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我国房地产营销策划分析学生姓名指导教师专业学院年月日I摘要近年来我国房地产业的发展势头越来越迅猛，行业间的竞争也越发的激烈。为了能使自己的企业在市场内占有一席之地，并获取利润使企业有进一步的发展，开发商纷纷开始意识到房地产营销策划的重要性。本篇文章从房地产营销策划的基本概念和内容入手，阐述了房地产营销策划中存在的误区、对策及发展，并结合具体项目案例的实际运用予以进一步分析。关键词房地产房地产营销营销策划IIABSTRACTRECENTYEARS,THEIMPETUSOFREALESTATEDEVELOPMENTINOURCOUNTRYHASBECOMEMOREANDMORESWIFTANDVIOLENTTHECOMPETITIONOFREALESTATEALSOHASBECOMEMUCHINTENSEINORDERTOMAKESTHEOWNENTERPRISEHASAPOSITIONINTHEMARKET,MAKESPROFITANDTHEENTERPRISEWILLGOSTEPFURTHERDEVELOPMENT,THEPROPRIETORSOFREALESTATEBEGINREALIZINGTHATTHETACTICSOFMARKETINGISVERYIMPORTANTINCOMPETITIONTHISPAPERBEGINSFROMTHEIDEAOFREALESTATEMARKETING,COMESUPTOTHETACTICSOFTHEMARKETINGIMPLEMENTATIONCONTENT,FURTHERELABORATEDMARKETINGOFTHEREALESTATEPROJECTIMPLEMENTATIONWHICHEXISTSQUESTION、COUNTERMEASUREANDDEVELOPMENT,ANDMAKETHEUNIONCONCRETEPROJECTCASEAPPLICATIONKEYWORDSREALESTATEMARKETINGOFREALESTATETACTICSOFMARKETING目录摘要IABSTRACTII一、绪论1（一）研究背景1（二）论文研究的目的和意义21研究的目的32研究的意义3（三）房地产营销策划51房地产营销策划内涵52房地产营销策划特点6（四）房地产营销策划作用81准确决策32增强竞争力33增强创新能力34有效
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