新教材牛津译林版选择性必修第二册全册教案教学设计（Unit1 The mass media、Unit 2 Sports culture、Unit3 Fit for life等）

牛津译林版选择性必修第二册全册教案Unit1Themassmedia Unit2Sportsculture Unit4Livingwithtechnology Unit1ThemassmediaWelcometotheunit&Reading频、新闻报道、论说文、杂志文章等。本单元的学习旨在引导学生正确认识并理解大众传媒的形式和内涵，以及它们对日常生活和社会发展的影响和作用，并帮助学生学会合理使用各种大众传媒工具。Welcometotheunit板块通过一段介绍大众传媒发展历史和类型的视频，为本单元的学习提供基本的语境知识，激发学生对于传媒文化的探究欲望；Reading板块以两篇新闻报道为例，论证分析了导致新闻信息差异的原因，并对如何批判性地阅读新闻报道提出建议，旨在培养学生的批判性思维能力和独立思考能力。教学目标：Bytheendofthissection,studentswillbeableto:1.listthetypesofmassmediaafterwatchingthevideo;2.givemoreinformationaboutthetypesofmassmediamentionedinthevideo;3.introducethetypesofmassmediatheyusuallyuseindailylife.教学重难点：1.Identifythekeyinformationinthetwonewsreportsandthedifferencesbetweenthem;2.Understandthereasonsforthedifferencesbetweennewsreportsandthewaystobeacriticalnewsreader;3.Graspthelanguagefeaturesandwritingtechniquesofanewsreport;4.Knowabouthowtobecomeagoodjournalist.教学过程：Step1Lead-in1.Whattoolsdoyouusuallyusetokeepupwiththenews?Weibo,WeChat,Tiktok,TV,Radio,Newspapers,Advertisements...2.Explainthisquote:Allofuswhoprofessionallyusethemassmediaaretheshapersofsociety.--WilliamBernbach【设计意图：紧扣主题，用学生大众媒体作为预设教学目标的情境载体导入，激活学生已有的知识和经验，引入主题。】1.Havestudentswatchthevideoandfillintheblanksonpageone.Classifytypesofmassmedia2.AsktheSs:Doyoubelieveeverythingyoureadinanewsreport?WhyorWhynot?Possibleanswer:SometimesIdo,butitdependsonwhichnewsreportIamreading.IfthenewsisreportedbyanewsagencythatIknowistrustworthy,thenIwillusuallybelievethereport.However,ifthenewsisfromasourcethatIamnotfamiliarwith,Iwilloftencheckothersourcestocomparetheinformationinthereports.Moreover,ifaheadlineseemstobetooexaggeratedtobetrue,thenIwillalsocheckothernewsreportstoconfirmwhetheritisatruestory.【设计意图：分析媒体的类型,问学生是否相信新闻报道的所有信息，引发学生的辩证思考。】Whatisthedifferencebetweentheheadlinesofthetwonewsreports?Subject./Maincontent.LeadtheSstocomparethetwopiecesofnews.Askthestudents:Whatarethedifferencesbetweenthetwonewsreports?Readthelecturetranscriptandcompletethechartbelow.Readforstructure.【设计意图：指导学生通过快速阅读快速获取段落主旨，培养学生概括段落大意的能力。】Leadthestudentstoreadthepassageandfillintheblanks.Askthestudentstoanswerthequestions.1.Howlongdidittakethefirefighterstogetthesituationundercontrolaccordingtothefirstnewsreport?Aboutonehourandfifteenminutes.2.HowdidLisafeelaboutthefireaccordingtothesecondnewsreport?Shefeltitwaslikeanawfuldream.3.Whatshouldwenotdowhenwecomeacrossfactualdifferencesindifferentnewsreports?Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtotheconclusionthatoneofthenewsreportsgivesfalseinformation.4.Whatmaydifferentjournalistsdowhenanestimateofanumberisgiven?Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.Askthestudents:Whatelsecanwedotobecriticalnewsreaders?•Readdifferentversionsofthesamenews;•Domoreresearchonthenewsresource;•Readdictionaries,booksorwatchothertrustworthymaterials;•.FinishB1onP5.•Readdifferentreportsonthesameeventandlearnhowtobeacriticalreader.GrammarandusageI.LearningobjectivesBytheendofthelesson,thestudentswillbeableto:1.learnaboutthedefinitionandtheverbformofpastperfecttense;2.summarizethegrammaticalrulesofpastperfecttense;3.applytherulesinnewsituationsappropriately.II.KeycompetencefocusDevelopthethinkingabilitybyanalyzingandsummarizingthegrammarrules.III.Predictedareaofdifficulty1.Howtousepastperfecttensefreelyandproperlyintheirwritingandspeaking.2.Exploretherulesofpastperfecttense.IV.Teachingprocedures1.TaskstheSstoreadpartAonpage6andcompletetheTrueorFalseexercise.1)HeregularlyvisitedthelibraryandstudiedEnglishandLawbythenhehadlearntverylittleFrench()2)Bytheageof25,hehadbecomeateacher.()3)HeusedthesamebusinessstrategyheemployedattheStLouisPost-Dispatchandsalesofthenewspapermountedupuntilitwasthebestsellingnewspaperinthecountry.()2.TaskstheSsthefollowingquestions1)WhenandwherewasJosephPulitzerborn?Suggestedanswer:JosephPulitzerwasbornonApril10,1847,inHungary.2)WhendidJosephPulitzerfoundthenewspapertheStLouisPost-Dispatch?Suggestedanswer:In1878.3)In1892,whatdidheofferColumbiaUniversitymoneytostart?Suggestedanswer:HeofferedColumbiaUniversitymoneytostartaschoolofjournalism.4)WhenwerethefirstPulitzerPrizeswereawarded?Suggestedanswer:SixyearsafterJosephPulitzer’sdeath.【设计意图:老师一开始通过分享JosephPulitzer的生活故事，设置对与错以及回答问题的练习让学生在具体的情境中提前感知本节课的语法知识。很自然地引入本堂课的语法内容，同时带入了话题，也为本堂课的终极任务做好了铺垫。】3.ThastheSsfinishthetableinpartA.HeregularlyvisitedthelibraryandstudiedEnglishandLawbythenhehadlearntverylittleEnglish.Bytheageof25,hehadbecomeapublisher.HeusedthesamebusinessstrategyhehademployedattheStLouisPost-Dispatchandsalesofthenewspapermountedupuntilitwasthebestsellingnewspaperinthecountry.4.Thasstudentsfinish“Workingouttherules”ofpartAonpage6.•Weoftenusethepastperfecttensetotalkaboutsomethingthathappened(1) (before/after)apastactionorstate.•Theverbformofthepastperfecttenseis“(2)(have/haddone)”.5.Thasstudentsgothrough“Grammarnotes”onpage98.Giveexplanationsifnecessary.【设计意图：培养学生的语篇意识，精读原文，理解文本内容，通过练习观察并体会过去完成时在语境中的用法。粗略理解过去完成时的概念以及它的谓语结构，并借鉴课本后面的语法笔记，对学生观察、探究、理解该语法知识点有一定的帮助。】Step3Applyingtherules1.TaskstheSstofinishpartB1.B1Circlethemistakesandcorrectthemintheblanksbelow.1)PulitzerknewthathehadlearntverylittleEnglish,sohehadstartedtoworkhardatthelanguage.2)Pulitzerwasveryhard-working.Quiteoften,whenhearrivedhomeatmidnight,hewasworkingforover10hours.wasworking改成hadworked3)Forthetimehewas25,Pulitzerhadbecomeajournalistandpublisher.4)Manyofthebestreportershaveworkedforhispaperbeforeitsfailurein1931.haveworked改成hadworked2.TaskstheSstofinishpartB2.B2BelowisapassageaboutthePulitzerPrizes.Completeitwiththecorrectformsoftheverbsintheboxbelow.(1)hadbuilt(2)wereawarded(3)hadwon(4)hasbeenallowed(5)hadintendedAfterfinishingthebox,TaskstheSstoanswerthefollowingquestions:1)WhohaddevotedalotbeforeThePulitzerPrizeswereestablished?Suggestedanswer:JosephPulitzer.2)WhatcategorieshaveThePulitzerPrizesalsoexpandedtoinclude?Suggestedanswer:Photographyandmusic.【设计意图：这个步骤是这堂课的核心部分，将语法知识和语境相结合，在语境中学习语法知识。学生通过更正句子中的错误时态，进一步理解和把握了过去完成时的概念以及谓语结构。通过自主学习、自主探究和合作学习的方式，了解这一语法知识在英语语言中的运用，让学生在语言实践中去探索过去完成时这一时态，通过句子、语篇两个层面的巩固练习，内化新知，从而能够准确、恰当、得体地使用目标语法。】1.TaskstheSstotalkaboutZouTaofen’slifestoryaccordingtothetimelineandshareitwitheachother.Example:Bythetimehewas31,ZouTaofenhadbecomethechiefeditorofLifeWeekly.Sampleanswer:ZouTaofenwasbornin1895,inFujian.Hegraduatedfromuniversityattheageoftwenty-six,in1921.Thenextyear,hebecameaneditor.HehadworkedasaneditorforfouryearsbeforehebecamethechiefeditorofLifeWeekly.In1931,hestartedcampaigningagainsttheJapaneseinvasion.Bythetimehewasforty,hehadstartedanewjournalcalledLifeoftheMasses.ZouhadestablishedhimselfasafamousjournalistandpublisherbeforehediedinShanghaiin1944.【设计意图：学生根据课文的时间轴，结合语法知识，进一步巩固本节课的核心知识，将过去完成时的用法融入到真实语言中，鼓励学生学习理解、应用实践、迁移创新，达到学以致用的目的。不仅培养培养学生的批判性思维能力，而且帮助学生提升语言表达能力，为写作打好语言基础。】V.Homework1.Searchtheinformationonlineandwritealifestoryofyourfavoritepeople.2.CompletepartCoftheworkbookonpage56.Integratedskills(I)I.LearningobjectivesBytheendofthelesson,studentswillbeableto:1.understandtheriseofonlinenewsmediathroughreading;2.getsomespecificinformationaboutonlinenewsmediathroughlistening;3.tellsomethingabouttheonlinenewsmedia,includingitsdevelopment,reasonsforthepopularityandfuture.II.Keycompetencefocus1.Answerquestionsbyreadinganarticleandachart.2.Gettherightinformationwhilelistening.III.Predictedareaofdifficulty1.CompletethenotesofB2.2.Tellsomethingabouttheonlinenewsmedia.IV.TeachingproceduresTleadsSstotalkaboutmassmediabyansweringsomequestions.T:Withthedevelopmentofvariousmedia,peoplehaveeasyaccesstonews.Wheredopeopleusuallygetnews?S:Printmedia,broadcastmediaandonlinemedia.T:HaveyoueverreadChinaDaily?S:Yes.Ithasbothprinteditionsanddigitaleditions.T:Haveyouheardof“今日头条”？Whatdoyouknowaboutit?S:Yes.It’sanewsapp,withatotalmembershipofover700millioninChina.Itisverypopularnow.T:Right.Technologyhaschangedthewaypeoplegetnewsduringthepastyears.【设计意图：通过对新闻媒体的谈论让学生了解媒体的三种形式：纸质媒体，广播媒体和网络媒体，为阅读环节做好准备。在问答的过程中，渗透对个别生词的理解，如broadcast,edition，member1.ReadingachartTshowsSsachartandasksaquestion.T:Hereisachartaboutthechangesofthenewsmediaoverthepast15years.Whatinformationcanyougetfromthechart?(Sampleanswer:Overthepast15years,onlinemediahasbecomeincreasinglypopular,whilethenumberofpeoplewhousebroadcastmediahasdecreasedslightly,andthenumberofpeoplewhouseprintmediahasbeeninsharpdecline.)【设计意图：阅读和描述图表，了解过去15年里三种新闻媒体受欢迎程度的变化趋势，导入文章网络新闻媒体的崛起。】2.Readingparagraphs1-2TasksSstoreadthethefirsttwoparagraphsandansweraquestion.T:Fromthechartabovewecanseeonlinemediahasbecomeincreasinglypopular.Howhasonlinenewsmediadevelopedovertime?Let’sreadanarticleTheriseofonlinenewsmedia.Pleasereadthefirsttwoparagraphsandfindtheanswer.Thepastdecadeshavewitnessedtherapiddevelopmentofonlinenewsmedia.Inthemid-1990sNewspapersbegantopublishdigitaleditionsontheInternet.Bytheendof1999ManynewspapersinChinahadsetuptheironlinenewsplatforms.AroundtheendofNewswebsiteswithnoprinteditionssprangup.ThenWeenteredthesmartphoneera.【设计意图：先让学生阅读文章前两段，通过时间轴，了解网络新闻媒体的发展史。以表格形式呈现问题的答案，可让学生形成清晰的脉络，有助于完成本堂课最终的小结任务。另外，表格中关键词的填写也加深了对新单词的印象,如witness,edition,3.Readingparagraph3TasksSstoreadthethirdparagraphandanswersomequestions.T:Nowlet’sreadthethirdparagraph.What’sitabout?S:Itdrawsaconclusionfromthechart.T:Whatconclusiondoestheauthordraw?Pleaserewriteitwithin30words.S:Technologyenablespeopletogetnewsinvariousways,makingreadingnewsmorepersonalandcomprehensivethanbefore.Onlinenewsmediamaykeeprisingduetoitsedgeoverothers.T:Whatdoyouthinkoftheconclusion?Why?S:It’sacceptablebecauseitisbasedonsolidfactsandconvincingfigures.T:Good.Canyoufindanyfactstoshowthevarietyandaccessibilityofonlinenewsmedia?S:Sure.Forexample,inparagraph1theauthormentionsthatthereareawiderrangeofstoriesandalmostinstantupdatesofnewsevents.Besides,fromparagraph2weknowsmartphoneownerscancheckthelatestnewsanytimeatanyplace.【设计意图：阅读第三段，了解作者的写作意图；概括本段大意，培养归纳能力；回溯前两段中的一些细节，分析作者结论的可信度。】4.Post-readingTgetsSstodiscussthefollowingquestionsandgivepossibleanswers.T:Accordingtothearticle,whydoyouthinkonlinemediabecomespopular?S:Becauseofitsvariety,accessibilityandinteraction.T:Astheauthorconcludes,therapidriseofonlinenewsmediaisunlikelytostop.Doyouthinktheprintmediawilldisappearinthefuture?Whyorwhynot?(variousanswersarepossible.)【设计意图：探讨网络新闻媒体流行的原因以及未来走向，既培养学生的批判性思维，1.Pre-listeningTencouragesSstomakeapredictionbeforelisteningtotheinterview.T:Wehavetalkedaboutthereasonsforthepopularityofonlinenewsmediaanditsfuture.Nowlet’slistentotheopinionsofMissSmith,amassmediaexpert.Simonisinterviewingher.Youarerequiredtolistentotheinterviewandfinishtheexercises.Beforeyoulisten,pleasegothroughthesentencesofB1andpredictwhataspectswillbementionedintheinterview.S:Thefirstsentenceisabouttheupdatesofprintmediaandbroadcastmedia.TheSecondsentenceisabouttheinteractionofonlinemedia.Thethirdsentenceisabouttheconvenienceofonlinemedia.Thelastsentenceisaboutpeople’trustinnewsmedia.T:Exactly.WhatisB2about?S:MissSmith’sopinionononlinenewsmedia,includingreasonsforitspopularityanditsfuture.T:Welldone.Howcanyoufindthetopicssoquickly?S:Gothroughthetitleandsubtitles.T:Quiteright.It’sagoodwaytogetthemainideaandknowwhattodo.【设计意图：鼓励学生阅读题干，根据上下文、主标题、副标题等猜测听力材料中涉及的话题和答案，进行听前预热。】2.While-listening(1)TasksSstolistentotheinterviewforthefirsttimeandfinishtheexerciseofB1.T:PleaselistentotheinterviewandfillintheblanksofB1.Afterthat,wewillchecktheanswers.T:Nowwehavegottherightanswers.FromthesentencesofB1,whatcanweinferaboutonlinenewsmedia?S:Onlinenewsmediahasadvantagesaswellasdisadvantages.Somepeoplethinkonlinenewsmediaprovidesupdates,interactionandconveniencewhilesomeconsideritlesstrustworthythanprintnewsmedia.(2)TasksSstolistentotheinterviewagainandfinishtheexerciseofB2.T:Whyisonlinenewsmediapopular?Whatisitsfuturelike?Let’slistentotheinterviewagainandcompletethenotesofB2.【设计意图：第一遍听完，完成B1,让学生把自己的预测和听到的正确答案进行对比，并总结话题；第二遍听完，完成B2，此部分要求学生整合和调整信息，难度较大，但有阅读步骤中的铺垫和第一遍的预听，应该能完成任务，如有必要，可以听第三遍。】3.Post-listeningThelpsSstosummarizetheusefullisteningstrategiestheyemployedwhilelistening.T:Boysandgirls,beforelisteningtoaninterview,wecanpredictitstopicandrelevantpointsaccordingtothegivenmaterials.Whataretheytalkingabout?Forexample,duringthisinterview,MissSmithshowsheropinionononlinenewsmedia,includingitsadvantage,futureandreasonsforthepopularity.Whenwelisten,weshouldpaymoreattentiontotheinterviewee’sopinionsandsupportingstatements,suchasfigures,facts,etc.【设计意图：听后帮助学生总结听力方法，增强学习策略。】TasksSstomakeasummaryofonlinenewsmedia.T:Todaywehavestudiedanarticleandaninterview.Whataretheyabout?Wouldyoupleasemakeabriefdescriptionaccordingtothemindmap?OnlinenewsmediaDevelopmentReasonsforitspopularityFutureInthemid-1990s...Bytheendof1999...Aroundtheendof1999...Then...InteractionAccessibilityConvenienceUpdatesItwillbecause【设计意图：回顾所学内容，根据所列思维导图，让学生进行小结，通过对输入知识的内化，提升学生的表达输出能力，也为下一堂课的说写活动做准备。】V.Homework1.Collectmoreinformationaboutonlinenewsmedia.2.Underlineimportantexpressionsofpages8－9andreviewthem.Integratedskills(II)I.LearningobjectivesBytheendofthelesson,studentswillbeableto:1.talkaboutonlinenewsmedia,includingitscurrentsituation,advantages,disadvantagesandfuture;1.writeanarticleaboutonlinenewsmedia;2.improvetheirwritingusingdifferentexpressionstoavoidrepetition.II.Keycompetencefocus1.Writeanarticleaboutonlinenewsmedia.2.Usedifferentexpressionstoavoidrepetition.III.Predictedareaofdifficulty1.Presentinformationrelatedtoonlinenewsmediaclearly.2.Usedifferentexpressionstoavoidrepetition.IV.TeachingproceduresTasksSstorecallwhattheyhavelearntinthelastlessonbyaskingthefollowingquestions.•Whatarethechangesinthewayspeoplegetnews?•Whatarethereasonsforthepopularityofonlinenewsmedia?【设计意图：该部分为复习导入环节，通过头脑风暴，激活学生对于“网上新闻媒体”这一话题已有的知识和经验，为下一环节做铺垫。】Step2Discussioninpairs1.TasksSstothinkaboutthefollowingthreequestionsaloneandthendiscusswiththeirpartners.•Whatisthecurrentsituationofonlinenewsmedia?•Whataretheadvantagesanddisadvantagesofonlinenewsmedia?•Howwillonlinenewsmediachangeinthefuture?Why?2.ThelpsSsaccumulatesomeusefulexpressionstodescribeadvantagesanddisadvantages.(1)Usefulexpressionstodescribeadvantages•Oneofthestrengths/advantages...isthat...•Anotherpositiveaspectisthat...•...have/hasapositiveeffect/influence/impacton...(2)Usefulexpressionstodescribedisadvantages•Oneoftheproblems/drawbacks/shortcomings...isthat...•Anothernegativeaspectisthat...•...have/hasanegativeeffect/influence/impacton...(3)Otherusefulexpressions•Therearemoreadvantagesthandisadvantages.•...hasmoreadvantagesover...3.Taskssomepairstosharetheirdialogues.4.TasksSstoreadthesampledialoguetogetabetterunderstandingofthetopic.A:Ireadthatmostpeopleuseonlinemediatogettheirnews.B:I’mnotsurprised.Nowadays,accessingnewsonlineiseasybecauseoftheInternetandsmartdevices.A:Andwiththepopularityofnewsappsandnewsmediaaccountsonsocialmedia,it’snowonderthatthenumberofpeopleusingprintnewsmedia,likenewspapers,isdropping.B:Yes.Onlinenewsmediahasmoreadvantagesoverprintnewsmedia.Forexample,mostonlinenewsisfreetoread.What’smore,onlinenewsisupdatedregularlyandcanbesharedwiththeclickofabutton.A:That’sright.Ontheonehand,peoplecanreadthenewswhenit’sconvenientforthem,whichsoundsgreat,butontheotherhand,therearedisadvantagestoo.B:Definitely!Onemajorproblemisthetruthfulnessofnewsstoriescantheyreallybetrustedwhenanyoneiseasilyabletopostonline?A:Exactly!Anothernegativeaspectisthatsomepeoplearemoreusedtoothermoretraditionaltypesofnewsmediaandit’sveryhardchangetheirreadinghabits.B:Isupposethat’swhysomepeoplestillprefernewspapersorwatchingthenewsonTV.Inthefuture,doyouthinkonlinenewsmediawillbetheonlynewssource?A:No.Ibelieveonlinenewsmediawilldeveloptogetherwithprintandbroadcastnewsmediatosatisfytheirrespectivereaders.ThereasonsforthepopularityofonlinenewsmediaTheeffectofonlinesocialmediaB:Maybe,butThereasonsforthepopularityofonlinenewsmediaTheeffectofonlinesocialmedia【设计意图：C部分的三个问题是本节课写作中的重要组成部分，在独立思考之后，学生找搭档交流探讨。同时，教师带领学生一起头脑风暴，引导学生挖掘和积累更多功能性语言，激活学生已有知识，并为有需要的同学搭建支架。教师鼓励学生大胆表达，提高学生的口头表达能力，也为后面的写作做内容铺垫。】1.TasksSstoreadtheinformationinpartDonpage10andanswerthefollowingquestions.(1)LearningaboutthestructureIntroduction:giveinformationonthecurrentsituationofonlinenewsmedia.Mainbody:stateadvantagesanddisadvantagesofonlinenewsmedia.Conclusion:predictthefutureofonlinenewsmedia.(2)Learningaboutwritingtechniques·Howcanweavoidrepetitioninourwriting?(Usedifferentexpressions)①TasksSstoreadthesentencepatternsusedtotalkaboutpopularityofonlinenewsmedia.Popularityofonlinenewsmedia·Itisclearthatincreasinglypopularamong...·Aswecansee,onlinenewsmediaenjoyspopularity...·Nowadaysanincreasingnumberofpeopleturntoonlinenewsmediafor·...②TasksSstousedifferentsentencepatternstotalkabouteitherofthefollowingtwotopics.·Dueto/Thanksto/OwingtothepopularityofpersonalcomputersandincreasedInternetaccess,...·Thereasonwhyanincreasingnumonlinenewsmediaisthat...developmentofonlinenewsmedia·...·Onlinesocialmediamakeitposscheckthelatestnewsanytimeatanyplace.·Onlinesocialmediahainfluence/impacton·...【设计意图：在对写作框架有了初步了解的基础上，让学生先动笔做一个微技能写作训练，尝试用不同的表达来避免语言重复，使输出的语言更加丰富多样化，为后面的文本写作这一输出环节打下基础，充分培养学生的语言表达能力和发散思维能力。】1.WritingadraftTasksSstowriteanarticleaboutonlinenewsmedia.Meanwhile,TencouragesSstoapplywhattheyhavelearnedinthisperiodtouse.2.Self-review(1)TleadsSstorevisetheirownwritingintermsofthesixaspects:PunctuationSpellingGrammarChoiceofwordsStyle(formal/informal)Structure(2)TleadsSstorevisetheirownwritingconsideringthefollowingquestions:•Whatexpressionsdoyouusetoavoidrepetition?•Howcanyouimproveyourwriting?3.PeerreviewTguidesSstoexchangetheirwritingsanddosomepeerreviewconsideringthefollowingquestions:•Whatdoesyourpartnerthinkofthestructureofyourwriting?•Whatsuggestionsdoesyourpartnergivetoimproveyourwriting?【设计意图：在完成前面几个环节的学习活动后，要求学生写一篇关于网上新闻媒体的文章，让学生对所学知识进行充分实践。并通过自我评价和同伴互评，进一步巩固所学知识，培养学生的自主学习能力和合作意识。】Ⅴ.HomeworkPolishupyourwriting.ExtendedreadingI.LearningobjectivesBytheendofthelesson,studentswillbeableto:1.knowsomebasicinformationabouttheadvertisement;2.analysethestructureofthearticleandlearntowriteasummary;3.writeasummaryofthemagazinearticleabouttheadvertisement.II.Keycompetencefocus1.Analysisthestructureofthearticleandsummarizethemainideaofeachparagraph.2.Stateattitudetowardsadvertisingtailoredtoindividualcustomers’needs.III.Predictedareaofdifficulty1.Summarizethemainideaofeachparagraph.2.Writeasummaryaboutthearticleaboutadvertisement.IV.TeachingproceduresTasksSstobrainstormmorethingswecanreadontheInternet.1.WhatotherthingswecanreadontheInternetexceptforthenews?Possibleanswers:essays,novels,advertisements...2.WherecanwefindtheadvertisementontheInternet?Almosteverywhere.【设计意图：结合本单元前面的内容，让学生brainstorm一些我们能在互联网上读到的东西，从而引出本节课的主题advertisement。】TasksSstoreadthetitleofthearticleandguesswhatwillbetalkedaboutinthearticle.◆Whataspectswillbetalkedaboutinthearticle?Possibleanswer:Theadvertisementhowtousesometechniquestopersuadepeopletobuysomething.◆Howdotheadvertisementspersuadepeoplethebuysomething?【设计意图：学生阅读标题猜测文本可能会出现的内容，尤其是广告所用的吸引买家的手法，以预测的内容为学生阅读做好铺垫。】Step3Fast-ReadingTasksSstoscanthearticleandgetthemainideaofeachparagraph.Themainideaofeachparagraph:Paragraph1:DefinitionoftheadvertisingParagraph2:RelationshipbetweenadvertisingandthemassmediaParagraph3:FunctionofadvertisingParagraph4-6:WaysadvertisersdevelopedtopersuadepeopleintopurchasingproductsorservicesParagraph7:Futureofadvertising【设计意图：通过快速阅读，让学生掌握文章的框架结构及每一段的主旨大意，为接下来的概要写作做好准备。】1.TasksSstoreadpara.1andanswerthefollowingquestion:•Whatisadvertising?Itreferstotheactivityofpromotingaproductorservice.Inotherwords,itreferstopersuadepeopletobuyaproductorservice.2.TasksSstoreadpara.2andanswerthefollowingquestion:•Whatistherelationshipbetweenadvertisingandthemassmedia?3.TasksSstoreadpara.3andanswerthefollowingquestions:•Whyacompanylaunchamassmediaadvertisingcampaign?4.TasksSstoreadpara.4-6andanswerthefollowingquestions:•Whatwaystheadvertisershavedevelopedtopersuadepeopleintopurchasingtheirproductsorservices?Whatwaysaresloganusedtomakeusremembertheproductorservice?Whocanbea“brandambassador”?Whytheyemploythebrandambassadortopromotetheirproductorservice?Whydidtheauthorsaysomeadvertisementsarenotsoobvious?Whatmassmediauseproductplacement?Furtherthinking:•Whatisyourfavouriteadvertisement?Whattechniquesdoesitusetopromotetheproductorservice?5.TasksSstoreadpara.7andanswerthefollowingquestion:•Whatarethepast,presentandfutureofadvertising?【设计意图：学生通过一个个问题理解每一个段落的细节，通过这些问题引导学生利用好连接词做好概要写作。】Step5SummarizingTleadsSstowriteasummaryofthemagazinearticlewiththeanswersabove.DefinitionofadvertisingRelationshipbetweenadvertisingandthemassmediaFunctionsofadvertisingHowadvertisingworksThefutureofadvertising【设计意图：通过文章的框架结构图，将以上问题的答案通过一些链接手法链接到一起，形成一篇完整的概要写作文。也让学生了解进行概要写作方法和技巧。】TasksSstothinkabouttheadvantagesanddisadvantagesthattheadvertisingbringstous.•Whatadvantagesanddisadvantagestheadvertisingbringstous?AdvertisingAdvantagesDisadvantages•letthecustomersknowmoreabouttheproducts;•someadvertisingaimstoteach...•advertisingplaystricksoncustomers;•advertisingwillnottellpeoplethecompletetruth;•advertisingmakespeoplepuzzleaboutwhattobuy;...•What’syourattitudetowardsadvertisingtailoredtoindividualcustomers’needs?Givereasonsfiryouranswer.V.Homework1.Polishyoursummaryofthemagazinearticleafterclass;2.Markthedifficultlanguagepointsyoucan’tunderstand.ProjectI.LearningobjectivesBytheendofthelesson,studentswillbeableto:1.researchthenewsofachosenareathroughcooperationandexploration;2.usegroupworktowriteandpresentthenewsreport;3.knowthetipofusingquotesinanewsreport;II.KeycompetencefocusWriteanewsreportusingquotesfollowingthegivenexample.III.PredictedareaofdifficultyCooperatewithgroupmembersandwritethereporttogether.IV.TeachingproceduresT:Varioustypesofmassmediahavedevelopedovertime.•Whatismassmedia?•Whattypesofmassmediadoyouusuallyrelyonforinformation?•Whatareasofnewsareyouinterestedin?【设计意图】：通过学生头脑风暴，引出话题，激活学生的已有知识。教师补充总结，提供多种类型的新闻，供学生选择。Step2Havingadiscu1.TasksSstoworkinpairsanddiscussthefollowingquestions.T:Supposeyouwerenewsreporters,youwererequiredtowriteanewsreportonarecentevent.However,beforewriting,wemustknowsomethingaboutnewsreports.Whatistheaimofnewsreports?Whatisthestructureofanewsreport?What’rethefeaturesofanewsreport?2.TasksSstoshowtheiranswersandaddmoreassupplementary.Possibleanswers：Newsreportsaimtoamassaudienceofdifferenteducationallevelsthelatestnewsinthesimpleandeasytounderstandlanguage.Newsreportsaremostlymadeupoffourparts:Headline,Thelead,BodyandConclusion.Theyoftencomeintheformof“theinvertedpyramid”.Thatistosay,themostimportantinformationisusuallyincludedintheleadpart,whichprovidesfurtherinformationonwho,what,when,where,howandwhy.Newsreportsaremostlymadeupoffourparts:Headline,Thelead,Bodyandconclusion.Theyoftencomeintheformof“theinvertedpyramid”.Headlineshouldbeconciseandvivid.Itsummarizesthenews,catchesthereader’seyesandcommentsonthenews.Aheadline,whichdoesnotarousetheaudience’sinterestatfirstglance,isnotagoodone.Themostimportantinformationisusuallyincludedintheleadpart,whic