牛津译林版必修四Unit1Advertising全市一等奖

Unit1Advertising知识点总结新课标单词advertisevi&vt(为……)做广告，登广告advertisementn广告sharevt分享，分担，共有persuasiveadj劝导性的，劝诱的，有说服力的，令人信服的productn产品servicen服务promotevt宣传，推广，促销，推销placevt安排，放置intendedadj（为……而）打算的（或设计的）educatevt教育issuen问题，议题welfaren福利，福利事业completeadj全部的，完全的，完整的lawn法律lievi说谎untrueadj不真实的claimn&vt声明，宣称，号称awareadj知道的，明白的，意识到的toothpaste牙膏breathn气息，呼吸advertisern等广告者，广告客户，广告商curevt治愈，治疗customern顾客，消费者commentn评论，意见，评价connectvt联系，连接trickn骗局，把戏，恶作剧originaladj新颖的，别致的，独创的，最初的，原来的creativeadj具有创造性的，具有独创力的publicn公众，大众leadvt过（某种生活）；领导，引导nationwideadj全国范围的，全国性的campaignn（社会，政治或商业等的）活动，运动drugn毒品，药，药物dealvi处理，对付socialadj社会的schoolvt是受学校教育，培养，教育livevi过（某种生活）smokingn吸烟，抽烟commitvt犯（错误），干（坏事）commitsuicide自杀smartadj聪明的，精明的completevt完成satisfiedadj满意的trickvt欺骗，哄骗publishern出版商，出版公司uniqueadj独特的，独一无二的imaginationn想象，想象力choicen选择recommendvt推荐barn条，棒companyn公司updatevt更新packagingn包装designn设计，图案，花样vt设计completelyadv完全地，彻底地unforgettableadj难忘的，无法忘记的fashionableadj时髦的，流行的convenientadj便利的，方便的highlyadv非常，很，高地，高度地functionaladj实用的，有用的，功能的，机能的fillingn馅；填充物boredadj感到厌倦的jeansn牛仔裤availableadj可买到的，可获得的buildvt开发，建构variousadj各种各样的，多样的particularadj特定的；特别的audiencen受众；观众；听众；读者goaln目标，目的targetn目标，对象，靶子median(medium的复数)媒介，媒体determinevt确定，决定extremelyadv非常，极其appealvi迎合，有吸引力。appealto迎合，对……有吸引力reactvi做出反应，回应gathervt搜集，收集，使聚集approachn方法，途课文出现短语1．beusedto2．dosomeresearchon3．sharewith4．encouragesbtodosth5．believein6．forfree7．beintendedtodosth8．protectsbfromsth9．publicwelfare10．beawareof11．evenif12．beproudof13．connect…to．．14．fallfor15．playtrickson16．leadabetterlife17．liveahealthylife18．commitsuicide19．followtheadvice20．offersbsth21．besatisfiedwith22．tricksbintodoingsth23．persuadesbintodoingsth24．takedrugs25．keepawayfrom26．atalowprice27．betiredof28．onsale29．ofhighquality30．bepopularwith31．remindsb(notto)tosth32．upto33．beboredwith34．beamazedat35．appealto36．beconcernedwith一、单词应用根据单词的首字母或汉语意思填写正确单词，注意形式变化Ifyouwanttosellthisproductwell,Iadviseyoutoa_________itinthenewspaperoronTV.Allofusfinallyagreedtohisplanbecauseofhisp_______language．Nearlyallthea_______tothepalacewereguardedbythesoldiers.Thewritertraveledthroughoutthecountrytop_________hislatestnovel.PSAsareoftenplacedforfree,andarei______toeducatepeopleabouthealth,safety,oranyotheri_______whichaffectspublicwelfare.Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveu_______claimsaboutproductsorservices．Theadvertiserswantyoutoreadtheword‘fights’andthinkthatthetoothpastec______badbreath,butitdoesnotsaythat!PSAsusesomeofthesamemethods,likeattractiveandoriginalimagesandc_____language,buttheyaremadetoservethepublic.Chinabegananationwidepublicserviceadvertisingc______in1996,andsincethennumerousPSAshaveappearedaroundthecountry．OneofthePSAstoteachushowtolivehealthylivesis‘Smokingis_____________(自杀)slowly’.Ihavec_______(完成)myarticleaboutads,andI’mquite______(满意)withit.Beforeourtalk,Ididnotthinkverymuchabouthowanadvertisermightbetryingtot_______customersintobuyingaproductoraservice．Thepublisheralsosaidthatthereaderswouldn’tbelievethewriter’su______wayofthinkingandrichi__________(想象力).Thisterm’smainreadingcategoryforseniorhighstudentsisadventures,soTraveltotheMistyCountrywouldbeagoodc_______.Thatiswhyweareconsideringr________(重新包装)ourchocolatebaraswell.Ournewpackagingwillbecolorfuland________(引人注目).Haveyouever________(后悔)nothavingsnappedthose________(难忘的)moments?It’s____________(fashion),__________(方便的)and________(function).Itis________(极其)importanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.Youmustdecidewhata______youwanttouse.二、词形转换1．intended(adj．)----_______(n．)2．educate(v．)----__________(n．)3．connect(v．)----________(n．)4．advertiser(n．)----__________(n．)5．create(v．)----_________(adj．)6．society(n．)----__________(adj．)7．imagine(v．)----__________(n．)8．determine(v．)----__________(adj．)9．complete(adj．/v．)---_________(adv．)10．satisfied(adj．)_______(v．)______(n．)三.句型结构1．We______(如此习惯于)themthatweoftendonotevenrealizehowmanyweseeandhearinaday．Woodcan____(被用来造纸).We______(过去常购物)onSundays,butnowwehavenotime.2．PSAsareoftenplacedforfree,andareintendedtoeducate…beintended/meanttodosth．/beintended/meantforsb/sthThissoftware____________thecomputers____________(是为了保护…不受到…攻击而设计)byakindofviruscalledworm.Thetoy_______________________(是给儿童玩的)agedthreeandup.However,westillmust___________________(知道)themethodsusedinadstotryandsellusthings.____________(老师说的话)mademe____________________(意识到英语的重要性).Areyouaware___________(你已伤害了)herfeelings?Wemustnot_______(上…的当)thiskindoftrick.Heistoosmarttofallforthattrick(很聪明不会中那个诡计的).3．Theseadsdealwithlargeissues．Heis__________(容易相处).______________(尽管她病了),shecontinued__(处理)problemsofallkinds.ThereareevenPSAstoteachushowto________(过健康的生活).Iwillencourage___________(鼓励朋友们注意)themaswell.Irecommendthat____(我们买)10copiesforthelibrary.=Irecommend_____10copiesforthelibrary.Herecommendedme____(呆)foranotherweek.四、Fillintheblankswiththecorrectforms:bebepopularwith,beofhighquality,remindsb.(not)todosth,beboredwith,havesth.inmind,appealto,getsthacross,upto1．Wetriedto_____ourpoint_______,buthejustwouldn’tlisten．2．Itisimportanttoalwaystryto___thewaytheaudiencewillreact．3．Mydaughter_____meforgettotakemymedicine．4．Thecompanymustensurethattheirproduct_______．5．Ifyou_____math,youshouldturntodoingsomeEnglishexercises．6．Whenyoustartasuccessfuladcampaign,youmust__acleargoalandtargetaudience____．五、翻译句子1．他过去生活在农村，但现在已经完全适应城市生活了。2．总的来说，动物会在人类之前意识到危险。3．他的表情说明他对这样的结果很不满意。4．我对野营这样的活动从不感兴趣。5． 顾客不应该被不诚实的广告商所蒙骗。6．我们有多种方式解决这个问题。Wehaveseveralthisproblem.Thereareseveral__wecansettlethisproblem.7．我不喜欢她的衣着打扮。Idonotlikesheis(dress).8．这种疾病有90%的患者能被治愈。Ninetypercentofthepatientscan___thisdisease.9．这个房间并不打算当起居室用的。Thisroomisservealivingroom.10．我会让我叔叔帮我检查拼写。I’llgetmyuncle________thespellingforme.11．他的成功鼓励我坚持我的理想。His______________________meto_________________myideal.Putthefollowingsentencesintoreportedspeech:1．Shesaid,“Advertisementsareanimportantpartofourlives．”______________________________________________________________________.2．MattaskedAnn,“Areyouthehappiestpersonintheworld?”______________________________________________________________________.3．“Wheredidyoufindtheadsforjobsabroad?”Billasked．______________________________________________________________________.4．Thesalesmansaidtome,“Readwhatsomeofoursatisfiedcustomerssay．”______________________________________________________________________.5．“Don’tworry，Mary．”Thedoctorsaid．______________________________________________________________________.单项选择1．Tomsaid________hewasnotsure________thenewswastrueand_______hewouldfindoutabouttruthhimself．A．that;that;that B．if;if;if C．that;if;that D．if;that;if2． ________isreportedinthenewspapers,talksbetweenthetwocountriesaremakingprogress．A.It B.As C.That D.What3． ________inawhiteuniform,helooksmorelikeacookthanadoctor． A.Dressed B.Todress C.Dressing D.Havingdressed4． Ittookmeaboutanhourto______myintention_______her． A.get;across B.put;across C.get;acrossto D.put;acrossto5． Inordertomakeourcitygreen,___________． A.itisnecessarytohaveplantedmoretrees B．manymoretreesneedtoplant C.ourcityneedsmoretrees D．wemustplantmoretrees6． Wewon’tgiveup________weshouldfail10times． A.evenif B.since C.whether D.until7． Idon’tthinkpeoplearereallyaware________justhowmuchitcosts． A./ B.on C.of D.about8． Manystudentssignedupforthe______raceinthesportsmeetingtobeheldnextweek． A.800-meter-long B.800-meters-long 9． Youcan_______mineifyouhave_______yoursathome． A.share;left B.borrow;forgotten C.share;forgotten D.buy;left10． Alltheelectricalequipment_______willbeequippedintheoffice______greatimportancetous． A.that;areof B.that;is C.what;isof D.what;areof11．Howdopeoplereact_______hisspeechagainstpollution? A.on B.to C.at D.in12．Theteachers_______tolearnfromLeiFeng． A.appealtous B.callonus C.demandus D.AandB八、Readingstrategy Expositorywritingismeanttointroduceyoutobasicinformationonthetopic.Itusuallyfollowsthesamebasicformat:introductionofasubject,supportingdetails,conclusion.Whenyouseeastatementpresentedinexpositorywriting,,“Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth”,alwayslookattheinformationthatfollowsitclosely.Youshouldbeabletofindfactstosupporttheidea,suchas“Allitsaysisthatitfightsitandthatisnotthesamethingatall”.Theauthorwillfollowthisinformationwithaconcludingstatement,whichtellsyouwhatyouaresupposedtolearnfromthepassage---“Wemustnotfallforthiskindoftrick”.九、Integratingskills1．PassageA（Reading）Advertisement_______________1_______advertisements_______________2_______advertisementsDefinition_3_____whichsomeonehas___________topromoteaproductoraserviceDefinitionTheyareplaced________and________to______peopleto___________anideawhichaffects________________Addedinfo．Althoughwehavelawsto____us____adsthat_____ortrytomakepeoplebelieveuntrue______,wemust_________themethodsusedinadstosellusthings．Evenifanaddoesnotlie,itdoesnotmeanittellyouthecomplete_________.Addedinfo．PSAs_________largesocialissuesandaremeantto______thepublic.Theyeducatepeopleabout________________,suchas“ProjectHope”,whosesloganis“ProjectHope--_______everychild.Theyalsoteachushowto____________________.ConcludingstatementWemustnot__________thiskindoftrick.ConcludingstatementNotallads____________usthoughConclusion:Be_________aboutadvertisements2．PassageB（Project） Anadcampaignisan___________programofadvertisementsusingvariouskindsofadsto________aparticularaudience.Inanadcampaign,youhavethechancetoadvertiseusingdifferentkindsof________includingnewspapers,magazinesandtelevisions,etc.When_________asuccessfulcampaign,youmusthaveaclear________andtargetaudienceinmindandconsiderthefollowing. Firstly,itis_________importanttodeterminetheaudienceyouwantto________,oryour_________________sothatyoucan__________therightmessagefortherightpeople. Secondly,itisimportanttodecidewhatyouwantyouraudiencetoknoworthinkaboutandtryto_____________thewaytheaudiencewill_________. Lastly,todeterminewhat_________youwanttouseto_______yourmessage______whenputtingtogetheranadcampaignisalsoofgreatimportance.Thewayyouchoosetoadvertiseshould______mainly________yourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.十、Writing近来，食品价格不断上涨，你校食堂的饭菜也都涨价了。为此，你校学生会在学生中进行了调查。请你根据下表调查结果，并结合自己的看法，用英语写一份调查报告。调查结果观点53%赞同全国物价上涨，食堂为自身生存，饭菜涨价为正常现象；只要别涨得太过分，饭菜质量不下降就行。47%反对食堂宗旨是为学生服务，不得惟利是图；有的学生为了省钱不吃早饭，有害健康。你的看法1．。。。2．。。。注意：1。对所给要点，不要简单翻译，要有适当的发挥。2．字数150字左右，开头已写好，不计入词数。参考答案：一．单词应用1．advertise2．persuasive3．approaches4．promote5．intended,issue6．untrue7．cures8．creative9．campaign10．committingsuicide11．completedsatisfied12．trick13．unique,imagination14．choice15．repacking16．eye-catching17．regretted,unforgettable18．fashionable,convenient,functional19．extremely20．approach二．词语转换1．intension2．education3．connection4．advertisement5．creative6．social7．imagination8．determined9．completely10．satisfy--satisfaction三．句型结构1．areusedto,beusedtomakepaper,usedtogoshopping2．isintended/meanttoprotect,frombeingattacked,ismeant/intendedforchildren3．beawareof,Whattheteachersaid,awareoftheimportanceofEnglish,thatyouhavehurt4．fallfor,istoosmarttofallforthattrick5．easytodealwith,Inspiteofherillness,dealingwith6．live/leadhealthylives7．myfriendstopayattentionto8．wepurchase,purchasing,tostay四．用方框内所给短语的适当形式填空1．get,across2．appealto3．reminded,notto4．isofhighquality5．areboredwith6．have,inmind五．翻译句子1．heusedtoliveinthecountryside,butnowheisentirelyusedtothecitylife．2．Asawhole,theanimalsarefasterawareofdangerthanhumans．3．Thelookonhisfacesuggestedthathewasnotsatisfiedwiththeresults．4．suchanactivityascampingcanneverappealtome5．customersshouldn’tfallforsomedishonestadvertisers．6．waystosettle,waysinwhich7．theway,dressed8．becuredof9．notintendedtoserveas10．tohelpcheck11．successencouraged,stickto七．单项选择1-5CBACD6-12ACAABBD 九、Integratingskills1．PassageA（Reading）AdvertisementCommercialPubli