东北大学《公管专业外语》期末考试必备真题集(含答案)37

东北大学继续教育学院公管专业外语复习题Part1Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)Acompanycanraisemoneybyissuingstocks.(2)Peoplecanalwaysmakemoneybyinvestinginthestockmarket.(3)Buyingbondsisabetterwaytomakebigmoney.(4)Dividendsarepaidtostockholdersnomatterwhetherthecompanygainsorloses.(5)Securitiesonlyrefertobonds.答案：TFFFFPart2Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)Whenpeoplemakeinternationaltrips,theymayexperienceculturaldifferences.(2)Businesspeopleneversufferfromjetlag.(3)JapanesewholiveinBritaindon’tliketherebecausetheyfinditastrangecountry.(4)Itisusualtokissone’scheeksthefirsttimeyoumeetanAmericancolleague.(5)InAsiancountries,itisrudetolookpeopleintheeyes.答案：TFFFTPart3Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)Wholesalersbuygoodsdirectlyfromretailers(2)Aretailoutletistheplacewherecustomerscanpurchasegoods.(3)Specialistretailerisaverylargeshopwithmanydepartmentsorsections.(4)E-commercereferstoelectronicshoppingfromcompanies’websites.(5)Barcodescannotprovideinformationabouttheprice.答案：FTFTFPart4Tellwhetherthefollowingstatementsaretrue(T)orfalse(F)（10分）(1)CEOstandsforChiefExecutiveOffice.(2)Philipsistheworld’sbiggestelectroniccompany.(3)Philips’headquartershavemovedtoNewYork,US.(4)“Let’smakethingsbetter”isSony’screed.(5)PublicrelationcanbeshortenedasPR.答案：FTFFTPart5Readthefollowingpassageandanswerquestions（15分）Name,shameandclaimfromlatepayersThelatepaymentofcommercialdebtsbillwillsoonbecomelaw.Whenitdoes,smallbusinesseswhichemployfewerthan50peoplewillhavetherighttochargeaheftyrateofinteresttothe1%oflargerbusinessesthatpaylate.Unlessanexistingcontractstatesotherwise,invoiceswillhavetobesettledin30days,orthecreditorwillbeabletochargeinterestat8%overtheBankofEnglandbaserate.Forhabituallylatepayers,thepenaltiesshouldactasadeterrent.AccordingtoasurveybyGrantThornton,thespeedofpaymentvariesgreatlyfromnationtonation.TheFinnssettletheirinvoicesin24days,theFanesin35days,theSwedesin37,andtheGermansin38.IntheUKcreditorsmustwaitalmostafortnightlonger—theaveragepaymentperiodis50days.Stillworse,aNatWestsurveyofsmallbusinessesfoundthatonein10ofthemhad30%oftheirinvoicesunpaidafterthreemonths.TheBillsoundslikeagoodidea,butthesmallbusinesscommunityhavetheirdoubts.“Weareskeptical,”saysaspokesmanfromthefederationofSmallBusinesses.“Mostpeoplewon’timposeinterest,andonthecontinent,legislationhasn’tmademuchdifference.”Infact,someEuropeanlatepaymentlegislationhasfailed.Forexample,inItalytheaveragepaymentwaitis84days.TheFederationaimstousetheBilltoraiseawarenessabouttheeffectsoflatepayment.Itwillpublishitsfirstleaguetableofworstpayers,compiledbyDun&Bradstreet,intheautumnandbelievesthisnamingandshamingexercisewillhavemoreimpactthanthelegislation.Questions:Whatistheresponsefromthesmallbusinesscommunity?（5分）Whatexampledoesthespokesmanusetosupporthisopinion?（5分）What’sthepurposeofthenewlaw?（5分）答案：1. Thesmallbusinesscommunityhavetheirdoubts.2. Hesaidmostpeoplewon’timposeinterest,andonthecontinentlegislationhasn’tmademuchdifference.3. TheFederationaimstousetheBilltoraiseawarenessabouttheeffectsoflatepayment.Part6Readthefollowingpassageandanswerquestions（15分）It’struethatwe’vebeendeeplyaffectedbyourcompetitor’slatestsalesstrategy.Anewplanofactionmustbedevelopedassoonaspossible.Losseshavebeenparticularlyhighineveryforeigncountry.WehavelostmainmarketsinRussiaandVenezuela.Eveninthehomemarketwecannotcompete.However,wearenotgoingtogiveup.Wearedevelopinganewmarketingplanwhichwillhelpusregainsomeofourmarketshare.Thewarwillcontinueforsometimeyet,butweareconfidentthatwecanstillwin.Questions:Whatha