Improving On Soundblaster’s Success 英语论文.docx

report on: improving on soundblasters successintroduction the aim of this report is to give the music group soundblaster some advices, seek the most effective way to increase the sales of the soundblasters new cd, help the band improve on their success and make the band more popular than ever before.findingsfrom the soundblasters decreasing sales of cd, we should make a research to find whats the mainly problem.consumer research: interview existing fans online or by paper research to find out which are their favorite songs from the past and which they dont like any more and what are their favorite style and what they are expect in the new cd.market research: research the music market, find out how many music styles in the market, know who is their mainly competitive and analysize their advantages and disadvantages and to gain the soundblasters competition.results: through carefully analysis of the survey we reached the following conclusions.firstly, the soundblaster always stay in the past doesnt go through beyond themselves, doesnt keep up with the times and always disappointed their fans.secondly the music market is more competitive than other markets. there are so many new singers or bands were born to attract the soundblasters fans, but the soundblaster doesnt attract new fans. as a result, the soundblasters sales of music was decreasd year by year.thirdly the soundblaster lose heart themselves after they see their sales of merchandise on last three tours was decreased year by year.recommendations1 .give the soundblaster some pressure. there was a proverb “no pressure, no power”, so we can define a clear target for soundblaster such as we can define the next cd sales must be more than 3.5 million. each one of our company must do their best to achieve this target.2. improve on themselves. the soundblaster must improve on themselves very much. for one point, they must take part in professional skills training to improve their professional skills such as pitch, timbre. for the other point, they should learn more other skills to gain their attraction. like they can learn to dancing, giving their fans more enjoy seeing. they also should learn more musical instruments such as guitar, piano, give their fans more enjoy hearing. they can also gain some other elements to their music creation. in a word, they should improve themselves very well, give their fans fresh feeling every time, and gain their miserable feelings. present their perfect side on the public, attract more fans, and achieve their support firmly and farewell.3. develop the bands brand.modernize the band logo, design a symbol or a simply picture which can stands for the soundblasters style, and makes them standing out and easily be remembered.4. planning to give good publicity to the soundblasters new cd. firstly, they can take part in public welfare activities which can help them set up public bank as kindly helpful and warm-hearted, and gain grades to their awareness. secondly, use their songs on tv commercials or in a film. a good film always makes its song famous and a good song can also help the film be aware. so we can conduct with the hollywoods director, and let the soundblasters songs which can express the film very well make a cooperation with the film. thirdly, we should take advantages of the internet. we can put varies of the soundblasters photos on the website to attract the peoples attention. we can also pay money on commercial advertising on website which can connect easily. otherwise, on website advertising include a link to a free download of one of the new songs is an effective way to attract peoples attention. because there are so many people, especially the young people, prefer download free music to their mp3 player so that they can listen to their favorite music everywhere and anytime. fourthly, pay more attention to the celebrities microblogging. with the development of the microblog, there are more and more people have microblog himself, it is also popular to set up microblog, there are also tendency for famous people to have microblog. as a famous singer band, the soundblaster have necessity to have their own microblog, they can conduct or share their life or songs with their fans through the microblog. it must have made their songs more famous and sales good. fifthly, take an active part in the closing rate variety show. the closing rate variety show attract so many viewers all of the country, if the soundblaster take part in it and disseminate their new cd in the program ,there must be many people know the soundblaster have their new cd and want to have a try.5. scientific promotion. the good sales of a cd cant divide from a scientific promotion. in order to have good sales of the soundblasters new cd, on the one hand, we can give out free t-shirts to the people who buy their new cd. perhaps there are more people want to have a memorable t-shirts and to buy the new cd. on the other hand, we should find new venues such as smaller fashionable nightclubs for young people. meanwhile, we also should organize an sign meeting to increase the sales of the soundblasters new cd.6. .packaging design. the cds quality is very important to the cds sales, but the cds package design is also an important side. we can make a unique packaging design to increase the cds sales.for example, we can made the cd in ten colors, everyone can buy the soundblasters new cd in his favorite color, even some people like to collect ten color cds to have a memory. while, we can make mv in the soundblasters new cd, thus their fans can enjoy a perfect story when they are listening to songs. it is also con