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_ _Q1-64-515-6-97 - InteractivityHeeterSteuer1992Human-human interactionHuman-message interactionChang-Hoan ChoChang-Hoan Cho2.2 2.3 2.4 Inpidualizationsegmentation2.5 3.1 3.2 30603. 3 1967CBSPGoldmarkNew MediaRafaeli and Sudweeks1997 Morris and Ogan1996Pavlik1996BCBusiness to Customer (Peppers and Rogers, 1993)1994AT&Thotwired20023. 4 3.5 4.1 20104.2 4.3 4.4 1. Chang-Hoan Cho, John D. Leckenby (1998), Interactivity as a Measure of Advertising Effectiveness, ./coc/admedium/2. Chang-Hoan Cho, John D. Leckenby (1998), How Advertising works on the : Modified Elaboration Likelihood Model, Journal of Interactivity Advertising3. David Kirsh, Interactivity and Multimedia Interfaces. Dept. of Cognitive Science Univ. California, San Diego, /kirsh4. DiMingo, F.(1988), The Fine Art of Positioning, The Journal of Business Strategy, March/April.5. Harris, Greg (1987), The implications of low-involvement theory for advertising effectiveness. International Journal of Advertising, 6, 207-221. 6. Heeter, C. (2000), Interactivity in the context of designed experience. Journal of Interactive Advertising, Retrieved November 10/2000.7. Harsha E. Chacko Ph.D., Positioning a Tourism Destination To Gain a Competitive Edge, Asia Pacific Journal of Tourism Research 8. Marcus Banks, Visual research methods, Department of Sociology, University of Surrey, Social Research Update9. Morris, Merrill and Christine Ogan (1996), The Internet as Mass Medium, Journal of Computer Mediated Communication10. Nigel Morgan, Annette Pritchard (2001), Advertising in Tourism and Leisure (1st edit.) , Butterworth-Heinemann11. Pavlik, John V. (1996), New Media technology: Cultural and Commercial Perspectives, Boston, MA: Allyn & Bacon. 12. Peppers, Don and Martha Rogers (1993), The One to One Future: Building Relationships One Customer at a Time, New York, NY: Currency Doubleday13. Raraeli, Scheizaf and Fay Sudweeks (1997), Networked Interactivity, Journal of Computer Mediated Communication14. Rothschild, M. L. (1979), Advertising strategies for high and low involvement situations . In Attitude Plays for High Stakes (Ed.) Maloney, J. C. & Silverman, B.15. Steuer, J. (1995). Defining virtual reality: Dimensions determining telepresence , International Journal of Advertising16. 200017. 200018. 2002.819. 199820. , 2001.621.

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