESFUJIANPROVINCEHUIQUANYANJINGBEERLIMITEDBYSHARELTDASANEXAMPLE,SELECTSANDANALYZESSOMEPROFITABILITYINDICATORS,SUCHASTHERATEOFRETURNONNETASSETS,TOTALASSETSRETURNONEARNINGS,ETC,ANALYZETHEPROFITABILITYOFLISTEDCOMPANIESKEYWORDSLISTEDCOMPANIESPROFITABILITYNETASSETSDOI103969/JISSN100685542011082492007,2008,2009MAINBUSINESSINCOME1031271,29331,9542THEMAINBUSINESSCOSTS72618,7042,73925GROSSPROFITMARGIN295839,315866,3251452007,2008,2009NETPROFIT4406,6834,7685NETPROFITGROWTH551067,124524NETSELLINGRATE42724,66393,70156OPERATINGMARGIN65996,7092,87765SALESPROFITMARGIN68004,84521,90659OPERATIONANDMANAGEMENT353TECHNOLOGYANDMARKETVOL18,NO82011ASTEADYGROWTHTRENDACCORDINGTOSTATISTICS,CHINASALCOHOLIN2009ANDTHEAVERAGESELLINGRATEOFBEVERAGEANDLIQUORMANUFACTURINGINDUSTRYIS579,AMONGWHICHHUIQUANSHARESAREINLINETHIRD,ANDHIGHERTHANTHEINDUSTRYAVERAGE,INTHESAMEINDUSTRYATABETTERLEVELTHEPUBLICTHECOMPANYS20082009YEARPROFITGROWTHRATEWAS551067AND124RESPECTIVELY524,RANKEDFOURTHINTHEINDUSTRY,ANDHIGHERTHANTHEINDUSTRYAVERAGE,INDICATINGTHATTHECOMPANYSSTRONGGROWTHABILITYANDGOODPROSPECTSTABLE3CALCULATIONOFGROSSPROFITMARGIN,SALESPROFITMARGINANDOPERATINGPROFITGROWTHRATEUNITMILLIONYUANTABLE4TABLEOFCOMPARATIVECALCULATIONOFTHREEITEMSOFEXPENSESUNITMILLIONYUAN2ANALYSISOFSALESPROFITMARGINANDOPERATINGPROFITMARGINASCANBESEENINTABLE3ANDTABLE4,THECOMPANYSSALESMARGINFOR20072009YEARSANDTHEOPERATINGMARGINISBASICALLYSHOWINGASTEADYGROWTHTRENDIN2008,3OFTHECOMPANYTHECOSTOFTHISITEMHASINCREASEDSUBSTANTIALLY,BUTITSSALESREVENUE,GROSSPROFITMARGIN,PROFITMARGINSANDOPERATINGMARGINHASALSOINCREASEDSIMULTANEOUSLY,REFLECTINGTHECOMPANYSSIZEANDEFFICIENCYINCREASEDSIMULTANEOUSLYLONGANDIN2009,3EXPENSES,SALESGROSSMARGIN,SALESMARGINGROWTHPHASEFOR2008,ASUBSTANTIALDECLINE,WHILEOPERATINGMARGINGROWTHRELATIVETO2008IN2008,THEREHASBEENASUBSTANTIALRISE,REFLECTINGTHEFIERCEMARKETCOMPETITION,THEMAINBUSINESSOFTHEPRODUCTINCREASEDCOSTOFBUSINESSANDREDUCEDPROFITGROWTHRESULTINGFROMINCREASEDSALESOPERATINGPROFITTHESUBSTANTIALINCREASEINTHERATEOFPROFITWASMAINLYDUETOASHARPDROPINTHECOSTOFTHE3ITEMSWITHASCANBESEEN,THEOPERATINGMARGINANDTHENETSALESRATEARESYNCHRONOUSCHANGES,SYNCHRONOUSGROWTHTHISSHOWSTHATTHENETPROFITCOMESMAINLYFROMTHENORMALBUSINESSINCOME,ANDTHEPROFITABILITYISSTABLEREVENUEDERIVEDFROMNONOPERATINGORABNORMALITEMS22ASSETPROFITABILITYANALYSIS221TOTALASSETRETURNANALYSISASCANBESEENFROMTABLE5,THECOMPANYSTOTALASSETSTURNOVERFROM20072009YEARS,THEREISASTEADYINCREASEINTHEPROFITMARGINBEFOREANDAFTERTHESALE,THUSTHETOTALRETURNONASSETSALSOSHOWINGASTEADYGROWTHTREND,WHICHREFLECTSTHETOTALUSEOFALLASSETSOFTHEENTERPRISETHEPROFITABILITYOFTHEENTERPRISEHASBEENGRADUALLYENHANCED,ANDTHEASSETOPERATIONOFTHEENTERPRISEISMOREEFFECTIVETABLE5CALCULATIONOFTOTALASSETSRETURNUNITMILLIONYUAN222EBITANALYSISPRETAXPROFITMARGINTOTALPROFITFINANCIALCOST/MAINBUSINESSINCOMEITISWORTHNOTINGTHATTHECOMPANYSFINANCIALEXPENSESFROM2008TO2009WERENEGATIVEVALUETHISSHOWSTHATTHECOMPANYMAYHAVEINTERESTINCOME,SOTHEACCOUNTINGPROCESSTOREDUCETHEAMOUNTOFMONEYTHECOSTISNEGATIVE20072009YEARS,THECOMPANYSPRETAXPROFITMARGINPRESENTEDGROWTHTRENDFROM68178IN2007TO89454IN2006,ITSRISETHEAMPLITUDEISROUGHLYMAINTAINEDATAROUND31THISSHOWSTHEPROFITABILITYOFHUIQUANSHARESFROMONEASPECTABILITYTOIMPROVERAPIDLY23PROFITABILITYANALYSISOFNETASSETSTHERATEOFRETURNONASSETSCANBEDIVIDEDINTONETSALESINTEREST,ASSETTURNOVERANDEQUITYINTERESTPRODUCTOFNUMBERSNAMELYRETURNONEQUITYNETSELLINGRATEASSETSTURNOVERPOWERBENEFITMULTIPLIERTABLE6CALCULATIONOFTHEEFFECTOFNETINTERESTRATE,TOTALASSETSTURNOVERANDEQUITYMULTIPLIERCHANGESUNITMILLIONYUANASCANBESEENFROMTABLE6,IN2008,THEMOSTIMPORTANTNEGATIVEFACTORWASEQUITYADECREASEOF0227INRETURNONASSETS,FOLLOWEDBYTOTALASSETTURNOVERASSETYIELDDECREASEDBY0063THEADVANTAGEFACTORISTHENETSELLINGINTERESTRATEANDNETASSETSYIELDINCREASEDBY23992FAVORABLEFACTORSEXCEEDNEGATIVEFACTORS,SONETASSETSYIELDSHAVEINCREASEDBY211IN2009,THENEGATIVEFACTORWASTHEEQUITYMULTIPLIER,WHICHMADENETASSETYIELDDECREASEDBY0031,THEFAVORABLEFACTORISNETSALESINTERESTRATE,TOTALASSETSWEEKCONVERSIONRATE,RESPECTIVELY,SOTHATTHEYIELDOFASSETSINCREASEDBY0365,02442ADVANTAGEOUSTHEFACTORISMORETHANTHENEGATIVEFACTOR,SOTHEYIELDONTHEEQUITYHASINCREASEDBY0578ACOMPARISONBETWEEN2008AND2009SHOWEDANINCREASEINTHERATEOFRETURNONNETASSETSIN2009THEMAINREASONFORLESSTHAN2008WASTHESUBSTANTIALIMPACTOFCHANGESINNETINTERESTRATESONSALESREDUCEDIN2008,THENETSELLINGINTERESTRATEINCREASED,THETOTALASSETTURNOVERDECREASED,EQUITYMULTIPLIEDADECREASEINTHENUMBERSHOWSTHATTHECOMPANYSASSETMANAGEMENTEFFICIENCYISDECLINING,DEBTDECREASES,FINANCIALLEVERAGEDECLINEININTEREST,FINANCIALRISKALSODECLINEDBUTTHEINCREASEINTHERATEOFRETURNONASSETSEXPLAINSTHECOMPANYINCREASEINRETURNIN2009,THENETINTERESTRATEOFSALESINCREASED,ANDTHETOTALASSETSTURNOVERINCREASEDDECLININGINTERESTMULTIPLIERREFLECTSTHEDECREASEINTHEEFFICIENCYOFCORPORATEASSETSTHEGOOD,THEDEBTCONTINUESTODECREASE,BUTTHEREPAYMENTRATEHASCERTAINENHANCEMENTIN2009,THECOMPANYSNETASSETYIELDWAS70332,INTHEINDUSTRYFOURTH,ATABETTERLEVEL,BUTSTILLBELOWTHEINDUSTRYAVERAGEOF849,INDICATINGTHECOMPANYPROFITABILITYSTILLNEEDSTOBESTRENGTHENEDIN2008,THECOMPANYSNETASSETYIELDGROWTHTHERATEWAS4889,COMPAREDWITH736IN2009,REFLECTINGANINCREASEINTHEPROFITABILITYOFITSNETASSETS,BUTTHERANGEISDROPPING3CONCLUSIONAFTER20072009YEARSOFCOMPREHENSIVEANALYSISOFTHEPROFITABILITYOFHUIQUANSHARES,YOUCANDRAWTHEFOLLOWINGCONCLUSIONS1DESPITETHESTEADYINCREASEINSALESMARGIN,ANDINTHEINDUSTRYATABETTERLEVEL,BUTSTILLBELOWTHEINDUSTRYAVERAGE,SOITSHOULDBESTRENGTHENEDSTEPBYSTEPPROFITABILITYOFTHECOMPANY2THENETSALESRATEISBASICALLYINASTEADYGROWTHTREND,ANDHIGHERTHANTHEINDUSTRYAVERAGE,INTHEINDUSTRYATABETTERLEVEL3INCREASEINNETPROFITLONGRATEHIGHERTHANTHEINDUSTRYAVERAGE,INDICATINGTHATTHECOMPANYSGROWTHABILITYISSTRONG,THEPROSPECTSAREGOOD4TOTALTHERATEOFRETURNONASSETSHASALSOSHOWNASTEADYGROWTHTREND,WHICHREFLECTSTHEFULLUSEOFENTERPRISESTHEOVERALLPROFITABILITYOFTHEDEPARTMENTSASSETSHASBEENGRADUALLYENHANCED,ANDTHEASSETSOFTHEENTERPRISESHAVEBEENOPERATINGRELATIVELYEFFECTIVE5THERETURNONEQUITYISATAGOODLEVELINTHEINDUSTRY,BUTSTILLBELOWTHELINETURNTOPAGE356TH20082009GROSSMARGINGROWTHRATE67694,29377SALESMARGINGROWTH242891,72624OPERATINGMARGINGROWTH74605,2375292007,2008,2009MAINBUSINESSINCOME1031271,29331,9542SALESEXPENSETOINCOMERATIO67563925,65902OVERHEADEXPENSERATIO4829,58475,52583ACCOUNTINGEXPENSETOINCOMERATIO0017500510121THETOTALOFTHETHREEITEMSACCOUNTEDFOR109215121895OFTHEREVENUE117279GROWTHRATE114002,23912007,2008,2009EBITMARGIN68178,84016,89454TOTALASSETSTURNOVER86188,892814TOTALASSETSRETURN57223,626362007,2008,2009NETSELLINGRATE42724,66393,70156TOTALASSETSTURNOVER87,86188,892814EQUITYMULTIPLIERS1165133,1125428,1120415EFFECTOFCHANGESINNETSALESRATE23992,0365IMPACTOFCHANGESINTOTALASSETTURNOVER006302442IMPACTOFCHANGESINEQUITYMULTIPLIER02270031OPERATIONANDMANAGEMENT354TECHNOLOGYANDMARKETVOL18,NO8201123REGRESSIONANALYSISACCORDINGTOTHECONCLUSIONOFTHECORRELATIONANALYSIS,INORDERTOMEASURETHEORGANIZATIONALCAREERMANAGEMENTFORTHEPOSTINDUSTRYCAREERSATISFACTIONEXPLAINEDTHEMAGNITUDEOFTHEABILITY,CAREERSATISFACTION,ANDPROPENSITYTOWARDSLOSSTHESIZEOFTHEEXPLANATORYPOWER,USINGSPSS170,WASESTABLISHEDUSINGALLVARIABLESSELECTEDBYTHEINCORPORATIONMETHODREGRESSIONANALYSISWASUSEDTOESTABLISHSIGNIFICANTHORIZONTALP005TWOREGRESSIONDESIGNSTHEEQUATIONISASFOLLOWSREGRESSIONEQUATION1CAREERSATISFACTIONFORGANIZATIONALCAREERMANAGEMENTLEVELREGRESSIONEQUATIONTWOTURNOVERPROPENSITYFCAREERSATISFACTIONTHERESULTSSHOWTHATINTHEREGRESSIONEQUATION1,THEVARIANCESTATISTICSSHOWTHEREGRESSIONISSIGNIFICANTTHESEXTEST,STATISTICALVALUEF36047,P0000,ISFARLESSTHAN005,REGRESSIONEFFECTREMARKABLETHEVARIANCEEXPLAINEDBYREGRESSIONMODELWAS263,THATISTOSAY,PERSONALCAREERMANAGEMENTHAS263EXPLANATORYPOWERTOEMPLOYEESCAREERSATISFACTIONINTHEREGRESSIONEQUATION,ITWASFOUNDTHATTHESTATISTICALRESULTSOFVARIANCESHOWEDTHESIGNIFICANCEOFREGRESSIONTEST,STATISTICALVALUEF46200,P0000,FARLESSTHAN005,REGRESSIONEFFECTISREMARKABLECHANGSHASTARHOTELSTAFFCAREERSATISFACTIONANDLOSSTENDENCYISSIGNIFICANTNEGATIVECORRELATIONTHEVARIANCEEXPLAINEDBYTHEREGRESSIONMODELWAS132,THATIS,THEVOCATIONALSTUDENTCAREERSATISFACTIONHAS132EXPLANATORYPOWERTOEMPLOYEETURNOVERINTENTION3CONCLUSIONSANDRECOMMENDATIONS31CONCLUSIONBASEDONTHERESULTSOFSTATISTICALANALYSISOFTHEDATA,THECONCLUSIONSARESUMMARIZEDASFOLLOWSUNDERTHE1STARHOTELSTAFFORGANIZATIONCAREERMANAGEMENTCONTAINSTHREEFACTORSTRAININGANDRETIREMENT,CAREERGUIDANCEANDCAREERDEVELOPMENT2STARHOTELEMPLOYEESORGANIZETHEIRCAREERMANAGEMENTASAWHOLEANDITSTHREEASPECTSANDCAREERSATISFACTIONWASSIGNIFICANTLYPOSITIVECORRELATIONORGANIZATIONALCAREERMANAGEMENTFOREMPLOYEESCAREERSATISFACTIONHAD263EXPLANATORYPOWERSUPPOSEH1ISFOUNDED3THECAREERSATISFACTIONANDTURNOVERTENDENCYOFEMPLOYEESINSTARRATEDHOTELSSHOWSIGNIFICANTNEGATIVECORRELATION,CAREERSATISFACTIONFOREMPLOYEESTURNOVERTENDENCYIS132EXPLANATORYPOWERSUPPOSEH2ISFOUNDED32,SUGGESTIONSANDSUGGESTIONSACCORDINGTOTHERESULTSOFTHESTUDY,THEFOLLOWINGSUGGESTIONSAREMADEFORTHESTARHOTELSINCHANGSHAANDTHEWHOLECOUNTRYSTARHOTELREFERENCE1THEHOTELSHOULDSTRENGTHENTHEGUIDANCEOFEMPLOYEESCAREERTHEHOTELISAVAILABLETOTHESTAFFWORKOUTAWORKBOOKFORCAREERDEVELOPMENTPROGRAMS,ANDORGANIZECAREERDEVELOPMENTSEMINARSTOHELPEMPLOYEESUNDERSTANDSOMERELEVANTKNOWLEDGEANDSKILLSANDINVITEEXPERTSOUTSIDETODOTHEIRJOBINDUSTRYDEVELOPMENTCONSULTING,HOTELMANAGEMENTSTAFFSHOULDLEARNTODISCUSSFRANKLYWITHTHEIREMPLOYEESQUESTIONSANDTIMELYFEEDBACKONPERFORMANCEAPPRAISALRESULTS2FORTHEPROBLEMOFHOTELSTAFFPROMOTION,ITISNECESSARYTOCHANGETHEHOTELSTAFFTHISSTATUSQUOOFCAREERPATHSTURNSASINGLEPATHINTOTWOPATHSORMULTIPLEPATHSTHEFAMOUSPRACTICEIS“DUALTRACKSYSTEM“,ANDTHE“DOUBLETRACK“SYSTEMMEANSTHATEMPLOYEESENTERTHEHOTELTHEREARETWOWAYSTOCHOOSEADMINISTRATIVEPOSITIONPROMOTIONANDTECHNICALPOSITIONPROMOTIONTWOTRACKSYSTEMISNOTONLYITHELPSHOTELSTAFFTOSEETHEDEVELOPMENTOFTHEIRFUTURECAREERANDALSOMAKESEMPLOYEESFEELLIKETHEYARETHEWORKISHONORABLEANDTECHNICAL,SOTHATEMPLOYEESCANBEESTABLISHEDPROFESSIONALCONFIDENCE,ANDCAREERADVANCEMENTALSOALLOWSEMPLOYEESTOACHIEVEPSYCHOLOGICALSATISFACTION,THEREBYRAISINGHIGHCAREERSATISFACTIONREDUCESEMPLOYEETURNOVERHUNANCHANGSHATONGCHENGINTERNATIONALWINEIN2002,THESTOREBEGANTOIMPLEMENTTHEDUALTRACKSYSTEM,WHICHPLAYEDANIMPORTANTROLEINMOTIVATINGEMPLOYEES,ITALSOHASASIGNIFICANTEFFECTONREDUCINGTURNOVERRATE3STARRATEDHOTELSSHOULDPAYSPECIALATTENTIONTOTHEPERFECTIONANDIMPLEMENTATIONOFTHETRAININGSYSTEM,ANDTHETRAININGDEPARTMENTCOMMUNICATEWELLWITHTHEDEPARTMENTHEADANDTHEHOTELSTAFFSOTHATEMPLOYEESKNOWEACHOTHERWELLINTHATCASE,CONTINUETOTHINKANDADJUSTYOURCAREERDEVELOPMENTGOALS,STEPBYSTEPCOMMUNICATIONWILLGRADUALLYBRINGTHEHOTELANDSTAFFCAREERPLANNINGTOGETHER,INTHEPROCESSITISALS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