unit 3 Section B PPT课件.pptx

1、,Section B,4,Building the dream of Starbucks,Objectives,1,2020/9/18,2,2020/9/18,Warming-up,Lead-in,Background Information,3,2020/9/18,Video Watching,4,2020/9/18,Back,5,2020/9/18,Caff Mocha Caramel Macchiato Caff Americano Caff Latte Cappuccino Espresso,6,2020/9/18,Tasty and smooth coffee flavor Prof

2、essional coffee making process Meticulous service Comfortable drinking environment Convenient online service,7,2020/9/18,8,2020/9/18,PepsiCo PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake (同名物) product Pepsi to a

3、broader range of food and beverage brands. It mainly concentrates on the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.,9,2020/9/18,Kraft Foods Kraft Foods adopted the name Mondelz International, Inc. after spinning off its North American grocery

4、 business into a separate company called Kraft Foods Group Inc. in October, 2012. It comprises the global snack and food brands of the formerKraft Foods Inc., manufacturing and marketing chocolate, biscuits, gum, confectionery, coffee, and powdered beverages.,1. How many American multinational corpo

5、rations do you know? Can you introduce some briefly in class?,10,2020/9/18,It is an American daily newspaper founded and continuously published in New York City since 1851. As of 2014, The New York Times has won 114 Pulitzer Prizes. The papers website is one of Americas most popular news sites. Its

6、print version remains one of the largest newspapers in the United States. The motto of the paper is “All the News Thats Fit to Print” and its website has adapted the motto to “All the News Thats Fit to Click”.,11,2020/9/18,Reading Skills,Presentation of the Skill,Reading Skill Practice,12,2020/9/18,

7、Signal words of time help the reader keep track of important details or stages of an event. They are especially important for narrative or biographical writings.,Recognizing signal words of time,13,2020/9/18,The following are some types of such signal words and their examples.,Recognizing signal wor

8、ds of time,14,2020/9/18,Apart from using numerical words, adverbs and various function words as signals of time, some other types of signals, such as verbs, infinitives (动词不定式), numbers that indicate dates or years, prepositional phrases, adverbial clauses, noun phrases, etc., can also be used to sh

9、ow time order or steps in a process.,Recognizing signal words of time,15,2020/9/18,Example and Explanation,Every night several hundred planes bearing a purple, white, and orange design touch down at Memphis Airport, in Tennessee. What precedes this landing are package pick-ups from locations all ove

10、r the United States earlier in the day. The rectangular packages and envelopes are rapidly reshuffled and sorted according to address, then loaded onto other aircraft, and flown to their destinations to be dispersed by hand many within 24 hours of leaving their senders. (Para. 1, Text A),16,2020/9/1

11、8,This part of the paragraph uses a verb “precede”, a phrase “earlier in the day”, an adverb “then” and an infinitive “to be dispersed” to display a clear sequential pattern of the package delivery system to the reader.,Example and Explanation,17,2020/9/18,Read the following paragraphs from Text B,

12、underline the signal words of time used in the paragraphs. The types of signal words you will look for are given before each selected paragraph.,Recognizing signal words of time,Practice,18,2020/9/18,Para. 5: prepositional phrase, year, adverb The bud of inspiration for his phenomenal coffee busines

13、s began growing in a 1983 visit to Milan, Italy. Schultz conceived of a new American way of life in the coffee bars of Milan. He sought to recreate such forums for people in the US to start their days or visit with friends. In 1987, at the age of 34, Schultz organized a group of investors and purcha

14、sed the company that had formerly employed him, the Starbucks Coffee Company in Seattle, which he restructured as the Starbucks Corporation.,Recognizing signal words of time,19,2020/9/18,Text Study,Text Comprehension,Language Focus,Critical Thinking,20,2020/9/18,What do you know about Howard Schultz

15、 and his coffee company Starbucks according to paragraph 1? (Para. 1) What was Schultzs early life like? (Para. 2-3) What is the positive influence of Schultzs poor status? (Para. 4) How did Schultz build his dream of Starbucks? (Para. 5-6) How did Starbucks expand its business scale outside the nor

16、thwestern part of American? (Para. 7) What can we imply from the comment, “The soft-spoken Mr. Schultz has barely a trace of a New York accent and a timid, almost apologetic manner.” ? (Para. 8) Why did Schultzs employment policies attract considerable attention ? (Para. 9) What did Schultz mean by

17、saying “I got to build the kind of company that my father never got to work for.”? (Para. 10),21,2020/9/18,Starbucks was one of the largest coffee roaster and retailer of specialty coffee in North America. By 2000, its coffee houses could be found in more than 3,000 locations worldwide. As the found

18、er of Starbucks, Schultzs merging of the three Cs coffee, commerce and community surely ranks as one of the 90s greatest retail successes.,22,2020/9/18,原句： By 2000, its coffee houses could be found in more than 3,000 locations worldwide; even President Bill Clinton was seen in a snapshot with a Star

19、bucks brew in his hand. (Para. 1, L4),解释: By the year 2000, Starbucks had opened coffee houses in more than 3,000 places all over the world. It became so famous that there was even a picture of the then American President Bill Clinton holding a cup of Starbucks coffee in his hand.,译文： 截至2000年，它旗下的咖啡

20、店已经遍布世界三千多 个角落。就连美国前总统比尔 克林顿也被人拍 到手捧星巴克咖啡的照片。,23,2020/9/18,he was born and grew up in an extremely poor family,his father broke his ankle and lost his job,the family was too poor to put food on the table.,he was hounded by the shame of his familys “working poor” status.,2. What was Schultzs early li

21、fe like? (Para. 2-3),Note,Different types of time signal words could add to the variety of writing and avoid repetition.,In 1953, When Schultz was seven, In the ensuring months, During his youth,24,2020/9/18,Sports became an _ the shame of poverty. Schultz earned an _ to Northern Michigan University

22、 in 1975. He was the first person in his family to _ college as none of his _ had training beyond _.,escape from,athletic scholarship,graduate from,predecessors,vocational school,25,2020/9/18,Schultz purchased and restructured the Starbucks Coffee Company as the Starbucks Corporation.,In 1983 In 198

23、7 In 1992,4. How did Schultz build his dream of Starbucks? (Para. 5-6),Match work,Starbucks became the first specialty coffee company to go public.,The bud of inspiration for Schultzs phenomenal coffee business began growing.,26,2020/9/18,原句： Schultzs premium coffee bars were an instant success, act

24、ing as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. （Para. 6, L1）,解释: The superior coffee bars opened by Schultz succeeded at once, which encouraged a quick development of not only the Starbucks company itself, but also the whole

25、coffee industry in the world.,译文： 舒尔茨创建的高端咖啡厅立即获得了成功，这刺激 了星巴克乃至全球整个咖啡产业的迅速成长和发展。,27,2020/9/18,developed new business with /established/ formed a partnership with/entered into a licensing agreement with/developed a relationship with,5. How did Starbucks expand its business scale outside the northwest

26、ern part of American? (Para. 7),28,2020/9/18,In Chicago, the companys specialty sales division developed new business with department stores and established Starbucks coffee bars adjacent to the business sections in national bookstores. Starbucks formed a partnership with PepsiCo, and entered into a

27、 licensing agreement with Kraft Foods. It even developed a relationship with the music industry to sell Starbucks-tailored CDs in the coffee bars.,5. How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7),29,2020/9/18,Schultz does not put on an air of superi

28、ority or arrogance. He simply behaves in a very humble way.,30,2020/9/18,原句： When Starbucks opened its first store in New York City, it was a homecoming for Schultz, but he did not act like the head of the reigning royalty of coffee he had become. (Para. 8, L1),解释: When Starbucks opened its first sh

29、op in New York, it was just like coming back home for Schultz. But he did not behave in a way as if to show that he was the most successful person in the coffee industry.,译文： 星巴克在纽约开第一家分店对于舒尔茨来说是回 归故里，但他并没有摆出一副咖啡行业王者的姿 态。,31,2020/9/18,Because he paid so much attention to the benefits of his employee

30、 that he gave Starbucks employees both a philosophical and a financial stake in the business, which provides Starbucks with a more dedicated workforce and a significant numerical payoff.,32,2020/9/18,原句： At a time when other companies were trimming benefits as a cost-cutting measure, Schultz, who gr

31、ew up in a family without any medical coverage, was vocal in his belief that genuinely caring about your employees is critical to building a sturdy workforce. (Para. 9, L15),解释: At a time when other companies were cutting benefits as a measure to reduce cost, Schultz, who grew up in a family that wa

32、s too poor to afford health insurance, talked openly about his belief in running a business, that is, an employers sincere care about his workers is greatly important to building a strong workforce for the company.,译文： 就在其他企业通过削减福利来节省成本之时，舒尔茨，虽然生长在一个没有任何医疗福利保障的家庭，却仍然坦言自己的信仰，即真诚地关心员工对建立一个坚实的员工队伍是至关重要

33、的。,33,2020/9/18,Schultz built a company that provides good benefits to the employees, but his father had never had a chance to work in such a company. He believed that his father would have felt proud of him if he were still alive, and his success could be a comfort to his father.,34,2020/9/18,With

34、impressive _, Howard Schultz has made Starbucks a well known coffee retailer in the world. Like many great entrepreneur, Howard Schultz had a _ memory of his childhood since he was born and grew up in an extremely poor family. As an _ poverty, Schultz played sports and became the first person in his

35、 family to _ from college. In 1983, Schultz _ a new American way of life in the coffee bars of Milan. In 1987, Schultz purchased the Starbucks Coffee Company in Seattle and _ as the,velocity,harsh,escape from,graduate,Smith and Luis,conceived of,restructured,35,2020/9/18,Starbucks Corporation. Schul

36、tzs premium coffee bars were an instant success, acting as a stimulus of its rapid growth and _ in different field and part of world. The key to his success lies in his employment policies. He gave Starbucks employees both a philosophical and _ stake in the business, which makes a sturdy _ and creat

37、es a significant numerical payoff for Starbucks. One thing he regretted for the rest of his life is that he spoke _ to his father and had no chance to apologize before he died. But he believed that his father would have felt proud of him, and his success could be a comfort to his father.,expansion,f

38、inancial,workforce,harshly,36,2020/9/18,37,2020/9/18,在时间里,(with the success of/ went from to),With the success of Harry Potter, J. K. Rowling went from depending on welfare to survive to being one of the richest women in the world in a span of only five years.,in / within / over a span of,短语逆译,短语应用,

39、由于哈利波特的成功，J. K. 罗琳在短短五年时间里，就从依靠福利生存变成了世界上最富有的女人之一。,意群提示,38,2020/9/18,被所烦扰,be hounded by,短语逆译,(led the race from start to finish / all the way ),He led the race from start to finish but was hounded all the way by Philips.,短语应用,比赛中他从头到尾都领先，但一直被菲利普斯紧追不舍。,意群提示,39,2020/9/18,构想；设想,(immensely ambitious / w

40、in power for ),He was immensely ambitious but unable to conceive of winning power for himself.,conceive of,短语逆译,短语应用,他雄心勃勃，但是想不出自己能如何赢得权力。,意群提示,40,2020/9/18,（公司）公开发售股票，上市; 公开,(secure extra capital / enhance corporate visibility),The company is considering going public in order to secure extra capita

41、l and enhance corporate visibility.,go public,短语逆译,短语应用,公司正考虑上市，从而筹得更多的资金，提高企业的知名度。,意群提示,41,2020/9/18,与毗连；与相邻近,(detect from / narrow strip / to the track of),Radiation is only detected from a relatively narrow strip adjacent to the track of the vehicle.,adjacent to,短语逆译,短语应用,仅从汽车路两侧较窄的条带检测出射线。,意群提示,

42、42,2020/9/18,微量；少许；些许,(unmoved / on his lips / displeasure ),His face was unmoved, but on his lips there was a trace of displeasure.,a trace of,短语逆译,短语应用,他脸上没有丝毫表情，但嘴角流露出一丝不悦。,意群提示,43,2020/9/18,符合条件做某事；有资格享有某物,(non-citizen / financial aid / top grades),As a non-citizen, she wasnt eligible for financ

43、ial aid, despite her top grades.,be eligible for,短语逆译,短语应用,作为非公民，她没有资格享有助学金，尽管她分数很高。,意群提示,44,2020/9/18,对至关重要,(innovation and technical capability / competitiveness / productivity),The scientific knowledge, innovation and technical capability are critical to maintaining the nations competitiveness an

44、d productivity.,be critical to,短语逆译,短语应用,科学知识、革新和技术能力对保持国家的竞争力和生产率至关重要。,意群提示,45,2020/9/18,使某人颓丧；使某人沮丧,(be confronted with / trample on the pain),While our dream is confronted with the reality, you always feel painful. Just trample on the pain, or youll be beat down by it.,beat sb. down / beat down s

45、b.,短语逆译,短语应用,当幻想遭遇现实，你总会感到痛苦。要么你被痛苦击 倒，要么你把痛苦踩在脚下。,意群提示,46,2020/9/18,恳求某人（做某事）,(ponder the reconciliation agreement / pull back from confrontation. ),They plead with him to ponder the reconciliation agreement and pull back from confrontation.,plead with sb. (to do sth.),短语逆译,短语应用,他们恳求他仔细考虑这份调解协议并退出冲

46、突。,意群提示,47,2020/9/18,48,2020/9/18,句型提炼,逆译练习,With impressive velocity, Starbucks has grown into the largest coffee roaster and retailer of specialty coffee in North America in a span of only a decade. (Para. 1, L3）,49,2020/9/18,应用提示,用于表达“在某段时间, 某事或某物以惊人的速度成长/发展为”。,句型应用,50,2020/9/18,(Lenovo / multinat

47、ional personal technology company / personal computer manufacturer),With impressive velocity, Lenovo, a Chinese multinational personal technology company, has grown into the worlds fourth largest personal computer manufacturer in a span of only a decade.,典型例句,区区十年间，中国跨国个人技术公司联想公司已凭借惊人的速度成长为全球第四大个人电脑

48、制造商。,意群提示,51,2020/9/18,逆译练习,Schultzs premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. (Para. 6, L1),句型提炼,52,2020/9/18,用于表达“做某事成功对其他相关方面的激励和影响”。,句型应用,应用提示,53,2020/9/18,(welfare sys

49、tem / promoting employees ability / devotion to),The new reform policy and welfare system achieve great success in the company, acting as a stimulus of promoting employees ability and devotion to the company.,典型例句,新的改革措施和福利政策在企业大获成功, 激励员工提升自身能力，更努力的投入工作。,意群提示,54,2020/9/18,逆译练习,He has never grown acc

50、ustomed to success enough to forget his working-class roots. (Para.10, L4）,句型提炼,55,2020/9/18,应用提示,用于表达“永远也不会到（甚至）去做”。,句型应用,56,2020/9/18,(The strongest / master),The strongest is never strong enough to be always the master.,典型例句,再强的人也无法强到永远都做主人。,意群提示,57,2020/9/18,58,2020/9/18,59,2020/9/18,60,2020/9/1

51、8,61,2020/9/18,62,2020/9/18,Tips,Tips,Tips,63,2020/9/18,Positive influences of poverty on ones life may include: develop ones ability to face hardships in life; help one to build self-esteem; strengthen ones will to do better; build ones sympathy for the poor and weak.,1. In what way(s) can poverty

52、influence ones life positively?,64,2020/9/18,Yes, I agree. Because the idea puts an emphasis on: the spirit of service; the standard of service; the goals of service; the forms of service, etc.,2. Do you agree with Schultz that service is an art? Why or why not?,65,2020/9/18,No, I dont agree. Servic

53、e can never be associated with art. The purpose of every businessman providing good service is to attract and retain customers. To them, making profits is always the ultimate goal. The nobleness of art will be diminished when money is involved.,2. Do you agree with Schultz that service is an art? Why or why not?,66,20