资源预览需要最新版本的Flash Player支持。
您尚未安装或版本过低,建议您
我国房地产营销策划分析学生姓名指导教师专业学院年月日I摘要近年来我国房地产业的发展势头越来越迅猛,行业间的竞争也越发的激烈。为了能使自己的企业在市场内占有一席之地,并获取利润使企业有进一步的发展,开发商纷纷开始意识到房地产营销策划的重要性。本篇文章从房地产营销策划的基本概念和内容入手,阐述了房地产营销策划中存在的误区、对策及发展,并结合具体项目案例的实际运用予以进一步分析。关键词房地产房地产营销营销策划IIABSTRACTRECENTYEARS,THEIMPETUSOFREALESTATEDEVELOPMENTINOURCOUNTRYHASBECOMEMOREANDMORESWIFTANDVIOLENTTHECOMPETITIONOFREALESTATEALSOHASBECOMEMUCHINTENSEINORDERTOMAKESTHEOWNENTERPRISEHASAPOSITIONINTHEMARKET,MAKESPROFITANDTHEENTERPRISEWILLGOSTEPFURTHERDEVELOPMENT,THEPROPRIETORSOFREALESTATEBEGINREALIZINGTHATTHETACTICSOFMARKETINGISVERYIMPORTANTINCOMPETITIONTHISPAPERBEGINSFROMTHEIDEAOFREALESTATEMARKETING,COMESUPTOTHETACTICSOFTHEMARKETINGIMPLEMENTATIONCONTENT,FURTHERELABORATEDMARKETINGOFTHEREALESTATEPROJECTIMPLEMENTATIONWHICHEXISTSQUESTION、COUNTERMEASUREANDDEVELOPMENT,ANDMAKETHEUNIONCONCRETEPROJECTCASEAPPLICATIONKEYWORDSREALESTATEMARKETINGOFREALESTATETACTICSOFMARKETING目录摘要IABSTRACTII一、绪论1(一)研究背景1(二)论文研究的目的和意义21研究的目的32研究的意义3(三)房地产营销策划51房地产营销策划内涵52房地产营销策划特点6(四)房地产营销策划作用81准确决策32增强竞争力33增强创新能力34有效