全球财务管理及绩效管理市场研究报告.ppt

,,globalheadquarters:5speenstreetframingham,ma01701usa,p.508.872.8200,f.508.935.4015,market an alysis,worldwide financial performance and strategy,management software 20082012 forecast update based upon economic indicators and 2007 vendor shares,kathleen wilhide,idc opinion,the newly consolidated financial performance and strategy management (fpsm) market reduced the number of players, expanded offerings from point solutions into integrated suites, and redefined business models for both erp and specialty vendors alike. the 2007 fpsm market showed healthy growth, which to date has carried over into 2008. however, for the remainder of 2008 and into 2009, economic factors will impact the overall software market and specifically will impact the fpsm market, although not quite as significantly as some other markets. idc highlights the following trends:,! it is estimated that the fpsm market grew 11.0% in 2007, up from formerly,published forecast growth of 10.7%, with a total market value of $1.97 billion.,! idc forecasts a compound annual growth rate (cagr) of 10.3% for 20072012, with a downgrading of the forecast and assumptions for 2009 because of the downturn in leading economic indicators.,! given the revised economic outlook, idc anticipates that the financial consolidation as well as planning and budgeting markets will experience steady growth as “must have“ applications. the areas of strategy management and profitability management may experience a slight delay in adoption as the result of a decrease in it spend. however, profitability management will continue to be a key area of investment, and organizations will continue to expand the use of bi tools to track this information as they evaluate the maturing profitability management software applications being brought to market by leading vendors.,! lines will continue to blur between fpsm applications and bi platform capabilities as analytic applications will evolve to rely on and take advantage of both core and more advanced bi capabilities.,filing information: november 2008, idc #215093, volume: 1 business performance management applications: market analysis,1,2,7,29,t able of cont ent s p in this study methodology . 1 financial performance and strategy management analytic applications market definition . 1 s i t u a t i o n o ve r v i e w the financial performance and strategy management applications market in 2007. 2 performance of leading vendors in 2007 3 financial performance and strategy management market by segment. 6 future outlook forecast and assumptions . 7 market context . 27 essential guidance,learn more,29,related research . 29 methodology . 30,#215093,2008 idc,1,2,3,4,list of t ables p worldwide financial performance and strategy management software revenue by vendor, 2006 and 2007 . 3 worldwide financial performance and strategy management software revenue, 20062012 . 8 key forecast assumptions for the worldwide fpsm software market, 20082012 8 worldwide financial performance and strategy management software revenue, 20062012: comparison of march 2008 and november 2008 forecasts 28,2008 idc,#215093,1,2,list of figures p worldwide financial performance and strategy management software revenue share by segment, 2007. 7 worldwide financial performance and strategy management software revenue, 20062012: comparison of march 2008 and november 2008 forecasts 28,#215093,2008 idc,1,in this study this study provides a top-down sizing of the fpsm market in 2007 and a 20082012 forecast for this market. historical and forecast revenue data is shown for the total worldwide market. this study also contains vendor-specific revenue of leading fpsm vendors. methodology see the learn more section for a description of the forecasting and analysis methodology employed in this study. in addition, please note the following: ! the information contained in this study was derived from the most recent software market forecaster for 2007 and current reforecast models from 2008 to 2012. ! all numbers in this document may not be exact due to rounding. ! for more information on idcs software definitions and methodology, see idcs software taxonomy, 2008 (idc #210828, february 2008). financial performance and strategy management analytic applications market definition financial performance and strategy management applications consist of applications whose main purpose is to measure, analyze, and optimize financial and business performance and analytic processes in support of enterprisewide initiatives that are typically driven by finance. these include the following application areas: ! budgeting and planning ! financial consolidation ! strategy management ! profitability management (including activity-based costing abc) a critical component of a successful fpsm strategy is the underlying bi platform and reporting/dashboard solutions that enable statutory and management reporting. fpsm applications must reflect domain expertise across a range of business processes/subjects/functions, such as accounting, hr, operations, and customer relationship management (crm), translating key process and information into financial impact. fpsm applications must also meet the criteria for classification as a packaged analytic application:,2008 idc,#215093,2,! business process support. this condition relates to packaged applications software that structures and automates a group of tasks pertaining to a repeatable business process. ! separation of function. this condition means that the application can function independently of an organizations core transactional applications. (it can be dependent on such applications for data and might send results back to these applications.) ! time-oriented, integrated data from multiple sources. the application extracts, transforms, and integrates data from multiple sources (internal or external to the business), supporting a time-based dimension for analysis of past and future trends, or it accesses such a database. increasingly, however, the infrastructure that supports the management and integration of information that is accessed by these applications is as important as the fpsm applications themselves and a robust end-user reporting strategy is an important part of the mix. idc recognizes the convergence across fpsm and bi that continues to affect the definition of the fpsm market and the resultant market consolidation discussed herein. situation overview the financial performance and strategy management applications market in 2007 2007 represented the peak of market consolidation, where in essence all of the most successful pure-play fpsm vendors were acquired. strong demand for fpsm applications continues, and for the solutions acquired by software giants, revenue growth has seen a boost as sales and marketing muscle takes these solution to a broader audience. on the flip side, dampened economic conditions somewhat offset the positive outlook as idc surveys of buyer intent and tracking of market indicators indicate a reduction in it spend. however, the nature of performance management solutions is mission critical as these applications can help organizations attain needed visibility of results and support the planning and forecasting required to set business plans that chart the course for continued growth and success in the face of economic challenges. therefore, idc still sees double-digit growth in the fpsm space. the market performance of fpsm analytic applications in 2007 approximates the most recent idc forecast. the worldwide market for fpsm applications is estimated at $1.97 billion, growing 11.0% over 2006. the market is in a state of flux as the major vendors rationalize the solution portfolio of fpsm applications post-acquisition. but the combination of allowing the acquired companies to continue business as usual, coupled with the stability buyers perceive in the acquisition by a large vendor, has boosted business.,#215093,2008 idc,3,performance of leading vendors in 2007 table 1 displays 2006 and 2007 worldwide revenue and 2007 growth and market share for fpsm vendors. revenue dollars reflect only acquisitions as of december 31, 2007. t able 1 worldwide financial performance and strategy management software revenue by vendor, 2006 and 2007 ($m) 20062007,2006,2007,2007 share (%),growth (%),oracle sap cognos business objects infor sas unit4 agresso nv exact holding nv microsoft lawson software actuate corp. tagetik rocket software other total,468.1 201.3 163.8 122.6 108.5 98.7 23.0 20.7 17.2 16.5 11.2 10.0 9.8 503.5 1,775.0,531.2 276.8 193.3 135.0 120.5 110.5 28.6 22.7 19.4 18.8 13.0 11.6 11.0 477.0 1,969.4,27.0 14.1 9.8 6.9 6.1 5.6 1.5 1.2 1.0 1.0 0.7 0.6 0.6 24.2 100.0,13.5 37.5 18.0 10.1 11.0 12.0 24.2 9.7 12.8 13.9 16.1 15.7 13.0 -5.2 11.0,source: idc, october 2008,2008 idc,#215093,4,vendor profiles the following profiles of the top vendors address key areas of momentum. oracle oracle closed the acquisition of hyperion in june 2007, and reported results for 2006 and 2007 have been combined and restated to reflect the acquisition. the former leader of the fpsm market, hyperion packaged financial performance management applications have become core to advancing oracles fpsm strategy. oracle has maintained the market leading position, based on software license and maintenance revenues, in the fpsm market formerly held by hyperion, and it continues to achieve growth rates ahead of the market. oracle has a dual strategy to maintain the independence of the fpsm platform, continuing hyperions legacy, combined with the ability to plug into the oracle environment and leverage integration with oracles bi stack as well as e-business suite. additionally, oracle has continued the work that started at hyperion to deliver a profitability management application, which was launched in 2008. this solution is an important move for oracle and rounds out the fpsm suite as compared with the competition and should be well received by its customers. sap in 2007, sap embarked on a strategy to strengthen its financial performance management offering, not by retooling its current solutions but by making two key acquisitions, pilot software and outlooksoft corp. the acquired solutions bring to the sap performance management suite functionality that is appealing to end users and allows sap to compete more effectively with competitive offerings on the market. in particular, the former outlooksoft solution, being sold as an integrated financial consolidation and planning/budgeting solution, is experiencing success with sap customers. the appeal of these acquisitions is clearly demonstrated in saps 2007 fpsm performance. including comparative results for saps current fpsm solutions as well as pilot and outlooksoft normalized for the full years 2006 and 2007, sap experienced growth of almost 38% and currently has 14.3% of the fpsm market share. at the end of 2007, sap announced the acquisition of business objects, which includes further fpsm functionality, most notably the former cartesis solution for financial consolidation and the robust profitability and cost management solution, formerly alg software. sap has been clear about the product road map moving forward, and sap customers now have available to them a robust suite for fpsm. cognos acquired by ibm cognos continues to maintain its market position while focusing on the important elements of delivering a strong fpsm solution and strategy. three main themes continue to drive its efforts: standardization and the requirements for a strong performance management platform, the importance of complementing an erp solution with specialized fpsm applications, and accelerating implementations through the use of performance blueprints. the acquisition of applix, which closed in 2007 and is reflected in the reported cognos revenue numbers, almost doubled the,#215093,2008 idc,5,number of performance management customers for cognos and strengthens support for both cost and profitability reporting as well as financial reporting and analysis in general. cognos continues to enhance the integration of the fpsm applications with the underlying bi platform, which together provide the foundation for an enterprisewide performance management strategy. in november, 2007 ibm entered into an agreement to buy cognos, finalizing the deal in 2008. this acquisitions benefits cognos in many ways, most notably in enhanced data quality and data management capabilities from a software perspective, as well as broadening the cognos opportunity through the strength of ibm services and access to the cfo. business objects acquired by sap business objects had been increasing, prior to acquisition by sap, its commitment to the fpsm space with a string of acquisitions beginning in 2005 across all of the areas of fpsm consolidations, budgeting, and profitability. in june 2007, business objects acquired cartesis in a move to provide enterprise strength consolidation capabilities across both statutory and management reporting. the concept of an integrated data model was foundational to business objects strategy and is part of the sap strategy moving forward. to date, business objects fpsm growth was predominantly driven by dashboard and scorecards, with the former src software acquisition powering increased sales in the area of planning and budgeting. in 2007, business objects was just slightly off the market pace in terms of growth at just over 10% normalized for acquisitions, maintaining momentum as it rationalized its fpsm portfolio. business objects was well positioned with its next-generation fpsm suite to achieve increased growth, which sap by acquisition will now take advantage of and is taking steps to incorporate the business objects suite into the sap fpsm strategy. infor infor has built its financial performance management business through acquisition, and continues to sell into its installed base of customers as well as the open market. these acquired fpsm solutions are a portfolio of products that give customers choices, and infor has brought these acquired solutions together under a single suite for performance management, infor pm 10. most notable is that infor, while not top of mind when considering the fpsm space, is in all likelihood quietly building the largest base of midmarket fpsm customers. the range of products can support large enterprise implementations, which appeals to the high end of the midmarket, and also offers complete, yet affordable, lower-end options as well. infor maintains its rank as a top 5 fpsm vendor, with software revenue growth in 2007 keeping pace with the overall market. sas institute sas experienced growth of 12% in the fpsm market in 2007, staying ahead of overall market growth without making acquisitions as other top vendors have done. sas continues to build its fpsm business based upon its strength in cost and profitability, with the financial intelligence suite gaining traction as well. sas is capitalizing on the maturity and readiness for fpsm outside of the united states, with more than half of its fpsm revenue coming from emea. additionally, idc notes that,2008 idc,#215093,6,sas is having early success in asia/pacific, a region that represents a high growth opportunity for fpsm. sas focuses on two main drivers for fpsm investment for customers: achieving a consistent view of performance that is easily accessible for end users and understanding the drivers of profit, costs, and growth. the sas profitability management solution, including abm capabilities, accounts for a large part of sas success in the fpsm market, and this is considered a high growth area by idc. sas couples its fpsm strategy with its industry-specific offerings, and as sas expands upon this strategy, this should be a differentiator in this market. again, industries such as banking and services show the strongest demand for cost and profitability management as well as readiness for more robust strategy management applications, so it is no surprise that sas is high on the short list within these industries. financial performance and strategy management market by segment the mix of solutions within the fpsm market continues to track as expected, and planning and budgeting applications are still the primary drivers of growth. financial consolidation applications still see compliance-related growth but will continue to factor more and more into management reporting structures that are supported with analytical reporting through bi tools. the whole notion of strategy management is still immature, and idc sees a mix of scorecard-driven reporting that exists not only in the fpsm market but also as part of bi tools. many of these initiatives are in fact bi driven, with scorecards and dashboards a gray area that cannot be clearly addressed through a market taxonomy. the biggest area to watch, however, is profitability management. idc continues to refine the definition and tracking of this space, and the acquisition or oem/integration of former abc/m solutions by larger suite players is part of a movement toward packaged solutions that provide more structure for measuring profitability. the packaged applications segment of profitability capabilities is reflected in the fpsm submarket share depicted in figure 1. however, idc believes that the majority of solutions are still “built“ with bi tools, and those requirements will continue to drive further productization that will make this area the highest-growing fpsm segment. given the downgraded forecast for 2009, it is expected that financial consolidation and planning/budgeting solutions will drive near-term sales. profitability is still considered the largest long-term opportunity, but organizations will scrutinize the new offerings vendors are bringing to market in this space, which may result in delayed purchase decisions.,#215093,2008 idc,7,figure 1 worl