互联网发展趋势-The-trend-of-development-of-the-Internet

1、The trend of development of the InternetIn 2015, Chinas Internet penetration will reach 50%, that is almost half of Chinese people use the Internet. The Internet has become a tool of Chinese life and the work was like peas and carrots. The next two to three years, the mobile Internet will continue t

2、o infiltrate into our life and work, will be in so many ways to change and improve our lives and work form, generate more business opportunities.As of June 2014, 632 million Internet users in China, the Internet penetration rate is 46.9%, increased by 1.1% at the end of 2013. In the first half of 20

3、14, as smartphones for feature phones substitute has been basically completed, smartphone users has formed a large scale, market share has become saturated, the slowing trend growth, the growth of smartphone penetration of Internet users pull effect weakened. Permeability is expected by the end of 2

4、015, Chinas Internet users will be close to 50%. Number of global Internet users in 2013 to 2.6 billion, a 9% increase in 2013 than in 2012, but even so, the no.1 global number of Chinese Internet users. Number of Internet users in China in 2013 is the second 2.9 times the number of Internet users i

5、n the United States, but Chinas Internet penetration is 46%, with 83% in America, from the point of penetration, number of Internet users in China also has the very big development space. The global mobile Internet usage continues to grow, accounting for 25% of the whole Internet (as of May 2014), t

6、he data was only about 14% last year, a year using scale doubled, the permeability of mobile Internet users in Asia also increased to 37% from 23% last year, growth speed. As of June 2014, 527 million mobile Internet users in China, an increase of 26.99 million from the end of 2013, China mobile Int

7、ernet penetration rate was 39.1%, and the proportion of Chinas population (Internet users) is nearly four into Chinese in the use of mobile Internet. At the same time, Internet users in the use of mobile Internet population accounted for further increase, from 81.0% in December 2013 to 83.4% in June

8、 2014, the scale of mobile Internet users beyond traditional PC users scale for the first time. Internet products and services will follow. In 2012 and 2013, many large Internet company its mobile side flow has already moved beyond the PC, many large Internet companies journeyed mobile PC business u

9、sers, presents the PC business growth, rapid growth of the mobile business. If an Internet business without his fist on the mobile end products, will soon be the wave of the mobile Internet. In the next two or three years, the mobile Internet world.Chinas mainstream media, television advertising and

10、 newspaper advertising revenue market share began to appear obvious decline from 2009, 2011, online advertising revenue income beyond the newspaper, in 2013, the online advertising revenue is beyond television advertising revenue, network media to become the first big advertising media, in 2014, the

11、 income share of the online advertising will also continue to grow, and TV is in continue to decline, the income share of the online advertising will continue to lead the market significantly. In the United States, although not beyond television the Internet advertising market share, but the gap is

12、gradually narrowing, especially the length of the Internet media consumption has significantly beyond TV media consumption time, this will promote the further prosperity of Internet advertising market, and the market of the print and broadcast media consumption time and advertising market share, are

13、 in serious atrophy. In 2013, CPC and CPA for billing the effect of advertising, the market share of 66.6%, the proportion will be more than 7 to 2014. Class in advertising for the mainstream of Chinas online advertising market, accurate advertising technology will become an important driver of Inte

14、rnet advertising market. We see 360 eyeball of the company system, wide tencents click-through new based on large data such as precise advertising force is rising rapidly, and its market position already can with traditional portal. Games and electricity is the main customer base of these precision

15、advertising system, with the further development of the customer base, and accurate advertising system on large data, further we have reason to believe that these precision for large data driven advertising power network advertising market is the most important driving force of the change and develo

16、pment. Internet consumer finance refers to consumers via the Internet to buy consumer goods consumer loans way of modern financial service, including home loans, loans, student loans, car loans, tourism, etc. Chinas consumer finance market is in the early stage of the development of the Internet, in

17、 2013 Chinas Internet consumer finance market size of 6 billion yuan. From the point of Internet consumer financial transactions constitute, 2013 Internet consumer finance deals mainly P2P consumer credit, iresearch data shows, the proportion is as high as 97.5%. Electricity giant in 2014 for the fi

18、rst time in the field, in early 2014, jingdong first to launch a service ious, then July day cat launch a service stage. Strong cut electricity giant, in 2014 the market pattern appeared significant change, in 2014 by electric business platform of consumer credit transaction accounts for 32% of the

19、scale of the Internet financial transactions, the proportion will rise to 40% in 2015, is expected in 2016 will be more than half, generated by electric business platform scale of consumer finance business will become the market main body. With jingdong and day the cat into the market, trading size will exceed 16 billion yuan in 2014, growth rate of more than 170%. In 2017, the overall market will break through billions, in the next three years the compound growth rate of 94%. Market growth driving force comes from the streng