资源预览需要最新版本的Flash Player支持。
您尚未安装或版本过低,建议您
附录AMYPDAMARKETCONDITIONSANDPRICETRENDSANALYSISMANYCOUNTRIESINTHEWORLDPDADEVELOPMENT,ISAPALMANDPOCKETPCBASED,YET,THEPDACRAZENOWSOMEONEISCONCENTRATEDINTHENONPALMANDPOCKETPCATTHELOWPRICEOFPDA,MAINSTREAMPRICEOFRMB1,200YUANORLESS,ANDSHORTTERMPRICETRENDSWITHINTHISSAMPLEISNOTINSIGHTALSOWORTHNOTINGISTHEWORLDSLARGESTELECTRONICDICTIONARYMARKET,ANDTHEMARKETISNOWPDAANDELECTRONICDICTIONARYMARKETISGRADUALLYMIXED1PDAANDELECTRONICDICTIONARYMARKETCOINCIDENCEANDTHEINTERNATIONALCOMMUNITYCOMPAREDTOOTHERCOUNTRIES,CHINASPDAHASBEENABLETOSELLSOWELL,MANYOFTHEMATTRIBUTEDTOTHETRADITIONALGIFTGIVINGCULTUREMANYPEOPLEARERELUCTANTTOUSE,BUTTHEYAREWILLINGTOBUYASAGIFTTOSOMEBODYELSEHENCEMYPDAMARKETWITHSUCHAMBITIOUS,FARHIGHERTHANMANYOVERSEASCONSULTANTSORIGINALESTIMATE,CURRENTLY,CHINASPDAMARKETISINFACTMADEUPOFALLPIMPERSONALINFORMATIONMANAGEMENTSIMILARPRODUCTS,INPARTICULARTHEELECTRONICDICTIONARYSERIESOFPRODUCTSANDTHEPDAANDELECTRONICDICTIONARYNOWTHEBIGGESTDIFFERENCEISTHATPDAOFTOUCHSCREENANDPENBASEDINPUTMOSTELECTRONICDICTIONARIESAREONLYKEYBOARDINPUTOFCOURSE,MANYOFTHEEXPENSIVEELECTRONICDICTIONARIESHAVETABLETSCREENANDPENBASEDINPUTMANYOFTHELOWPRICEDPDAEXCEPTMOREOFTOUCHSCREENANDPENBASEDINPUT,THEFUNCTIONOFTHEELECTRONICDICTIONARYWITHALMOSTTHESAMEBUTTHEFUTUREOFTHEPDAHAVEHIGHERGROWTHRATEOFELECTRONICDICTIONARIESBECAUSETODAYTHEMAJORITYOFPDAENCOMPASSINGALLOFTHEELECTRONICDICTIONARYFORTHERELEVANTFUNCTIONANDTHEIRPRICESCONTINUETODECLINETHEREFORE,OURFUTUREWILLBEELECTRONICDICTIONARYMARKET,THEGROWTHGENERATEDSIGNIFICANTBRAKEEFFECTITISEXPECTEDTHATBY2002,CHINASSHAREOFTHEELECTRONICDICTIONARYSALESPROPORTIONWILLBESTEADILYREDUCED,ELECTRONICDICTIONARYWITHTHEACTUALPROPORTIONOFPDAPRODUCTSWILLBECOME58AND42LONGTERMVIEW,ASTHEPDAPRICESHAVEDROPPEDLOWER,ELECTRONICDICTIONARYINSUPERLOWMARKETHASBEENABLETOMAINTAINACERTAINSALESVOLUME,ELECTRONICDICTIONARYWITHAREALPDAPRODUCTSSHARETHEGENITALIA,WILLOCCUPYHALFOFTHEIRMARKETSIZE,MAINTAINTHESTATEEQUALIZATIONWHILEITHASNOGLOBALSTATISTICS,ELECTRONICDICTIONARIESTHATTHEINDUSTRYGENERALLY,CHINASSALESOFELECTRONICDICTIONARYMARKETISTHELARGESTINTHEWORLD,THEPROPORTIONOFOVER50ALTHOUGHNOTKNOWTHEFUTUREOFFOREIGNCONSULTANCYFIRMSINTHECALCULATIONOFTHECHINESEPDAMARKETOFELECTRONICDICTIONARIESINCLUDEDBUTEVENDEDUCTINGSALESOFELECTRONICDICTIONARIESNUMBEROFPDASALESINCHINAHASEXCEEDEDTHENUMBEROFJAPAN,SECONDONLYTOTHEUNITEDSTATES2MYPDAPRICETRENDANALYSIS11500YUANWILLBESOLDWATERSHEDNOWPALMANDPOCKTILEETPCPDASALESINCHINASHAREVERYLOW,PDAISEXPECTEDONLYWHENTHEPRICEDROPPEDABOUTRMB1,500YUAN,THEPDAISASUBSTANTIALINCREASEINTHESALESOPPORTUNITY；WHENTHEPDAINTHEPRICEOFRMB1,000YUAN,THELARGESTPDASALESGUIDECWANGPRODUCTSWITHINTELLIGENTSERIESISONEOFTHELEADERS；FROMRMB1,000YUANTO500YUANBETWEENISEXPENSIVEELECTRONICDICTIONARYPDAMARKETWITHASUBSTANTIALOVERLAPBETWEENTHEHIGHHAOYITONGELECTRONICDICTIONARIESTOTHRIVEANDTOREPRESENTPRODUCTSBUTINTHEPRICERANGEOFPDAMOSTLYINVENTORYOFSPECIESOVERTIMETHEREFOREPDALOWPRICESTRATEGYINTHISAREAMIGHTNOTANDBECAUSEOFTHEPRICERANGEOFPRODUCTSARENOWINTHEPREDICAMENTOFUNFIT,SALESDECREASEDRATHERTHANINCREASED2LOWCOSTDEVELOPMENTOFTHEMARKETWILLCONTINUETOBETHEMAINTHEMEASHENDERSONCHANLEGEND,GREATWALLANDOTHERHEAVYWEIGHTMANUFACTURERSTOCOMEINTO,COUPLEDWITHCHINASECONOMICDEVELOPMENTANDSUSTAINEDROBUSTDEMANDFORTHEINTERNATIONALCOMMUNITYANDOTHERFACTORSIMPACTMYNEXTTWOYEARSPOCKETPCANDPALMPDAUSERSWILLCONTINUETOINCREASE,THEPROPORTIONWILLRISEBUTCHINASLARGESTPDASALESARESTILLLOWPDA,ANDTHATTHEMAINSTREAMPRICESWILLCONTINUETODECLINEMYPDAHYBRIDELECTRONICDICTIONARYMARKETASAWHOLEWILLRESULTINALOWERPRICEOFTHEHIGHERSALES,WHATISTHEBIGGESTSALESPDAPDAWEOFTENSAY,THENWHATISTHEPDA,ANDTHEMEANINGOFWORDS,WHATARETHECLASSESTHATYOUHAVETOBUYBEFORETHEPDAMUSTKNOW,THEPURCHASEOFPDAISTHEFIRSTSTEPBEFORE3ANALYSISTERMPDAPDA,ISTHEPERSONALDIGITALASSISTANTPERSONALDIGITALASSISTANTMEANASTHENAMESUGGESTSISTHESUPPORTOFINDIVIDUALDIGITALTOOLSPRIMARILYNOTEBOOKS,CORRESPONDENCE,THEEXCHANGEOFBUSINESSCARDSANDITINERARY,ANDOTHERFUNCTIONSOFCOURSE,ASTECHNOLOGYADVANCES,NEWFEATURESSUCHASDIGITALRECORDINGHASBEENTHEINCREASEOFTHEPREVIOUSONEPDANOWDEFINEDVERYVAGUE,ALLTHEPRODUCTSARECOLLECTIVELYREFERREDTOTHESTREETSMANYPEOPLEHAVEEVENPDACOLLECTIVELYREFERREDTOASPDAS4PDACLASSIFICATIONPDASHOULDINFACTBROKENDOWNINTOELECTRONICDICTIONARIES,PDAS,HANDHELDCOMPUTEREQUIPMENTANDPERSONALCOMMUNICATIONSASSISTANTFORFOURCATEGORIESTHELATTERTWOBECAUSEOFTECHNICALANDMARKETDEVELOPMENT,WHICHHASSLOWLYINTEGRATEDTOGETHER5ELECTRONICDICTIONARYPDAINALLCATEGORIESOFPRODUCTS,THISISTHEMOSTSIMPLEONEITSMAINFUNCTIONISTOPROVIDEABILINGUALTRANSLATION,TELEPHONENUMBERSTORAGE,ENGLISHWORDSREADALOUDANDOTHERFUNCTIONS,ITISCHARACTERIZEDALLOFITSPROCEDURESARECURABLEINMEMORY,THUSLIMITEDSTORAGECAPACITY,FUNCTIONWITHOUTASINGLECOMPARISONWITHEXPANDABILITYHOWEVER,THESEPRODUCTSARENOMATCHHASITSADVANTAGESFOREXAMPLE,THEYAREMORESTRONGLYTARGETEDTOPROVIDETHEFUNCTIONALITYREQUIRED,SUCHASGAMES,ANDOTHEREVENTSINADDITION,ITALSOHASSMALLSIZE,SIMPLEOPERATIONANDSOONSUCHELECTRONICDICTIONARYREPRESENTATIVESTHRIVE,CELEBRITY,STAR,ETCOFCOURSE,THEREARESOMENEWELECTRONICDICTIONARIESALSOPROVIDEACOMMUNICATIONSFUNCTIONADDITIONALCONNECTIVITYTHROUGHTHEPACK,ANDYOUCANKINDOFCOMPUTERPRODUCTSANDTHEEXCHANGEOFDATABETWEENANDTHEMARKETHASSOMEELECTRONICNOTEBOOK,THISWILLFOCUSONTHEEVENTSANDDAYTODAYBUSINESSMANAGEMENTTHESEPRODUCTSAREOFTENRELATIVELYLARGESTORAGECAPACITY,BUTITSESSENCEIS,ANDELECTRONICDICTIONARIES,CURINGITSPROCEDURESARESTOREDINTHECHIP,THESAMEDOESNOTHAVECAPACITYFOREXPANSIONTYPICALOFSUCHPRODUCTSISREPRESENTATIVEOFOURFAMILIARGUIDEC6HANDHELDCOMPUTERUSUALLY,THEDIGITALWORLDWILLBESUCHASPDASWILLBEPDA,ALSOREPRESENTSTHETRUEMEANINGOFTHEPDAITISALMOSTAGENERALHOMECOMPUTERALLTHEFUNCTIONSHANDHELDCOMPUTERGREATESTFEATUREISTHATTHEYHAVETHEIROWNOPERATINGSYSTEMS,AREGENERALLYCUREDINTHEROMITSUSEOFTHESTORAGEDEVICESARERELATIVELYEXPENSIVEFLASHMEMORYIC,THEGENERALCAPACITYOFABOUT16MBPDASGENERALLYKEYBOARD,HANDWRITINGANDTHEUSEOFSOFTKEYBOARDINPUTMETHODS,WITHASTANDARDSERIALPORT,INFRAREDACCESSMODESANDABUILTINMODEMTOCONNECTTOPERSONALCOMPUTERSANDTHEINTERNETHANDHELDCOMPUTERPRODUCTSANDTHEPREVIOUSBIGGESTDIFFERENCEISTHATTHEAPPLICATIONSSCALABILITYBASEDONTHEIROPERATINGSYSTEM,PEOPLECANUSEANYPROGRAMMINGLANGUAGECORRESPONDINGAPPLICATIONSYOUCANINYOURHANDHELDCOMPUTERARBITRARYINSTALLATIONANDUNINSTALLBECAUSEOFITSFUNCTIONVERYCOMPLETE,THEOPERATIONISMORECOMPLEXANDNOTSUITABLEFORTHECOMPUTERDONOTKNOWMUCHABOUTTHEPRIMARYUSERSTHEHANDHELDCOMPUTERPARTS,BUTALSOBYTHEDIFFERENTOPERATINGSYSTEM,DIVIDEDINTOPALMANDPOCKETPCPALMUSINGPALMOS,DEVELOPEDBYPALM；WINCEANDPOCKETPCADOPTEDASERIESOFSYSTEMS,DEVELOPEDBYTHEMICROSOFTBECAUSETHEBODYSYSTEMPERFORMANCEANDTHEDIFFERENCEBETWEENTHETWOISSTILLACONSIDERABLEBODYOFDIFFERENCE7COMPUTEREQUIPMENTWITHAHANDHELDCOMPUTERCALLEDTHEENGLISHNAMEOFHPC,HANDHELDPCMEANSTHISISAKINDOFNOTEBOOKCOMPUTERSANDPDASBETWEENPRODUCTSWHYDOISAYTHATBECAUSEITISCOMMONHANDHELDCOMPUTEROPERATINGSYSTEM,BUTITISEQUIPPEDWITHASMALLKEYBOARDITSFUNCTIONTHANHANDHELDCOMPUTERSTOTHEPOWERFUL,BUTTHESAMESIZEANDWEIGHTHAVEINCREASED,SOTHEPERFORMANCEOFPORTABLEHANDHELDCOMPUTERSTHANTHEPOOR8PERSONALCOMMUNICATIONSASSISTANTFORPERSONALCOMMUNICATIONSASSISTANTFORTHEMANYPRODUCTSITISTHEMOSTFASHIONABLEKINDITISTHECONCEPTOFPDASANDTHEEFFECTIVENESSOFMOBILEPHONES,PAGERSANDTHECOMBINATIONPRODUCEDTHISPRODUCTFEATURESISITSBIGGESTSACRIFICEOFTHEGENERALTELEPHONELINESANDUSEOFWIRELESSDATARECEPTION,PRODUCTOFSTRONGERADAPTABILITYEVENIFTHETERMSOFASINGLE,EARLYPRODUCTISTHESTARTINGPOINTFORMOBILEPHONEDESIGNEDPRODUCTS,ITSBUSINESSTOFUNCTIONNORMALLYSIGNIFICANTLYLESSTHANTHEHANDHELDCOMPUTERS,ONLYTHEEQUIVALENTOFGENERALELECTRONICNOTEBOOKFUNCTIONS,ANDTHECURRENTSYSTEMBASEDONWINCEANDPALMPRODUCTS,COLLECTIVELYCALLEDSMARTPHONEITSFUNCTIONANDPDASSAMEORHIGHER,ANDALSOHASWIRELESSCOMMUNICATIONANDDATAEXCHANGE,MOREREPRESENTATIVEOFTHEFUTUREPDASDIRECTIONOFDEVELOPMENT3WHATISAPDAWHATISTHEDOMESTICCONSUMERNICESTNUMERICALCODEPRODUCTDOESNOTUSETHEREPLY,EVERYBODYDEFINITELYKNEW,THATISAHANDSETTHEPDAHANDSETISTHEDIGITALDOMAINNEWGLOSSARY,JOINSANDUNCEASINGLYPROMOTESTHEPRODUCTALONGWITHMOREANDMOREMANYMERCHANTS,THEFUNCTIONFORMIDABLEPDAHANDSETISBECOMINGTHECONSUMERATTENTIONANDTHECHOICEFOCALPOINTTHENWHATISTHEPDAHANDSETTHESOCALLEDPDAHANDSET,ISTHECOLLECTIONPDAFUNCTIONANDTHEHANDSETFUNCTIONISABODY,SIMULTANEOUSLYHASVISITSTHEINTERNETTHEFUNCTIONPRODUCTTHEPARTSTILLWILLBEPDAISTHEPERSONALDIGITALASSISTANTABBREVIATION,THEWORDINGMEANINGISTHEPERSONALDIGITALASSISTANTTHISKINDGRASPEDTHEEQUIPMENTTOCONCENTRATETHECOMPUTATION,THETELEPHONE,THEFACSIMILE,WITHNETWORKANDSOONMANYKINDSOFFUNCTIONSITNOTONLYMAYUSEFORTOMANAGEINDIVIDUALINFORMATIONFOREXAMPLEADDRESSBOOK,PLANANDSOON,MOREIMPORTANTLYMAYACCESSTHENETTHEBROWSING,RECEIVESANDDISPATCHESEMAIL,MAYSENDTHEFACSIMILE,EVENALSOMAYTREATASTHEHANDSETTOUSEESPECIALLYMOREIMPORTANTLY,THESEFUNCTIONSALLMAYTHROUGHTHEWIRELESSWAYREALIZATIONABOVECERTAINLY,CERTAINLYISNOTANYPDAALLHASALLFUNCTIONS；EVENIFHAS,ALSOISPOSSIBLEASARESULTOFTOLACKTHECORRESPONDINGSERVICEBUTNOTTOBEABLETOREALIZEBUTMAYFORESEE,THEPDADEVELOPMENTTENDENCYANDTHETIDALCURRENTARETHECOMPUTATION,THECORRESPONDENCE,THENETWORK,THEMEMORY,THEENTERTAINMENT,THEELECTRONICCOMMERCEANDSOONTHEMULTIPURPOSEFUSIONPDAGENERALLYALLDOESNOTPROVIDETHEKEYBOARD,BUTUSESTHEHANDWRITTENINPUTORTHEPRONUNCIATIONINPUTPDAUSESTHEOPERATINGSYSTEMMAINLYTOHAVEPALMOS,WINDOWSCEANDEPOCTHEPDASTARTMAYTRACEAPPLECORPORATIONNEWTONMESSAGEPADWHICHPROMOTEDIN1993SOON,HASAFTERWARDSPRODUCESBUSINESSTOPROMOTETHESIMILARPRODUCTATPRESENT,THEPDAPRICEALSOISHIGH,BUTTHEEXPERTSBELIEVED,ITFINALLYWILLENTERTHECOMMONCOMMONPEOPLEFAMILY,WILLTRULYBECOMETRUELYTHEPERSONALDIGITALASSISTANTWHATABOVESAIDISGENERALIZEDPDASHOULDHAVE12BIGFUNCTIONSINCLUDING1ST,CALENDAR/SCHEDULE2ND,ANDTHECOMPUTERSYNCHRONIZATIONPROCEDUREISSIMPLEQUICKLY3RD,SUPERIORBATTERYENDURANCE4TH,EMAIL/SHORTNOTETRANSMISSION5TH,WIFI/BLUETOOTH6TH,THEFUSELAGEFACILEISEXQUISITE7TH,MP3BROADCAST8TH,TELEPHONE9TH,LARGESCREEN10TH,GPSNAVIGATION11TH,2GSTORAGECAPACITY12TH,DIGITALLCDLIQUIDCRYSTALDISPLAYMONITORLCDTOOKTHESTANDARDMONITOR,EVERYBODYALREADYVERYMUCHWASFAMILIARWITHTHELCDFAMILYISEXTREMELYBIG,THEIRAPPLICATIONNEARLYSPREADSOURDAILYLIFEEACHQUOIN,LOOKSLIKETHENOTEBOOKCOMPUTER,PDA,THEELECTRONICWATCHORCERTAINRENTALCARSMILEAGEFAREMETERDISPLAYMONITORSALLISTHEIRMODELAPPLICATION,BUTTHE
