[经济学]外贸函电完整教案

Business Correspondences外贸英文函电Contents Chapter OneChapter TwoChapter ThreeChapter FourChapter FiveChapter SixChapter SevenChapter EightChapter NineChapter Ten外 贸 函 电Introduction to the course Course description Course objectives Course contents Learning guide Assessment and Requirements 外 贸 函 电Introduction English business correspondence or business letter is a written communication between two parties. It is a means through which views are expressed and ideas or information is communicated in writing in the process of business activities. It is to learn both the language and the professional knowledge (in other words, to learn the language you are going to use when you work).外 贸 函 电Course description Business Correspondence is one of the most important courses (a compulsory course) for International Business Trade Majors. It is designed to help students to accomplish the transition from general English learning to specialized English learning, aiming at preparation for a future business career.外 贸 函 电Course objectivesAfter the completion of the whole course, students are supposed to: comprehend and master the basic writing skills for various types of business correspondence. be familiar with the general conventions as well as main procedures in international trade practice. conduct business, make quick and correct reactions to the business information and make business concluded in real life situations. 外 贸 函 电Course contents The contents of Business correspondence involve many aspects of international business trade, mainly include : Establishing business relations; Inquiry; Offer; Counter offer; Order; Acceptance; Contract; Packing; Shipment; Payment; Insurance and Claim.外 贸 函 电 Achieve balance between language-learning and business-learning. Achieve balance between input and output of what have been learned. Achieve balance between course-book learning and simulated practice. Focus on various writing patterns and writing skills of business correspondences. Master the commonly-used business vocabularies and make good use of them.外 贸 函 电Learning guide The course will be assessed as follows: Routine performance: 20%, including:routine attendance ,in-class practice, tests and outside-class assignments Three monthly tests: 40% Final exam: 40%外 贸 函 电Assessment and Evaluation CriteriaRequirementsYou are appreciated for not being late for class or absent from class. chewing gums or wearing a cap during classes. picking up the cell phone or letting the phone ring during classes.外 贸 函 电Chapter OneLayout of a Business LetterContents Objectives Leading In Sample letter Language Points Summary Assignments Case study外 贸 函 电Objectives Upon completion of this chapter, you should: be familiar with the layout of business letters. know the formats of business letters. know how to address the envelope.外 贸 函 电Leading In Name the ways of communication you know What is the layout of an English letter?外 贸 函 电 Telephone Fax E-mail Letter Telegram Telex外 贸 函 电Ways of communicationWarming up 外 贸 函 电1. 日期 Date2. 封内地址Inside Address3. 称呼 Salutation4. 正文 Body5. 结尾敬语Complimentary Close6. 签名 Signature外 贸 函 电Layout of Business Letter 1.信头 letter Head 2.日期 Date 3.封内地址 Inside Address 4.称呼 Salutation 5. 正文 Body 6.结尾敬语 Complimentary Close 7.签名 Signature 8.事由 Subject 9.附件 Enclosure a 参考号 Ref.No. b 经办人 Attention Line c 抄送 Carbon Copy goLetterhead Generally, a letterhead will include the company logo, companys name, address, telephone number, fax number and email address, and the web address if available. 信头的写法： 2种格式 信头一般印在信纸上端的中间，但也可印在信笺的左上方 1）平头式 Richard Thomas & Baldwins Ltd. 151 Gower Street London, SCT 6DY, England Tel:63216260 Fax:63302700外 贸 函 电 2） 缩行式 SHANGHAI PHARMACEUTICAL CO.,LTD P.O.Box No. 1752, Shanghai 20002,China Tel:63216260 Fax:63302700 E-mail: spcldonline.shcn 2.发信人地址、日期的具体写法： 1） 门牌号码和街名（或邮箱号） 例如 : 151 Gower Street 但有些不写门牌号与街名，而写出信箱号，如P.O.Box 1079,即 Post Office Box 1079的缩写，第1079号信箱。 2） 城市、邮政编码、国家名 例如： London, Swg250Y, England 美国地址在城市名称后应写州名和邮区号，例如， Columbus, Ohio 43210 ， U.S.A. （二）编号和日期 1.编号 （ Reference No.) 有的信头下有编号 。编号是供参考用的，作用是 能使复信与先前发出的信函联系起来。 a.卷宗号码 (a file number)、 b.部门代号（ departmental code)， c.辨认代号（ initials of the signer)：口述人和打字人的名字缩写。 编号又分： 你方编号（ Your Reference No.), 我方编号（ Our Reference No.), 例如： Your Ref : B-1549 Your Ref : JBD/WM Our Ref: A-3450 Our Ref: WDW/LP Inside Address Always include the recipients name, address and postal code. Add job title if appropriate. 距日期两到四行，打在左边。 1.写上封内地址的益处： 1）发信时可与信封上地址相互对照，以免发信时发生错误 2）收信人读信时可以相互对照 3）便于查阅Date 外 贸 函 电02/01/032002年 1月 3日2003年 2月 1日2003年 1月 2日Chinese wayAmerican wayBritish wayTo avoid confusion, it is a common practice to write months in words. Return salutation1. If unsure to whom you should address a letter, you should use the following salutations:Dear Sir or Madam, 2. If you know the name but are not familiar with the other person, you should use the following salutation:Dear Mr./Mrs. XXX,外 贸 函 电3. If you are quite familiar with the other person, you may use the following salutation:Hi XXX, Hello XXX, XXX,外 贸 函 电Informal salutation 其位置比封内地址和经办人行低两行，并与之平头 1.商业函件 1)用 “Dear Sirs, ” 不能单独用 “Sirs,” 2)美国人用 “Gentlemen： ”,更加普遍 (不能用单数） ,单数时称 “Dear Sir” 3)如果是女性公司，则用 “Dear Mesdames,” 2. 公事函件： “ Dear Sir， ”对一般机关团体负责人适用 此外公事函件还可以用 “To those who may be concerned， ”外 贸 函 电外 贸 函 电（六）事由（主题） The Subject Line 或Caption： 事由（标题）的作用是让收信人对信的主旨一目了然，写在称呼语下面的两行，一般是在信笺中上部的位置，可在前冠以Subject ：或 Re：的字样。事由要简单扼要，说明商品名称、数量、信用证或合同号码等即可。eg. Subject: An