有关：电子商务中英文翻译.doc

毕业设计(论文)外文资料翻译(用外文写)外文出处： e-business is blooming 附 件： 1.外文资料翻译译 2.外文原文 指导教师评语：外文资料选材与设计相关，译文基本准确，能够较好地完成任务。字数达到要求。 签名： 年 月 日注：请将该封面与附件装订成册。附件1：外文资料翻译译文电子商务之花正在绽放如果我有计算机我能做些什么?有了正确的软件并且用猫连接在因特网上,只需要花比本地通话花费稍微多一点的钱你就可以实现一天二十四个小时在网上做业务,这是简单的,有效的和便宜的.坐在你自己的pc面前,你可以轻松得 传送资金到财务处,还可以发薪水,写报告等等一切事务,再也不用你频繁得去跑腿,只要动一动你的手指.当电子商务风行的时候, 我们在网上几乎能买到任何东西. 它是新生的发展前景很广阔的行业. 商人把能想象得到的任何一种商品放到网上出售. 从书, 家具, 食品, 甚至是汽车-能叫出名字得都可以在因特网买到它.因特网已使我们的活的更容易. 但是仅管寄予很高的希望, 它不能完全改变我们购物的传统方式. . 那些预言那因特网将会瓦解传统的贮藏业和零售业可能决不全是正确的. 我们仍然要用传统的方式去买东西-到商店去.因此,那因特网泡沫爆裂并不令人惊讶. 大批.com网站的倒闭表明不是全部商品都能在因特网上做得好的.亚马逊不是世界第一家电子书店. yahoo 也不是第一个站点. google 不是第一个搜寻引擎. 但是. 但是 这些都是最好的电子商务网站,使用者可以发现他们的产品要比别人的产品服务要好得多了.亚马逊网站理解消费者的消费心理要比别人好. 他与周围的消费着建立了良好的关系并因此而得到较高得回报. 今天有超过3500万买主和二次买家比率超过65%, 他们建立的关系是不能随便地被破坏的.yahoo理解消费者对商家是重要的. 因而他们优化他们的办事效率: 它的页面大小没有excite 或 lycos的页面一半那么大, 因此页面载入较快. 因而, 在网上冲浪的人就会在五分钟之内, 看yahoo站内的其他两个或者更多的页面. 进一步说, 他们使用简捷的页面带来的利润要比那些欠上广告的网页带来的回报多google是一个真正的好东西.使用者想要的是快速的, 广泛的搜寻. 用世界上最简捷的页面实现了这样的功能.同样的方式挤进offline世界.质问一下你自己, 坦白地,关于你的产品和服务有哪些东西特属于你自己?自己能说出多少来?. 你的爱人是否将它推荐给他的或她的朋友? 新闻记者会报道关于它的新闻吗?你会销售著名品牌的商品吗? 产品的运费是否很高? 消费者是否需要直接看到商品?很多电子商务, 甚至那些有很强管理能力的商家都关闭了他们的店铺, 因为他们不能的适应因特网的特点. 他们没注意到事实上有些产品在因特网上销售并不像想像中那么简单.如果你想要到打开在线商务, 你能避免的错误其他互联网零售商人所犯的错误. 当你想在网上出售你的商品时, 你需要认识到因特网不是出售产品最好的的平台.如果你想知道你的产品能否在因特网上做好,那 用下面的问题来问一下自己:在因特网购买你的商品比在零售商那更方便吗?因特网自身的优点是一般不在零售商和食品商那出售的商品可以在网上出售. 以ebay为例. ebay是成功的因为它提供的在线商品即使在大型购物中心也很难找到. 如果你在找印度的绢画, 艺术deco灯, 或稀罕的棒球卡, 你在ebay购买到的几率就比在大型购物商场高的多.然而, 它并不能让你感到能在隔壁邻居小店买到的东西能在网上买到. 一个网站能持续不断的出售香烟吗? 我不这么认为. 为什么要为你几乎能在任何地方买到的东西多付2美元运费?狗食是不宜在网上销售的另外的一个例子. 还记得过去的宠物食品零售店吗? 不管p, 怎么做广告都无法让人们在网上购买狗食. 为什么要出额外的费用在互联网上买宠物食物?产品的高额的运输成本更使人们不愿在网上购买宠物食品.没有人为p的消亡感到惊讶.我并不是说那些能在食品商, 商店和大型购物中心出售的商品都不能在因特网上出售. 关键是要为客户创造额外的价值. 根据nick earle和 peter keen的书上说的从.com到. profit, 那些成功的在线商务都懂得怎样建立关系,后勤管理,寻找渠道和调整资本与成本之间的平衡来为他们的客户带来额外的价值. 在外行眼里, 你必须给你的消费者在基本便利基础上带来更多的好处.拿redw为例,网上商务tony roeder在他的家里开使了他的网上商务. 他把红色玩具车飞行器发布在因特网上. 当巨型玩具零售商例如toysrus和etoys也进位红色飞鸟货车, 他的竞争者也买了他们的一两件产品的模型. 为了增强在offline和 online的竞争, tony在全部的生产线生产各式各样的飞鸟货车. 他的努力获得了回报. 之后三年, 他的在线商务去年超越百万-元指标. 网上商务, 信誉是至关重要的.产品只能在计算机屏幕上看见, 所以在线商务应该取得客户的高度信任但是又有谁能让自己的信誉的威名超过自己的品牌名呢? 人们已经知道一家公司的信誉, 就尝试购买他们的产品, 相信他们会像他们承诺的那样送货.tony成功的建成了他的以通信飞鸟为商标的电子商务. 在贩卖商标产品, 成功来到加快和更容易的为了redw. 他依照无线电通信飞鸟; 通过品牌的策略,使得redw.的成功来得非常迅速.按照他的意思,通信飞鸟是知名品牌. 我们以良好的信誉建立了许多的稳定的客源.我的祖父有无线电通信. 我的父母有无线电通信. 我有无线电通信飞鸟. 我的孩子将有无线电通信飞鸟. 它是知名的商标. 别人知道这个牌子知道这种产品与我们的推广作用密切相关. 当我们说是在网上经销这种商品时,他们说哦知道, 我们知道有这种产品. 多么好的想法. 我们不断得推广这个商标,成功之门就向我们打开了.当然, 像我们这样家族式的企业并不总是有机会有出售品牌. 我们的产品在一些大的公司里并不怎么受到青睐. 也不做行销和树立品牌,这就能代表家族式的经营就不能在网上进行了吗?当然不是,有许多家族式的公司就在网上经营.为了能更好的经营, 在你的网站里就要包含能让人感到你是可信的任何因素.你应该让顾客感到他们是在和正统的商家打交道,不会有人会盗取他们的信用卡号和卡里的钱和不有人谁将偷他们的纸牌和货币. 害怕被人盗去信用卡仍是许多消费者不愿在网上购物的原因,从这个方面来说,即使是小额买卖也要提供安全保障.你的联系方式应该在你的网站上的任何一个页面都能看到, 因而消费者遇到问题时就知道怎么和你联系了.而且当顾客要买东西时也可以方便得付款.顾客喜欢在一些看起来简捷的站点买东西. 如果你没有好的软件能直接告知客户要交的费用就告知客户在第二天把费用发到他们的邮箱里. 是诚实的有你的消费者. 你的公司的退货政策应该是明确地说明这样既有利于保护你也有助于保护消费者的利益. 运输费用是很高的. 事实上, 研究表明运费要产品所有成本的11%. 因此, 如果你要从事网上销售, 你就必需让你的产品成本和运费之和不要超出产品在市场的价格.许多网上零售商不应该出售那种不适合家递的货物. 再以p为例, 出售量很大的思考贩卖重的,便宜的小猫食物联机的是个好的想法. 错误的是不唯仅运费抬高了成本的价格,而且这些产品利润也太低,这些都是最终关闭p的原因.为了吸引顾客并且建立稳定的客户关系, 一些网上经销商采用低价,价格变动不大和隔天即送的促销手段. 免费传递事实上是在最近二年才风行起来的. 然而,根据amr最近的报告. 经研究表明那买主根据契约经销,最低的价格, 制造小的买, 也不能保证稳定的销量.不要说那些小的商品消费者不愿去花费运费,就是那些大件也不愿去在运费上花费太多,一些网上经销商尽量降低价格以保证自己的产品在网上价格是最低的(包含运费),潜在地高额运费并没有阻止redw大量的产品销售. 当他们的货车运费很高的时候他们也能保证良好的服务, 他们得到补偿补偿就来自于高度的服务质量. 是的 我们的产品确实要花费的高额的运费, tony说, 但是我们去掉了这部分仍然能保持很强的竞争力. 他承认说有些人在大型玩具商店发现有跟我们卖的一样的商品但是只有很少的一部分. 当有人要送礼品时我们就向他们推荐我们的产品,没有人送的礼物需要用卡车来拖. 但是只要通过刷卡我们将他们买的任何东西送到国内的任何一个地方并且运费和你自己把在本地买的运到家的运费一样多.如果你去toysrus并且买买了自己想要的东西, 他会在三小内送到,并且花的钱和自己运是一样的 我们有绝对的优势来为您运输物品,所以客户选择我们为他们服务是明智的,.我们因而能轻松地在竞争中获胜. 有些产品是不适合在因特网上发布的,. 特别是那些消费者需要在购买之前先要看到的那些产品. 一些产品在说服消费者购买之前必须要能让消费者先看到或先试用.在网上面要想把生意做的兴隆,就要大幅度得改变消费者的购物习惯. 一些大的电子商务可能改变消费者的购买习惯, 但是可以证明那已经花费了很多时间和金钱.拿买鞋来说, 人们需要先穿上它,走几步才能知道是否舒适并且知道样式是否另他们满意,但在因特网上人们可能买到的就不是自己想要的那种鞋子.那些在网上看到很好的鞋子不一定能适合他们的脚.因为人们买鞋子的习惯,这就使我们对网上购物的退货率并不感到奇怪. 事实上, nfo 互动调查得知有20% 网上购物者退回了女式的衣服和装饰品, 包括鞋子.选择正确的产品到在因特网上出售符才能走向成功或把握住你的网上商务的命运. 关键的规则要记得是成功的网上商务都是那些利润空间很大的产品-例如衣服,美食, 和新颖的礼品. 如果你的产品没有高额利润, 如果它需要运费, 并且几乎能在各处方便地买到同时也没有品牌形象-你就要重新考虑是否需要创建那个网站了. 当没有人能预言你的生意是否能成功的时候, 以往的经验就会让你清楚哪些应该在网上出售那些不该放到网上.利用好因特网吧,一旦你用好了因特网,并能够了解一些关于www的知识,你就能使你的商业飞黄腾达!附件2：外文原文（复印件） e-business issuesif i have got a computer, what else can i do?with the right software and a modem connected to a standard telephone line, and for little more than the cost of a local phone call from anywhere in australia, you can do your banking 24 hours a day. it is simple, efficient and inexpensive.sitting at your pc in your own office you can transfer funds between accounts, transfer funds to other financial institutions, pay salaries and invoices, create customised reports, and of course keep a check on your account balances. in some cases, bank fees may be reduced when you use on-line banking.when e-commerce exploded, we can buy just about anything on the web. it was to be the new big thing. merchants scrambled to bring every sort of products imaginable online. from books, furniture, and groceries, even cars - name it and the internet has it.the internet made our lives easier. but despite high hopes, it did not fully change the way we shop. those who predicted that internet would eclipse the brick-and-mortar stores and spell the death of traditional retail could never be more wrong. we still go shopping the good old-fashioned way - by going to a store. it was, therefore, not surprising that the internet bubble burst. the dot-com massacre has shown us that not all products do well on the internet many e-businesses, even those with deep pockets and management prowess, have closed shop because they were not able to match their offerings with the nature of the internet. they overlooked the fact that some products are simply not meant for the internet.amazon was not the worlds first e-bookshop. yahoo wasnt the first portal. google wasnt the first search engine. but each of these were the best to execute against consumer needs in each of these niches. each of these understood, better than anybody else, what users wanted from their product and offered it better than anybody else.amazon understood the importance of consumer delight earlier and better than anybody else. and built their entire business around having happy customers and making them come back to buy more. with over 35 million buyers today and a repurchase rate in excess of 65%, theyve built a position that is incredibly hard to attack.yahoo understood before anybody else that consumers wanted a fast, comprehensive guide to the websites out there. so they optimized their site for speed: its page file sizes are still almost half that of other portals like excite or lycos, and hence load quicker. so, in any given five minutes of surfing, a user will see twice as many pages of yahoo as hell see elsewhere. further, they used opinionated reviewers to rate sites objectively, rather than give in to a “your ad here” yellow pages mentality. users like that.google understands one thing really well. all that its users want is fast, comprehensive search. and theres an amazing amount of technology behind the worlds simplest-looking website to do just that.the same rules work in the offline world.ask yourself, frankly, is there anything unique about your product, service or offering that people will talk about it by themselves. will your spouse recommend it to his or her friends? will journalists clamour to write about it?if you intend to open an online business, you can avoid the mistakes of other internet retailers. when thinking of selling a product online, you need to realize that the internet is not the best medium for every product.to know if your product will do well on the internet, ask yourself thefollowing questions:is it easier to buy your product over the internet than in a retail store?the internet lends itself well to products that are not commonly sold inretail stores and groceries. take ebay for example. ebay is a success because it provides a venue for online shoppers to find products that may not be easily available in the shopping mall. if you are looking for an indian silk painting, an art deco lamp, or a rare baseball card, you have a higher chance of securing these items on ebay than in the mall. however, it doesnt make much sense to sell on the internet products that can be bought easily from neighborhood stores. can a web site be sustained by selling cigarettes? i dont think so. why pay an additional $2 shipping fee for a product you can purchase just about anywhere? dog food is another example of a bad choice of online product. rememberthe now-deceased sock puppet? despite heavy advertising by p, people did not come in droves to buy dog food online. why buy pet food online and pay extra for shipping costs for a product that every grocery and pet food shop sells? the products high shipping costs further hindered people from buying pet foods online. no one was surprised that p eventually perished.i dont mean to say that all products sold by groceries, stores and shopping malls cannot be sold on the internet. the key is to create additional value for your customers. according to nick earle and peter keen,in their book from .com to .profit, the online businesses who successfully provide value to their customers are those who know how to build relationships, manage logistics, mesh their channels, and transform their financial capital and cost structures. in layman terms, you must provide your customers with additional benefits, beyond the basic convenience.take redw , an online store that tony roeder started out of his home. he distributes red flyer toy wagons on the internet. while giant toy retailers such as toysrus and etoys also carry red flyer wagons, his competitors carry only two or three models of the product. to stand out from both his offline and online competition, tony provided his customers with a wider variety of red flyer wagons by carrying the entire product line. his efforts paid off. after three years, his online business surpassed the million-dollar mark last year.will you be selling a famous brand-name product? on the internet, trust is a key factor. with products seen only through the computer screen, online businesses should entice a high level of trust from the customer. and who can better bring trust than the brand name products? people already know the reputation of the company, have tried their products, and believe that they deliver what they promise. tony built his successful e-business on the brand name of radio flyer. by selling a brand name product, success came faster and easier for redw. according to him, the radio flyer name is a known name. it has built a strong business based on trust from many generations of consumers. my grandfather had a radio flyer. my parents had a radio flyer. i had a radio flyer. my child will have a radio flyer. it is a known brand. we have leveraged that name because people know that name. they know the product. when we say were the internet retailer of that product, people say oh yes, i remember that product. what a great idea. so we leveraged that name and saw the doors opening for us.of course, home business entrepreneurs like us do not always have the opportunity to sell a brand name. our own products do not have the kind of brand recognition enjoyed by the big companies. nor do we have the marketing muscle to develop and nurture a brand. does this mean that home businesses cannot make it on the net? of course not! there are a number of home businesses out there that are doing great business on the web. to rise above this constraint, your site must contain all the elements that are needed to create a feeling of trust among your users. you have to make your customers feel confident that they are dealing with a legitimate business, and not someone who will steal their card and money. fear of credit card fraud remains a top reason why many consumers do not shop online. in this aspect, even the little things count. you need to use a secure server for the checkout process. the contact information should be clearly placed on every page of your site, so customers know where and how to reach you in the event of a problem. you can also direct customers wary of ordering online to just send out the check or money order to your address. clearly state what users can expect when buying from your site. if you do not have expensive software that automatically computes the shipping cost of the order, tell your customers that the full cost will be sent through email. be honest with your customers. your companys return policy should be clearly specified to protect you as well as the consumer. is it expensive to deliver?shipping is expensive. in fact, studies estimate that shipping amounts to11 percent of sales for online retailers. hence, if you are planning to sell on the internet, you need to make sure that the shipping costs will not price you out of the market. many internet retailers made the mistake of selling products that arent suitable for home delivery. p, for example, thought selling heavy bags of cheap kitty litter online was a good idea. wrong. not only did the shipping costs jack up the price, but also there is so little profit margin to start with in kitty litter products. that ultimately killed p. in an attempt to attract and build a customer base, some internet retailers offer low-cost, flat rate or next-day delivery. free shipping was in fact the rage in the last two years. however, a new report by amr research shows that buyers attracted to bargain-basement shipping tend to shop around for the lowest prices, make small purchases, and tend not to remain very loyal. you dont necessarily have to limit yourself to small items. even big items do well on the internet - if it creates such a value in the mind of a customer that he or she is willing to ignore the cost of shipping. some online retailers adjust their pricing to keep the total cost of the product (including shipping) lower. potentially high shipping costs of their bulky and big wagons did not deter tony of redw. while their wagons may be bulky and potentially expensive to ship, they were able to offset this constraint by having the selection and maintaining a high quality of service. yes, our products are kind of expensive to ship, tony says, but we cut our margin so we can stay competitive. he admits that if somebody goes to a big toy store and find an item similar to what they sell, many times they will find it for less. where we blow everyone out of the water is when he or she gives it no one will gift wrap these wagons because theyre too large. but we will gift-wrap them, put a card, and ship them anywhere in the country for the same costs as you would have it shipped to your house. if you go to toysrus and get the wagon for less, and have it gift-wrapped, first it would take you about three hours to do it and it would cost you the same amount of money. we have the extreme advantage when you are trying to send it as a gift. while shipping is a potential turn-off for tonys customers, convenience wise, we can blow the competition out of the water.does the customer touch or need to feel the product? some products are simply not suited for distribution over the internet, particularly those where customers need to experience the product before buying it. some products are meant to be touched or tried on before customers can be convinced to buy. for a business t