《流程图型设计》PPT课件.ppt

,Web Agency Service Domain,Web Building,Web Solution,Web Consulting,Web CI Web Design Web application,e-Business Consulting Market Analysis,e-Marketing,E-CRM,e-Marketplace,SCM,Supplier,Customer,Supplier,Customer,電子商務(e-Business)的解決方案、各個解決方案的循環關係、與消費者和供應者相關的解決方案,e-Business Value Chain,e-Business Value Chain,e-Marketing,E-CRM,e-Marketplace,SCM,Supplier,Customer,Supplier,Customer,電子商務(e-Business)的解決方案、各個解決方案的循環關係、與消費者和供應者相關的解決方案,Consulting,Marketing,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,ebiz Integration,Strategy,Sopping,eCRM,IRM,VOC/ RMS,e- Learning,Interactive Full Service,電子商務的互動式整合，從創意、e化解決方案、系統、策略面分析,eSolution,eBiz Sector & Solution,建構網際網路型的整合方案 eSolution基礎建樣需要整體的高科技政策的配合,LIFE,System,INFORMATION,COMMUNICATION,Techno Village,線上發行/紙本印製,技術常識/控制,購物/預定,線上會議/交友,動態影片/播放/音樂,視訊會議/線上直播,Mail+SMS+Fax+MSN,新聞與訊息,手機簡訊資訊,網路學習,DB搜尋技術,遠端收費系統,遠端醫療系統,線上服務系統,購物/交易,eBiz Sector & Solution,建構網際網路型的整合方案 eSolution基礎建樣需要整體的高科技政策的配合,LIFE,System,INFORMATION,COMMUNICATION,Techno Village,線上發行/紙本印製,技術常識/控制,購物/預定,線上會議/交友,動態影片/播放/音樂,視訊會議/線上直播,Mail +SMS +Fax +MSN,新聞與訊息,手機簡訊資訊,網路學習,DB搜尋技術,遠端收費系統,遠端醫療系統,線上服務系統,購物/交易,顧客的溝通管理與服務,Service,Sales,CRM Data Warehousing/Integration,SMS Channel,Web FAX Channel,eMail Channel,Web Site Channel,Post channel,Consumer,Investor,Purchaser,Analyst,The press,Club,投資人,忠實客戶,潛在客戶,Marketing,Customer Interaction Platforms Interaction Management Infrastructure,Customer Communications,e-CRM,CRM,Forecasting, Opportunity Management, Configuration, Generation ,Forecasting, Customer Care Spare Management ,Forecasting Personalization Campaign Management Marketing Encyclopedia,ERP,CMS,SCM,EIP,eStrategy,Solution & Service - SI Development & Solutions,Marketing,Sales,Services,One-Stop Service,10%,10%,5%,5%,BSP,IT consulting IT development IT management N/W management New technology,Wireless Internet,Web Contents,Web Mailing,Web SI,eBiz Solutions & Service,BSP Area Internet Area SI Area NI Area Consulting Area,BSP MU : (Business Service Provider Management Unit),eCompany,SCM/IPS,DW/CRM,Customer,Stockholder,Supplier,eCompany,IRM/RIS,GW/KMS,ERP/EIP,Supplier,Supplier,Supplier,stockholder,Employees,On-line,Off-line,SCM ERP IPS,eCompany,EIP/KMS/GW,IRM/RMS/PRM,WebSite CRM/CP,Partners,eBusiness Transformation,2007 年度重點工作計劃,四大工作區分 網頁建構重點工作延伸,Consulting,eSolution,2004,Web Building,Web integration Publishing DB generation,Web Design,Internet Area BSP Area SI Area NI Area,55%,15%,20%,10%,eBiz Solutions & Service,Consulting for eBiz eStrategy Consulting. eManagement Consulting eBusiness Restructure Consulting e-CRM,e-Marketing Consulting,e-Solution/ e-Infra/ e-Infra,SI consulting & management,Network Integration / Automation System,IT development & management,PACS,ERP,CRM,EIP,Mailing,B2Emall,Integration Developers,Web Service,Enterprise Solution,Business Fields : SI Development & Solutions,eBiz Total Service,eBiz Strategy,eBiz Operation,eBiz Consulting,Planning,Contents,Solution,eBusiness Integrator,eBiz Building,Marketing,eBiz total service,eBiz Total Service,eBiz Strategy,eBiz Operation,eBiz Consulting,Planning,Contents,Solution,Marketing,eBusiness Integrator,eBiz Building,eBiz total service,Enterprise CRM,eCRM,Data Warehousing/Integration,Web Log Data,Data Base,Transaction Data,Customer Profile,Data Integration,E-Mail,文件,EDMS,GW,資料流,KMS,第二段的系統連動,ERP,第一段整合方案開發,CRM,SCM,E-Planning,Office Management System,SM MU,SI MU,NI MU,R&D MU,eBiz Total Service,eBiz Total Service,Customer A,Customer B,Customer C,Supplier A,Supplier B,Supplier C,eBiz Consulting,eBiz Solutions,eBiz Integration,eBiz Solutions & Service,Internet Area BSP Area SI Area NI Area,eCRM,WCMS,IRM/PRM,Mailing,MES,CTI,PABX,IBS,Network Integration Automation System Enterprise Network,CRM/DW,EIP/EKP,ERP/SCM,GW/KMS,SI consulting SI development SI management,Web consulting Web development Web management,NI Area,SI Area,Web SI Area,eBiz Solutions & Service,Web SI Area SI Area NI Area System Area,DW/E-CRM / CRM,E-Marketplace,SCM,ElS,GW/KMS,ERP,CMS,Management & Business,B2B,Marketplace,IPS,EIP/EKP,PMS,Partner & Supplier,Customer,B2E,B2C,B2M,eBiz Sector & Solutions,DW/E-CRM / CRM,E-Marketplace,SCM,ElS,GW/KMS,ERP,CMS,Management & Business,B2B,Marketplace,IPS,EIP/EKP,PMS,Partner & Supplier,Customer,B2E,B2C,B2M,eBiz Sector & Solutions,SCM,CRM,e-Supply chain Management,e-Customer Relationship Management,E-biz transformation,System,- 掌握客戶情報、客戶關係的戰略 - 合併多元管道提供更優質服務,- 跟合作夥伴搭檔的合作戰略 活用供應鏈來確保競賽優勢,ERP/EIP,e-Business Perspective,Innovation,Operation,Optimization,Business & IT Strategy,Supply Chain Execution,eBiz Enterprise Management,SI Business Area,SI consulting SI development SI management N/W management New technology,Network Integration - Network Consulting - Network Integration - Network Management,SI Area NI Area Solution Area SM Area Internet Area R&D Area Consulting Area,Innovation,Operation,Optimization,Business & IT Strategy,Supply Chain Execution,eBiz Enterprise Management,eBiz Consulting,e-Marketing & Promotion,eCreative & Contents,eBiz SI & Solutions,eBiz Service Domain,eBiz Total Service,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analysis,Data Gathering,eBiz Solution analysis _e-CRM,依連線客戶的記錄資料統計分析 依連線客戶的性別與分類進行統計分析 依會員的屬性分類進行統計及適性分析 依會員購買與點選分類來統計分析，主動相近商品的推薦 客戶消費傾向與購買力分析 商品分類與關聯性分析 提供各種分析功能與分析資料的活用模組程式,eBiz Consulting,e-Marketing & Promotion,eCreative & Contents,eBiz Total Service,eBiz SI & Solutions,eBiz Service Domain,SCM,CRM,e-Supply chain Management,e-Customer Relationship Management,E-biz transformation,System,- 掌握客戶情報、客戶關係的戰略 - 合併多元管道提供更優質服務,跟合作夥伴搭檔的合作戰略 活用供應鏈來確保競賽優勢,ERP/EIP,e-Business Perspective,實現創新知識型的國家,擴充知識管理 的數位化資源,標準化與 技術研發,活化知識管理 資源的流通,相關法律 的整備,國家知識管理系統的理想與目標,知識管理體系 的整備,出處: 韓國資料通訊部的資料,5大核心政策課題,e-CRM function,e-Customer Relationship Management,e-CRM,e-CRM,Adaptation,Analysis,Data Gathering,eBiz Solution analysis _e-CRM,依連線客戶的記錄資料統計分析 依連線客戶的性別與分類進行統計分析 依會員的屬性分類進行統計及適性分析 依會員購買與點選分類來統計分析，主動相近商品的推薦 客戶消費傾向與購買力分析 商品分類與關聯性分析 提供各種分析功能與分析資料的活用模組程式,46%,22%,19%,Source: Executive Issues Survey CEO Global Business Study,The Alexander Group, Incorporated,行銷策略,新商品,新增的客戶群,舊有的客戶群,企業人數,7%,6%,Summary,現在企業關心的議題,CEO主要關心議題變化的比較,影響收益的調查結果分析,1 成本競爭力 2 客戶需求的變化 3 股東的權益 4 規範 5 產業 Restructuring 6 新競爭者的加入 7 全球化(Globalization) 8 環保議題 9 在地政策(Geopolitical),過 去,1 客戶關係 2 成本競爭力 3 活用情報資訊的效益 4 變化管理 5 股東的權益 6 收益的增加 7 產業 Restructuring 8 全球化(Globalization) 9 加值供應商的關係 (Value-Added Supplier Relationships),現 在,1. ,5. 固定客戶,問 題 點,策 略,4. 循環客戶,3. 現在客戶,2. 新的客戶,1. 潛在客戶,公司的 (最適)顧客是誰？ 要招攬他們的方法是什麼？,客戶在我們的網站上會有什麼動作?,顧客在使用我們網站和競爭對手的網站時 會出現什麼樣的行為（搜尋、購買等）差異?,提升循環採購的交叉銷售與促銷方法? 如何提供客戶個人化的網站服務?,有那些客戶可能會流失? 有什麼方法讓沒有動靜的休眠客戶再動起來?,留住新客戶的策略 留住競爭客戶的策略 提高客戶價值的策略 留住好客戶的策略 休眠客戶活化的策略 防止客戶流失的策略 誘導流失客戶回流的策略,eCRM,e-CRM建構的重點, 新資產增值計劃,投資保單,股 票,基 金,長期投資與資產增值中不可少的組合,結合保險與投資，選對進可攻退可守的 產品連結可讓資產穩定增長,風險高獲利大的選擇之一,可當作強迫儲蓄的方法之一, 新資產增值計劃,1,2,3,長期投資與資產增值中不可少的組合,結合保險與投資，選對進可攻退可守的 產品連結可讓資產穩定增長,風險高獲利大的選擇之一,可當作強迫儲蓄的方法之一,投資保單,股 票,基 金, 資產全球賺 2 號,3. 信託期間,2. 信託類型,4. 適用對象,5. 參加金額,6. 購買方式,1. 商品名稱,資產全球賺 2 號,從購買設定日到贖回當天,個人或法人(無特別限制),平衡型 / 全球市場,一次購買最低金額 : 10萬 /定期定額最低金額: 1萬,一次購買/ 定期定額,Strategy,Contents,Solution,Brand A,Brand B,行銷(廣告)與商務的頻道化,以 Ebiz 為基礎提升網站整合的戰略,討論以長遠為考量的系統整合方案,網站整合更新專案,Brand C,Integration Branding & Identity,Summary,- 網站更新的目標,將 Off-line 和 On-line Business 整合拉得更近 提高網站及系統整合設計的效益以降低成本 建構 WCMS 和 e-CRM 解決方案,1. 七大系列網站的整合與建構(提高整合的認同度) 2. 與Web Solution建構系統升級並行,Off line Business 與 On line Business都能有最佳化的效果,Vision,Mission,Planning,1. Summary,- 網路解決方案的導入目標與計劃,實現創新知識型的國家,擴充知識管理 的數位化資源,標準化與 技術研發,活化知識管理 資源的流通,相關法律 的整備,國家知識管理系統的理想與目標,知識管理體系 的整備,出處: 韓國資料通訊部的資料,5大核心政策課題,Supplier,Customer,eCompany,供應鏈管理,資源管理,知識管理,專案管理,行銷管理,Partner,Stockholder,Employee,IPS SCM,IRM PRM,e-Marketing,GW+KMS EDMS,Buy Side,Sell Side,ERP EIP,e-Business Sector & Solutions,Sales Team,System Team,Consulting Team,SI MU,Network Team,Automation System Team,Enterprise Network Team,NI MU,eBiz,CRM,EIP,R&D,eBiz Collaboration Network,Website Strategy,Site E,Site B,Site H,Site F,Site A,Site G,E-biz Transformation,AS IS,TO BE,Site C,Site D,Strategy and Implementation,e-Shopping,Information,eBusiness,Business Function & Strategy,Customer,Partner,Shareholder,Employee,e-Business Solutions,Himart,2. 提升客戶滿意度與業績成長,成長與利潤,變成 忠實客戶,非常滿意 服務品質,提升內部 員工滿意度 合作、友愛,教育訓練講座,Publish,Interact,Transact,Integrate,Customer Information Access HSE Communication,Customer and Technical Support Supplier Relationship Management,Electronic Order to Cash Electronic Procurement Supplier Bidding & Selection,Integrated Planning and Forecasting Integrated Plant Management,e-Business _Fulfill Demand,Proposal,- Web Site 與 System 的整合,Value,2003,2004,2005,2006,個別網站的建構與營運 建構線上廣告頻道 架設系統主機,e-Branding的最佳化 國內外 B2B / B2E 基礎業務的最佳化 Web 基礎業務的最佳化(落實 EIP) personalization(e-CRM / DM ),提 案,E-Biz 極大化,整合建構與營運,1,2,3,整合 Branding & Identity (Web CI) 廣告頻道與商務頻道分離 點按型與功能表型的整合與集中 (Site Concept) 整合 System & Solutions,Web Site, 2003, 2004,EIP,e-Biz SI,Web SI,Web, 2005,eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing,Web Identity Web Contents Web Promotion Web Applications,Web SI Planning Web System Integration SMS / eFax / Mailing eCRM / IRM / CMS e-Marketing(PRM),Web SI & eSolution,e-biz Total Solution,eBiz Value,eBiz Transformation,e-Business 的開發階段,Convergence,Industry Transformation,Value Chain Integration,Channel Enhancement,出處 : PwC,eBiz Transformation,Solution Development,30%,60%,30%,60%,Customer,Customer,Supplier,Supplier,Loyalty,System Integration,eCRM IRM PRM,Solution Development,eOffice,eConsulting,eVenture,eSolution,eCompany,Business Domain,eBiz Strategy Consulting. eBiz Management Consulting eBiz Restructure Consulting,eCRM(Web call center) eCommunity eFAX(Dial Fax) eIRM WCMS,Real estate portal Network swap service Internet Fax Tour portal Internet broadcasting Community portal,EDMS GroupWare Enterprise Knowledge Internet Purchasing System,Application,Web DB Integration Mobile Application Customer Integrated,Home Page,System,Solution,e-branding Web Style Guide On-line Marketing,DB/Web Server Multimedia Server Wireless/Security,e-CRM e-Marketing WCMS .,e-Business Transformation,Marketing Innovation,Channel Innovation,員工出缺勤與加班管理 員工考績與專長經歷管理 設備與器材應用管理,分組管理 銷售與成本的管理 專案及及風險管理,eOffice Solution Planning,人力資源管理最佳化,提升行政業務的效率,例行工作 專案管理 排程管理 工作查詢 ,行政管理,成本管理 預算管理 銷售管理 費用管理 .,財務管理,出缺勤管理 教育訓練 求材微人 考績評估 ,人事管理,客戶管理 採購管理 名片管理 倉儲管理 ,總務管理,45%,15%,5%,35%,行政管理比率較高,KMS,EIS,EDMS,SCM,CRM,Non-formal Information,Enterprise Knowledge/Information Portal,EKP-EIP,Solution & Service - SI Development & Solutions,GW,ERP,How convenient would it be, if we can view all the numerous information scattered on the internet, such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen?,eBiz Solution 應用的導入,eCRM,2003,2004,2002,SMS,CMS,PMS,EIP,ERP,SCM,Electronic Decision Making,E-mail,E-board,Schedule Management,MIS,Name Card Management,Career Management,Human Relationship Management,Survey,messenger,Solution & Service - eagleOffice,GW eagleOffice,Defense Defense, the Agency for national security institution etc.,Finance Bank, Insurance, Security, Credit Card, Investment Trust etc.,Chemistry Petrochemical, heavy chemical/ explosive/energy etc.,Service Distribution /service/leisure/ educational institution etc.,Public sector Government organization/ government investment institution etc.,Industry Machine, construction, assembling, equipment etc.,SI MU Business Fields,Business Fields : SI MU,Company Organization,Company,Organization,eBiz Solution,Consulting,Internet Biz,System,Solution Mu,R&D MU,Planning MU,INFRA MU,Organization,Planning & Public,Supporting Team,President & CEO,CS team Biz 1 team Biz 2 team