HND商务文化与策略 outcome3

1、HND商务文化与策略 outcome3HND商务文化与策略 outcome3HND商务文化与策略 outcome3xxx公司HND商务文化与策略 outcome3文件编号： 文件日期： 修订次数：第 1.0 次更改 批 准审 核制 定方案设计，管理制度a.Strategy is getting it right and doing it right. It is very important to organizations. Choosing strategy is direct effect organizations development and future. And every s

2、trategy have advantages and disadvantages, so in the different complex situation, we can adopt different strategies to solve problems. Now I will choose four possible strategies which the organizations may adopt.The first is cost leadership strategy. Cost leadership is the low-cost leader in any mar

3、ket gains competitive advantage from being able to produce at the lowest cost. Company can use low cost strategy defeat the competitors among the marketing environment.The second is differentiation. A competitive strategy that allows a company to sell its products for a premium price. This emphasize

4、s creating superior products, products with unique or more desirable features or design.The third is focus strategy. The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focuser selects a segment or group of segments in the industry and tailors its

5、strategy to serving them to the exclusion of others. The focus strategy has two variants. One is in cost focus a firm seeks a cost advantage in its target segment, the other is in differentiation focus a firm seeks differentiation in its target segment. The fourth is diversification. This is where w

6、e market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar.b.During the 1980s and 1990s, JD Wetherspoon used broad differentia

7、tion strategy. Compare other pubs; JD Wetherspoon is special and different. They sell a wide range of real ale beers at relatively low price; good quality wine is available; they dont play music or TV programmers; especially the non-smoking and toilet design. Because its clean comfortable atmosphere

8、 and low price high quality products, it bring some benefits to JD Wetherspoon.They provide good services, such as cheap beer, good conversation and solid architecture with 24-hours. It is not only attracting more new customers, but also improves the customers loyalty. Then the purchases will increa

9、se.Their employees have high loyalty and good quality, it is easy to manage and control. Then it will steadily develop the companys future.Their delicious food and thoughtful service can build a good reputation and good brand image, and maybe the company will become a trend.JD Wetherspoon can expend

10、 to help the company increase market share, make more profits.c.In 1980-1990s, business strategy is broad differentiation strategy. While in the 21st century, business strategy is focus differentiation strategy.In 1980-1990s, they dont play music or watch TV. But in the 21st century, they have plasm

11、a screens and it can watch football.In 1980-1990s, the pub just has only one business. But in the 21st century, the pub serve breakfast and begun developing budget hotel accommodation.In 21st century, JD Wetherspoon Removed price incentives to drink larger measures of spirits and reduced the amount

12、of alcohol. But In 1980-1990s, they just sold real ale beers and good quality wine.d.J D Wetherspoon need to consider some factors when change its business strategy. The first is policy. From the case, we can see during 2002-2004, government concern about binge drinking and the consequent ant specia

13、l behaviors, particularly in city centers. Before changing a policy, they need to concern about whether the new policy could make more profits.The second is internal environment. Because the customers demand increases, J D Wetherspoon should improve employees quality, make the service more thoughtfu

14、l. Before changing a policy, they need to concern about whether the new policy is suits different customers.The third is social. In this case, the supermarket began selling drinks, encourages drinking at home and increase in the number of bars. It increased more competitors. So before changing polic

15、y, they need to consider about whether the policy can bring more customers and whether could reduce competition with other companies. e.Business strategy is the plans choices and decisions used to guide a company to greater profitability and success. It should be designed to bring success and avoid

16、failure. Strategy choice is described of deciding which strategies can benefits organizations future. This strategy decision is very important to company. From the case, in 21st century, J D Wetherspoon adopts the differentiation business strategy. There are some new products like provide a dedicate

17、d family dining area and serve the breakfast. The new market was begun developing budget hotel accommodation known as Wetherlodges. In a competitive pubs market, J D Wetherspoon is different from other pubs by using this way, it had already open the new market for increasing the competitiveness. It

18、is an attractive pubs for customers. Then this strategy brings more profit for JD Wetherspoon.f.JD Wetherspoon is operating well now, but it still needs to consider some key issues: The one is need to enhance communication between managers and employees. This management method can help managers and employees exchanging their ideas and suggestions. It also can hel