婚庆公司企业策划书

1、Zhongli Xunta Wedding Celebration Comp any八zUR 翦遶Igmg"总防軒久久结巒卿Odem12Daisy 05Joanne 08Wendy 17JoycTable of contentsLPlanningLI Vision statement1.2 Mission stateinent1.3 Objects1.4Business descriplion33342,Target Market2.1 Customer2.2 Social target-443SWOT3.1 Strengths3.2 Weakness3.3 Opportunitic

2、s3.4 Threats666-7Marketing Plan4.1 Marketing Objectives(SMART)4.2Sales or service Forecast4.3Expense Forecast4.4Linking Sales and Expenses to Strategy 4.5Contribution Margin7-7-7-7-75. Human Resources Plan5.1Job descriptions5.2 Hiring strategy5.3 Organizational structure-5.4 Person developnlent plan

3、8-910-106. Environmental Responsibility Plan116.1 Environmental Objectives6.2 Ecological footprint strategy6.3 Evaluation procedures1111417. Social responsibility Plan127-1 Social Objectives7.2 Impleinentation strategy7.3 Evaluation procedures -121212L PlaningLL Vision statementFive years from now o

4、n. our company will be the leader of the wedding celebration com panics in Nanjing, with 2 branches. Our comp any will be a company with thorough departments such as human resources departinent, management department, financial department, training departinent and so on, and having a number of profe

5、ssional wedding planners, photographers and inakeup artists.12 Mission statement.Zhongli xunta Wedding Celebration Comp any strives to meet the needs of its customers for weeding by offering a marvelous and unforgettable weeding ceremony. Providing jobs for those who have difficulty find jobs right

6、nowthe 1 aid-off workers by hiring them to helping us decorate the wedding place, carrying equipinents. By listening to our customers, we offer them a weeding which is exactly the way they dreamed whether it is a Chinese, European or other styles. Our services includes packaged wedding preparation,

7、film and video, reception, ceremony, and honeymoon according to the needs of customers13.ObJectsTo exceed client's expectation about their wedding by organizing a meaningful one that the whole family will cherish forever Our plan for the wedding will be based on the talk between the couple and u

8、s and tailored specifically to meet the needs of the clients. Every step we do will involve devoted efforts. The basic principle we obey in the beginning period is to proinote our brand name, and increase customer loyalty and then we can make profit.The service we pro vide are as follows:LPlan and o

9、rganize the whole process of wedding2. Rent wedding cloth for the couple, offering pholography and doing make-up 3Co op erate with the cake shop to design the wedding cake4Rent cars and pro vide car decoration5, Record the whole process of the wedding and make VCR or DVD as required6, Help to buy ot

10、her wedding supplies7, Providing wedding consultancyLocationOur company will locate in Hunan Road, Nanjing, beside Weiwei xinniang, because the brand Weiwei xinniang is famous, which can make us noticed. Though the rent may be a little high, Hunan Road is a great place which attracts many young peop

11、le, and the rent is comparatively lower to Xinjiekou.Key success factors1. Serve our clients' needs with prompt and efficient action2.Serve our clients with the most creative and featured idea in economical and pradical wayLow-cost strategyOne-shop service which is very convenient for the custom

12、ers3.4.3. A good management system, including a prestigious leader and the office rules passed and approved by all the workers4. Maintain excellent working relationships with shops such as hair salons, restaurants, hotels and bridal shops and also peasant who provide flowers5. Maintain a pro fitable

13、 cooperation with Dep artnient of Civil AffairsXgive 5% of one trade as agency fee)Management and leadershipL Provide an inspiring vision2. Help the employees connect their personal goals to business goals and make full advantage of everyone's special personality3. Encourage creativity and exper

14、iment4. Involve everyone, and trust every employee5. Coach and train our people to greatness6. Build teams and proinote teamwork7. Motivate, inspire people, recognize the achievements8. Making business fun and create a friendly working environmentDescription of facilitiesA shop of 30 square metersFo

15、ur office desks and some chairsTwo com piHersTow wedding dress samplesPens and notebooksA hand-free tele phoneWedding equipment such as candlesticks, revolving stages and so onA video camera/Business descrl ptionWe provide one-shop service, including offering cars, flowers, taking wedding dress phol

16、os, booking hotels and other needs the client requires. While we are lack of money in the first stage, we are going to coop erate with other companies, such as car rental companies and cake shops to guarantee our service.2<Target MarketIJ.CustoinerThe couples who want to get married. We mainly fo

17、cus on the middle class and upper.22 Social targetI .Offering jobs for those laid-off workers, to help us decorate the wedding place, carrying equipments.2. Purchasing our wedding flowers from the peasants directly which increase their income.3. SWOTHELPFULHARMFULSTRENGTHS:WEAKNESS:LOur young team2.

18、Unique service3Our service is cheaper thanother companies in price4.Wedding industry has a greatsp ace to exp and its market5.We wil! develop E-coininerce1 -We are lack of capital2.We are all new in wedding industryand don't haw experience in how torun it3.China's wedding industry is still i

19、nits infancy4. It is difficult for us to find agencyand customersOP PORTUNITIES:THREATS:LMarriageable population hasreached a peak2.Many Chinese pay much attentionon wedding ceremony3The demand of new weddingforms has up graded4.The change of concept inconsumption affects the weddingconsumption1 .We

20、dding is cyclical2.Customer's demand is more andmore difficult3 .There are more than several famouscom panics in this areaSWOT AnalysisA. Strengths：1. Our young team.We are all the new generation of 90s young. We have a lot of fresh ideas and have a better understanding than other wedding com pa

21、nics.2. Unique serviceWe will design your own personalized wedding ceremony according to customers' demand and proinise to provide a unique pIan,3. Our service is cheaper than other coinpanies in price.Since we supply wedding products directly, our products are not expensive.4. Wedding industry

22、has a great sp ace to exp and its market.Wedding company just has a short history in China, so we can create more things about it.5. We will develop E-coinmerce, which enhances our competitive strength.B. Weakness：I We are lack of capital since we are ail students. When we cooperate with other coinp

23、nnies such as car rental companies and cake shop, we cannot guarantee that we can get the satisfactory preduce on time.2. We are all new in wedding industry aiid we don't haw experience in how to run it Besides, our photography and make-up abilities are not good enough. And we don't have exp

24、erience for deciding the price, finding agency and promotion.3. China's wedding industry is still in its infancy, and its industry standards are poor and not well-deve!oped.4. Since we are all students now, we do not know many people and our relationships are not widely. Then it is difficult for

25、 us to find agency and customers.C Opportunitles:1. Marriageable population has reached a peak.According to the Chinese Wedding Industry, the biggest baby boom is in the late 1980s, And this section of baby boomers will be married about 2007 to 2012. Nanjing is a great city, so there will be a great

26、 demand for wedding service.2. Many Chinese pay much attention to wedding ceremony. Wedding is the biggest, most popular and most ancient tradition to Chinese. Most Chinese people still have the habit of having great celebration of the wedding.3. The demand of new wedding forms have been up graded.A

27、s the devei op inent of economy and the imp rovement of people's living standards, people want their wedding ceremony to be more luxurious. So they will spend more money on wedding.4. The change of concept in consumption affect the wedding consumption.Chinese traditional wedding activities are v

28、ery complex, young people have no time and no energy to prepare a wonderful wedding. So they will ask wedding coinpanies for professional help.D. Threats：L Wedding is cyclical. In China, most people like to get married during holidays. It means that we have several off-season months.2. Customer'

29、s demand is more and more difficult to cope with, so we are hard to provide a fully satisfactory wedding.3. There are more than 6 famous companies in Nanjing.4. Marketing planL Marketing Objectives (SMART).Product: our major product is our service; our aim is to exceed the clients' expectations

30、while preducing sensational events for coupies getting married and for the families to cherish. The weddings will be uniquely designed, well coordinated and perfectly executed.Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want every detail of their

31、event to be both a pleasurable and a memorable experience.For example:I Plan and organize the whole process of wedding2. Rent wedding cloth for the couple, offering photography and doing make-up3. Cooperate with the cake shop to design the wedding cake4. Rent cars and provide car decoration5. Record

32、 the whole process of the wedding and make VCR or DVD as required.Help to buy other wedding sup plies7- Providing wedding consultancy b Price： Our price is slightly chea per than other wedding com panics because our coinpany with an eye on the middle-income family. According to the deveiopinent of o

33、ur company (our company is newly start-up), we have taken delivery of promotional activities, offering the most reasonable price. We will offer 10% discount for the new customers and 15% discounts for the clienteles. We think discount is a charming way to attract clients.c. Promotion: We will regula

34、rly conduct individual interviews, questionnaires, seminars and other forms of market research, keeping a closing relationship with clients, so that we adapt quickly to changing consumer demand, and increasing our brand name. By communicating with our sup pliers and utilizing numerous supplier conta

35、cts that the company owners have established and economies of scale, we will be able to pass on to our customers best service and sizable cost savings, at the same time achieve a better influential effect of publicity.d. Place: Wedding, traditionally in China, sharing with relatives of both sides, a

36、nd as a start-up, located in Nanjing. Zhongli Xunta Wedding Celebration Comp any business will mainly in Nanjing at year one. Afterwards, we launch store chains. We will focus on customers all over China.5. Human Resources PlanS.ljob descrip tionsGeneral ManagerResponsibility: Responsible for the ma

37、in projects and various importiuU event processing and the company's daily business affairsTo decide to dep art meat manager candidate, coordinate relationship among all departments, and formulate enter prise strategic devei op inent p lanning organization of implementing guide.According to the

38、enter prise devei op men： goat to make the short-term, inid-terin and long-term development strategy, set up the annual op erating pbn and implementation planSalary: RMB6000Finance DepartmentResponsibilUy:To exercise the financial and accounting work of the whole process management authority; Respon

39、sible for accounting company management, financial accounting management, and financial supervision, audit, inspection Make salary, labor protection and welfare insurance managementsystemSalary; RMB5000Personnel DepartmentResponsibility: Responsible for employing the lay-offs to be the assistants re

40、quired by the wedding.To coordinate each department's relations in persoimel work, to ensure the nonnal op eration of the p ersonnel system p ersonnel recruitment.Responsible for personnel training, assessment rewards and pu nishmenfsTo make the companyM rules and regulations;Salary: RMB4500Serv

41、ice and Planning DepartmentResponsibility: Responsible for the overall work of planning the wedding, including convoy of cars, wedding emcee, wedding banquet and camera shooting.Responsible for the external propaganda and advertising planning forwedding; To collect and release the related informatio

42、n about weddingSalary; RMB4500RMB5000+ rewards (according performance)Sales DepartmentResponsibilily:To manage cost of propaganda. such as advertisement, leaflets.Responsible for the market research work and market planning workTo prepare and imp lenient the annual marketing plan; To p rovide the co

43、rresponding material to finance departinentTo pioneer the wedding market, to proinote our brand and make advertising formulationSalary; RMB35000RMB4000Logistics departmentResponsibUhy:To purchase wedding suppliesTo search for the wedding partners for supplies, to arrange daily items about wedding an

44、d equipment: To clean the whole officeSalary; RMB2500RMB300052 Hiring strategyFinance departinentRecruitment channels: careers fair. On careers fair, we can employ a lot of professional and experienced accountingHiring time: JuneHiring number: one personRequirement: have a professional ability of ac

45、counting Personnel departinentRecruitment channels: careers fairHiring time: June and JulyHiring number: one personRequirement: Have a good cominunicational skill and good quality Service and planning departinentRecruitment channels: careers fair and school recruitment. At school, we can recruit the

46、 gradates who are creative and have good cominunicational skillHiring time: June and JulyHiring number: two personsRequirement: have a good communicational skill, be creative Sales dep art meat Recruitment channels: on-line application. Using the Internet is faster and cheaper than many traditional

47、methods of recruiting. And we do need the senior management Hiring time: From March to JuneHiring number: one personRequirement: Be hard work, have ability to putling file in order Logistics departinentRecruitment channels: careers fairHiring time: JuneHiring number: one managerRequirement: To bear

48、hardships and hard-working; have a good communication with people: have a good ability to arrange work; and haveBeside these, we can also recruit some lay-offs to help them live, and some temporaries, also the lay-offs.53 Organizational structure5.4 Person development planExamination management syst

49、emEstablish assessment and evaluation system to motivate employees * work, p rovide rewards and punishments according to worker's perfonnances, and keep sustainable improvement in work.Incentive systemTraining motivation: our company provides various internal training and overseas training oppor

50、tunities for good management and excellent person. We hope this can enhance the workers abilities through the training of employees, and promote the personal development and innovation ability.Job promotion: Through comprehensive evaluation of workers performances, we would make a full training on e

51、mployees who have an outstanding perfbnnance and quality, and then with the business developnlent, they have the priority to be promoted.Career planning: Our Comp any makes a typ ical devel oping plan for emplo yees according to their career planning. And then the company would provide a chance and

52、channel for their development and proinotion.6. Environmental Responsibility Plan6.1 Environmental Objectives1. Save electricity and other natural resources2. Protect the environment6.2 Ecological footprint strategyI. We will use the energy saving lainp which is an environmental friendly products. T

53、hey use just a quarter of the energy of incandescent.2. The venue used energy-saving lighting and most of the decorations were made of reclaimed wood; the banners will be recycled into folders.3. One of our company's niles is when the staffs go to some beautiful sites for wedding pholography; they should pay much atte