网上综合商社创业计划书（英文版）

Business plane-general trading 1.0 Business essentials This business plan aims to set up an on-line general trading company named , which deals with international trade involving steel, chemical products, textiles, mechanic products, electronic products and IT products etc, which will replace the traditional general trading company little by little. In other words, the general trading companies overseas offices will be replaced by this on-line company. First, we will begin with the Sino-Korean trade and Sino-Japanese trade where the general trading companies are prevalent. Then, we will extend to Sino-American, Sino-European, Sino-Russian trade, etc ( China and Foreign countries trade). The business key point is to recommend foreign companies(or plants) and their products as well. Thus, we will make it a trade gateway where domestic companies can get the first-hand information of overseas markets after China enters the WTO. Then, we will develop it into a trade passageway through which foreign merchants can trade with Chinese companies. Finally , we will make it a world-wide interactive trade gateway website. 2.0Brief introduction to this website 2.1 Background/History Presently, has been opened for business as a personal website at the end of 1999, and we are now planning to set up a general trading company on line. Now, the embryonic form of Sino-Korean trade has gradually formed. If youd like to know more details, please visit . 3.0 Products/Services The strategic objective of is to develop into an international trade gateway website, which is also the direct import and export platform on line. 3.1 Business pattern In fact, the role plays is an information intermediary, which will replace traditional trade middlemen. In detailed words, it will replace the function of multinational corporations large overseas offices, thus, these corporations can save much money on overseas officess operating input. With the enhancement of the websites influence, they will also save the marketing expenses; in the meantime, the buyers can get the latest and competitive offer and information. The source of the profits of our website comes from: 1) Commission of a closed deal; 2) Advertisment income; 3) Payed information. Because we deal with large amount of products, the income of commission is considerable. The two sides(buyers and sellers) can trade on our website paperlessly with the payment of Letter of Credit, avoiding the hidden security trouble caused by careless use of Credit Card in on-line retail shops. 3.2 Website positioning will be an international trade gateway, with this trade platform on line, the entity of the overseas agencies will be replaced, which will also make it possible for the two sides(buyers and sellers) to contact directly. Buyers can compare and select the prices of the same product(or service) offered by several different companies; while sellers can find the target clients very conveniently and at the same time, get the offer and other information of their competitors whenever they want. 3.3 Benefit that the customers get Because aims to set up an international trade platform where the factories can sell their products directly. The offer that the clients get is firm and competitive. Through our 24hours transparent price-offer system, on the one hand, buyers will avoid such things as getting an offer which had been handed down from several middlemen because of aimless inquiries; on the other hand, sellers will also have in hand the factories goods supplying information(price/quality etc.), so that cut down the cost of setting up overseas agencies and marketing promotion; at the same time, they can trade with many potential clients, which is impossible under the traditional trade circumstances. Therefore, both sides can greatly reduce their operating cost, keep the order of market, avoid unsymmetrical information, and improve the trade effectiveness and efficiency. 4.0 Market analysis 4.1 Scale As the example of the export from Korea to China in 1999, the trade volume achieved by the agencies of 7 biggest general trading companies is about US$2 billion. The lines of business include automobile, household electric appliances, light industry product, petrochemical, textile, mechanic, electronic, etc. Every agency has at least 100 fixed clients, the total number of clients is about 3,000 to 5,000, while frequently contacted clients are 30,000 to 50,000, and the operating cost of a main agency is about US$600,000, with the sales volume of about US$100 million. In 1999, the total trade volume(export and import)of mainland China was about US$360 billion, If there were 1 percent of the total transacted on line, we would have a market scale of US$3.6 billion. According to the estimation of the Trade Commission of the United Nations, in the near future, the on-line trade volume would take up 10 percent of traditional trade volume. Therefore, in a short term(within one year), we will be able to reach a business volume of US$200 million per year; in a medium term(about 3 years), we can expect a trade volume of US$5 to 10 billion per year. The purpose of e-general trading is not to promote times of visit or volume of visitors, but to set up a new international trade pattern of B to B. By setting up a prestigious brand of an international trade gateway website, we can attract buyers and sellers, and become the only way through which buyers and sellers carry out international trade. Before our final object-A global trade network is achieved, the scale of the future market is too large to be estimated presently. 4.2 Development With Chinas entering the WTO, gradually the global united market structure will be formed, division of labour will be rearranged, the trade volume of import and export is being greatly increasing, these will mike it possible for more and more domestic companies to export their products to overseas markets. At the same time, more and more overseas products will surely come into Chinese market, forming great impetus for the development of our website. With the quick pace of domestic companies registering and surfing on the internet, an excellent international gateway website will surely attract more and more clients to visit. Consequently, the expanding scale of the united global trade market will lead to an increasing market share of on-line international trade. 4.3 Potential customers Our target clients include not only buyers but also sellers of all sorts of industry lines, who are very familiar with international trade. As for the information, except for a few goods supplier(or demanders), they lack an overall knowledge of the whole supply group or the potential demand group. As for the trade pattern, both sides are familiar with the usage of international trade, such as L/C payment. Through the services offered by our website(), we can eliminate the unsymmetry of information on both sides. 4.4 Market development strategies 4.4.1 Website Promotion By recommending this website to target clients, we will continuously increase the attraction of the website. Under the attraction of preferential prices, we will impel more and more clients to retreat from their original trade channels and change to . 4.2.2 Advertising promotion 1.Advertising on professional magazines; 2.Advertising through traditional media; 3.Advertising on gateway website(portal); 4.4.3 Personal selling Send relative supply/demand information by person to target customers, consequently, the buyer and seller will attract each other very soon. 4.4.4 After-sales service Provide special staff in order to help the factories to deal with trading disputes or quality disputes. 5.0 Competition analysis 5.1 Current competition Mainly comes from traditional trade channel. In the case of Sino-Korean trade, most of the transactions are made through multiple trade companies, and a monopoly situation has been formed. But some OFFER companies still exist and sustain with the commission they get. This is the reason why can also survive. 5.2 Substitution/Service Comes from the other similar web site and direct selling from the factories, forming the reason why should be established urgently. In this way we can earlier get market share and establish our brand name while our competitors are still hesitating. 5.3 SWOT analysis Strengths: abundant and swift information, transparent、reasonable and competitive price, the buyer and seller can meet face to face, resulting in high efficiency and low cost. Weaknesses: In the early stage of establishment, it will be somewhat difficult to compete with traditional company, and it will also need some work to do as to ask for commodities supply from the factories(or get offer from them). Opportunities: With the accelerating speed of all kinds of companies surf on internet, the opportunities of those potential customers being found will be more and more, easier and easier, and faster and faster. Threats: Mainly comes from the traditional companies monopoly position and their domination to the factories, as well as the factories own direct selling. But these trammels will be got rid of step by step if the buyer had a firm order, and place it directly to the factories. 5.4 Competitive advantages When a great deal of overseas subsidiaries are substituted with a highly efficiently operating website, and numerous companies malicious competition are replaced by the only-one price-offer system, the advantages will surely appear because two factories can face each other directly. 5.5 Entrance barriers With the trade liberalization and market globalization, as soon as e-general trading sets its main gateway position in trading industry, it will be hard for the other followers to be acknowledged, it will be even harder for them to enter the market when we reach a long-term agent agreement with the factories. 6.0 Implementation of the business plan 6.1 Strategy Will be divided into three steps: The first step, begin with Sino-Korean trade, (because with six years of Sino-Korean trading experience, the founder of this business plan is very familiar with the conventional trading procedures and has in hand large amount of first-hand information), then extend to Sino-Japanese trade, because these two countries are similar in economic development, which almost depend on general trading companies quick expansion. But after Southeast Asias financial crisis, they all faced disintegration and have to be reorganized. This is the first year. The second step, we will develop in a website with which China can do business with all the rest of the countries in the world. This is the second year. The third step, we will develop into a world-wide interactive website, i.e. do business willfully between two counties all over the world. This is the third year. 6.2 Alliance Being aware of Korean and Japanese traditional general trading companies advantages and influence, on the one hand, will contact the factories in order to get the privilege of supplying commodities and making offers directly; on the other hand, will ally one or two traditional companies so that take advantage of exist relationship and influence. 6.3 Business implementation schedule 6.3.1 Early stage: Sino-Korean/Sino-Japanese trade network, July,2000 to June,2001; Planned investment: US$1,000,000; Planned staff number: 20 6.3.2 Growth stage: China and foreign countries trade network, July,2001 to June,2002; Planned investment: US$5,000,000; Planned staff number: 100 6.3.3 Mature stage: World-wide interactive trade network, July,2002 to June,2003; Planned investment: US$10,000,000; Planned staff number: 300 7.0 Management team 7.1 Founder(CEO): Min Bing, male, 32 years old, MBA, graduated from Shanghai JiaoTong university, materials science department. Have ever been an engineer in China General Ship-designing Institute; from 1994 to present, being an international business senior director in a well-known Korean trading company. 7.2 Other management personnel CIO(Chief Information Officer): Yan De-chun, male, 28 years old, MBA, Shanghai Nandu futures Co, Manager of Information department. CTO(Chief Technology Officer): Zhu Tong-yan, male, 32 years old, Honeywell Shanghai Branch, Network supervisor. CMO(Chief Marketing Officer): Ming Bin (works as well as CEO)HRM(Human Resource Manager): Yan De-chun (works as well as CIO)CFO(Chief Finance Officer): Zheng Jie, 28 years old, MBA, graduated from XiaMen university, department of economics, FuJian industrial Security Company, Certified Economic Analyst.7.3 Staffing plan Position200020012002Web page designers/editors2510Computer system maintenance/software development staff21015Salesmen1060195Customer support and service staff21050Office administrative staff41020Others5107.4 Position vacant We need such people as follows: computer/internet professionals; international business professionals; other professionals in this industry. 8.0 Fund requirement 8.1 The amount of sum Item2000.7-2001.62001.7-2002.62002.7-2003.6OfficeUSD300，000.00USD300，000.00USD300，000.00System equipmentUSD1，000，000.00USD1，000，000.00Office suppliesUSD100，000.00USD700，000.00USD1，000，000.00WagesUSD200，000.00USD1，000，000.00USD3，000，000.00Advertising expensesUSD200，000.00USD1，000，000.00USD3，000，000.00Operating expensesUSD200，000.00USD1，000，000.00USD1，500，000.00TotalUSD1，000，000.00USD5，000，000.00USD10，000，000.00 Explanatory note: 1.Office expenses should include the house purchasing cost as well as decorating expenses (take into consideration the recession of the current real estate industry); 2.Office supplies should include computers and the other valuables besides daily administrative articles. 8.2 Evaluation and explanation The exit strategy of is as follows: in 2003, it will get listed in the stock market issuing 2 million shares with the estimated market value of US$100,000,000. The seed fund provider who invests US$1,000,000 in 2000 will get 50% of the stocks, namely 1 million shares, which will be worth US$50,000,000 in the exit year 2003, 50 times of the invested amount. The second sum of Venture Capital invests US$5,000,000 in 2001 will get 20% of the stocks, namely 400 thousand shares, which will be worth US$20,000,000 in the exit year 2003, 400% of the invested amount. The third sum of Venture Capital invests US$10,000,000 in 2002 will get 20% of the stocks, namely 400 thousand shares, which will be worth US$20,000,000 in the exit year 2003, 200% of the invested amount.8.3 Fund utilization A