《商务英语》教学大纲(2).doc

商务英语教学大纲课程编号071108课程类型专业课适用专业商务英语总 学 时164理论学时152实践学时12制定日期2010.5制定人陈茜审定人吴凌一、课程性质和任务 随着我国加入世贸组织，我国同国外的交流日益频繁，为了加速我国的经济发展，我们应该以更加积极的姿态走向世界，学习和借鉴国外先进的科学技术，经营方式，管理方法和优秀的文化成果, 并且向世界展示我国的社会主义现代化建设的成就。开设商务英语课程的目的旨在寻求语言能力的提高，让学生熟悉各种商务活动，了解相关的商务知识，使学生巩固已学的基本词汇和语法知识，能系统地掌握商务英语的基本词汇及其表达方式，全面地获取有关商务的基本知识。二、教学基本要求 1. 听力：掌握有关商务活动的对话或长度为3分钟左右的演讲、访谈等听力技巧，能掌握所听内容的中心大意，并根据所听到的内容分析说话人的态度、观点等。2. 口语：能熟练、清晰、准确的表述自己的观点和看法；能进行对话式交流，让听者明白自己的意图，并能听懂对方的表述。3. 阅读：熟练阅读词汇在4000-5000词范围内的商务性文字、书信、广告等，掌握中心大意，并能分析、归纳作者的态度、观点等。4. 写作：熟练书写常见的商务信函、便条、传真、备忘录、报告等，格式正确、规范，条理清晰，措辞得当。5. 商务英语词汇、短语和句型：掌握与商务、金融、贸易等相关的词汇及短语；能辨析常用的同义词、近义词或相似词；能正确使用商务书信中经常涉及的句型。6. 充分利用所提供的商务背景和商务情景，练习和提高英语沟通技能：掌握设计、组织和完成商务模拟活动的技能，发挥团队精神，培养协调合作的能力。7. 熟悉世界经济贸易组织：了解常见的国际贸易、国际经济组织，掌握其英语名称、性质与职能。8. 熟悉国际商务英语有关行业的基本术语及其内涵意义：了解涉及国际贸易、经济等领域的基本词汇，并熟悉其内涵意义。三、教学内容 book iiunit 1 careers emphasis: career moves; human resources and recruitment; female train driversunit 2 selling onlineemphasis: shopping online; selling online; virtual pocket moneyunit 3 companiesemphasis: company vocabulary; reasons for success; company websiteunit 4 great ideasemphasis: developing new ideas; three great ideas; successful meetingsunit 5 stressemphasis: dealing with stress; a career change; stress in the workplace unit 6 entertaining emphasis: corporate entertaining; eating and drinking; socializing: greetings and small talkunit 7 marketingemphasis: successful marketing; selling dreams; telephoning: exchanging information unit 8 planningemphasis: ways to plan; planning for tourism; meetings: interrupting and clarifyingunit 9 managing peopleemphasis: good managers; managing across cultures; socializing and entertainingunit 10 conflictemphasis: handling conflicts; negotiating across culture; negotiating: dealing with conflictunit 11 new businessesemphasis: economic terms; developing a new industry; dealing with numbersunit 12 productsemphasis: describing products; launching a new product; presenting a productbook iiiunit 1 globalizationemphasis: for and against globalization; entering new markets; phone rageunit 2 brandsemphasis: brand management; fashion piracy; taking part in meetingsunit 3 travelemphasis: free flight offer; making arrangements on the telephone; air rageunit 4 advertisingemphasis: good and bad advertisements; advertising media and methods; outdoor advertisingunit 5 employmentemphasis: choosing the best candidates; recruiting interviewing; personal appearance at work unit 6 trade emphasis: free trade; a letter of credit; negotiating techniquesunit 7 innovationemphasis: describing innovations; strange inventions; innovation and the marketunit 8 organizationemphasis: comparing structure; new ways of working; a new office complexunit 9 moneyemphasis: dealing with figures; making loans; financial disastersunit 10 ethicsemphasis: honesty and dishonesty; doing the right thing; whistleblowing on tobaccounit 11 changeemphasis: managing change; resistance to change; reportingunit 12 strategyemphasis: different strategies; mission statements; company mergersunit 13 cultureemphasis: culture awareness; business across cultures; social englishunit 14 leadershipemphasis: describing character; running a large company; leadership qualitiesunit 15 competitionemphasis: competitive advantages; competition and the market; negotiatingunit 16 qualityemphasis: quality control and customer service; mission statements; telephone complaintsbook ivunit 1 communication emphasis: good communications; communication problems; problem-solving on the phoneunit 2 international marketingemphasis: marketing collocations; international marketing mix; brainstormingunit 3 building relationshipsemphasis: describing relations; ways of entering markets; relationship marketingunit 4 successemphasis: successful people and companies; epic failures; mobile phonesunit 5 job satisfactionemphasis: fringe benefits; motivating factors; handling difficult situations unit 6 risk emphasis: describing risk; managing risk; risks form globalizationunit 7 e-commerceemphasis: trading on the internet; using the net; presentations 四、各教学环节学时分配 教学内容分配学时理论学时实践学时备注book 2 unit 1 careers440 unit 2 selling online541unit 3 companies440unit 4 great ideas440unit 5 stress440unit 6 entertaining440unit 7 marketing440unit 8 planning541unit 9 managing people440unit 10 conflict440unit 11 cultures440unit 12 jobs440book 3 unit 1 globalization440unit 2 brands541unit 3 travel case study541unit 4 advertising541unit 5 employment541unit 6 trade440unit 7 innovation440unit 8 organization541unit 9 money440unit 10 ethics440unit 11 change440unit 12 strategy541unit 13 culture440unit 14 leadership440unit 15 competition541unit 16 quality440book4 unit1 communication550unit 2 international marketing651unit 3 building relationships550unit 4 success550unit 5 job satisfaction651unit 6 risk550unit 7 e-commerce651机 动550合 计16415212五、考核方式 第1、4学期考试方式为考查，由老师对学生进行全方位的考查，最终得出期末考试分数；第2、3学期考试方式为笔试，时间90分钟。包括五个主要部分：词汇和句型结构、短语词组连线、阅读理解、问答或写作。考试范围限于本大纲第三部分所规定的全部内容。六、推荐教材和教学参考书 教 材：体验商务英语综合教程24册，david cotton, david falvey，simon kent &体验商务英语改编组，高等教育出版社，2005年。参考书： 体验商务英语同步练习24册，david cotton, david falvey，simon kent, christine johnson &体验商务英语改编组，高等教育出版社，2005年。剑桥国际商务英语，leo jones & richard alexander编著，华夏出版社，2001年。剑桥国际商务英语自学辅导手册，陈苏东等编著，华夏出版社，2002年。剑桥国际商务英语自测习题集，leo jones & richard alexander编著，华夏出版社，2003年。剑桥bec真题集（中级），剑桥大学考试委员会编著，人民邮电出版社，2005年。国际商务英语，全国国际商务专业人员职业资格考试指定用书编委会，中国对外经