服装促销活动方案（clothing promotion program）

服装促销活动方案（CLOTHINGPROMOTIONPROGRAM）CLOTHINGPROMOTIONPROGRAMCLOTHINGPROMOTIONPROGRAMIDENTIFYPROMOTIONSOBJECTIVES,OBJECTIVES,THEMES,METHODS,LOCATIONS,TIMES,STAFFING,BUDGETS,ETCCHRISTMASANDNEWYEARACTIVITIES,ITISTOOLATETODOPUBLICITYSTARTED,ESSENTIALINSIDEANDOUTSIDETHESTOREPOSTERS,IFYOURBUSINESSSTOREFRONTISNOTVERYLARGE,WITHNEWSPAPERSANDTVADVERTISINGISVERYUNECONOMICALCONSIDERSENDINGLEAFLETSANDPOSTERSINSIDEANDOUTSIDETHESTOREPROMOTIONISNOTHINGMORETHANAREDUCTIONINPRICE,BUY,SEND,FOLDITISRECOMMENDEDTOBOOKADISCOUNTIFYOUBUY200ANDRETURN80ROLLSFORLONGTERMSALEANDDOCUSTOMERRESEARCHFROMNOWONWHATKINDOFNEWYEARGIFTDOYOUWANTTHISISNOTJUSTASURVEYQUESTIONNAIRE,ITSALSOAKINDOFADVERTISING,WHICHWILLHELPMOREPEOPLEUNDERSTANDTHATYOURSTOREISPROMOTINGJUSTTHINKOFTHETOGOTOWORK,IWISHYOUBUSINESSFLOURISHES“HOME“SUPERTHICKLIQUIDDETERGENT,NATIONALMARKETADVERTISINGPLANPRODUCTNAME“HOME“,SUPERTHICKLAUNDRYLIQUIDJIANGSUWASHINGAGENTCO,LTDADVERTISINGAGENTADVERTISINGCOMPANYIMPLEMENTATIONTIMEJANUARY199712MONTHSCATALOGMARKETCOMPETITIONSITUATIONANALYSISANDCOUNTERMEASURESUGGESTIONTWO,ADVERTISINGSTRATEGYTHREE,ADVERTISINGLANGUAGEFOUR,ADVERTISINGPERFORMANCEFIVE,SPIMPLEMENTATIONOFPROMOTIONALACTIVITIESENVISAGEDSIX,THEIMPLEMENTATIONOFPUBLICRELATIONSANDPROMOTIONALACTIVITIESENVISAGEDSEVEN,THEDEVELOPMENTOFSOFTADVERTISINGEIGHT,SOMEQUESTIONSABOUTGROUPCONSUMPTIONNINE,ADVERTISINGMEDIAPLANTEN,MEDIADELIVERYANDCOSTBUDGETATALLSTAGESMARKETCOMPETITIONSITUATIONANALYSISANDCOUNTERMEASURESUGGESTION1ANALYSISOFINDIRECTCOMPETITORSANDCOUNTERMEASURESWEBELIEVETHATINDIRECTCOMPETITION,WHICHPOSESAMAJORTHREATTOTHEMARKETINGOFHOUSEHOLDLAUNDRYDETERGENTPRODUCTS,COMESMAINLYFROMTWOMAJORASPECTS1WASHINGPOWDERMARKET1ANALYSISATPRESENT,THECOMPETITIVECHARACTERISTICSOFTHEDOMESTICWASHINGPOWDERMARKETAREMAINLYMANIFESTEDINVARIETIESAREBECOMINGMOREANDMORERICHBECAUSEOFTHEMARKETDEMANDANDTHEDEVELOPMENTOFSCIENCEANDTECHNOLOGYTOACCELERATETHEPACEOFWASHINGPOWDERPRODUCTSHAVEBEENAFEWYEARSAGOTHERAPIDDEVELOPMENTOFACOMMONWASHINGPOWDERCOMPRISESACONCENTRATED,SUPERCONCENTRATED,WHITESUPERCONCENTRATE,LOWFOAM,NOFOAM,HIGHEFFICIENCY,WHITENING,ENZYME,FLAVORING,STERILIZATION,DISINFECTION,NONPHOSPHORUS,ETCMULTIVARIETY,MULTIFUNCTIONPRODUCTTYPESNAMEBRANDPRODUCTSANDCARVEUPTHEMARKETATPRESENT,AROUNDTHEHIGHBODIED,WHITECAT,GOOD,TIANJIN,PANDA,ENZYMEENERGY28,SEAGULL,SCARLETT,THEENZYMEANDOTHERDOMESTICWASHINGPOWDERTENBRANDSALESACCOUNTEDFORTHENATIONALBRANDOFWASHINGPOWDEROFTOTALSALES40ATTHESAMETIME,THEUNITEDSTATES“PTHE“UNILEVERUK“UNILEVERANDTHEGERMAN“HENKEL“HENKELFOURWASHINGPOWDERBRANDPRODUCTIONJOINTVENTUREINTERNATIONALCIVILIANDETERGENTCOMPANYANDDOMESTICENTERPRISES,THEHIGHCONSUMPTIONSTRATUMINNAMEDINTHEPURCHASERATEISVERYHIGH2ANDCOUNTERMEASURESBECAUSEOFTHEWASHINGPOWDERPRODUCTCONCEPTFORTHEVASTNUMBEROFCONSUMERS,PEOPLEHAVEFORMEDARELATIVELYSTABLEPATTERNOFCONSUMERPSYCHOLOGYAND,ATPRESENTTHEWASHINGPOWDERPRODUCTFUNCTIONANDVARIETIESCANSTILLMEETTHECONSUMERDEMAND,CONSUMERSHAVEASTRONGALTERNATIVETOLOOKFORWARDTO,LAUNDRYSUPPLIESYETSOTHISPERIOD“ALONE“LIQUIDDETERGENTTHEPRODUCT,WETHINK,MUSTDOTHEFOLLOWINGWORKTWO,ACOMPARISONOFLIQUIDDETERGENTPRODUCTSANDWASHINGPOWDER,HIGHLIGHTINGITSADVANTAGESANDGUIDETHECONSUMERTHEREISNOTHINGCOMPARABLETOTHIS,FROMTHERATIONALTWO,SETUPANEWCONSUMERPRODUCTCONCEPT,FIRSTATTRACTEDANUMBEROFADVANCEDCONSCIOUSNESSANDTIDEMENTALITYOFCONSUMERSTOTRYTHEPRODUCTANDCREATEANEWLAUNDRYSUPPLIESCONSUMPTIONCOMPARISONBETWEENCONCENTRATEDLAUNDRYDETERGENTANDGENERALCONCENTRATEDWASHINGPOWDER“HOME“CONCENTRATEDLAUNDRYLIQUIDGENERALCONCENTRATEDLAUNDRYDETERGENTSHAPEBOTTLEDLIQUIDSARENOTEASILYLOSTORSPOILEDTHEYAREEASYTOCARRYANDSTOREBAGSOFPOWDER,EASYTOSCATTER,MOISTUREABSORPTIONMETAMORPHISM,INCONVENIENTTOCARRYANDPRESERVATIONUSEITDOESNTNEEDSOAKINGITSCONVENIENTANDTIMESAVINGMUSTBESOAKEDFUNCTION1,CONTAINSPECIALSILOHIGHEFFICIENCYDETERGENT,ITCANQUICKLYPENETRATEINTOTHECLOTHESFIBER,BREAKDOWNTHEDIRT,ANDHAVEASTRONGDETERGENCY,ANDCANCOMPLETELYREPLACETHECOLLARNETANDOTHERSPECIALDETERGENTFUNCTIONSDECONTAMINATIONFORCEINGENERAL,STUBBORNDIRTDIFFICULTTOCLEAN2CONTAINSWHITENINGAGENTSINADDITIONTOSPECIALWHITENINGWASHINGPOWDER,OTHERTYPESOFWASHINGPOWDERARENOWHITENINGFUNCTION3,PLAYTHESAMEEFFECTINCOLDWATERITISBESTTOSOAKINWARMWATER4,SUITABLEFORWASHINGALLKINDSOFFABRICSSPECIALFABRICSMUSTBEMADEWITHSPECIALWASHINGPOWDERORLAUNDRYDETERGENT2,SPECIALDETERGENTMARKET1ANALYSISTHEOBVIOUSFEATUREOFTHISMARKETISTHATTHEDIVISIONOFLABORISBECOMINGINCREASINGLYSOPHISTICATEDATPRESENTTHEREAREWOOLDETERGENT,DETERGENT,SILKSILKMAOXIANGBO,SPECIALLYUSEDFORCLEANINGADVANCEDDRYCLEANINGCLOTHING,USEDTOCLEANTHECOLLARANDCUFFSSTAINS,CLEANCOLLARCOLLARNET,DEDICATEDTOTHELIGHTCOLOREDFABRICBLEACHINGBLEACH,CANMAKETHECOLOROFFABRICCOLORBRIGHTCOLORBLEACHINGPOWDER2COUNTERMEASURESINVIEWOFTHECOMPETITIVESTRATEGYOFTHISMARKET,OURVIEWISTHATBHITDIRT,CLEANANDCLEAN,VISUALIMPACTCOTHERFUNCTIONSOFTHEPRODUCTBCREATIVEIDEASTHETHREEADVERTISINGFILMSWEINTENDTOINTRODUCEDURINGTHISPERIODAREA,DECONTAMINATIONCHAPTERTHEMAINAPPEALSILOFUNCTIONB,WAVECHAPTERTHEMAINDEMANDSOFTHEFAMILYBRANDIMAGEC,HOMECHAPTERTHEMAINDEMANDSOFFAMILYBRANDFEATURESANDFUNCTIONS2,NEWSPAPERADVERTISINGTHESUSPENSEADVERTISINGSTREET,LAUNCHEDTHE“MASTERS“SERIESOFNEWSPAPERADVERTISING,ADVERTISINGSERIESATOTALOF8,BEFORETHETHREEMODELSOFSUSPENSE,STRONGATTENTIONTOATTRACTCONSUMERS,FOURTHWHITE,FOURRESPECTIVELYAFTERCONNECTING,STRENGTHENTHEFUNCTIONOFCOMPREHENSIVEANDMETICULOUS,ANDKEYUNIQUEPRESENTATION“THEUNIQUEFEATURESOFPRODUCTS,ONTHEONEHANDALONECANTAKEANADVERTISINGFUNCTIONTELLINGAMANONRUSH,CRUSHONEBYONETACTICS,ONTHEOTHERHANDCANALSOBEINTEGRATEDINTOAFOURFUNCTIONINTRODUCTIONONTHEDELIVERYSTRATEGY,THEREAREPOINTS,SOASTOSTRENGTHENCONSUMERKNOWLEDGEOFTHEPRODUCTFULLYANDFULLYUNDERSTAND,EFFECTIVELYCOOPERATEWITHTELEVISIONADVERTISING,FORMINGACOMPREHENSIVEADVERTISINGCAMPAIGN1SUSPENSESERIES“30SWASHCLOTHESWITHSAPONINS,WEUSETODAYWHAT“WASHINGCLOTHESWITHSOAPIN50SWHATSHALLWEUSETODAY“WHATDOWEUSETODAYFORWASHINGCLOTHESWITHWASHINGPOWDERIN70S“LAUNDRYTHIRDWAVE“BY“HOME“WEUSETODAY“HOME“2COMPARATIVESERIES“SAMEDISSOLUTION,DIFFERENTTIME“THESAMEDECONTAMINATION,NOTTHESAMESTRENGTH“THESAMELAUNDRY,DIFFERENTWHITENING“SAMEPRICE,DIFFERENTEFFECT“3FEATUREARTICLE“SILOROAD,ADIRT“4PROMOTIONALADVERTISING“ADIGITAL,LUCKYDRAW“GOODFAMILY,HUSBANDANDWIFECOCONSTRUCTION“WINABIGPRIZEINONESENTENCE“3,MAGAZINEADVERTISEMENT“TIDECHAPTER“4,RADIOADVERTISING“TIDECHAPTER“5,OTHERMEDIACREATIVITYANDDESIGNAREBASEDONTHETONEANDCONTENTOFTELEVISIONANDNEWSPAPERADVERTISINGFIVETHESTRATEGYOFTRANSFORMINGADVERTISINGNORMSINTOTARGETEDONESIFFUNDINGPERMITS,WESUGGESTTHATTHEFUNCTIONOFADVERTISINGINTHISSTAGESHOULDPOINTTHEFUNCTIONALDEMANDSFORDIFFERENTTARGETAREASELECTIONDIFFERENT,ASSHOWNINTHETABLEBELOWCONSIDERINGTHATTHEREEXISTOBVIOUSDIFFERENCESBETWEENCHINASINLANDANDCOASTALAREAS,NORTHANDSOUTH,CONSUMPTIONHABITSANDCONSUMEREXPECTATIONSREGIONREPRESENTATIVECITYCONSUMERCHARACTERISTICSSUGGESTEDFUNCTIONALAPPEALPOINTNORTHBEIJINGPAYMOREATTENTIONTOTHEPRICEPERFORMANCERATIOOFTHEPRODUCTTHERATIONALAPPEALSOFPRODUCTFUNCTIONANDTHEIRCOMPARISONLANDLOCKEDXIANITSCONSUMPTIONCHARACTERISTICSAREMORECONSERVATIVESHOULDFOCUSONDECONTAMINATIONFORCE,AMULTIPURPOSECONSUMPTIONCOMMITMENTANDPRICEADVANTAGEEASTCHINASHANGHAIRELATIVELYPRACTICAL,BOTHPAYATTENTIONTOPRODUCTPRICES,PERFORMANCE,BUTALSOPAYATTENTIONTOTHEUSEOFCONVENIENT,TIMESAVING,ANDMOREEMPHASISONFASHION,DRIVINGTIDEMENTALITYISOBVIOUSSHOULDFOCUSONLEADINGTHECONSUMERFASHION,ANDTAKEINTOACCOUNTTHEPRICESOUTHCHINAGUANGZHOUPAYMOREATTENTIONTOSAVINGTHEUSEOFTHEPRODUCT,DONOTCAREABOUTTHEPRICEFACTORATTHESAMETIME,BECAUSEOFGUANGZHOUSHOTCLIMATE,PEOPLECHANGEMOREFREQUENTLY,SOTHESTRONGDETERGENCYFUNCTIONISDIFFICULTTOFORMTHEFOCUSOFATTENTIONEMPHASISSHOULDBEPLACEDONEASEOFUSEANDFASHIONSIXTHEIMAGEDESIGNIDEAANDPOPULARIZATIONASSUMPTIONOF“MASTER“MASCOT1,IMAGEDESIGNIDEASTHEDESIGNANDPROMOTIONOFTHEMASCOTWITHUNIQUEPERSONALITYWILLPLAYANACTIVEROLEINSETTINGUPTHEBRANDIMAGEOFTHEPRODUCT,1,INTENTBYDIRECTFACECONSUMERGROUPS,COMMUNITYDELIVERY,ANDPLAYADIRECTPORTBROADCASTDIRECTADVERTISINGPROMOTIONEFFECT,IMPROVEPRODUCTVISIBILITY,INCREASECONSUMERUNDERSTANDINGOFPRODUCTSWITHSPECIALFUNCTION,INORDERTOFACILITATECONSUMERSTOBUYANDLONGTERMCONSUMPTIONOFPRODUCTSNAMEDAS“2,REGIONALCHOICE1FACTORIESANDMINESENTERPRISESARERELATIVELYCONCENTRATEDAREAS2HIGHERLEVELOFCONSUMERCONCENTRATIONOFFOREIGNCOMPANIES,SCHOOLS,HOSPITALSANDOTHERFAMILYMEMBERS,DORMITORYAREA3SINGLEAPARTMENTANDRENTALHOUSINGCONCENTRATEDAREA3,IMPLEMENT1LOCALRECRUITMENT,DELIVERYSTAFF,QUANTITATIVEALLOCATIONOFREGIONALTASKS2PRINTEDLEAFLETSANDCONSUMERFEEDBACKFORMS3COMEHOMETOCOLLECTCONSUMERFEEDBACKFORMANDSUBMITITTOTHESALESAGENCY4THESALESAGENTFEEDBACKSTHESALESPLANANDPRODUCTQUALITYANDPACKAGINGSUGGESTIONSTOTHEHEADOFFICEACCORDINGTOTHEFEEDBACKFROMTHECONSUMERS4,DESCRIPTIONDELIVERYACTIVITIESTOCHOOSEAGOODREGIONALFOCUS,ANDASFARASPOSSIBLETOACHIEVETHEPURPOSETOSPREADTWOONSITEPROMOTIONATTHE“HOME“COUNTER1,INTENTIONSALESACTIVITIESFOCUSEDONSALESSITESCANCREATESALESHOTSPOTS,ATTRACTSTRONGATTENTIONFROMTARGETCONSUMERS,ANDACHIEVESUBSTANTIALSALESRESULTSTHROUGHDIRECTPROMOTION2,IMPLEMENT1CHOOSEAREPRESENTATIVECONSUMPTIONAREA,ANDSETUPA“HOME“COUNTERINTHEBIGSHOPPINGMALL“2WITHTHESALEOFPOP,POSTERS,LEAFLETSANDSTREETGUARDRAILADVERTISINGMOMENTUM3SELECTMASSMEDIATOANNOUNCEEVENTSANDORGANIZEINFORMATION3,THEWAY1PREFERENTIALPRICE,FREETRIAL,LIVEDEMONSTRATIONANDLIVEDRAW2HOMEMASCOT,FREEDELIVERYOF“HOME“SMALLPACKAGEORTRIALLOADEDPRODUCTS4,DESCRIPTIONSITEPROMOTIONSAREAVAILABLEONNEWPRODUCTLISTINGS,HOLIDAYS,ETCTHREE“WASNUMBER,LUCKYDRAWPROMOTIONPLAN1,SUBJECTSELFADMINISTEREDNUMBERS,LUCKYDRAW2,TIME97YEARS,AUGUSTTODECEMBER3,TOCARRYOUTREGIONAL“HOME“PRODUCTSSALESOFKEYREGIONSANDSUBPRIORITYAREAS4,ACTIVITIESPROGRAMTOCARRYOUTTHISACTIVITYINTHE“SHOPPINGALONE“SALES,SALESACTIVITIESSETUPEVERY100BOTTLESWHENWASHINGLIQUIDINTOALOTTERYGROUP,ASCONSUMERSINTHEPURCHASEOFWASHINGLIQUIDATTHESAMETIME,GETANONUMBERTICKETBYCONSUMERSINTHELOTTERYINTHEBLANK099BETWEENANYFILLINANUMBER,100BOTTLESOFMASTERSLAUNDRYDETERGENTSALES,DRAWUNDERTHESUPERVISIONOFNOTARIES,DIGITALPUMPINGISTHELUCKYNUMBERAWARDWINNING,WHERECONSUMERSCANFILLINTHEDIGITALAWARD50YUAN5,ACTIVITYSUPPORTPOINTA,STIMULATECONSUMERAWARENESSOFPARTICIPATIONB,WINNINGTHEOPPORTUNITYTOGRASPINTHEIROWNHANDSC,AVOIDTHETRADITIONALLOTTERYD,WINNINGTHESAMEPROBABILITY6,MEDIACOORDINATIONPUBLISHNEWSPAPERADSINCAMPAIGNSFOURIMPLEMENTATIONPLANOF“BETTERFAMILY,HUSBANDANDWIFECOOPERATION“1,THEMEGOODFAMILY,HUSBANDANDWIFEBUILD2,TIMEOCTOBER1,199715DAY3,THEIMPLEMENTATIONOFTHEREGION“HOME“,FOCUSINGONTHESALEOFTHECITYSMAJORBUSINESS4,CONTENTTAKEPLACESWEEPSTAKESFORM,INTHE“MASTER“SALESSITEHELDONSITELOTTERY,NEVERFAIL“ACTIVITIES,SWEEPSTAKESTOSETUPASPECIALCOUNTER,PRESIDEDOVERBYTHEPERSON5,AWARDS,AWARDSANDINCENTIVESTHEEVENTISTOENCOURAGECOUPLESTOPARTICIPATEINFAMILYAFFAIRSATTHECORE,SOTHEHIGHESTAWARDSAREGENERATEDINGROUPSWHERECOUPLESAREINVOLVEDTHEAWARDSFALLINTOTHREECATEGORIES,REPRESENTEDINTHEFORMOFASCRATCHCARD1THECARDISPRINTEDWITHAPAIROFHUSBANDANDWIFEIMAGE,SUCHASWITHTHESCENELOTTERYMATCHTHESCENEISACOUPLE,LOTTERYWINNERSCANBEAWARDEDABIGBOTTLEONTHESPOT,“HOME“LAUNDRYDETERGENT2THECARDISPRINTEDWITHAMANORAWOMAN,SUCHASINLINEWITHTHESCENEDRAW,THELUCKYDRAWWILLBEGIVENASMALLBOTTLEOF“HOME“WASHINGLIQUID3THATIS,WITHTHEWORD“THANKYOU“PRINTEDONTHEWIPECARD,ASMALLPACKAGEOF“HOME“LAUNDRYLIQUIDCANBEGIVENONTHESPOT4ANYPERSONWHODOESNOTCONFORMTOTHEABOVECIRCUMSTANCES,SUCHASAMANORAWOMANWHOSMOKESONEWOMANORONEMALE,ISATTRIBUTEDTOTHE“THANKYOU“FILEANDREWARDSASMALLPACKAGE6,WINNINGPROPORTIONEACHOFTHEONEHUNDREDCARDS,TENCARDSAMINETETRIGIDAEQUXI127SHOOTALLTWENTYSHEETSWEREPRINTEDONTHE“MALE“OR“FEMALE“IMAGE,“THANKYOUFORTHEREMAININGFIFTY“7LOTTERYPROGRAMINALLMAJORSHOPPINGCENTERSSETUPASPECIALCOUNTER,PRESIDEDOVERBYASPECIALPERSONTHECONSUMERBUYSTHEPRODUCTANDDRAWSTHECARDFROMTHEPRODUCTTOTHERECEIVINGPLACEAFTERVERIFICATIONBYTHECOUNTERHOST,THECORRESPONDINGPRIZESAREGIVEN8,MEDIACOOPERATIONPOPDISPLAYBOARDSANDHANGINGFLAGSATEACHMALLCOUNTER9,ACTIVITYSUPPORTPOINT1WINNINGALARGEPROPORTION,ANDNEVERCOMETONOTHING,HASAPPEAL2ENCOURAGECOUPLESTOPARTICIPATETOGETHER,WITHINTERESTANDAPPEALFOUR“COMPLETEASENTENCE,GETBIGPRIZE“ACTIVITYIMPLEMENTATIONPLAN1,THEMECOMPLETEAWORD,WONTHEBIGPRIZE2,THEACTIVEAREASBEIJING,SHANGHAI,GUANGZHOU,XIAN3,TIME97OCTOBER12MONTH4,CONTENTINABOTTLE“ALONE“WASHINGLIQUID,PRINTEDONTHE“WHENPEOPLEUSEWHENWASHINGLIQUID“THISSENTENCEISAPARTOF,FOREXAMPLE“ALONE“,“WHEN“,“PEOPLE“,“PEOPLE“ANDSOON,EACHBOTTLEOFWORDSRANGINGWITHOPAQUETAPEPOSTEDWHENPEOPLEBUYWASHINGLIQUID,IFTHEWORDSONTHEBOTTLETOMAKETHESENTENCEORTHESENTENCEPART,MEANINGSUCHAS“WHENPEOPLE“,“ALONE“,“MASTERWASHINGLIQUID“,CANMAKEACCORDINGTOHOWMUCHTHEWORDSRECEIVEDIFFERENTGRADESOFPRIZES5,MEDIACOORDINATIONATTHEBEGINNINGOFTHECAMPAIGN,A1/6VERSIONOFTHEADVERTISEMENTWASPUBLISHEDINTHEMAJORNEWSPAPERSOFTHECITIES6,ACTIVITYSUPPORTPOINT1THEOPERATIONISEASYANDFEASIBLE2THROUGHTHISGAME,YOUCANATTRACTCONSUMERSSECONDORTHIRDPURCHASE,WITHAVIEWTOWINNINGPRIZESFIVE,PUBLICRELATIONS,PROMOTIONALACTIVITIES,IMPLEMENTATIONASSUMPTIONS1THEMEOFACTIVITIES1,IWILLCOMEHOMEASSOONASPOSSIBLE1THEMEILLCOMEHOMEASSOONASPOSSIBLE2ADDRESSBEIJING,SHANGHAI,GUANGZHOU,XIANANDTHE4LARGESTCITIES3TIME97SUMMERS4CONTENTINTHE4BIGCITIESINDIFFERENTREGIONS,EACHCHOOSEABETTERQUALITY,HIGHVISIBILITYPRIMARYSCHOOL,EACHCITYCHOOSETENORSOSENDABEAUTIFULLYMADE“HOME“BAGTOEVERYCHILDINTHESCHOOLITCONTAINSAPRODUCTLEAFLET,ASMALLCARDANDTWOBAGSOF“HOME“LAUNDRYLIQUIDLETTHECHILDRENGOHOMEANDHELPMOTHERWHENTHEYGOHOME,COMPLETETHEHOUSEWORKONTHECARD,HELPMOTHERTODOLAUNDRY,COOK,SWEEPTHEFLOORANDCLEANTHETABLEALLCOMMENTSONTHECARDAREBLANK,MUMTHECHILDRENWROTEALETTERTOTHEIRMOTHERONTHESAMEDAYANDHANDEDTHEMTOTHESCHOOLALONGWITHTHECARDSSHENQUEENSLANDWITHUNIFIEDAWARD,OUTSTANDINGWORKSWILLBEBROADCASTONTHELOCALRADIOSTATION,CHILDRENSPROGRAMS,ANDONONEORTWOTHIRDPRIZEFIRSTCLASS10,PRIZESWORTH100YUANTWO,50,PRIZESWORTH50YUANTHREE,200PRIZESWORTH5YUANCONCURRENTCERTIFICATESBEFOREANDAFTERTHEEVENT,THEMAJORCITIESWEREINSTIGATEDNEWSREPORTS,MANUFACTURINGNEWSHOTSPOTS5FEASIBILITYANALYSISTHISACTIVITYCANHELPALLFAMILYMEMBERS,TARGETEDINDIRECTCONSUMERGROUPSTOSTRENGTHENPRODUCTPROMOTION,ESTABLISHAGOODIMAGEOFTHEPRODUCTESPECIALLYINDIRECTTARGETAUDIENCEOFCHILDRENSMOTHERHEART,HELPPRODUCTMARKETINTRODUCTIONATTHESAMETIME,THEUSEOFNEWS,EDUCATION,POWER,MANUFACTURINGNEWSHOTSPOTS,WITHPROMOTIONALEFFECTS5BUDGETTENSCHOOLSMANAGEMENTFEEOFTENTHOUSANDYUAN“HOME“PRODUCED2YUAN/PIECE,ATOTALOFTWENTYTHOUSANDYUANTHEPRIZEFEEIS4500YUANRADIOBROADCASTANDSOFTNEWS20THOUSANDYUAN,TOTALING54500YUAN4CITIES,ATOTALOF218000YUAN2,OPINIONSVARY,“HOME“ANDEXCELLENTFAMILYSELECTIONACTIVITIESAJOINTNEWSUNITANDTHEWOMENSFEDERATIONS,TRADEUNIONSANDOTHERSOCIALORGANIZATIONS,INNEWSPAPERSANDTVFORUM,ESSAY,ANDOTHERFORMSOFPUBLICDISCUSSIONOFTOWNTALK,MOBILIZETHEWHOLESOCIETYTO“HOWTOBEAGOODHOME“ASTHETHEMEOFMARRIAGEANDFAMILYPROBLEMS,CREATEHOTSPOTS3SENDPRODUCTSTOWORKERSWHOAREPRONETOOILPOLLUTIONANDOTHERPOLLUTINGJOBS,ANDINSTIGATENEWSCOVERAGETOCREATEASOCIALSTIREFFECTSIX,THEDEVELOPMENTOFSOFTADVERTISING1,THEDEVELOPMENTSIGNIFICANCEOFSOFTADVERTISINGSOFTADVERTISINGANDSOFTARTICLE,BECAUSEOFITSPUBLISHINGCARRIERNEWSPAPERS,TELEVISION,MAGAZINES,ETCWITHAUTHORITYANDOBJECTIVITY,ITISEASIERFORCONSUMERSTOPRODUCETRUSTANDACCEPTANCE,THANTHEROLEOFHARDADVERTISING2,THEDEVELOPMENTOFSOFTADVERTISING1HOLDANEWSCONFERENCENEWSCONFERENCEISEASYTOFOCUSONTHERELEVANTMEDIARELEASEENTERPRISEINFORMATION,ANDCANGUARANTEETHEFLEXIBILITYOFADVERTISINGOUTOFTHEUNITYANDTIMELINESSOFTHESTREET,ISCONDUCIVETOASTRONGPUBLICITYEFFECT2DEVELOPALIQUIDLAUNDRYTRENDSEMINARTHECHINESELIQUIDLAUNDRYDEVELOPMENTTRENDOFORGANIZATIONOFEXPERTSANDSCHOLARSTOCONDUCTRESEARCH,ITSPURPOSEISTOESTABLISHA“ACTIVITYALONE“PRODUCTSLEADINGTHETRENDOFTHEFIRSTBRANDIMAGE,ACTIVELYCOOPERATEWITHTHEPRESSBYDRIVING,CAUSINGCERTAINSOCIALINFLUENCE3NEWSTRACKINGANDREPORTINGONPROMOTIONS3,THEMEDIUMCHOICEOFSOFTADVERTISEMENTMAINLYSELECTLARGECIRCULATION,INDEPTHPUBLIC,ORDINARYFAMILYEVENINGPAPER,CABLETVANDSOMESPECIALFAMILYMAGAZINESSEVEN,SOMEQUESTIONSABOUTGROUPCONSUMPTION1,GROUPCONSUMPTIONTARGETA,FACTORIESANDMINES,LABORINSURANCE,CONSUMPTION,BSTARHOTELCONSUMPTION2,THEREGIONALDISTRIBUTIONOFCONSUMERADVERTISING1LARGEANDMEDIUMSIZEDENTERPRISESINTHENORTH,SUCHASWUHAN,JINAN,LANZHOUANDSOON2STARHOTELCONCENTRATEDLARGEANDMEDIUMSIZEDCITIESSUCHASBEIJING,GUANGZHOU,SHANGHAIANDSOON3,ADVERTISINGFORMSOFGROUPCONSUMPTION1ADVERTISINGSHOULDBECHOSENBYPARTYNEWSPAPERMEDIA,WHICHHASSTRONGERPENETRATIONTOSTATEOWNEDLARGEANDMEDIUMSIZEDENTERPRISES2ATTHESAMETIME,ITCANCOOPERATEWITHTHEDIRECTMAILADVERTISINGANDLEAFLETSANDCANUSETHEPOSTOFAUDIOVISUALPUBLICITYPRODUCTSINORDERTOALLOWCONSUMERSTOMOREINTUITIVEUNDERSTANDINGOFPRODUCTFEATURESANDTHESTRENGTHOFENTERPRISESEIGHT,ADVERTISINGMEDIAPLANIMEDIAMIX1,THEMAINMEDIADEEPINTOTHEFA