北京CBD文化商业中心案例分析.ppt

thomas consultants inc. beijing culture citycase study profiles international cbd retail cbd case study introduction the following five case studies aid in establishing key principles and trends used in retail development within an international cbd masterplanned mixed-use setting. each case features its own unique market context, land use program 2,230 hotel rooms; 8,356 residential units (of which 2,490 will be service apartments) 70,000m2 of public space/gardens; and 72,287 m2 retail gla in elements mall- a super regional shopping centre. featuring a wide selection of premium and exclusive fashion brands and hong kongs largest cinema, elements expects to see 36.5 million visitors per annum. project attributes a sports club a personal service precinct; a destination restaurant precinct; and day care. initially tenants had trepidations about locating in a center so far from the business district; however, this project has proven to be an extremely successful example of integrating mixed use with transit options. it is now a highly sought after location for retailers. the redevelopment of former dock-lands proves canary warf as an example of successful urban revitalization. natural light to basement levels al fresco dining case study profiles international cbd retail 4 thomas consultants inc. beijing culture city potsdamer platz - berlin mixed-use masterplanned cbd redevelopment in metropolitan berlin across 150 acres. onsite uses include: 205,000 m2 office; 70,000 m2 residential; 820 hotels rooms; and 117,800 m2 of retail featuring a wide assortment of entertainment uses. in addition to 4,000 m2 of outdoor public performance space, entertainment uses include: 3 cinemas (over 5,000 seats and home to the berlin international film festival); 2 large format theatres (over 2400 seats featuring blue man group destination night club precinct; casino; art exhibition space; and a legoland. service by a multi-modal transit node, the projects retail offering sees roughly 28.6 million visitors per annum. project attributes louis vuitton and prada comprising a total of 5,000m2. merchandise district compatibility luxury fashion itself comprises many comparison retail sub categories: apparel; footwear, luggage health jewelry; home accessories and specialty retail. luxury is also very compatible with specialty cafes and f books maternity wear and accessories; specialty (e.g. pet stores) also other forms of entertainment. 9) kidzania / kidtropolis / wannado city / daycare retail anchor concepts 20 thomas consultants inc. beijing culture city “evening entertainment” iconic global city bright lights celebration visibility laser lights symbolism wow factor outdoor concerts headliners water fountains fire international competitions magic realism fun branding riverfront energy out of this world outdoor celebration spots laser light shows celebration of art entertainment; fashion; specialty. retail anchor concepts 22 thomas consultants inc. beijing culture city “urban beach promenade” enjoyable entertaining exciting riverside urban park community destination iconic landmark riverfront scenic beachfront gathering spot recreational highlights healthy action pedestrian rollerblading exercise show open contemplation peaceful 12) urban beach with integrated roller circuit riverside park urban beachfront public accessibility restaurant waterfront dinning community destination recreational open space waterfront boardwalk roller skating/blading animated waterfront high traffic location retail trends sporting goods; fashion accessories; portable electronics; specialty toys books portable electronics; specialty retail retail anchor concepts 24 thomas consultants inc. beijing culture city “premier waterfront dining destination” fun engaging exciting fine dining sophistication exclusive entertaining waterfront destination experience exclusive gathering spot premier hotspot style vibrant restaurants central fashionable revitalized active energetic 14) waterfront dining precinct by day, n