2012年第4季度中国网络广告市场季度数据监测报告.xls

名词定义 关关键键字字广广告告通过关键字匹配，将广告主投放的广告按展示在搜索引擎结果页面或者搜索引擎加盟网站的web页面上，从 而获得广告效果的盈利的服务方式 品品牌牌广广告告通过在有影响力的网站上，按固定广告位展示网络广告，从而向广告主收费获得盈利的服务方式 公公关关广广告告通过在有影响力的网站上，以软文、专题、特约等方式开展“软性”公关广告活动，从而向广告主收费获得盈 利的服务方式 大大广广告告主主一般指年广告费用在30万以上，有统一的投放计划，同时在网络媒体和传统媒体大规模投放广告的广告主 ，大广告主投放广告的目的包括宣传品牌和宣传产品或服务 中中小小企企业业广广告告主主一般指年广告费用在30万以下，没有固定的广告预算和投放计划的广告主，中小企业广告主投放广告更多 的目的是宣传产品或服务 本本报报告告所所涉涉及及的的产产品品和和服服务务互联网广告 本本报报告告所所涉涉及及的的关关键键字字互联网广告 本本报报告告所所涉涉及及的的厂厂商商百度、新浪、腾讯、google中国、搜狐、网易等 研研究究说说明明 易观国际提供的产业分析，主要是在产业宏观数据、最终用户季度调研数据、厂商历史数据以及厂商季度 业务监测信息等基础上，运用易观的产业分析模型，并结合市场研究、行业研究以及厂商研究方法得出的 ，主要反映了市场现状、趋势、拐点和规律，以及厂商的发展现状。 易观国际相信通过上述产业研究方法得出的数据在行业公认可接受误差范围内，可以准确反映行业走势与 变化规律。 通过专业研究方法得到的研究结果，旨在供决策参考。厂商的实际数据请查询厂商发布的财务报告。 文文件件标标题题：网网络络广广告告 研研究究对对象象：市市场场数数据据 表表名名称称：网网络络广广告告市市场场规规模模 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 总总体体市市场场万元人民币97723.3111760.0120920.0132440.0 136600.0162770.0193980.0211773.0229960.1280750.0334388.0354384.0298400.0378381.5 环比增长率 %14.4%8.2%9.5%3.1%19.2%19.2%9.2%8.6%22.1%19.1%6.0%-15.8%26.8% 同比增长率 %39.8%45.6%60.4%59.9%68.3%72.5%72.4%67.3%29.8%34.8% 关关键键字字广广告告万元人民币 30300.037580.041590.047580.049280.065750.082450.094660.092278.0122720.0146400.0152577.0136484.8180967.5 环比增长率 %24.0%10.7%14.4%3.6%33.4%25.4%14.8%-2.5%33.0%19.3%4.2%-10.5%32.6% 同比增长率 %62.6%75.0%98.2%98.9%87.3%86.6%77.6%61.2%47.9%47.5% 31.0%33.6%34.4%35.9%36.1%40.4%42.5%44.7%40.1%43.7%43.8%43.1%45.7%47.8% 品品牌牌图图文文广广告告万元人民币59800.066060.070400.075100.0 80120.092480.0105370.0111320.0119140.0139648.0155715.8153839.795559.2118844.0 环比增长率 %10.5%6.6%6.7%6.7%15.4%13.9%5.6%7.0%17.2%11.5%-1.2%-37.9%24.4% 同比增长率 %34.0%40.0%49.7%48.2%48.7%51.0%47.8%38.2%-19.8%-14.9% 61.2%59.1%58.2%56.7%58.7%56.8%54.3%52.6%51.8%49.7%46.6%43.4%32.0%31.4% email广广告告万元人民币2712.02694.02729.02820.02850.03320.03578.04007.43970.04633.05037.25465.45214.04870.0 环比增长率 %-0.7%1.3%3.3%1.1%16.5%7.8%12.0%-0.9%16.7%8.7%8.5%-4.6%-6.6% 同比增长率 %5.1%23.2%31.1%42.1%39.3%39.5%40.8%36.4%31.3%5.1% 2.8%2.4%2.3%2.1%2.1%2.0%1.8%1.9%1.7%1.7%1.5%1.5%1.7%1.3% 视视频频广广告告万元人民币/ /7880.09090.413090.714290.017290.019350.0 环比增长率 %/15.4%44.0%9.2%21.0%11.9% 同比增长率 %/119.4%112.9% 3.4%3.2%3.9%4.0%5.8%5.1% 其其他他广广告告万元人民币4911.35426.06201.06940.0 4350.01220.02582.01785.66692.14658.614144.328211.943852.054350.0 环比增长率 %10.5%14.3%11.9%-37.3%-72.0%111.6%-30.8%274.8%-30.4%203.6%99.5%55.4%23.9% 同比增长率 %-11.4%-77.5%-58.4%-74.3%53.8%281.9%447.8%1479.9%555.3%1066.7% 2.9%1.7%4.2%8.0%14.7%14.4% 表表名名称称：广广告告主主数数量量 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主总总体体数数量量个334380350810382800416890 428100450000478000502700513300567400587300587300586000593000 广广告告主主arpu元292.3318.6315.9317.7319.1361.7405.8421.3448.0494.8569.4603.4509.2638.1 环比增长率 %4.9%9.1%8.9%2.7%5.1%6.2%5.2%2.1%10.5%3.5%0.0%-0.2%1.2% 同比增长率 %28.0%28.3%24.9%20.6%19.9%26.1%22.9%16.8%14.2%4.5% 大大广广告告主主数数量量个680710800890 9109409801010102010901140114010601160 环比增长率 %4.4%12.7%11.3%2.2%3.3%4.3%3.1%1.0%6.9%4.6%0.0%-7.0%9.4% 同比增长率 %33.8%32.4%22.5%13.5%12.1%16.0%16.3%12.9%3.9%6.4% 中中小小广广告告主主数数量量个333700350100382000416000 427190449060477020501690512280566310586160586160584940591840 环比增长率 %4.9%9.1%8.9%2.7%5.1%6.2%5.2%2.1%10.5%3.5%0.0%-0.2%1.2% 同比增长率 %28.0%28.3%24.9%20.6%19.9%26.1%22.9%16.8%14.2%4.5% 表表名名称称：品品牌牌广广告告市市场场 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 总总体体市市场场 万元人民币64400.066100.070400.075100.080120.092480.0105370.0111320.0119140.0139648.0155715.8153839.795559.2118844.0 环比增长率%2.6%6.5%6.7%6.7%15.4%13.9%5.6%7.0%17.2%11.5%-1.2%-37.9%24.4% 综综合合门门户户网网站站万元人民币42198.446000.050336.055100.0 57210.065080.075900.079600.091270.0110748.0124288.0122175.174079.289464.0 环比增长率 %9.0%9.4%9.5%3.8%13.8%16.6%4.9%14.7%21.3%12.2%-1.7%-39.4%20.8% 垂垂直直门门户户网网站站 万元人民币11850.914100.014291.214500.015160.016500.018700.019700.021920.021970.023617.824184.614890.020180.0 环比增长率%19.0%1.4%1.5%4.6%8.8%13.3%5.3%11.3%0.2%7.5%2.4%-38.4%35.5% 其其他他网网站站 万元人民币5753.16000.05772.85500.05310.05290.010770.012020.05950.06930.07810.07480.06590.09200.0 环比增长率 %4.3%-3.8%-4.7%-3.5%-0.4%103.6%11.6%-50.5%16.5%12.7%-4.2%-11.9%39.6% 表表名名称称：关关键键字字市市场场 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 总总体体市市场场万元人民币 30300.037580.041590.047580.049280.065750.082450.094660.092278.0122720.0146400.0152577.0136484.8180967.5 环比增长率%24.0%10.7%14.4%3.6%33.4%25.4%14.8%-2.5%33.0%19.3%4.2%-10.5%32.6% 搜搜索索引引擎擎网网站站 万元人民币27700.032180.035690.041000.041935.055648.065972.673860.072000.096480.0112440.0113371.497457.8123979.3 环比增长率 %16.2%10.9%14.9%2.3%32.7%18.6%12.0%-2.5%34.0%16.5%0.8%-14.0%27.2% 搜搜索索引引擎擎网网站站联联盟盟万元人民币 2600.05400.05900.06580.07345.010102.016477.420800.020278.026240.033960.039716.039027.156988.2 环比增长率 %107.7%9.3%11.5%11.6%37.5%63.1%26.2%-2.5%29.4%29.4%16.9%-1.7%46.0% 服服务务商商业业务务数数据据 研研究究对对象象：百百度度 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币13300.018900.023700.027600.028100.038200.049900.056900.056700.079000.092800.091600.080500.0111555.0 环比增长率%42.1%25.4%16.5%1.8%35.9%30.6%14.0%-0.4%39.3%17.5%-1.3%-12.1%38.6% 关关键键字字广广告告收收入入 万元人民币13300.018900.023700.027600.028100.038200.049900.056900.056700.079000.092800.091600.080500.0111555.0 环比增长率%42.1%25.4%16.5%1.8%35.9%30.6%14.0%-0.4%39.3%17.5%-1.3%-12.1%38.6% 品品牌牌广广告告收收入入万元人民币0000000000 环比增长率%/ 其其他他广广告告收收入入万元人民币0000000000 环比增长率%/ 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个7300090500102000116000111000125000143000155000155000178700194100196200197000207000 大大广广告告主主数数量量个/280300310320340400420440480 中中小小广广告告主主数数量量个/124720142700154690154680178360193700195780196560206520 国国内内广广告告主主数数量量个/ 国国外外广广告告主主数数量量个/ 研研究究对对象象：谷谷歌歌中中国国 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币4000.06100.06800.08100.09200.015000.019540.024500.024630.032020.040660.045950.541814.952686.8 网络广告总收入增长率 %52.5%11.5%19.1%13.6%63.0%30.3%25.4%0.5%30.0%27.0%13.0%-9.0%26.0% 关关键键字字广广告告收收入入 万元人民币4000.06100.06800.08100.09200.015000.019540.024500.024630.032020.040660.045950.541814.952686.8 环比增长率%52.5%11.5%19.1%13.6%63.0%30.3%25.4%0.5%30.0%27.0%13.0%-9.0%26.0% 品品牌牌广广告告收收入入万元人民币0000000000 环比增长率%/ 其其他他广广告告收收入入万元人民币0000000000 环比增长率%/ 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个2500026100272002890030500330003800041900428005960066400722007000082000 大大广广告告主主数数量量个/ 中中小小广广告告主主数数量量个/ 国国内内广广告告主主数数量量个/ 国国外外广广告告主主数数量量个/ 研研究究对对象象：阿阿里里巴巴巴巴 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币884080907600856091601046011690122701087012140.014020.016190.016070.019334.0 网络广告总收入增长率 %-8.5%-6.1%12.6%7.0%14.2%11.8%5.0%-11.4%11.7%15.5%15.5%-0.7%20.3% 关关键键字字广广告告收收入入 万元人民币64405900540062006700765086009070765068106900.08700.08200.010168.0 环比增长率%-8.4%-8.5%14.8%8.1%14.2%12.4%5.5%-15.7%-11.0%1.3%26.1%-5.7%24.0% 品品牌牌广广告告收收入入万元人民币1100.01160.01300.01400.01470.01690.01860.01930.01920.03280.04167.04692.04891.05270.0 环比增长率%5.5%12.1%7.7%5.0%15.0%10.1%3.8%-0.5%70.8%27.0%12.6%4.2%7.7% 其其他他广广告告收收入入万元人民币1300.01030.0900.0960.0990.01120.01230.01270.01300.02050.02953.02798.02979.03896.0 环比增长率%-20.8%-12.6%6.7%3.1%13.1%9.8%3.3%2.4%57.7%44.0%-5.2%6.5%30.8% 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个/ 大大广广告告主主数数量量个/ 中中小小广广告告主主数数量量个/ 国国内内广广告告主主数数量量个/ 国国外外广广告告主主数数量量个/ 研研究究对对象象：新新浪浪 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币17760.023600261602856025440329603664040080334604543053340486502527132852.3 网络广告总收入增长率 %32.9%10.8%9.2%-10.9%29.6%11.2%9.4%-16.5%35.8%17.4%-8.8%30.0% 关关键键字字广广告告收收入入 万元人民币/ 环比增长率%/ 品品牌牌广广告告收收入入万元人民币17760.023600.026160.028560.025440.032960.036640.040080.033460.045430.053340.048650.025271.032852.3 环比增长率%32.9%10.8%9.2%-10.9%29.6%11.2%9.4%-16.5%35.8%17.4%-8.8%-48.1%30.0% 其其他他广广告告收收入入万元人民币/ 环比增长率%/ 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个630633703707710720730750750760780780780800 大大广广告告主主数数量量个/ 中中小小广广告告主主数数量量个/ 国国内内广广告告主主数数量量个586595675/ 国国外外广广告告主主数数量量个443828/ 研研究究对对象象：网网易易 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币5888.96590.08350.010080.07780.06890.08950.09190.06600.07200.08100.08300.04640.07280.0 网络广告总收入增长率 %11.9%26.7%20.7%-22.8%-11.4%29.9%2.7%-28.2%9.1%12.5%2.5%-44.1%56.9% 关关键键字字广广告告收收入入 万元人民币400.0500.0350.0380.0400.0410.0420.0440.0448.0480.0540.0550.0540.0641.0 环比增长率%25.0%-30.0%8.6%5.3%2.5%2.4%4.8%1.8%7.1%12.5%1.9%-1.8%18.7% 品品牌牌广广告告收收入入万元人民币4700.05300.07000.08600.06700.05950.07800.08000.05450.05890.06658.06580.03468.25879.6 环比增长率%12.8%32.1%22.9%-22.1%-11.2%31.1%2.6%-31.9%8.1%13.0%-1.2%-47.3%69.5% 其其他他广广告告收收入入万元人民币788.9790.01000.01100.0680530730750702.0830.0902.01170.0631.8759.4 环比增长率%0.1%26.6%10.0%-38.2%-22.1%37.7%2.7%-6.4%18.2%8.7%29.7%-46.0%20.2% 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个/ 大大广广告告主主数数量量个/ 中中小小广广告告主主数数量量个/ 国国内内广广告告主主数数量量个/ 国国外外广广告告主主数数量量个/ 研研究究对对象象：搜搜狐狐 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币16026.718220.018970.020200.020440.021710.023500.023740.024850.031340.034990.034116.728025.430300.0 网络广告总收入增长率 %13.7%4.1%6.5%1.2%6.2%8.2%1.0%4.7%26.1%11.6%-2.5%-17.9%8.1% 关关键键字字广广告告收收入入 万元人民币2760.02820.02330.02410.02290.01800.01100.01120.01020.01200.01400.0957.21025.41300.0 环比增长率%2.2%-17.4%3.4%-5.0%-21.4%-38.9%1.8%-8.9%17.6%16.7%-31.6%7.1%26.8% 品品牌牌广广告告收收入入万元人民币12300.014300.015500.016600.016940.018650.021000.021200.022370.028620.032250.031927.526020.027794.6 环比增长率%16.3%8.4%7.1%2.0%10.1%12.6%1.0%5.5%27.9%12.7%-1.0%-18.5%6.8% 其其他他广广告告收收入入万元人民币966.71100.01140.01190.01210.01260.01400.01420.01460.01520.01340.01232.0980.01205.4 环比增长率%13.8%3.6%4.4%1.7%4.1%11.1%1.4%2.8%4.1%-11.8%-8.1%-20.5%23.0% 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个/ 大大广广告告主主数数量量个/640652654655680700700690710 中中小小广广告告主主数数量量个/ 国国内内广广告告主主数数量量个/ 国国外外广广告告主主数数量量个/ 研研究究对对象象：腾腾讯讯 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币4180.06300.08040.08150.08320.09430.014460.015140.014460.022300.025000.025180.018500.021878.5 网络广告总收入增长率 %50.7%27.6%1.4%2.1%13.3%53.3%4.7%-4.5%54.2%12.1%0.7%-26.5%18.3% 关关键键字字广广告告收收入入 万元人民币/84010209609501149.5 环比增长率%/21%-6%-1%21% 品品牌牌广广告告收收入入万元人民币7300.07460.08500.013100.013700.014070.020520.022680.022880.017300.020426.5 环比增长率%2.2%13.9%54.1%4.6%2.7%45.8%10.5%0.9%-24.4%18.1% 其其他他广广告告收收入入万元人民币850.0860.0930.01360.01440.0390.0940.01300.01340.0250.0302.5 环比增长率%1.2%8.1%46.2%5.9%-72.9%141.0%38.3%3.1%-81.3%21.0% 表表名名称称：客客户户指指标标 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 广广告告主主数数量量个/ 大大广广告告主主数数量量个260280300300310350360360370400 中中小小广广告告主主数数量量个/ 国国内内广广告告主主数数量量个/ 国国外外广广告告主主数数量量个/ 研研究究对对象象：其其他他 表表名名称称：业业绩绩数数据据 单单位位2006q12006q22006q32006q42007q12007q22007q32007q42008q12008q22008q32008q42009q12009q2 网网络络广广告告总总收收入入万元人民币27727.823960.021300.021190.028160.028120.029300.029953.058390.151320.065478.084396.883578.7102494.9 网络广告总收入增长率 %-13.6%-11.1%-0.5%32.9%-0.1%4.2%2.2%94.9%-12.1%27.6%28.9%-1.0%22.6% 更更新新时时间间:12q4 发发布布时时间间:january 2013 数数据据来来源源： analysys international 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 416771.2464049.3420680.0607097.4760510.7972789.0898158.91141576.31398241.01487114.01403299.01760437.02042160.02105000.0 10.1%11.3%-9.3%44.3%25.3%27.9%-7.7%27.1%22.5%6.4%-5.6%25.4%16.0%3.1% 24.6%30.9%41.0%60.4%82.5%109.6%113.5%88.0%83.9%52.9%56.2%54.2%46.1%41.5% 200341.1195794.1194603.0267162.8314792.5384585.7324512.5432147.6537934.0579900.0552860.0700175.0813180.0813300.0 10.7%-2.3%-0.6%37.3%17.8%22.2%-15.6%33.2%24.5%7.8%-4.7%26.6%16.1%0.0% 36.8%28.3%42.6%47.6%57.1%96.4%66.8%61.8%70.9%50.8%70.4%62.0%51.2%40.2% 48.1%42.2%46.3%44.0%41.4%39.5%36.1%37.9%38.5%39.0%39.4%39.8%39.8%38.6% 127518.8152161.6125060.4182520.7221146.8254929.1229326.3295068.0354583.5376235.0352170.0440070.0507010.0529500.0 7.3%19.3%-17.8%45.9%21.2%15.3%-10.0%28.7%20.2%6.1%-6.4%25.0%15.2%4.4% -18.1%-1.1%30.9%53.6%73.4%67.5%83.4%61.7%60.3%47.6%53.6%49.1%43.0%40.7% 30.6%32.8%29.7%30.1%29.1%26.2%25.5%25.8%25.4%25.3%25.1%25.0%24.8%25.2% 4967.45712.54902.86972.99160.510264.19046.511805.314102.914710.013980.016600.017400.017900.0 2.0%15.0%-14.2%42.2%31.4%12.0%-11.9%30.5%19.5%4.3%-5.0%18.7%4.8%2.9% -1.4%4.5%-6.0%43.2%84.4%79.7%84.5%69.3%54.0%43.3%54.5%40.6%23.4%21.7% 1.2%1.2%1.2%1.1%1.2%1.1%1.0%1.0%1.0%1.0%1.0%0.9%0.9%0.9% 20898.028421.324304.440904.358329.595490.2160270.9191264.1260669.0279600.0267100.0329100.0389080.0421610.0 8.0%36.0%-14.5%68.3%42.6%63.7%67.8%19.3%36.3%7.3%-4.5%23.2%18.2%8.4% 59.6%98.9%40.6%111.4%179.1%236.0%559.4%367.6%346.9%192.8%66.7%72.1%49.3%50.8% 5.0%6.1%5.8%6.7%7.7%9.8%17.8%16.8%18.6%18.8%19.0%18.7%19.1%20.0% 63046.081959.871809.4109536.7157081.5227519.8175002.7211291.3230951.6236669.0217189.0274492.0315490.0322690.0 16.0%30.0%-12.4%52.5%43.4%44.8%-23.1%20.7%9.3%2.5%-8.2%26.4%14.9%2.3% 345.7%190.5%63.8%101.5%149.2%177.6%143.7%92.9%47.0%4.0%24.1%29.9%36.6%36.3% 15.1%17.7%17.1%18.0%20.7%23.4%19.5%18.5%16.5%15.9%15.5%15.6%15.4%15.3% 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 6167206537236352226669837223426813108025408691509126089582381006150105847011590241269131 675.8709.9662.3910.21052.81427.81119.11313.41532.11551.91394.71663.21762.01658.6 4.0%6.0%-2.8%5.0%8.3%-5.7%17.8%8.3%5.0%5.0%5.0%5.2%5.9%-5.9% 5.0%11.3%8.4%12.5%17.1%4.2%26.3%30.3%26.3%40.6%25.4%21.8%15.0%6.9% 12001400141014501580166916751791186219131983208921782210 3.4%16.7%0.7%2.8%9.0%5.6%0.4%6.9%4.0%2.7%3.7%5.3%4.3%1.5% 5.3%22.8%33.0%25.0%31.7%19.2%18.8%23.5%17.8%14.6%18.4%16.6%17.0%15.5% 6155206523236338126655337207626796418008658673599107469563251004167105638111568461266921 4.0%6.0%-2.8%5.0%8.3%-5.7%17.8%8.3%5.0%5.0%5.0%5.2%9.5%9.5% 5.0%11.3%8.4%12.5%17.1%4.2%26.4%30.3%26.4%40.7%25.4%21.8%27.0%32.5% 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 127518.8152161.6125060.4182520.7221146.8254929.1229326.3295068.0354583.5376235.0352170.0440070.0507010.0529500.0 7.3%19.3%-17.8%45.9%21.2%15.3%-10.0%28.7%20.2%6.1%-6.4%25.0%15.2%4.4% 97271.9118828.584602.8129073.2147556.3159509.4131826.0156665.0166808.5142600.0132140.0164070.0176870.0182100.0 8.7%22.2%-28.8%52.6%14.3%8.1%-17.4%18.8%6.5%-14.5%-7.3%24.2%7.8%3.0% 20684.523062.526062.536504.146590.956357.053428.061368.070916.775247.070170.087710.091134.092020.0 2.5%11.5%13.0%40.1%27.6%21.0%-5.2%14.9%15.6%6.1%-6.7%25.0%3.9%1.0% 9562.410270.614395.116943.426999.639062.744072.377035.0116858.3158388.0149860.0188290.0239006.0255380.0 3.9%7.4%40.2%17.7%59.4%44.7%12.8%74.8%51.7%35.5%-5.4%25.6%26.9%6.9% 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 200341.1195794.1194603.0267162.8314792.5384585.7324512.5432147.6537934.0589796.0552860.0700175.0813180.0813300.0 10.7%-2.3%-0.6%37.3%17.8%22.2%-15.6%33.2%24.5%9.6%-6.3%26.6%16.1%0.0% 132724.2125326.9130030.9195152.1246589.1292924.4259608.7346312.1430348.0471602.0442290.0560140.0602421.5650640.0 7.1%-5.6%3.8%50.1%26.4%18.8%-11.4%33.4%24.3%9.6%-6.2%26.6%7.5%8.0% 67616.870467.264572.172011.068203.491661.364903.885835.5107586.0118194.0110570.0140035.0210758.5162660.0 18.7%4.2%-8.4%11.5%-5.3%34.4%-29.2%32.3%25.3%9.9%-6.5%26.6%50.5%-22.8% 16852.12299 2009q32009q42010q12010q22010q3201q12011q12011q22011q32011q42012q12012q22012q32012q4 128000.0115100.0125000.0187000.0229800290360246000328000420664.39454000434000550000624600639300 14.7%-10.1%8.6%49.6%22.9%26.4%-15.3%33.3%28.3%7.9%-4.4%26.7%14.6%14.6% 128000.0115100.0125000.0187000.0229800.0290360.0246000328000420664.39454000434000550000624600639300 14.7%-10.1%8.6%49.6%22.9%26.4%-15.3%33.3%28.3%7.9%-4.4%26.7%14.6%14.6% 00000000000000 / 00000000000000 / 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 21000019800023000024500027800028100028500028700031900321000329000352000390000410000 55058062063072079085589494510211100121012401250 20945019742022938024437027728028021028414528610630955319979327900350790388760408750 / / 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 62697.370221.060390.064617.367977.475370.062414.081879.092524.696662.091600.0110200.0125000.0123500.0 19.0%12.0%-14.0%7.0%5.2%10.9%-17.2%31.2%13.0%4.5%-5.2%20.3%13.4%-1.2% 62697.370221.060390.064617.367977.475370.062414.081879.092524.696662.091600.0110200.0125000.0125001.0 19.0%12.0%-14.0%7.0%5.2%10.9%-17.2%31.2%13.0%4.5%-5.2%20.3%13.4%0.0% 00000000000000 / 00000000000000 / 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 83000102000867009230078465836708135080164812148184781950902109034090430 / / / / 2009q32009q42010q12010q22010q32010q42011q12011q22011q32011q42012q12012q22012q32012q4 23165.929288.130412.547012.570835.6113337.0162790.0181206.0199830.0259410.0251020.0276000.0289986.7302100.0 19.8%26.4%3.8%54.6%50.7%60.0%43.6%11.3%10.3%29.8%-3.2%10.0%5.1%4.2% 5000.02000.01900.01786.5