CommunicationstrategyonChinesetraditionalculturethespreadofgreen-毕业论文翻译

1、Communi cati on strategy on Chin ese traditi onal culture the spread of gree nFull un dersta nding of the mediaAbstract:The in herita neeanddevelopme ntoftraditional culture has beenthefocusof attentionofpeople from all walks oflife,gree ncom muni cati onstrategiesproposed will un doubtedlyprovidefo

2、rthedisseminationof traditionalculture,a newspreadofthi nki nggreencom municationstrategieswiththetraditi onal cultural tran smissi on comb ined an alysis will be promote the harm onious developme nt of traditi onal cultural tran smissi on.Keywords: traditi onal culture and cultural spread ofgree n

3、spreadChin esetraditi onalculture, the spread ofen terta inmentA long history of traditi onalChin eseculture,en duri ng in the history of culture long river rafti ng stretch of five thousand years, has been appreciated by our country and eve n the world of in sight. However, with the continuous deve

4、lopment of modern society, traditionalculture people, especially young people among the crowd of heritage is not ideal, and even suggested that the un desirable phe nomenon of cultural fault.Therefore, allpeople of in sight to actively explore more effective means of com muni catio nis more con duci

5、ve to the spread oftraditi onal Chin ese culture.The sametime, since the1990s,the globaldissemination of informationmost of the content andform of expressi on showed a strong en terta inment tendency of its in flue nee spread to all aspects of the com muni cati on process, a new in spiratio n for tr

6、aditi onal cultural transmission.China entertainmentof traditionalculturaltran smissi on by the concern of gover nmentleaders and experts from all walks of life, and be fully applied in the practice of traditi onal culture spread, such as Beiji ng opera in to the classroom activities, “ Lecture Room

7、 ” television program.“ Classics through a pop music performanee,popstar con cert Guoxue classic ”“ 2007, Chin eseopera classic originalanimation project the opera artand ani mati on art merging this project started in 2007 by theChin eseAcademy of Art, the Hunan Provi ncialDepartmentof Culture and

8、the China Association forPromot ing Hunan Committee together to adva nee.“Of course, on the other hand, these traditional cultural tran smissi on, dissem in ati on of en terta inment and practice has proved that this new mode of tran smissi on in the dissem in atio n of en terta inmentfor a role inp

9、romotingChina s traditionalculturaltransmission.Ani mati on < ;&It; fill the pot colorful, no velty and lively full of playful, especially the desig n of the acti on into the elements of the era. studentsrelish, from time to timeissued by the gales of laughter, un til the end of the course, we dis

10、covered that many people have bee n able to hum& It ;&It; fill the pot >> the libretto of the (3)However, everyth ing has two sides, spread entertainment to this new mode of transmission of traditional culture, the spread of both the positive side, there are also some drawbacks of the traditi

11、onal culture of excessive en terta inment,will in evitably lead to kitschtendencies, while the traditional The spread of culture have a n egative impact. In this regard, we propose to take the gree n use of com muni cati on strategies, draw ing on its stre ngths, reduce the gen erati on of the n ega

12、tive impact ofthe spread of entertainmenton the disseminationofen terta inment.Gree n dissem in ati onGree ncom muni cati onstrategies to emphasizeenvironmentalprotectionand health of the mode oftran smissi on.Gree nspread forrefere neeto thedefinition of green advertising, broadly speaking, green s

13、pread refers to all advocated active and healthy lifestyle, in line with the“ people-orie nted ”life and values& #8203;co nducivetosustai nablehuma ndevelopment, advertising com munication activities (4)The gree n com muni catio nstrategies should allpeople-ce nteredto the spread ofpromote active an

14、d healthy lifestyle, outlook on life, values, and conducive susta in able huma n developme nt.Green com municationstrategies of the traditional culture, specific cultural mode of tran smissi on, while the public to watch, from the dissemination activities, learn the cultural esse nee of implicati on

15、 in which the further spread of infection audienee. The green spread of the traditional culture itself implies a good cultural concept, able to guide people to move closer to the correct, healthy, progressive, civilized way of life, doing thin gs, treat people the way to establish a positive outlook

16、 on life, values a nd world view.Specifically, the traditi onal culture of gree n spreadscientific informationon green and healthy through thegree n media pass to the mass audie nee, and always carry out the green concept of a mode of transmission and disseminationactivities of the whole culture pro

17、cess. Inother words,the gree n spreadin the pursuit ofentertainmentdissemination of results, must reflect themode of tran smissi on of the social and huma ni stic focus on the harmoniousdevelopmentof entertainmentandculture, focus ing on social and cultural ben efits of the use of harm ony and the h

18、uma ni sticspirit com muni cati oninthe impleme ntati onof the performa neethe overallinterests of the audienee of cultural transmission, the liv ingsituati onof thehuma necare of thisgree ncom muni cati on strategies for the dissem in ati on of the traditi onalcultureen terta inment,but also hascon

19、 siderable practical sig nifica nee and social sig ni fica nee.Chinesetraditional culture, the spread of greencom muni cati on strategyNow is the era of the rapid spread of in formatio n, culture has become a fast food fast food, many of the traditionalculture are not well spread gradually lost,prot

20、ecti on,in heritand carry forward the traditi onalculture has become a prioritygree ncom muni catio nstrategies to give our traditional culturedisseminationbring some surprises, some in spirati on, and in teractive com muni cati on are also give n rise to some extraord inary spark.Dissem in atorof t

21、he traditi onal culture.Disseminatorsof traditional culture plays a gatekeeperrole in the spread of traditional culture, determinesthewhole process of com munication in the spreadoftraditi onal Chin ese culture, many cultural com muni cators made a lot of efforts, also paid a lot of hard work, but t

22、he dista nee of tran smissi on of traditi onal culture is still very long.Gree n con scious ness in the gree n com muni cati on strategies on the quality of the traditi onalculturecom muni cators requireme nts. As the dissem in ator of the traditi onal culture, traditi onal culture, the com muni cat

23、i on process, the traditi onal culturecom muni catorsarenumerous, while the quality of their traditionalculturemixed in complete, traditi onal culturecom muni catorsmust improve the quality of their own traditi onal culture, self-chargingand self-enhancement, in order to ensurethe authe nticity of t

24、he com muni cati oncontent, anddissemination of health, positivecontent, in order tobetter, more comprehe nsive, more accurate dissem in ati on of traditi onal cultural kno wledge to the people.Secon dly, course selecti on and desig n of traditi onal culture to be reas on able without los ing the fu

25、n, and better dissemination in today s era of entertainment prevailed<<Lecture >> such as televisionprograms,“ Cultural China >>can reflect the times of thetimes, also made a lot of people do not understand or does not care about the traditional culture to focus on traditi onal cul

26、ture, and to pique their in terest in lear ning the traditi onal culture.Again, in the delivery of the course, should be avoided “grabbed ” and “one size fits all” , to select certain aspects of traditionalculture (history, culture,an cie ntphilosophy, customs,kno wledgeof solid orcharacteristics of

27、 teachers, respectively, Professor, however,in the moder n uni versity teachers has beg un to separateteach ing, traditi onal culture courses taught their own good, for example, Xiame n Uni versity, College of Humanities, Professor Yi transit Speaker elective three topics to win the praise of the st

28、udents, and then published a mono graph, easy tran sit of the Three Kingdoms, he novel and unique presentationof the<<easy transit of the Three Kingdoms& gt; >becomehis masterpiece,he hasbecomethetalk aboutthe three coun tries speak themostwidely-acceptedprogram& It ;&It;Lecture& gt; >Da

29、nSpeaker &It;&It;Zhua ngzi>experie neewith& It ;&It;theAn alects> >experie nee,withgreatsuccess,alsopublishedmono graphs, and was selli ng in the n ear future.Disseminationof the contents of the traditionalculture in the spread oftraditi onalculture, thedissem in ati on of content sometimes

30、 perhaps because of age, Accord ing to lege nd, or improper dissem in ati onofwhich led to the demise of these traditional cultures. In order to make the contents of the traditionalculturespread dow n, the n it must be improved traditi onal culture, mea ns of com muni cati on.The contentof thehuma n

31、spirit of“ people-oriented ” green com munication strategies, the cultural nature of the times, its own performanee is advancing with the times. Spread of traditional culture, gree n com muni cati on strategies for the dissem in ati on of the contents of the traditi onal culture some en lighte nment

32、.As the dissem in atio nof the contents of thetraditi onal culture selected in the dissem in ati on of good,positive,moder nbuildi ngof spiritualcivilizatio ntraditi onalculturalcontent, forexample, intheOlympicbid performa nee,combi ningthe esseneeofChina sn atio nalculture performa nces<< Ja

33、smi ne> ;>makes one remember, not onlythe classicfolksongs toreproduce, but also out of the country to let the world know us.Second, actively collect ing spread facing the loss oftraditi onal cultural content, such as the local la nguage topromote the gatheri ng of historical sig ni fica nee he

34、ard of education,traditionalarts (wood carving, paper cutting,embroidery and other heritage educati on, street paper-cutting craftsmen in Xi an Wei Yiping spot sellingworks selling price of paper cuttingperformaneeup toseveral hun dred thousa nddollars,her master to themaster libraryShula n1994 mast

35、erpiece& It ;&It;theJia nhua lady > > 4 m long sold for astr ono mical 600 millio n, show ing that the art is or has bee n take n seriously There are many colleges and universitieshave opened avariety of traditi onal craft class Associati on.Third, tostre ngthe nthedissem in ati onofcalligraph

36、y, painting, drama in its heyday in today s popculture, graffiti text, pop, hip-hop rise of classical drama, calligraphy, painting, martial arts, promoti on of educatio n is particularlyimportant,for example, in major collegesand universitieshas a Literary Society, to study social,calligraphy associ

37、ati ons, artassociati ons,theaterperformancesassociations,martial arts courses in thephysical educationcurriculum has been taken seriously,we can see, today s schools the spread of traditional culture, atte ntio n, and the n to promote the tour historical and cultural monumen ts, atte nti on to the

38、field of teach ing, both to avoid blank books educationand tasteless, andpromote cultural tourism to the prosperity, such as Taiwa nese sin ger group SHE album & It;& gt; Title song<<Ch ina, the n >& gt; Lei Hua ngand Re ne Liustarred in TV series <<Things Past >> havetake n in

39、Zhejia ng Wuzhe n, which not only makes a lot of groupies away Wuzhe n Tourism idol publicity, but also to the ancient The town jumped into the people s vision, and fin ally, developme nt, in vestme nt in traditi onal food networkconstruction, traditional food to be able to“ upright ” has dumplings

40、aunt chains, such as the main street in Nan cha ng, Jia ngxi, quarter after quarter figure of the red hot pot cha in.Traditi onal culture media. Traditi onal culture media,with the evoluti on of the age, its mode of tran smissi on isalso evolving to the books and records from the oldest man-made pro

41、fessor, and then the audio-visual media, and the n a moder n n etwork IT of rapid developme nt, now the history of this emergingmedium of mobile phones,traditionalculturaltransmission,but in any case theevolutionof traditionalculture media functionis alwaysthe cultural heritage of traditi onal cultu

42、ral tran smissi on is bound to rely on the media, so media shouldering the responsibilities of the traditionalcultural transmission, isparticularly importa nt in order to better spread the traditi onal culture, the proper use of the media.Share in the free paperTraditi onal culture media, can be use

43、d by pass easily accepted by the mass media to spread, such as televisi on, Intern et,ani mati on,comicsand otherentertainment-orientedmedia, such as CCTV <&It; upand dow n once hit five thousa nd> ;& gt;<<>>and other idioms story cartoon not only allowchildre nto un dersta nd the h

44、istoricalkno wledge andcultural kno wledge, yet in teresti ng.Secon dly, i n the televisi on producti on, it should be no ted that the traditi onalculture and en terta inmenttomain tai n a bala nee, to avoid imbala nces, such as CCTV to launch the “ Lecture Room, Shanghai TV broadcasting < ;&It; c

45、ulture > ;& gt; done is quite good .Again, a specially crafted Web site of the traditi onal culture of the traditi onal cultural tran smissi on, should pay atte ntio n to n etwork publicity and educati on at the same time, to avoid the in troducti on of porno graphic websites, or yellow, vulgaradv

46、ertisinginformation, such as theproducti on site should have good moral and professi onal ethics, master goodtech ni caland strictly do thegatekeeper, topreve ntthe yellow in formati on orcounterculturemessage appears in the promotion oftraditi onal culture on the website or forum, i n this regard,

47、the Chin ese traditi onal culture of n etwork and traditi onalChinese culture network in the cultural promotion and content in troducedon a more comprehe nsive andwithout los ing the traditi onal cultural characteristics.Fi nally, i n the comic books or ani matio n to promotethe correct, positive, p

48、ositive, healthy traditional cultural content for producers, it also requires the animator or comic books have a solid foun datio n of traditi onal culturalknowledge,a good aesthetic and moral qualities, to thetraditionalculture is betterpresented,spread out. Inadditi on, the producti on of content,

49、 should try to make it easy to un dersta nd content, avoid obscure dark, the only way, i n order to attract viewers or readers, it is worth lear n from the story > > < ;&It; Caricatures and carto ons, as published in the future Press series.Spread audieneeof traditional culture, traditionalc

50、ulture by the mass first is the lack of traditi onal culture and educati on of people, especially young people of the mome nt, it should focus on educati on,com muni catio n,due to the spread of the audie nee level, little kno wledgeof traditional culture or simply a knowledge,then it willcause a deviationon the understandingof traditionalculture, only by improving the disseminationof theaudie nee at the in dividual level, i n order to have eff