抖音品牌视觉识别手册

1、DOUYIN BRAND VISUAL IDENTITY 抖音品牌视觉识别系统DOUYIN VISUAL IDENTITY 2019.10ch耳音/抖音抖音标识使用规范说明抖音品牌标识使用规范的内容本规范内容包括：品牌标识释义、品牌标识组合、品牌标识的使用场景规范及正确和错误的使用示例。 以及品牌视觉规范：延展图形、核心视觉体系及应用部分的规范等。DOUYIN VISUAL IDENTITY 2019.10CONTENTSA Basic Part基础部分A1标准色彩标识A2标识网格标准制图A3安全距离A4安全区域A5安全区域应用A6最小适应范围A7品牌色彩及应用比例A8标识墨稿及反白A9标识中

2、文标准字规范A10中文印刷专用字体A11英文印刷专用字体A12中文Slogan专用字体A13标识在不同背景色上应用A14辅助图形及标准制图A15辅助图形的组合标准A16辅助图形的变化模式A17品牌标识错误应用A18子品牌标识应用规则A19联合logo使用规范A20其他形式联合log。使用规范A21品牌KV板式规范A22品牌KV不同图片样式A23品牌辅助KV轻量板式A24品牌辅助KV轻量板式-多样式A25 toB端视覚应用规范A26 toB端视覚应用范例DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A1标准色彩标识颜色指引Colour KeyR34 G3

3、1 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alte

4、r any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two

5、layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.标识Logod抖音图形标志Symbol 文字标志Logotype抖音/抖音新DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A2标识网格标准制图颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K

6、0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recr

7、eate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion

8、you need for your file to prevent unnecessary el ements being accidentally reproduced.hwX为一个计量单位| w为标志宽度| h为标志高度 标志规范比例为w : h = 19 : 5 ( 3.8 : 1 )DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A3安全距离颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K

9、0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approv

10、ed.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being acc

11、identally reproduced.1/2X抖音X1/2X安全区域是Logo与任何其他设计元素区隔幵的空白区域,此区域内不得出现任何设计元素。为确保字节跳动的品牌标识可以在所有应用中被清晰识别，标识周围须预留一定的安全不可侵犯区域。此区域相当于标识在运用时，与其他设计元素或文 本内容所应保持的最小距离。为确保标识的完整性与可读性,此区域大小必须严格遵守现范。当标识尺寸被缩放使用时,安全区域大小随之等比缩放。The safe area is a blank area where the Logo is separated from any other design elements. No

12、 design elements can appear in this area.In order to ensure that the byte beating brand identity can be clearly identified in all applications, a certain security inviolable area must be reserved around the logo. This area is equivalent to the minimum distance that the logo should be maintained when

13、 used in conjunction with other design elements or textual content. T o ensure the integrity and readability of the logo, the size of this zone must strictly comply with the specifications. When the marker size is used for scaling, the size of the security area is scaled accordingly.DOUYIN VISUAL ID

14、ENTITY 2019.10Basic Part基础部分A4 安全区域颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#F

15、F0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is fil

16、e is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.常规版搭配常规版试特殊表现版 搭配品牌板式常规版 搭配常规版试特殊表现版 搭配品牌板式DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A5安全区域应用颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F

17、20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate i

18、t. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you ne

19、ed for your file to prevent unnecessary el ements being accidentally reproduced.常规版试特殊品牌板式DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A6最小适应范围颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050

20、PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050/抖音hTi 1111111111111110mm 5mm10mm15mm无限大820mmd抖音Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which ha

21、s been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnec

22、essary el ements being accidentally reproduced.WN70px 20mm标识不设定固定尺寸，具体大小和比例关系需要设计师根据空间、美感、功能需求以及识别度来决定。抖音标识不限制最大尺 寸，但是为了确保识别，会限制最小尺寸，其中印刷环境下最小尺寸不得小于2 0mm，显示器环境下最小尺寸不得小于70px。DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A7品牌色彩在浅色情况 的应用比例颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0

23、 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to

24、 recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork por

25、tion you need for your file to prevent unnecessary el ements being accidentally reproduced.60%10%25%白色OR真实内容黑色 夜晚白天 品牌色DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A8品牌色彩在深色情况 的应用比例颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE

26、 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Sup

27、plied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el

28、ements being accidentally reproduced.60%10%25%黑色OR真实内容白色 夜晚 白天 品牌色DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A9 品牌色彩在深色情况 的应用比例颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR

29、59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。T

30、his file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.R255 G255 B255C

31、0 M0 Y0 K0#FFFFFFR34 G31 B32C0 M0 Y0 K100 #221F20R35 G30 B170C95 M90 Y0 K0#231EAAR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR65 G50 B240C85 M75 Y0 K0 #4132F0R170 G245 B245C35 M0 Y13 K0 #AAF5F5R255 G220 B255C5 M20 Y0 K0 #FFDCFFR0 G250 B240C67 M0 Y29 K0 #00FAF0PANTONE 318cDOUYIN VISUAL IDENTITY 201

32、9.10Basic Part基础部分A10渐变色在浅色情况下的应用柔和同色系（蓝）颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y

33、0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。

34、为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.柔和同色系（红）碰撞色（紫）DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分柔和同色系（蓝）柔和同色系（红）碰撞色（紫）A11颜色指引Colour Key渐变色在深

35、色情况下的应用Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.R255 G220 B255C5 M20 Y0 K0#FFDCFFTh is file is arranged into two layers： Artwork and Notes.Copy the artwork portion you need for your file to prevent unnece

36、ssary el ements being accidentally reproduced.这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。深色情况下，可以对渐变色条加入深背景色色用作视觉过渡，禁止粉白色直接渐变到深背景 色，中间需加入红或蓝或紫用作过渡。R34 G31 B32C0 M0 Y0 K100#221F20R59 G80 B155C90 M80 Y0 K0#3B509BR255 G255 B255 C0 M0 Y0 K0 #FFFFFF备注 Please Note:R0 G250 B240 C67 M0 Y29 K0 #00FAF0PA

37、NTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G0 B80C0 M100 Y51 K0#FF0050这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A12 标志反白及墨稿颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K10

38、0 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of th

39、e logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork an

40、d Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.d抖音标准色彩d抖音单黑应用cN斗音反白应用单白应用DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A13标识中文标准字规范颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0

41、Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logoty

42、pe which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to pr

43、event unnecessary el ements being accidentally reproduced.DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A14 中文印刷专用字体颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90

44、 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file shoul

45、d be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.中文印刷专用字体 方正兰亭粗黑简中文印刷专用字体 方正兰亭

46、黑简体中文印刷专用字体 方正正纤黑简体中文印刷专用字体 造*悦黑体DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A15英文印刷专用字体颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245

47、 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour

48、process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced.ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz06

49、6-CAI978ABCDEFGHIJKLMNOPQRSTUVWXYZ f MemabcdefghijklmnopqrstuvwxyzDOUYIN VISUAL IDENTITY 2019.10Basic Part基础倍B分A16中文Slogan专用字体颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80 C0 M100 Y51 K0#FF0050PANTONE 2040cR59

50、G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0I #AAF5F5R255 G220 B255C5 M20 y0 K0 I#FFDCFFR255 G0 B80C0 M100 Y51 K0#110050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。

51、This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电葩档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary elements being accidentally reproduced.美好生活记录美好生活记录美好主活

52、设计字体翩翩体-简造字工房悦黑根据品牌I ogo字体设定的sl ogan字体 适用于偏官方的宣传物料适用于重要特殊性品牌画面适用于普通品牌画面DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A17 标识在不同背景色上应用颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040

53、cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色

54、。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary el ements being accidentally reproduced./抖音/抖音 d抖音小抖音

55、ct抖音。抖音ch耳音注：为了保证品牌log。的识别度，在有背景色的情况下使用，基本上按照深色底反白使用，浅色底正色使用，logo只能在清晰的背景上使用错误使用示例DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A18 品牌图形：主图形使用规范颜色指弓丨Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF005

56、0PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logotype which has been Supplied and approved.备注 Please Note:这个电

57、脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessary elements being accidentally reproduced.作为抖

58、音最具识别性的符号，将抖音反白标识作为品牌延 展中心，可对符号进行质感，排列，形变，材质，三维等 等设计动作。音符图形作为装饰图形时尽量使用单音符图形，颜色不做 细节限制，但需要符合品牌色域。平面视觉主音符图形使用范例抖音创作者大会三维视觉主音符图形使用范例DOUYIN VISUAL IDENTITY 2019.10Basic Part基础部分A19 品牌图形：主图形使用规范*产品市场类不参考此类规范颜色指引Colour KeyR34 G31 B32 CO M0 Y0 K100 #221F20R255 G255 B255C0 M0 Y0 K0#FFFFFFR0 G250 B240 C67 M0

59、 Y29 K0 #00FAF0PANTONE 318cR255 G0 B80C0 M100 Y51 K0 #FF0050PANTONE 2040cR59 G80 B155C90 M80 Y0 K0#3B509BR170 G245 B245C35 M0 Y13 K0#AAF5F5R255 G220 B255C5 M20 Y0 K0#FFDCFFR255 G0 B80C0 M100 Y51 K0#FF0050Do not try to alter any aspect of the logotype and do not try to recreate it. Use only the logot

60、ype which has been Supplied and approved.备注 Please Note:这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only.这个电脑档案包括两个部分：原稿和备注。 为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。Th is file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to p