外贸英语函电 chapter 6 order placing and replies to order

Chapter 6 Order Placing and Replies to Order下订单及对订单的回复Section 11. Definition of an Order（ 订单 的定义 ）2. The Legal Position of the Parties in an Order（ 订单中各方的 法律地位 ）3. Obligations of Both Parties in an Order （ 订单中 双方的义务 ）4. The Major Contents of an Order Letter（ 订购函写作的 主要内容 ）Section 2 How to Place an Order: Sample 2 (P88)1. Definition of an Order（ 订单 的定义 ）An order is a request to buy something （ 要求买 ） that you are going to pay for.The advantages of a printed order form （ 打印版 订单的优点 ） : Easy to refer to（ 容易 查寻、参考 ） . Important details cannot be overlooked（ 忽略 ） . The general conditions can be printed on the back（ 背面可用 ） . BACK2. The Legal Position of the Parties in an Order（ 订单中各方的 法律地位 ）The seller is not legally bound to accept the order unless the quotation is made as a firm offer（除了报价是 实盘外 ，其他情况下 卖方不受法律约束 ） .BACK3. Obligations of Both Parties in an Order订单中 双方的义务（ 1） The sellers obligations in an order （ 卖方 义务 ） Deliver the good at the agreed time. Guarantee the goods to be free from faults.（ 2） The buyers obligations in an order （ 买方义务 ） Accept the goods. Pay for them at the time of delivery. Check the good as soon as possible.BACK4. The Major Contents of an Order Letter（ 订购函写作的 主要内容 ） Mentioning your decision to order（说明订货的 决定 ） . Listing quantities, quality, prices, specifications, etc.（ 列明 数量、质量、价格、规格等 ） Stating your requirements as to delivery-place, date, mode of transportation（ 陈述 发货要求 ） . Confirming the terms of payment （确认 付款条件 ） .BACKSection 2How to Place an OrderSample 2 (P 88)Please take 5 minutes to read Sample letter 2 on page 88, and try to divide the letter into 3 parts according to opening, the main body , and the closing. 1. The Opening (Paragraph 1)2. The Main Body (Paragraph 2-5)3. The closing (Paragraph 6)1. The Opening (Paragraph 1)（原文） We thank you for your quotation of 3 October and the samples of pet toys （ 宠物玩具 ） you sent us. We find both quality and prices satisfactory and are pleased to place an order with you for the following. “We thank you for ”（ 感谢 卖方 ） “We are pleased to place an order with you”（ 决定 订货 ）2.The Main Body (Paragraph 2)主体部分列明 价格、付款方式、保险 等要求 。a. Prices as stated in your quotation of 3 October.b. Payment to be made in sterling st:li （ 英国货币 ） within one month of the arrival of the goods at Liverpool（ 利物浦 ） .c. Insurance to be arranged by you with a Lloyds broker（ 劳埃德 承保人/经纪人 ） .3. The Closing (Paragraph 6)（原文） We should appreciate prompt shipment and hope to establish regular business relations with you if the first shipment is in line with the samples supplied.be in line with 与 相似 /与 相一致试译：1. 工资（ Salary）的 增加 应当与 通货膨胀 （inflation） 相一致 。Salary increase should be in line with inflation.结尾： 希望立即发货 并希望建立正常的 业务关系 .Section 3 Confirmation of an Order第三节 订单的确认1. Response to an Order（ 对订货单的反应 ）2. The Writing Guidelines for Confirming an Order（ P95）（ 确认订单的写作指南 ） 3. Sample 1 Letter of Confirming an Order (P95) （ 确认订单函样信 1） 4. The Reasons and Writing Guidelines for Rejecting an Order（ 拒绝订单原因及写作方法 ）5. Sample 2 Letter of Rejecting an Order (P97) （ 拒绝订单函样信 2） 1. Response to an Order（ 对订货单的 反应 ） When you receive an order, you should acknowledge （告知收到） it straight away （ immediately 立即） .Acknowledge： tell sb that you have received sth that they sent to you. 告知收到 If the goods ordered cannot be supplied, you should write to explain why.BACK2. The Writing Guidelines for Confirming an Order（ P95）（ 确认订单的写作指南 ） Thank the customer and express pleasure in receiving the order（ 感谢 客户并表达很 高兴 收到订单 ） . Confirm supplying the goods（ 确认 供货 ） . Assure the customer of prompt attention（ 向顾客 保证 及时 处理 订单 ） . Draw attention to other products likely to be interest（ 推销 其他可能感兴趣的 商品 ） . Hope for further orders（ 期待 更多订单 ） .BACK3. Sample 1 Letter of Confirming an Order (P95)确认 定单信函Please take 5 minutes to read the sample letter of confirming an order on page 95, and try to figure out the formation （ 信函的构成 ） and the main idea （ 每一段的段意 ） of each paragraph of the letter.（ 原文第一段 ） We want to say how pleased we were to receive your order of 24 May for our sport supplies （ 体育用品 ） and welcome you as one of our customers.第一段 ：感谢 客户并表达 高兴 收到订单 . （ 原文第二段 ） We confirm supply of the goods at the prices stated in your letter and are arranging for dispatch dis p next week by sea. When the goods reach you we feel confident you will be completely satisfied with them at the prices offered, for they represent exceptional ik sepnl （特别的） value.dispatch dis p （ 发送 ）试译 ：1. 货物将在收到你方订单后两天 内发送 。Goods will be dispatched within 2 days after receiving your order.第二段：确认 供货，说明发货时间和运输方式。（原文第三段） As you may not be aware of the goods we are dealing in, we are enclosing a copy of our catalogue and hope that our handling of your first order with us will lead to further business between us and mark the beginning of a happy working relationship. dealing in: 经营试译：1. 这家公司 经营 电脑软件。This company deals in computer software.第三段： Draw attention to other products likely to be interest（ 推销 其他可能感兴趣的 商品 ） . Hope for further business（ 期待 更多的业务往来） . 确认定单信函的写作构架第一段：感谢 客户并表达 高兴 收到订单。第二段：确认 供货，说明发货时间和运输方式。第三段：推销 其他可能感兴趣的 商品，并期待 更多的业务往来。BACK4. The Reasons and Writing Guidelines for Rejecting an Order（ 拒绝订单 原因 及 写作方法 ）(1) Possible reasons for rejecting an order（ 拒绝订单的 可能原因 ） The seller is not satisfied with the buyers terms and condition （ 卖方 不满意 买方的条款 ） . The buyers credit is suspect ss pekt （ 受怀疑的 ）（ 买方 信用存疑 ） . The goods are not available veilbl（可获得的） （ 缺货 ） .(2) The Writing Guidelines of Rejecting an Order （ 拒绝订单的 写作指南 ） Letters rejecting orders must be written with great care and with an eye to future business. The writing of such letters should follow the following points. Thank the customer and express your regret（ 感谢 客户并表达 遗憾 ） . Explaining the reasons for rejecting（ 说明拒绝的 原因 ） . Give suggestions (propose an alternative :lt:ntiv （ 可供选择的 ） product if one is available)（ 提供建议 ） . Hope for future cooperation（ 期待 未来 继续合作 ） .BACK5. Sample 2 Letter of Rejecting an Order (P97) （ 拒绝订单信 函样信 2） Please take 5 minutes to read the sample letter of Rejecting an Order on page 97, and try to figure out the formation （ 信函的构成 ） and the main idea （ 每一段的段意 ） of each paragraph of the letter.订购： “牡丹 ”牌电视机 。深表 遗憾，不能供货Supplied（ 供货 ）5. Sample 2 Letter of Rejecting an Order (P97) （ 拒绝订单函样信 2）（原文第一段） Thank you for your order of May 6 for 600 sets of “Peony” pini 牡丹牌 Television Sets, but since you make delivery before Christmas a firm condition, we deeply regret that we cannot supply you as we have done on so many occasions in the past.感谢 客户的订单。（ 原文第二段 ）The manufacturers are finding it impossible to meet current demand for this very popular set. We ourselves placed an order for 200 sets a month ago, but were informed that all orders are being met in strict rotation ru tein （ 轮换、旋转 ） and that our own could not be dealt with before the beginning of February.说明不能供货的 原因以 自己 的订货 也不能安排 这一事实进一步说明不能供货的 原因 。Producer(生产商 )建议 买方如何做。中国轻工业品进出口公司。（ 原文第 三段 ）I gather from your telex received this morning that your customers are unwilling to consider other makes.