苹果APPSTORE产品上架以及审批作业流程

苹果APPSTORE产品上架和审批步骤该文档供参考，实际页面随时会有改动，以实际官网页面为准，不过步骤基础是一样。整个步骤包含时间点：IDP注册审批（1-2周）(企业已经有账号，忽略)产品提交后审批（1-2周）假如审批不经过，会有邮件通知并通知哪里审批不经过，改好后重新提交审批（又是1-2周）。需要尤其注意点：产品稳定性，不要动不动就瓦解，这么会审批不经过按钮等一看就懂，且可用Appstore上较多小应用就不要放了，审批比较难经过比较有创意应用审批比较轻易经过产品版本号不要包含以下：build，version，beta具体产品上架和审批步骤：先在iPhoneDevCenter上注册成为iphonedevelope（企业已经有账号）现在我们在浏览器中输入登录，进入ManageYourApplications，以下图

点击AddNewApplication，以下图，添加一个新App5、6、关键提醒：此页配置將会应用到此iTunesConnect账号下全部应用程序，其中包含两个关键配置项：主语言和企业名称。切记：一旦这两项配置提交后，以后就不能修改了！图中A是主语言配置项：即用戶稍后输入程序具体数据所会使用关键语言。图中B是企业名称：对于个人开发者，提议尽可能起一个有趣，轻易记名称吧，不要省事就用自己账号名，除非你账号名也很有特色：）上步两项配置完成后，选择Continue继续下面配置，即出口产品承诺页相关配置。這是因为美国法律对加密算法等要求，假如你应用程序沒有包含到加密啥，能够选择No，就能够跳過了。（通常开发者而言，做点小工具、小游戏啥，应该不会包含到加密，所以能够直接skip跳过，继续下面內容）。假如确实有包含到加密，那么请选择Yes，以后回复两到三个相关用加密算法具体问题，以后依据需要还要提供相关文档，当Apple认为全部OK了，那么才能继续下面配置，这就比较麻烦了，所以假如是个人开发者，沒有特殊要求话，就別搞啥子加密了，那样会自找麻烦哦。

我们继续，下面就是提交程序时关键数据了，即概要数据配置页面，以下图所表示（图是网上找，关键看格式吧）：对设备要求（DeviceRequirements）：这就要依据你应用程序类型來做出选择了，比如假如你应用程序跟电话功效结合很紧密，那么就请不要选择iPod，不然用戶下载了，卻不能用，那就不好了。还有，请切记要给出明确说明，此应用所支持iPhone版本信息，现在iPhone已经到4.x了。Apple要求，新提交应用必需支持4.0以上系统，不然审查是通不过了。其中必填项包含：程序名(AppName），唯一标示（SKUNumber）程序名(ApplicationName）：這一项中所填內容，必需和你程序安裝在iPhone或iPod中后显示程序名是一致，不然无法经过Apple审查。唯一标示（SKUNumber）：这个字符串能够是任意格式，不过提议使用AppleID中定义，试用URL格式标示串，如：com.xxx.getst。影响到产品在APPSTOREurl链接。

其中必填项包含：产品公布日期和价格和销售区域9、定价想要收钱吗？想話，就给自己程序定个价，不想话也很好啊，那就选择Free，供人无偿下载，呵呵。估量大多数人还是想着挣些小钱吧，那就选一个适宜价位吧。注意：Apple提供这个AppStore可不是无偿啊，所以它要从你收入中分成！Apple采取7:3分成，即开发者得到总收入7成，Apple得到剩下3成。Apple就是这么强势！10、地域选择这个地方，能够选择另外一个输入用戶应用程序数据語言，假如你应用程序支持多语言，那么强力提议此处增加对应语言描述，不然，English這個主语言就够了

版本信息：版本信息（VersionNumber），程序描述(Description），关键分类（Primary），子分类（subcatepory），关键字（Keywords），版权（Copyright），技术支持网址（SupportURL），技術支持Email（SupportEmailAddress）。这个此页需要填写内容，有以下需要注意地方：版本信息（VersionNumber）：这个就无需多说了，通常全部从1.0开始。程序描述(Description）：即使我们之前选择了主语言，通常为English，不过此处，我们一样能够用两种或多个语言输入对自己程序描述。对于此项具体內容，这是消费者了解这个应用很关键描述，同时对其做出购置決定影响也是很大，所以尽可能言简意核、引人入胜吧。注意：此处不要给部分关键字列表！为了提升搜索可見性，开发者输入尽可能多关键字是无可厚非，但这里绝不是输入关键字理想场所，毕竟这个简单描述是用来给消费者看，本页下面专门提供了供用戶输入关键字地方！关键分类（Primarycategory）：这个很简单，依据所开发程序类型选择适宜分类，比如：电纸书（Book）、小工具（Utilities）、音乐（Music），旅游（Travel），游戏（Games）等等。此页还提供了子分类（subcategory）选择，这能够愈加正确描述程序类型，比如游戏子类包含：纸牌（Card），运动（Sports）等等。关键字（Keywords）：开发者能够输入尽可能多、正确关键字方便提升程序被搜索概率！但最多不能超出100个字符。所以要选择适宜，站在消费者角度，注意消费者很可能不是技术人员！所以这里关键字一定不要太多技术术语了！版权信息：这就是刚才起到那个企业名称官方名称了技术支持URL和Email（SupportURL和SupportEmailAddress）：这两项內容是必需提供，Email相信全部回有，SupportURL，就是产品网站，或介绍网页，假如沒有话，最简单辦法就是到某個有名博客站上申请一個账号，然後把博客地址写进去就好了！11、对程序评级Apple提供了好多个评级标准，开发者需要依据所开发程序实际情況进行对应选择，比如是否包含成人內容等，以后该页会依据用戶选择给出对应程序评级，这个大家依据实际情況填写就好了，沒有什么好坏之分，开发者自己体会吧，呵呵。12、上传数据完成了上面数据搜集后，Apple就要求用戶上传对应程序文件和截屏图了。相关这部分，用戶只需要依据提醒，上传对应文件即可，包含：程序文件：是个zip包，该包中只包含编译成功app文件。512图标：这是个jpg格式大图标，用于在AppleStore中显示。程序截图：主截图和最多4個其它截图。再次强调一下，截图是重中之重！尽可能給用戶展示出最好界面！13、检验页面当全部上述页面全部完成后，我们能够在这个最终页面再次检验一下我们所填入內容是否完整、正确，毕竟这可是商品包装啊！只有好包装才能吸引消费者眼光，从而才会产生潜在收入。点击提交后，我们退出编辑界面，回到了此篇第二幅图所表示界面，程序处于InReview状态！通常而言，Apple会在1-2周内经过Email通知你审查结果，假如经过了，那么此处就变为了ReadyforSale状态，那么你就能够在iTunes中搜索到自己应用程序了。假如沒有经过，此处会是Rejected状态，Apple会经过邮件给出原因，开发者需要依据邮件中描述做出修改后，再次提交申请。整个上架公布步骤到此结束。

苹果上架官方审批规则请看下面网站（需要有IDP登陆）：没有账号看后面吧，我也贴出来。AppleAppReviewGuidelineIntroduction介绍We'repleasedthatyouwanttoinvestyourtalentsandtimetodevelopapplicationsforiOS.Ithasbeenarewardingexperience-bothprofessionallyandfinancially–fortensofthousandsofdevelopersandwewanttohelpyoujointhissuccessfulgroup.WehavepublishedourAppStoreReviewGuidelinesinthehopethattheywillhelpyousteerclearofissuesasyoudevelopyourappandspeedyouthroughtheapprovalprocesswhenyousubmitit.我们很快乐，你要投资你才能和时间来开发应用程序操作系统。它一直是一个有益经验-专业和财政–数以万计开发者，我们想帮助你加入该集团成功。我们已经出版了我们应用程序商店审查准则期望，她们会帮助你避开问题你发展你应用程序和速度经过审批程序当您提交。WeviewAppsdifferentthanbooksorsongs,whichwedonotcurate.Ifyouwanttocriticizeareligion,writeabook.Ifyouwanttodescribesex,writeabookorasong,orcreateamedicalapp.Itcangetcomplicated,butwehavedecidedtonotallowcertainkindsofcontentintheAppStore.Itmayhelptokeepsomeofourbroaderthemesinmind:我们认为，应用不一样书籍或歌曲，我们没有牧师。假如你要批评宗教，写一本书。假如你想描述，写一本书或一首歌，或创建一个医疗程序。它能够变得很复杂，但我们决定不许可一些类型内容应用程序商店。它能够帮助保持我们部分更广泛专题思想：Wehavelotsofkidsdownloadinglotsofapps,andparentalcontrolsdon'tworkunlesstheparentssetthemup(manydon't).Soknowthatwe'rekeepinganeyeoutforthekids.Wehaveover350,000appsintheAppStore.Wedon'tneedanymoreFartapps.Ifyourappdoesn'tdosomethingusefulorprovidesomeformoflastingentertainment,itmaynotbeaccepted.IfyourApplookslikeitwascobbledtogetherinafewdays,oryou'retryingtogetyourfirstpracticeAppintothestoretoimpressyourfriends,pleasebraceyourselfforrejection.Wehavelotsofseriousdeveloperswhodon'twanttheirqualityAppstobesurroundedbyamateurhour.WewillrejectAppsforanycontentorbehaviorthatwebelieveisovertheline.Whatline,youask?Well,asaSupremeCourtJusticeoncesaid,"I'llknowitwhenIseeit".Andwethinkthatyouwillalsoknowitwhenyoucrossit.Ifyourappisrejected,wehaveaReviewBoardthatyoucanappealto.Ifyouruntothepressandtrashus,itneverhelps.Ifyouattempttocheatthesystem(forexample,bytryingtotrickthereviewprocess,stealdatafromusers,copyanotherdeveloper'swork,ormanipulatetheratings)yourappswillberemovedfromthestoreandyouwillbeexpelledfromthedeveloperprogram.Thisisalivingdocument,andnewappspresentingnewquestionsmayresultinnewrulesatanytime.Perhapsyourappwilltriggerthis.Lastly,welovethisstufftoo,andhonorwhatyoudo.We'rereallytryingourbesttocreatethebestplatformintheworldforyoutoexpressyourtalentsandmakealivingtoo.Ifitsoundslikewe'recontrolfreaks,well,maybeit'sbecausewe'resocommittedtoourusersandmakingsuretheyhaveaqualityexperiencewithourproducts.Justlikealmostallofyouaretoo.TableofContentsTermsandconditionsFunctionalityMetadata,ratingsandrankingsLocationPushnotificationsGameCenteriAdsTrademarksandtradedressMediacontentUserinterfacePurchasingandcurrenciesScrapingandaggregationDamagetodevicePersonalattacksViolenceObjectionablecontentPrivacyPornographyReligion,culture,andethnicityContests,sweepstakes,lotteries,andrafflesCharitiesandcontributionsLegalrequirements1.Termsandconditions1.1AsadeveloperofapplicationsfortheAppStoreyouareboundbythetermsofthe

ProgramLicenseAgreement

(PLA),HumanInterfaceGuidelines(HIG),andanyotherlicensesorcontractsbetweenyouandApple.ThefollowingrulesandexamplesareintendedtoassistyouingainingacceptanceforyourappintheAppStore,nottoamendorremoveprovisionsfromanyotheragreement.2.Functionality2.1Appsthatcrashwillberejected应用程序瓦解将被拒绝2.2Appsthatexhibitbugswillberejected表现犯错误，将被拒绝应用程序2.3Appsthatdonotperformasadvertisedbythedeveloperwillberejected不实施由开发商公布应用程序将被拒绝2.4Appsthatincludeundocumentedorhiddenfeaturesinconsistentwiththedescriptionoftheappwillberejected无证或隐蔽特点和应用程序描述不一致应用程序，包含将被拒绝2.5Appsthatusenon-publicAPIswillberejected使用非公开API应用将被拒绝2.6Appsthatreadorwritedataoutsideitsdesignatedcontainerareawillberejected读取或写入其指定容器区域外数据将被拒绝2.7Appsthatdownloadcodeinanywayorformwillberejected以任何方法或形式下载代码将被拒绝2.8Appsthatinstallorlaunchotherexecutablecodewillberejected安装或开启其它可实施代码将被拒绝2.9Appsthatare"beta","demo","trial",or"test"versionswillberejected“试用”，“演示”，“审判”，或“测试”版本将被拒绝2.10iPhoneappsmustalsorunoniPadwithoutmodification,atiPhoneresolution,andat2XiPhone3GSresolution2.11AppsthatduplicateappsalreadyintheAppStoremayberejected,particularlyiftherearemanyofthem,suchasfart,burp,flashlight,andKamaSutraapps.2.12Appsthatarenotveryuseful,aresimplywebsitesbundledasapps,ordonotprovideanylastingentertainmentvaluemayberejected2.13Appsthatareprimarilymarketingmaterialsoradvertisementswillberejected2.14Appsthatareintendedtoprovidetrickorfakefunctionalitythatarenotclearlymarkedassuchwillberejected2.15Appslargerthan20MBinsizewillnotdownloadovercellularnetworks(thisisautomaticallyprohibitedbytheAppStore)2.16Multitaskingappsmayonlyusebackgroundservicesfortheirintendedpurposes:VoIP,audioplayback,location,taskcompletion,localnotifications,etc.2.17AppsthatbrowsethewebmustusetheiOSWebKitframeworkandWebKitJavascript2.18Appsthatencourageexcessiveconsumptionofalcoholorillegalsubstances,orencourageminorstoconsumealcoholorsmokecigarettes,willberejected2.19Appsthatprovideincorrectdiagnosticorotherinaccuratedevicedatawillberejected2.20Developers"spamming"theAppStorewithmanyversionsofsimilarappswillberemovedfromtheiOSDeveloperProgram2.21AppsthataresimplyasongormovieshouldbesubmittedtotheiTunesstore.AppsthataresimplyabookshouldbesubmittedtotheiBookstore.2.22Appsthatarbitrarilyrestrictwhichusersmayusetheapp,suchasbylocationorcarrier,mayberejected3.Metadata(name,descriptions,ratings,rankings,etc)3.1Appsormetadatathatmentionsthenameofanyothermobileplatformwillberejected3.2Appswithplaceholdertextwillberejected3.3Appswithdescriptionsnotrelevanttotheapplicationcontentandfunctionalitywillberejected3.4AppnamesiniTunesConnectandasdisplayedonadeviceshouldbesimilar,soasnottocauseconfusion3.5Smallandlargeappiconsshouldbesimilar,soastonottocauseconfusion3.6Appswithappiconsandscreenshotsthatdonotadheretothe4+ageratingwillberejected3.7AppswithCategoryandGenreselectionsthatarenotappropriatefortheappcontentwillberejected3.8Developersareresponsibleforassigningappropriateratingstotheirapps.Inappropriateratingsmaybechanged/deletedbyApple3.9Developersareresponsibleforassigningappropriatekeywordsfortheirapps.Inappropriatekeywordsmaybechanged/deletedbyApple3.10DeveloperswhoattempttomanipulateorcheattheuserreviewsorchartrankingintheAppStorewithfakeorpaidreviews,oranyotherinappropriatemethodswillberemovedfromtheiOSDeveloperProgram3.11AppswhichrecommendthatusersrestarttheiriOSdevicepriortoinstallationorlaunchmayberejected3.12AppsshouldhaveallincludedURLsfullyfunctionalwhenyousubmititforreview,suchassupportandprivacypolicyURLs4.Location4.1Appsthatdonotnotifyandobtainuserconsentbeforecollecting,transmitting,orusinglocationdatawillberejected4.2Appsthatuselocation-basedAPIsforautomaticorautonomouscontrolofvehicles,aircraft,orotherdeviceswillberejected4.3Appsthatuselocation-basedAPIsfordispatch,fleetmanagement,oremergencyserviceswillberejected4.4Locationdatacanonlybeusedwhendirectlyrelevanttothefeaturesandservicesprovidedbytheapptotheuserortosupportapprovedadvertisinguses5.Pushnotifications5.1AppsthatprovidePushNotificationswithoutusingtheApplePushNotification(APN)APIwillberejected5.2AppsthatusetheAPNservicewithoutobtainingaPushApplicationIDfromApplewillberejected5.3AppsthatsendPushNotificationswithoutfirstobtaininguserconsentwillberejected5.4AppsthatsendsensitivepersonalorconfidentialinformationusingPushNotificationswillberejected5.5AppsthatusePushNotificationstosendunsolicitedmessages,orforthepurposeofphishingorspammingwillberejected5.6AppscannotusePushNotificationstosendadvertising,promotions,ordirectmarketingofanykind5.7AppscannotchargeusersforuseofPushNotifications5.8AppsthatexcessivelyusethenetworkcapacityorbandwidthoftheAPNserviceorundulyburdenadevicewithPushNotificationswillberejected5.9Appsthattransmitviruses,files,computercode,orprogramsthatmayharmordisruptthenormaloperationoftheAPNservicewillberejected6.GameCenter6.1AppsthatdisplayanyPlayerIDtoendusersoranythirdpartywillberejected6.2AppsthatusePlayerIDsforanyuseotherthanasapprovedbytheGameCentertermswillberejected6.3Developersthatattempttoreverselookup,trace,relate,associate,mine,harvest,orotherwiseexploitPlayerIDs,alias,orotherinformationobtainedthroughtheGameCenterwillberemovedfromtheiOSDeveloperProgram6.4GameCenterinformation,suchasLeaderboardscores,mayonlybeusedinappsapprovedforusewiththeGameCenter6.5AppsthatuseGameCenterservicetosendunsolicitedmessages,orforthepurposeofphishingorspammingwillberejected6.6AppsthatexcessivelyusethenetworkcapacityorbandwidthoftheGameCenterwillberejected6.7Appsthattransmitviruses,files,computercode,orprogramsthatmayharmordisruptthenormaloperationoftheGameCenterservicewillberejected7.iAds7.1Appsthatartificiallyincreasethenumberofimpressionsorclick-throughsofadswillberejected7.2AppsthatcontainemptyiAdbannerswillberejected7.3Appsthataredesignedpredominantlyforthedisplayofadswillberejected8.Trademarksandtradedress8.1Appsmustcomplywithalltermsandconditionsexplainedinthe

GuidelinesforUsingAppleTrademarksandCopyrights

andthe

AppleTrademarkList8.2AppsthatsuggestorinferthatAppleisasourceorsupplieroftheapp,orthatAppleendorsesanyparticularrepresentationregardingqualityorfunctionalitywillberejected8.3AppswhichappearconfusinglysimilartoanexistingAppleproductoradvertisingthemewillberejected8.4AppsthatmisspellAppleproductnamesintheirappname(i.e.,GPSforIphone,iTunz)willberejected8.5Useofprotected3rdpartymaterial(trademarks,copyrights,tradesecrets,otherwiseproprietarycontent)requiresadocumentedrightscheckwhichmustbeprovideduponrequest8.6谷歌Mapsand谷歌Earthimagesobtainedviathe谷歌MapsAPIcanbeusedwithinanapplicationifallbrandfeaturesoftheoriginalcontentremainunalteredandfullyvisible.Appsthatcoverupormodifythe谷歌logoorcopyrightholdersidentificationwillberejected9.Mediacontent9.1AppsthatdonotusetheMediaPlayerframeworktoaccessmediaintheMusicLibrarywillberejected9.2AppuserinterfacesthatmimicanyiPodinterfacewillberejected9.3Audiostreamingcontentoveracellularnetworkmaynotusemorethan5MBover5minutes9.4Videostreamingcontentoveracellularnetworklongerthan10minutesmustuseHTTPLiveStreamingandincludeabaseline64kbpsaudio-onlyHTTPLivestream10.Userinterface10.1Appsmustcomplywithalltermsandconditionsexplainedinthe

AppleiOSHumanInterfaceGuidelines10.2AppsthatlooksimilartoappsbundledontheiPhone,includingtheAppStore,iTunesStore,andiBookstore,willberejected10.3Appsthatdonotusesystemprovideditems,suchasbuttonsandicons,correctlyandasdescribedinthe

AppleiOSHumanInterfaceGuidelines

mayberejected10.4Appsthatcreatealternatedesktop/homescreenenvironmentsorsimulatemulti-appwidgetexperienceswillberejected10.5Appsthatalterthefunctionsofstandardswitches,suchastheVolumeUp/DownandRing/Silentswitches,willberejected10.6Appleandourcustomersplaceahighvalueonsimple,refined,creative,wellthoughtthroughinterfaces.Theytakemoreworkbutareworthit.Applesetsahighbar.Ifyouruserinterfaceiscomplexorlessthanverygood,itmayberejected11.Purchasingandcurrencies11.1AppsthatunlockorenableadditionalfeaturesorfunctionalitywithmechanismsotherthantheAppStorewillberejected11.2AppsutilizingasystemotherthantheInAppPurchaseAPI(IAP)topurchasecontent,functionality,orservicesinanappwillberejected11.3AppsusingIAPtopurchasephysicalgoodsorgoodsandservicesusedoutsideoftheapplicationwillberejected11.4AppsthatuseIAPtopurchasecreditsorothercurrenciesmustconsumethosecreditswithintheapplication11.5AppsthatuseIAPtopurchasecreditsorothercurrenciesthatexpirewillberejected11.6ContentsubscriptionsusingIAPmustlastaminimumof7daysandbeavailabletotheuserfromalloftheiriOSdevices11.7AppsthatuseIAPtopurchaseitemsmustassignthecorrectPurchasabilitytype11.8AppsthatuseIAPtopurchaseaccesstobuilt-incapabilitiesprovidedbyiOS,suchasthecameraorthegyroscope,willberejected11.9Appscontaining"rental"contentorservicesthatexpireafteralimitedtimewillberejected11.10Insuranceapplicationsmustbefree,inlegal-complianceintheregionsdistributed,andcannotuseIAP11.11Ingeneral,themoreexpensiveyourapp,themorethoroughlywewillreviewit11.12AppsofferingsubscriptionsmustdosousingIAP,Applewillsharethesame70/30revenuesplitwithdevelopersforthesepurchases,assetforthintheDeveloper

ProgramLicenseAgreement.11.13Appsthatlinktoexternalmechanismsfor

purchasesorsubscriptions

tobeusedintheapp,suchasa“buy"buttonthatgoestoawebsitetopurchaseadigitalbook,willberejected11.14Appscanreadorplayapprovedcontent(specificallymagazines,newspapers,books,audio,music,andvideo)thatissubscribedtoorpurchasedoutsideoftheapp,aslongasthereisnobuttonorexternallinkintheapptopurchasetheapprovedcontent.

Applewillnotreceiveanyportionoftherevenuesforapprovedcontentthatissubscribedtoorpurchasedoutsideoftheapp12.Scrapingandaggregation12.1ApplicationsthatscrapeanyinformationfromApplesites(forexamplefrom

,iTunesStore,AppStore,iTunesConnect,AppleDeveloperPrograms,etc)orcreaterankingsusingcontentfromApplesitesandserviceswillberejected12.2ApplicationsmayuseapprovedAppleRSSfeedssuchastheiTunesStoreRSSfeed12.3Appsthataresimplywebclippings,contentaggregators,oracollectionoflinks,mayberejected13.Damagetodevice13.1AppsthatencourageuserstouseanAppleDeviceinawaythatmaycausedamagetothedevicewillberejected13.2Appsthatrapidlydrainthedevice'sbatteryorgenerateexcessiveheatwillberejected14.Personalattacks14.1Anyappthatisdefamatory,offensive,mean-spirited,orlikelytoplacethetargetedindividualorgroupinharmswaywillberejected14.2Professionalpoliticalsatiristsandhumoristsareexemptfromthebanonoffensiveormean-spiritedcommentary15.Violence15.1Appsportrayingrealisticimagesofpeopleoranimalsbeingkilledormaimed,shot,stabbed,torturedorinjuredwillberejected15.2Appsthatdepictviolenceorabuseofchildrenwillberejected15.3"Enemies"withinthecontextofagamecannotsolelytargetaspecificrace,culture,arealgovernmentorcorporation,oranyotherrealentity15.4Appsinvolvingrealisticdepictionsofweaponsinsuchawayastoencourageillegalorrecklessuseofsuchweaponswillberejected15.5AppsthatincludegamesofRussianroulettewillberejected16.Objectionablecontent16.1Appsthatpresentexcessivelyobjectionableorcrudecontentwillberejected16.2Appsthatareprimarilydesignedtoupsetordisgustuserswillberejected17.Privacy17.1Appscannottransmitdataaboutauserwithoutobtainingtheuser'spriorpermissionandprovidingtheuserwithaccesstoinformationabouthowandwherethedatawillbeused17.2Appsthatrequireuserstosharepersonalinformation,suchasemailaddressanddateofbirth,inordertofunctionwillberejected17.3Appstha