外贸英语函电3

外贸英语函电教材： 商务英语函电模拟实训教程 北京出版社参考资料 :l 王乃彦， 外贸英语函电 ， 中国商务出版社 2005年l 薛荣久， 外贸英语函电 ，重庆大学出版社， 2007年l 诸葛霖 , 外贸英文书信 对外经济贸易大学出版社， 2000年l 陈祥国 , 国际商务函电 配套练习册 中国商务出版社， 2004年l 葛萍 , 外贸英语函电 上海财经大学出版社， 2004年l 王万义，李宁 , 新编外贸英文函电 中国商务出版社， 2005年l 徐美荣 , 外贸英语函电 对外经济贸易大学出版社 2006年l 冯祥春 , 外贸英语函电 林业出版社 Course IntroductionBrief Introduction： There are a wide range of means of business communication. Besides face to face negotiations with your clients, you also need some written forms of communications to contact with the outside world and conclude a deal. Written communication in business is still important in the age of electronic communication. Millions of business letters are now being sent by fax or E-mail to carry out business routine efficiently. This course is intended to develop skills in writing such good business letters. 1.What is the course?函 ： Business letters电： Telegrams, telexes, faxes & E-mails2. The nature & goal of the course1) the nature of the course:An English course combining international trade with English.2) the goal of the course：Cultivate the ability of negotiating international trade in English, especially in English correspondence.Writing Principles:7“CS” vCompleteness(完整 ) vconcreteness (具体 ) vclearness (清楚 ) vconciseness (简洁 ) vcourtesy (礼貌 ) vconsideration (体谅 ) vcorrectness (正确 ) Example:courtesyWe have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. consideration试比较以下两个句子： You earn 2 percent discount when you pay cash. We will send you the brochure next month. We allow 2 percent discount for cash payment. We wont be able to send you the brochure this month. Conciseness避免废话连篇、短语和词过于复杂等问题例如：1.We wish to acknowledge receipt of your letter.可改为： We appreciate your letter.2.Enclosed herewith please find two copies of.可改为 : We enclose two copies of.短语的使用：Enclosed herewith-enclosedat this time-nowdue to the fact that-becausea draft in the amount of $1000-a draft for $1000 China National Light Industrial productsImport & Export Corp.82 Tung An Men StreetBeijing, ChinaYour ref: 148 GW/xmOur ref: 153 TBL/gpDate: July24, 2003Messrs. Williams Oversea Trading Co.24 Park StreetLondon E.C.4, EnglandAttention: Marketing DepartmentDear Sirs,Re: Chinese Cotton Piece GoodsWe welcome you for your enquiry of July 18 and thank you for your interest in our Cotton Piece Goods.We are enclosing our illustrated catalogue and pricelist giving the details you ask for. As for the payment terms, we usually require confirmed irrevocable L/C payable by draft at sight.We feel confident that you will find the goods are both excellent in quality and very reasonable. China National Light Industrial Products Import & Export Corp. 3 July 24, 2003 in price.We are looking forward to your order.Yours faithfully,Tianjin Carpets I/E Corporation (sig) _ letter styles：vIndented stylevFull-blocked stylevSemi- blocked styleIndented style: The date, complimentary close, signature are on the right side and the first line of each paragraph indented.Full-blocked style: The first line of each paragraph should not be indented and all the other parts are on the left side.Semi-blocked style: is based on the full-blocked style.Parts of business letters1.Letterhead(信头） : position: in the center or on the left margin at the top of the paper content: the writers name & address2.Reference number(案号） function: for file(写信时指明原信号码，以便查阅、归档 ) structure: a file number, the initials of the signer and then the typist, departmental code3.Date(日期） forms of expression:24th July, 200324 July, 2003 Dont use the abbreviation form（ 7/4/ 2003 or 4/7/2003） , for A.E and B.E have different order：A.E: month/day/year B.E: day/month/year 4.Inside name and address( 封内名称及地址） position: at the left-hand margin details:A the name of the city: in capitalsB Attention: eg.Mr. John Smith, the Sales Manager: 表信件指明直接交由某部门或某人处理，以便收信公司内部迅速分发，从而提高工作效率。 5.The salutation(称呼） Dear Sir/Madam,用于对方是个体或独资商号 Dear Sirs,/Gentlemen: 用于对方是团体或非独资商号6.The subject line（ 事由） position: at the left margin or in the center meaning: tells what the letter is about 3 basic expressions: Re: /Subject:/ 7.the body of the letter（ 信文） the opening sentenceA. When replying, we should express our appreciation or thankse.g. Thank you for your letter of May 2.B. When writing, we should express in a clear and straight way:e.g. We are writing you for the establishment of business relations. the closing sentenceA. if you wish to receive the early reply of your recipient.e.g.: Your early reply would be highly appreciated.B. if you offer information about the products which you wish your partner to buy:e.g.: If you need further details, please let us know. 8.The complimentary close（ 结尾敬语） A basic rule: match the salutation Dear Sirs,: Yours faithfully, Faithfully yours, Yours truly, Truly yours Gentlemen: Yours truly, Truly yours,9.the signature(签署） details: name or job title, or both, do not use a personal title The name of the company in capitals Type the name of the signer The position of the signer10.the identification line（主办人代号）shows the initials of the signer, the dictator and the typist.11.enclosure(附件） position: to the left margin examples:Enclosure: price listEnclosures (specific number)Enclosure: as stated: 附件如事所述Encl.12.Carbon