管理商学院和经营企业没有什么不同（Not what different business and business management school）

1、管理商学院和经营企业没有什么不同（Not what different business and business management school）In 1996, a hundred years of history in the Shanghai Jiao Tong University on Aetna International Group funded $10 million to build the Aetna School of management (hereinafter referred to as the World University). Today, the w

2、orld university has become the leading brand of the business school. The current Dean Professor Wang Fanghua is a well-known marketing experts, is the main founder of the brand s university. In accepting the wealth (Chinese Edition) reporter Li Quanwei, Wang Fanghua called for China should have more

3、 occupation Dean, School of business management like a company.Wealth (Chinese Edition) Q: Yale Jiaotong University and other domestic business schools compared to what is the difference?Answer: the unique world first is Jiaotong University, first put forward to the brand of the road. We are aware o

4、f its brand management education needs, Jiaotong University to extend their brands can not always rely on the prestigious title of Shanghai Jiaotong university. Business management education will become increasingly fierce competition, who can keep ahead, the key depends on the brand. So put forward

5、 its Jiaotong University Brand Management and brand on innovative ideas, teaching quality and students social identity, height height of support etc.I am a professor of marketing, so as the Dean, I used the marketing idea to build school brand. I often say that the sentence is: to standardize the qu

6、ality, to the quality of a brand, brand development. For marketing, some people may think that is to engage in propaganda, advertising, in fact, is the quality of marketing. China MBA must have a set to conform to the international standard MBA standard to ensure the quality of teachers, such as hir

7、ing, curriculum provision and curriculum evaluation should be standardized.Q: in addition to the brand building, and what its characteristics of Jiaotong University?Answer: there is the business school for the purpose must be to satisfy the needs of customers. This is an era of competition, the stud

8、ents apply your business school, because you are able to meet their needs. Therefore, schools must change. Used to be the center for the professor, now should be student-centered, change teaching content should also follow the market changes. The students are regarded as the world university users a

9、re products, is the user to meet his needs, improve the satisfaction of products; is strictly processing, teachers are required to pay close attention to the quality of teaching, not defective.Its location is the basis of the theory of University marketing. Our position is to be the leading domestic

10、, Asian first-class, world-renowned business school. Is the leading domestic MBA education in the domestic front row. To do this, must understand their core strengths. First of all, Shanghai Jiaotong University is a 100 year old school, 1918 on the establishment of the school of management; secondly

11、, the fate of Shanghai Jiaotong University and enterprise, we train entrepreneurs and engineers; third, Jiaotong University located in Shanghai, Shanghai is the industry concentrated areas, which for us to cultivate talents directly provide a place; fourth, the worlds Jiaotong University go earlier

12、and firmly on the international road, back in the early 1980s with the Walton School of business exchange; fifth, we have domestic first-class teachers, teachers in the construction and standardized management in China is the leading.Of course, if you want to become a world famous business school, w

13、e must increase the investment of the different aspects. Last year we hardware facilities investment is 25 million yuan, many come to visit and exchange with the international counterparts are said to be well-known business school in hardware almost. This investment does not depend on the country, b

14、ut the investment of tuition. In contrast, are carried out according to the location in the introduction of teachers, teaching reform and other aspects of the case. We know between themselves and the world first-class business school gap, but we are improving every year.Q: is in the business from th

15、e marketing? Can you give me an example?Answer: the business world Jiaotong University a good use of the marketing theory, including product packaging and price positioning is so. Our EMBA price was 258 thousand yuan in 2004, the fee is the highest in all China EMBA. We think, EMBA tuition fees from

16、 180 thousand yuan to 250 thousand yuan is not what big difference,But we give the user a concept: This is the most high-end products, high-end products often means the highest quality.Q: what did the world university out of the ordinary problem?A: I think the common problems facing the world univer

17、sity is the school of business, is the construction of teachers. Although the structure of teachers and the quality of the domestic business school has been a good change, for example, many excellent teachers from overseas and business circles, but the world to Jiaotong University more international

18、, a well-known international brand, also must improve the level of teachers, teachers in the standard time.Q: it is a difficult problem for teachers Chinese business school. The students of Yale teachers what Jiaotong University?Answer: domestic business school teachers have experienced three stages

19、: at the beginning of 1980s China no management education specialized teachers have from mathematics, economy, mechanical and other professional change from a large number, has made an important contribution to the early development of these teachers to Chinese business school; at the beginning of t

20、he 90s, we own a culture batch management master and a doctor served as the main force; after 2000, many overseas doctor return and our own culture, and some business people, came to the school, teaching as a new force. Now, as we EMBA the most popular student is not western Professor, but both west

21、ern educational background, and China practice experience of outstanding returnees, which also includes the local teachers to foreign education. These people have to study on the development of the western enterprise, and have practical experience, so most students agree.Q: the world is the foundati

22、on of Jiaotong University, Shanghai Jiao Tong University, in terms of discipline construction between?Answer. The world is the main advantage subject Jiaotong University Engineering Management Science, in the country is also ranked in the forefront of the. At the same time, we have some very famous

23、professor will play an important role in various fields. Our business administration is a doctoral level disciplines, two doctoral level stations, we also in financial engineering, marketing, enterprise strategy, human resources are in the domestic leading position.Q: in the World University of Sino

24、 foreign cooperation in running schools started early, form, why?Answer: true. The earliest communication is more than 20 years ago. Now the world Jiaotong University of Sino foreign cooperative education mode is the largest in the country, we even held abroad have awarded the degree of Jiaotong Uni

25、versity School of management MBA project. I think that although there are 20 years of history China business school, but to reach international level there is still a big gap, including the idea of running a school, teaching mode, teaching content, teaching methods and other aspects of standards. To

26、 carry out cooperation with foreign schools, is to shorten the gap.Q: you is one of the few to do the occupation Dean, how do you consider?Answer: I put itself on a business CEO now, I believe that we are the same. The traditional view is that of good business school is the first of a professor, fol

27、lowed by the president and national cadres. But I put in the business school dean will: Dean is an occupation educator, should take a good, as the first to pursue their own. I am now 120% time use Dean work, although I am with doctoral students, but I do not have classes, because the class will be d

28、elayed to a certain extent, the dean of the job. The so-called 120% refers to my weekend after work and usually spends most of the work.Q: so, you think what sort of qualities to do a good occupation of the role?Answer: the dean of a good business school should first be a politician, to balance all

29、kinds of relations; second is a university asked, so as to convince the public. I am learning background, in the marketing sector is now well-known experts, vice chairman, China China Association and market marketing association Marketing Association marketing association director of the academic co

30、mmittee. In the age of,I think the Dean right around the age of 50, if it is 40 years old, is unlikely to work into the 100% president, because he must be learned. Chinese schools should have a number of dedication to work in the occupation Dean, cannot be learned again when the president. The three

31、 is to have the ability to make money for entrepreneurs. President of the world business school to make money, not how to make money? Now the world university is rich, because we have good management, such as the relationship between the budget system is very strict, the core business and outsourcin

32、g handled well, etc. For example, our printing, property management, canteen are outsourcing. School of management and business management university enterprise is the same as.Q: the biggest challenge in business enterprise is to deal with the changing environment. Do you think the management educat

33、ion now what changes will happen?Answer: the worlds top ranked business schools I have visited. In recent years, just an American business school, I chose a dozen every year to visit learning. I feel the international MBA education has undergone a great change, and China has not attracted enough att

34、ention. Among them, the biggest change is the business school start according to the needs of society, emphasizing the cultivation of students comprehensive quality and ability to solve system problems.Many people believe that American MBA education detours, classification is too fine, what the mark

35、et issues, strategic issues, financial issues, human resources, business school in accordance with the classification of these classes. In fact, business problems are often system problems: human, financial and material problems are not so good as what courses. This is why some MBA students analysis

36、 ability to solve problems closely reasoned and well argued, but relatively much worse, because he has no systematic thinking. This is now some MBA graduates not to be recognized by the enterprise. Now some foreign schools have put the curriculum according to the problems disrupted, come to class. F

37、or example, how to survive in the international competition in this problem, it involves five or six aspects of the curriculum, including the analysis of the economic situation, resource allocation, financial planning, humanStaff incentives and other content, teaching 35 classes with teachers. The c

38、lassroom is very fierce controversy, and between students and teachers and students and students are very intense, so the teaching effect will be much better. The world university is on trial this way, although the cost will be very high, but the students satisfaction is very high. We feel that if w

39、e do this, the EMBA project directors role is very important. He needs to put related teachers together, curriculum content integration and deployment.Q: as a marketing expert, has been to so many American schools, you must have been on the marketing of Northwestern University Kellogg School of mana

40、gement is. What is your impression on there?Answer: the first time to the Kellogg School of management, I feel there is a marketing temple. I feel the most is that college marketing research center dedicated to cutting-edge research and application of more than 100 researchers engaged in marketing.

41、These people are researchers of occupation, unlike our teachers both teach and do research. In addition, they are completely to teaching and research, the purpose is very clear, not to do research and published papers.Q: whether China MBA education must pass through the history of the west, there is

42、 no possibility of leapfrog development?Answer: Chinese business school currently still in the specification stage, stage of development but China business education can exceed the international business school, CEIBS is a good example. It is a few years ago in the international authoritative rankings achieved good ranking, it is because of system innovation, occupation of dean and the reasonable and efficient allocation of resources to do security. So, it