2014年电大广告法规与管理03任务30小抄.doc

专业好文档 电大广告法规与管理03任务_0030一、填空题（共 5 道试题，共 15 分。）1. 发布印刷品广告，不得妨碍 公共秩序 、 社会生活 及人民生活。2. 广告管理施行细则规定，无证照或超越经营范围经营广告业务的，取缔其非法经营活动，没收 非法所得 ，处 5000 元以下罚款。3. 广告审查主管机关对广告内容审查的程序，主要包括 申请 、 审查 、审查决定 等三个阶段。4. 广告监管法律调整 广告经营关系 ， 广告宣传关系 ， 广告监督管理关系 三种广告关系。5. 广义的广告管理主要包括五个方面，即 广告主的广告管理 ， 广告行业自我管理 ， 广告经营者对广告的经营管理 ， 国家对广告的管理 ， 社会对广告的监督 。二、名词解释（共 5 道试题，共 25 分。）广告业务档案答:广告业务档案是许经营者在承办广告业务中形成的,供保存备查的广告文字图像证明文件审查记录及其有关的各种原始记录.2. 广告监督管理答:广告监督管理简称广告监督,是政府广告监督管理机关依据法律法规行使国家授予的职权,对广告活动全过程进行监督检查控制和指导的工作.3. 广告代理制答:广告代理制是指在广告经营活动中，广告主委托广告公司进行广告策划和实施，广告媒介通过广告公司承揽广告业务，广告公司处于核心地位的经营体制。 4. 临时性广告经营答:临时性广告经营是指某项活动的主办单位，面向社会筹集资金，并在活动中为出资者提供广告服务的经营行为。5. 行政处罚答:行政处罚是工商行政管理机关对违反广告管理法规的广告市场主体，依照行政程序和权限所给予的行政制裁。3、 简答题（共 3 道试题，共 30 分。）内资专业性广告经营企业应当具备的条件答：内资专业性广告经营企业除应当具备中华人民共和国公司法等企业注册登记法规所规定的条件外，还应当具备相应的广告经营资质条件： 1、有与广告经营范围相适应的经营管理人员、策划设计人员、制作人员、市场调查人员（以上人员均须取得广告专业技术岗位资格证书）、财会人员，其中专业人员应当具有大专以上学历的，不少于从业人数的2/3。 2、有与广告设计、制作、代理业务相适应的资金、设备和经营场所。注册资本不少于50万元人民币，经营场所不少于100平方米。 3、有与广告经营范围相适应的经营机构及广告经营管理制度。 有2名以上取得广告审查员证的专职广告审查人员中外合资、合作广告企业应当具备的条件？答:根据关于设立外商投资广告企业的若干规定，设立外商投资广告企业， 除符合 有关法律、法规及内资广告公司一般资质条件外，还应具备以下条件：1、合营各方必须是具有一定规模的以经营广告业务为主的企业法人.从经营时间上, 广 告企业一般应成立一年以上。2、能够引进国际先进的广告制作技术和设备。3、具有市场调查、广告策划和广告效果测定等能力。4、能够在广告策划、创意、设计、制作和经营管理等方面培训中国职员。5、注册资本不低于30万美元，且外方投资比例不高于中方。国际商会广告自律准则的一般标准是什么？答:答：（）公平； （）诚实； （）比较，对比广告不得产生误导作用，对比广告的内容应以具体事实为基础，不得以不正当的手段选择对比点； （）证明； （）贬低； （）保护人身权； （）信誉宣传； （）模仿；4、 案例分析题（共 1 道试题，共 30 分。）某图片社和某画报出版社签订合同，约定共同出版国际采购一书，该图片社在未取得临时性广告经营许可证情况下，从事广告经营活动，在国际采购一书中发布了大量广告，现该书已出版发行，当事人共收取广告费666888元，支付印刷费400600元，交税60000元。有广告样刊、合同、价格表、征稿通知、广告收费发票、当事人陈述、检查和询问笔录为证。请分析：1、本案例中存在几种违法行为？有几个责任者，主次责任应如何划分？2、应依据哪部法律和法规进行处罚？非法所得如何确定？如何对违法行为的责任者进行处罚？提示：答题框内不能输入超过2000个字符。如果超过2000字符，请使用附件上传功能。答:1本安有两个责任人,某图片社负责主要责任,某画报出版社负次要责任. 2当事人违反了的规定,已构成超越经营范围经营广告业务的行为. 非法所得为当事人所收取的广告费减去所付印刷费和税金共计206000元. 工商行政管理机关可以对责任人作如下处罚: (1)责令停止非法经营活动; (2)没收非法所得2060000元 (3)罚款5000元以下.winger tuivasa-sheck, who scored two tries in the kiwis 20-18 semi-final win over england, has been passed fit after a lower-leg injury, while slater has been named at full-back but is still recovering from a knee injury aggravated against usa.both sides boast 100% records heading into the encounter but australia have not conceded a try since josh charnleys effort in their first pool match against england on the opening day.aussie winger jarryd hayne is the competitions top try scorer with nine, closely followed by tuivasa-sheck with eight.but it is recently named rugby league international federation player of the year sonny bill williams who has attracted the most interest in the tournament so far.the kiwi - with a tournament high 17 offloads - has the chance of becoming the first player to win the world cup in both rugby league and rugby union after triumphing with the all blacks in 2011.id give every award back in a heartbeat just to get across the line this weekend, said williams.the (lack of) air up there watch mcayman islands-based webb, the head of fifas anti-racism taskforce, is in london for the football associations 150th anniversary celebrations and will attend citys premier league match at chelsea on sunday.i am going to be at the match tomorrow and i have asked to meet yaya toure, he told bbc sport.for me its about how he felt and i would like to speak to him first to find out what his experience was.uefa hasopened disciplinary proceedings against cskafor the racist behaviour of their fans duringcitys 2-1 win.michel platini, president of european footballs governing body, has also ordered an immediate investigation into the referees actions.cska said they were surprised and disappointed by toures complaint. in a statement the russian side added: we found no racist insults from fans of cska. baumgartner the disappointing news: mission aborted.the supersonic descent could happen as early as sunda.the weather plays an important role in this mission. starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. the balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. it will climb higher than the tip of mount everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. as he crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.the balloon will slowly drift to the edge of space at 120,000 feet ( then, i would assume, he will slowly step out onto something resembling an olympic diving platform.they blew it in 2008 when they got caught cold in the final and they will not make the same mistake against the kiwis in manchester.five years ago they cruised through to the final and so far history has repeated itself here - the last try they conceded was scored by englands josh charnley in the opening game of the tournament.that could be classed as a weakness, a team under-cooked - but i have been impressed by the kangaroos focus in their games since then.they have been concentrating on the sort of stuff that wins you tough, even contests - strong defence, especially on their own goal-line, completing sets and a good kick-chase. theyve been great at all the unglamorous stuff that often goes unnoticed in the stands but not by your team-mates.it is as though their entire tournament has been preparation for the final.in johnathan thurston, cooper cronk, cameron smith and either billy slater or greg inglis at full-back they have a spine that is unmatched in rugby league. they have played in so many high-pressure games - a pricele