全球家庭智能控制和连接行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSControl

&

Connectivity:

marketdata

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2122MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151819AverageRevenue

per

SmartHomeSmartHomesBrandsharePenetration

rate2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Control

&

Connectivity

market

is

a

fast

growing

marketOverview:

SummarySummaryTheControl

&Connectivity

segment

includestheessential

equipment,

thatispartof

anintelligent

home

network

(hubs,

switches,

smart

speakers,

plugs).Thesegment

is

clearly

dominated

bysmart

speakers.

Withthearrival

ofAmazon’sEcho,thewhole

digitaleconomy

includingthesmart

home

market

was

disrupted.Competition

followed

andreduced

Amazonsmarket

share,especially

from

Asiawhere

Xiomi,

Alibaba

andBaiduaredeveloping

smart

speaker

systems.

There

isnodoubtthatsmart

speakers

will

foster

growth

inthe

market,

sincethey

arethenumberone

entry-level

product

forconsumers.

However,

we

believe

thatnotallusecases

will

includevoice

control

inthe

future.

Moreover,

there

will

bemoresmart

displays,such

asEchoShowor

Google

Nest

Hub.5Sources:Market

Insights

2023Control

&

Connectivity

is

an

important

part

of

the

Smart

Home

marketOverview:

Market

DefinitionMarket

definitionTheSmart

Home

segment

Control

&Connectivityincludestheessentialequipment(connected

andremote-control

devices)

and

services

thatarepartofanintelligenthome

network.

Thesegment

includes

smart

speakers

(AmazonEcho,Google

Home,

etc.),

central

control

and

communication

units(hub/gateway),

programmable

control

buttons(e.g.

wall

switches

and

adjustabledials),andsmart

plugsforthe

control

of

non-smart

devices.

Revenues

arealsogenerated

fromservices

thatsupportthese

hardware

elements

suchascontrolappsand

connectivity

services.6Sources:Market

Insights

2023Control

&

Connectivity

accounted

for

20.57%

of

the

SmartHome

marketrevenue

in

2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheControl

&Connectivity

segment

isprojected

to

reach

US$23.3bn

in2022.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2022-2028)

of

12.01%,resulting

inaprojected

market

volume

of

US$48.9bn

by2028.•Gateways/hubs

thatarecapableofcontrolling

devices

of

allsegments•Connected

home

appliances(seeSmart

Appliances)Inthe

Control

&Connectivity

segment,

thenumberof

activehouseholds

isexpected

toamount

to

643.4m

users

by2028.•Smartspeakers

with

aprimary

focus•Multiroom

speaker

systems

with

aprimary

focuson

entertainment

(seeHome

Entertainment)on

control

and

digitalassistantsHousehold

penetration

will

be6.8%

in2022

andisexpected

tohit27.2%

by2028.•Control

buttonsand

smartplugs/sockets•Smartphones

and

tabletsTheaverage

revenue

per

installedSmart

Home

currently

is

expected

toamounttoUS$156.90.•B2B/C2C

salesof

anykind(e.g.

tohotels

or

office

buildings)Aglobalcomparison

reveals

thatmost

revenue

isgenerated

inthe

United

States(US$7,994.0m

in2022).7Sources:Market

Insights

2023CHAPTER

2Market

NumbersControl

&

Connectivity

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

17.5%from

2017

to

2028Market

Size:

Globalrevenue

forecast

inbillionUS$48.9044.7640.6036.43+17.5%(1)27.7432.0923.2820.84202115.62202013.51201911.0020188.28201720222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

10.6

billion,

Americas

is

the

biggest

market

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+10.7%(1)+13.5%(1)+12.2%(1)14.217.615.110.68.08.0+10.5%(1)+13.4%(1)1.40.90.620280.3202320282023202320282023202820232028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

3.0

billion,

the

United

Kingdom

is

the

biggestmarketamong

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+13.1%(1)5.6+16.2%(1)+10.7%(1)3.03.0+12.3%(1)2.81.81.7+15.9%(1)1.41.00.520280.2202320282023202820232028202320232028United

KingdomGermanySouthKoreaBrazilJapan11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Control

&

Connectivity

average

revenue

per

smart

home

is

estimated

todecrease

from

2017

to

2028Market

Size:

Globalaverage

revenue

persmart

home

forecast

inUS$195.120015010050188.2186.5178.7170.7157.0146.9133.5118.8103.789.376.0020172018201920202021202220232024202520262027202812Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

value

for

Control

&

Connectivity

averagerevenue

per

smart

home

in

2028Market

Size:

Regional

Comparison

(1/2)average

revenue

persmart

home

forecast

inUS$400

377.1350377.9367.1353.4321.3318.8287.8278.4218.0300

275.6250259.8215.4258.1249.9203.6230.2194.1203.9187.2227.8219.4196.1177.1174.0166.3198.7139.069.320015010050171.5124.6153.3151.7146.8110.4126.753.6124.759.9121.268.2130.1119.661.9109.063.998.948.1100.160.590.756.5110.159.042.480.451.892.349.637.747.20201720182019202020212022202320242025202620272028AfricaAsiaAmericasEuropeAustralia&Oceania13Sources:Market

Insights

2023With

average

revenue

per

smart

home

of

US$242.2,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)average

revenue

persmart

home

forecast

inUS$430.6450400350300385.3315.2304.9318.3296.9302.2290.8267.9269.5295.2261.2244.5248.7227.2200.5157.4294.1242.2208.6250

260.4200260.4201.3220.0185.2251.0196.8160.2223.8173.0169.2205.0150.3142.7131.395.4129.5150118.0109.2706.76144.288.957.7122.886.0100112.32019107.02018103.398.689.985.686.079.772.55062.960.836.052.6202644.00201720202021202220232024202520272028BrazilGermanySouthKoreaJapanUnitedKingdom14Sources:Market

Insights

2023Control

&

Connectivity

smart

homes

are

estimated

to

increase

from

2017

to2028Market

Size:

Globalsmart

homesforecast

inmillion700643.4600501.2500391.54003002001000306.6240.42024188.82023148.42022116.6202191.571.856.444.42017201820192020202520262027202815Sources:Market

Insights

2023Asia

has

the

biggest

number

ofControl

&

Connectivity

smart

homes

in

2028Market

Size:

Regional

Comparison

(1/2)smart

homesforecast

inmillion350300305.1250232.9136.588.020015010050104.6159.4153.5178.2107.180.261.472.552.96.7130.547.11.859.849.335.927.827.313.91.640.720.823.010.61.133.718.22.319.115.88.10.740.631.24.169.08.489.9117.412.923.93.15.315.910.47.54.76.09.53.70.70.91.11.420202.32.902017201820192021Australia&Oceania2022202320242025202620272028AfricaEuropeAmericas

Asia16Sources:Market

Insights

2023With

12.4

million

smart

homes,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)smart

homesforecast

inmillion48.443.2504540353025201510536.424.433.733.627.417.729.526.320.612.920.516.021.415.512.59.78.811.76.815.56.97.65.99.38.12.82.13.75.02.612.86.63.63.111.23.64.61.91.64.94.32.81.49.45.91.00.95.12.23.82.82.01.51.10.40.6

1.20.802017201820192020Brazil202120222023Germany20242025202620272028SouthKoreaJapanUnitedKingdom17Sources:Market

Insights

2023In

2023,

Amazon

hadthe

highest

share

in

Control

&

ConnectivityFurtherMarket

AnalysisBrand

share

in

202318Sources:Market

Insights

2023Penetration

rate

for

Control

&

Connectivity

is

especial

high

in

the

UnitedKingdom

but

also

in

the

United

StatesPenetration

Rate:

Worldwide

ComparisonControl

&Connectivity

penetration

rate

percountry

in2023

in%1.2.3.4.5.UnitedKingdomUnitedStatesPuerto

RicoGermany0.420.360.290.270.27South

Korealowhigh

nodata19Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefit