奥迪A3多彩生活训练营活动方案.ppt

浙江区域A3导演多彩生活训练营活动 Audi A3 Coloring your life training camp in Zhejiang region 北京联合动力国际传播有限公司上海分公司 Beijing LogistiX integrated communication Shanghai Branch 2 * 3 * 活动背景活动背景 Background of eventBackground of event 活动基础信息 Information of event 多彩生活课堂 Coloring live classroom 场地推荐 Venue recommended 其他推荐 Others recommended 关于联合动力 About LogistiX 4 * 背景分析 Analysis of background 随着市场的逐步细分和深入，A级轿车也将继B级轿 车之后成为今后市场新的主流； With the gradually subdivide and in-depth market , A Class will step into the new mainstream market in the future after B Class ; 继竞争品牌之后引入豪华A级车，完善品牌产品 After the competition brand introduce luxurious A- Class cars, improve the brand product line 浙江市场女性购车市场广阔 The huge market for female buyer in Zhejiang 8月末杭州刚刚进行总部投放，12月正是媒体宣传 的减弱期。 In the end of August just fished the headquarters launch in Hangzhou , December is the publicity reduction period for media. 5 * 活动目的和意义 The aim and significance of event l在总部投放媒体效应减弱时，进一步 在区域掀起浙江区第二轮推广热潮！ lDuring the publicity reduction period for headquarters launch, start the second launch Zhejiang region. l打造声势浩大的区域媒体声音，短时 间内提高A3在这个区域的知名度 lBuild the huge media infection in the region, improve the awareness of A3 in this region with a short time. l锐化品牌形象 让品牌年轻化 个性化 lBuild the brand image, make the brand youth and specialize. 6 * 活动背景活动背景 Background of eventBackground of event 活动基础信息 Information of event 多彩生活课堂 Coloring life classroom 场地推荐 Venue recommendation 其他推荐 Others recommendation 关于联合动力 About LogistiX 7 * 活动车型与数量： A3: 1.8TRMB75 (including service fee) 豪华大床江景房： RMB850 （含服务费） Luxury King size bed room : RMB850 (including service fee) 房量充足 plenty of rooms 32 * 酒店推荐 Hotel recommendation 33 * 酒店建议2 Hotel suggestion2 温州万和豪生大酒Howard Johnson Hotel 地址：温州鹿城区 滨东路1号 Address: Weizhou Lucheng Qu Bindong Road No.1 宴会厅（三层）banqueting hall 面积：375平方米 area: 375 sqm 不能进车 can not enter cars 房型 Type of room 高级大床房：RMB598（含服务费） Advanced king size bed room: RMB598 (Including service fee) 景江豪华房： RMB875（含服务费） View luxury room : RMB875 (Including service fee) 房量少 lack rooms 酒店推荐 Hotel recommendation 34 * 酒店推荐 Hotel recommendation 35 * 活动背景活动背景 Background of eventBackground of event 活动基础信息 Information of event 多彩生活课堂 Coloring life classroom 场地推荐 Venue recommendation 其他推荐 Others recommendation 关于联合动力 About LogistiX 36 * 37 * 38 * 39 * 礼品推荐1 iPod shuffle Gift recommendediPod shuffle iPod shuffle 现有 2GB 机型，及 5 种炫动色彩 可供选择，是设计最小的ipod，控制按键位于 右耳塞的下方，非常便于使用。想知道歌曲或 者是表演者的名字，只需开启 VoiceOver 语音 功能，便能听到。 2GB：400元 2GB iPod shuffle existing models, with 5 colors to choose, is the smallest ipod, control buttons located below the right ear, very easy to use. If you want to know song or artist name, just open the VoiceOver voice, then can hear.it. 2GB:RMB400 40 * LAMY的钢笔源自德国血统，LAMY每 年生产超过6百万件书写工具，每年超 出10亿营业额，今天的LAMY不单是 德国书写工具市场的巨人，也是名噪 国际的优秀德国设计品牌。LAMY的 设计讲求增加产品的实用性，让产品 更具智慧，充分发挥应有的功能，并 以舒适度与人体工程学为前题。 要求将物料物尽其用、采用节省能源 的生产程序，并要求所有产品及包装 的物料都是可 LAMY pen from German, with more than 6 million units of write tool a year, more than one billion annual turnover. The design emphasizes LAMY increase the usefulness of products, make products more intelligent, give full play to its function, and comfort . ￥400-500元 RMB400-500 礼品推荐LAMY 钢笔 Gift recommended-LAMY Pen 41 * 采用蓬松度与保温性都非常 出众的高级羽绒制成。具有 高品质羽绒所特有的柔软穿 着感受。稍显轻薄的款式， 带来简洁干练的剪裁设计。 拉链与拉攀采用相同颜色设 计，时尚感十足。内侧采用 不同颜色设计是其亮点所在 。 With specific feelings of high- quality soft wear. Slightly thin models with clean cut de