海尔公司英文简介PPT

Presenter\\\---GroupFiveContentsCompany’sbriefintroductionReputationintheworldMainproductsServiceDevelopmentStrategyCulturePublicservice,welfareundertakingIntroduction1984:beingestablishedHeadquarters:QingDaoTurnover：135，700，000，000CNYEmployees：70，000Patent：morethan10，000Brandvalue：8，000，000，000CNYTheInternet’sWorldFamousBrand:satisfycustomers’needsOneSingleIntegratedMode：sellserviceinsteadofproducts------rewarding:“ChinaInnovativeCompany”ReputationOccupy6.1%inthewhiteapplicantmarketunderthemarketingsurveyofEuromonitor(欧睿国际）in2010Thefirstbrandofglobalwhiteapplicants,refrigeratorandwinecabinetTheglobalmanufacturerThefirstplaceinChina’smostvaluablebrandrankingslastfor9yearsTheofficialhomeappliancessponsoroftheBeijing2008OlympicGamesProductsHouseholdappliance

DigitalproductsMedicalequipmentotherHomeServiceWiththeconceptof“customersasthefoundationofgrowth”,Haierprovidesaone-stopstarservicetoitscustomers.Inadditiontohighqualityhomeappliances,Haierisalsofocusedonofferingbest-of-breedservicesolutionstoitscustomers.Haier’sservicesystemrunsthroughouttheproductionprocessfromproductdesign,production,manufacturing,topre-sale,undersalesandaftersalesservice.DevelopmentStrategyBrandstrategy（1984~1991）：producerefrigeratoronly,accumulatemanagementexperienceofenterprisesDiversification

strategy（1992~1998）：oneproducttovariousproductInternationalstrategy（1998~2005）：beingsoldinthemainglobaleconomicareamarketGlobalstrategy（2006~now）：creatingdifferentkindsofHaierBrand------adjusttodifferentcountriesintheworldPublicservice,welfareundertakingThegreenenvironmentalprotectionThehopeproject:129HopeSchoolSports:theonlyglobalsponsorinthe2008BeijingOlympicGamesPovertyalleviationHoldthedisabledactivitiesProducethecartoon“HaierBrothers”CultureEveryoneisthetalent,notracehorses.(人人是人才，赛马不相马）Thekeyofmanagement----youmustconfirmhisorhervalue,providedemployeescreatevalueforclients.DevelopmentinHaier本部长事业部长职能部长正副处长正副厂长处长助理厂长助理车间主任班组长一般工人见习FourTsOEC

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