施耐德20周年活动策划方案.ppt

2007 copyright, highteam communications prepared by highteamprepared by highteam as feb. 12as feb. 12 schneider inititive 2007 chinaschneider inititive 2007 china 2 initiative 2007 working coreinitiative 2007 working core visual designvisual design roi systemroi system show area layoutshow area layout key visual key visual visual extensionvisual extension gift design gift design gala dinnergala dinner client conferenceclient conference team profilesteam profiles 3 thank you for your attention!thank you for your attention! merci de votre attentionmerci de votre attention! ! 4 back upback up 5 schneider inititive key visual (option a)schneider inititive key visual (option a) back 6 schneider inititive key visual schneider inititive key visual (option b)(option b) back 7 schneider inititive key visual (option c) schneider inititive key visual (option c) (chinese look and feel)(chinese look and feel) back 8 master traffic planmaster traffic plan 3. exhibition center3. exhibition center 2. hotelholiday inn2. hotelholiday inn 1. event center1. event center 12 3 back 9 inititive 2007 event center level 3inititive 2007 event center level 3 back 10 3f plan3f plan back vip room 11 back level 3: opening magic moment room: 蜀都厅 track conference room 1: 蜀韵厅 track conference room 2: 蜀锦厅 track conference room 3: 蜀风厅 track conference room 4: 蜀汉厅 track conference room 5: 蜀蓉厅 pr release room 1: 蜀山厅 pr release room 2: 蜀水厅 vip room: 蜀绣厅 3f plan 3f plan (room (room distributiondistribution) ) 12 inititive 2007 event center level 5inititive 2007 event center level 5 back 13 5f: plan 5f: plan back 14 level 5: exhibition area: 水晶大厅(16) demo wall room 1: 锦江厅 demo wall room 2: 金牛厅 track conference room 6: 高新厅 track conference room 7: 武侯厅 track conference room 8: 青羊厅 operational war room 9: 成华厅 5f plan 5f plan (room (room distributiondistribution) ) back 15 outdoor: welcome archway and ad boardoutdoor: welcome archway and ad board back 16 outdoor: outdoor: path flagpath flag back 17 outdoor: outdoor: branding cubes / large hanging banner branding cubes / large hanging banner (hotel)(hotel) back 18 each color represents a different attendance:each color represents a different attendance: energy efficiency / productive automation energy efficiency / productive automation etc.etc. outdoor: outdoor: master floor planmaster floor plan back 19 outdoor: outdoor: entrance decoration (lobby)entrance decoration (lobby) back 20 3f: reception 3f: reception rfid systemsrfid systems back 21 gala dinner: exhibition hall 1gala dinner: exhibition hall 1 back 22 gala dinner: exhibition hall 2gala dinner: exhibition hall 2 back 23 direction / information systems (3f)direction / information systems (3f) back 24 large banner (3f/5f) optionallarge banner (3f/5f) optional back 25 3f: opening room 3f: opening room back main stage live broadcasting room 26 3f: opening 3f: opening story boardstory board back 27 3f: opening3f: openingback schneider electric vip will arrive driving schneider electric vip will arrive driving a high tech electric vehiclea high tech electric vehicle driving this high tech vehicle symbolizes driving this high tech vehicle symbolizes schneider electrics desire to create schneider electrics desire to create value for the customer using energy value for the customer using energy efficiency and environmental friendly efficiency and environmental friendly energy resourcesenergy resources enhance the lifestyle value to publicenhance the lifestyle value to public schneider electric vip stops the vehicle, schneider electric vip stops the vehicle, and then plays with the magic cube.and then plays with the magic cube. the whole audience will focus on his the whole audience will focus on his handshands 28 3f: pr room 3f: pr room back 29 3f: track rooms3f: track rooms back 30 track name platetrack name plate back 31 31 track name platetrack name plate option 1: option 2: 金星，木星，水星，火星，土星，天王星，海王星，冥王星 option 3: 成长，观注，进取，承诺，尊重，畅想，执着, 拓展 option 4: a，b，c，d，e，f，g，h back 32 5f: show area welcome x9 productive automation demo x30 ee demoee demo energy efficiency demox35energy efficiency demox35 product product cubecube corporate image x7 business partner x8 eknowledge ledled new offernew offer show area: customer welcome (9 panels) corporate (7 panels) partner (8 panels) energy efficiency (35 panels) productive automation (30 panels) new offer (2 panels) eknowledge (5 panels) back 33 5f: show area back colored background pc storage 34 5f: show area back eknowledgecorridor view 35 5f: meeting area/rest area back rest area capacity: 3f+5f = 300 pax 36 rest area programsrest area programs wine appreciation sessions photo memento chocolates back 37 wine appreciation sessionswine appreciation sessions conducted in designated rest areas 2 wine masters 4 wine ambassadors 4 sessions done hourly during the afternoon targeted to reach 240 visitors per day back 38 chocolateschocolates pgourmet chocolates from france pmade available in rest areas back 39 39 photo mementophoto memento pphoto opportunity at designated rest area ppresented in a photo frame designed with event theme back 40 5f: demo wall back 41 5f: live broadcasting room back 42 live broadcasting live broadcasting to identify initiative of format screen for standard back dialoguebreaking newsdebate 43 name badgename badge attendee badgebu badge back 44 invitationinvitation back 45 guidebookguidebook back 46 46 gift for attendeegift for attendee computer bag price: 90.00 rmb back 47 47 gift for gala dinner price: 200.00 rmb world travel adapter back 2007 copyright, highteam communications initiative 2007 gala dinnerinitiative 2007 gala dinner back 49 essential informationessential information pvenue: exhibition hall 2 pdate：apr 10th-12th, 2007 pattendee：about 1,100pax pformat: pspeech pmagic moment pperformance back 50 thank all customers 20 years anniversary initiative 2007 communication message:communication message: capitalize on our existing friendship to move towards the capitalize on our existing friendship to move towards the next 20 years of mutual benefit and success. next 20 years of mutual benefit and success. key messageskey messages back 51 outdoor art deco 1outdoor art deco 1 back 52 outdoor art deco 2outdoor art deco 2 back 53 floor planfloor plan back 54 simulation back 55 simulation back 56 rundown rundown startfinishdurationactivitykey player 19:1519:3015 minutes waiting video conceptual art 19:30 19:388 minutes绛州大鼓 中国功夫players 19:3819:402 minutesmc opening announcementmc 19:4019:455 minutesvip address se vip he is responsible for the national p also a chance for networking and enhancing communication. snack area design april 13: distributor conference gala dinnerapril 13: distributor conference gala dinner back 111 ppdc exhibitor halldc exhibitor hall snack areasnack area april 13: distributor conference gala dinnerapril 13: distributor conference gala dinner back 112 psuggested performance: opening performance-opening performance-绛州大鼓绛州大鼓 + + 中国功夫中国功夫 pchinese drums and flags show, wishing all pa prosperous year in 2007 psuggested performance: employee performanceemployee performance pwe suggest to have schneider employees give a performance to acknowledge their appreciation of their distributors long-term partnership. april 13: distributor conference gala dinnerapril 13: distributor conference gala dinner back 113 april 13: distributor conference gala dinnerapril 13: distributor conference gala dinner ppperformance suggestion: sichuan opera performanceperformance suggestion: sichuan opera performance pone of the most important cultural symbol of the sichuan province, sichuan opera is one of the oldest local opera of china pshow unique skills: the changing faces, spitting fire, and rolling light international experience 此时聚光灯照向舞台另一侧 走来的大学生b，同时大学生a离场，大学生b走至舞台中心，说：“大 学毕业了，我即将走向工作岗位，终于可以将自己所学的动力转换为 实力了！可是怎么样才能让我的所学走进大家的生活呢？” 163 pstep 4 poption 1：聚光灯照向设计院 vvip和se vvyp，他们同时从舞 台两侧上场，设计院vvip首先介绍自己：“大家好，我现在是来 自xxx设计院的xxx”；se随后介绍自己：“大家好，我现在是来自 se的xxx”。随后两人拿着手中的画笔转向身后的背板，共同描绘 空缺的部分，这时随着他们的描绘，背板逐渐被灯光照亮，av 灯光同时在背板上制造出流光溢彩的效果，寓意着合作使双方的 蓝图、梦想都能够实现 poption 2: step 1中的两名小男孩拿着手中的画笔，一同说：“为 了我们梦想中的蓝图”，随后两人拿着手中的画笔转向身后的背 板，共同描绘空缺的部分，这时随着他们的描绘，背板逐渐被灯 光照亮，av灯光同时在背板上制造出流光溢彩的效果，寓意着 合作使双方的蓝图、梦想都能够实现 openingmagic momentopeningmagic moment 2007 copyright, highteam communications 2007 systems integrator customer conference2007 systems integrator customer conference prepared by highteam communicationsprepared by highteam communications back 165 objectives objectives pfurther promote schneiders corporate branding penhance win-win partnership within sectors pexperience the continuous development of schneider pprovide a networking opportunity for customers back 166 event essentialsevent essentials april 9, 2007 ball room, sheraton hotel, chengdu plenary, seminars, gala dinner 120, including vip customers & si sales venue audience format time back 167 key messagekey message learn what schneider is working on and where the industry is headed. vision critical technology topics are discussed, explored, and investigated. training communicate with peers from the sector who are ready to talk technology, share insights, and start career-making collaborations. win-win partnershipwin-win partnership collaboration back 168 key visualkey visual the future is in your handsthe future is in your hands 和谐合作，掌控未来和谐合作，掌控未来 -2007 si customer conference-2007 si customer conference 2007 si 2007 si 客户大会客户大会 back 169 main stagemain stage back 170 agenda agenda april 9, 2007 0830-1130plenary 1130-1400group photo & lunch 1400-1500seminar 1800-2000gala dinner & award ceremony remark: total 120 persons (including 90 customers and 30 schneider staff) back 171 ppproposed program rundownproposed program rundown 08300900 audience registration 09000910 opening video 09100920 opening remarks (mc welcomes vip and participants) 09201030 schneider representative delivers speech (topics: si policy & strategy) 10301045 tea break 10451120 talk show 11201130 q&a (interact with customers) april 9: systems integrator conference plenaryapril 9: systems integrator conference plenary back 172 ppopening video suggestion:opening video suggestion: seven piece puzzle:seven piece puzzle: pthe 7 pieces of the puzzle represent the 7 different sectors, recognizable by the visual on each of them schneider april 9: systems integrator conference plenaryapril 9: systems integrator conference plenary back 173 pptalk showtalk show poption 1: “dialogue” pinterviewees will include vips from schneider electric and representatives from each different sector. pa mc will host the program, offering topics for the interviewees to discuss. pinteraction with the audience. q&a session. prequirements: pquestions should be prepared before the program. pa professional host with a quick response is required. specialized knowledge of the field is preferred. april 9: systems integrator conference plenaryapril 9: systems integrator conference plenary back 174 pptalk showtalk show poption 2 “case study” pto share successful cases from the 7 sectors. pto enhance schneider brand image. pto strengthen the message of a win-win partnership prequirement ppresentation materials need to be collected from sector representatives beforehand and get schneider electrics apporval. april 9: systems integrator conference plenaryapril 9: systems integrator conference plenary back 175 april 9: systems integrator conference seminarsapril 9: systems integrator conference seminars pp 7 sectors7 sectors back 176 april 9: systems integrator conference seminarsapril 9: systems integrator conference seminars pp 7 sectors7 sectors back 177 ppproposed program rundownproposed program rundown 18:0018:30 registration 18:3018:40 opening performance (sichuan opera performance) 18:4018:45 courtesy speech & toast 18:4519:05 dinner (folk music accompaniment) 19:0519:15 performance (tea art) 19:1519:25 lucky draw 1 19:2519:40 performance (chinese acrobatics) 19:4019:45 lucky draw 2 19:4519:55 performance (chinese magic) 19:5520:05 lucky draw 3 20:0520:15 ending & photo taking april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 178 april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner ppvenue suggestion - shunxing old teahousevenue suggestion - shunxing old teahouse back 179 ppperformance suggestion: sichuan opera performanceperformance suggestion: sichuan opera performance pone of the most important cultural symbol of the sichuan province, sichuan opera is one of the oldest local opera of china pshow unique skills: the changing faces, spitting fire, and rolling light international experience & local insight international experience & local insight april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 180 ppperformance suggestion: tea artperformance suggestion: tea art pthe art of making tea is called “cha dao“ and remains one of the most important parts of chinese culture pthe performers will brief the audiences on the art of tea and perform a demonstration of the art of tea, adding delicate fragrances and heart- warming vapor to the atmosphere april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 181 ppperformance suggestion: chinese acrobatics performance suggestion: chinese acrobatics april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 182 ppperformance suggestion: chinese magicperformance suggestion: chinese magic pthe magicians will perform dressed in chinese traditional clothes and interact with the audience during the performance april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 183 pplucky draw lucky draw pprepare prizes for the lucky draw peach invitation has a number for the lucky draw printed on it (or we can attach a lottery number under each seat before the dinner). pthe mc invites vip to draw the winner for the first prize and award the prize to the winner (or mc finds the winner first, then invites vip to award the prize.) pworking staff and guiding girls stand by. april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 184 pppicture takingpicture taking pspecially selected background music（cd） pstaff and ritual girls will invite vips to pose for pictures pto be conducted by professional photographer / cameraman pworking staff and guiding girls see all guests off respectfully april 9: systems integrator conference gala dinnerapril 9: systems integrator conference gala dinner back 185spb conference back 2007 copyright, highteam communications 2007 spb customer conference2007 spb customer conference prepared by highteam communications prepared by highteam communications back objectivesobjectives pguiding review 2006 business of spb products from se launch 2007 ses new products for spb customers brief on 2007 se company actions psupporting pd sales director & customer manager q&a with customer on-site prewarding award ceremony to reward outstanding spb customer prelaxing gala dinner back 188 event essentialsevent essentials april 10, 2007 jin sha hall, floor 6 plenary, gala dinner spb customers 50pax+ se 30pax venue audience format time back 189 key messagekey message longterm winwin business relationship grow together good 2006, better 2007 partnership partnership & growth& growth back 190 key visualkey visual the future is in your handsthe future is in your hands 随心而动，掌控未来随心而动，掌控未来 -2007 spb customer conference-2007 spb customer conference 2007 2007 小三箱客户大会小三箱客户大会 back 191 main stagemain stage back 192 pop flagpop flag back 193 april 10: spb plenaryapril 10: spb plenary ppproposed program rundownproposed program rundown 13001330 audience registration 13301340 opening 13401420 vip delivers speech 14201425 mc introduces vip speaker 14251530 vip delivers speech 15301600 group photo taking & tea break 16001730 vip delivers speech & talk show remark: total 80 persons (including 50 customers and 30 schneider staff) back 194 ppopening suggestionopening suggestion mc announces the opening, and invites the star ambassador to come on stage. the lights dim, av searchlights light up the pragma showcase area, from which the ambassador the walks to the stage. the ambassador arrives on stage, then has a casual talk with mc introduce the topics of the day. ppspeech process suggestionspeech process suggestion mc invites each speaker to come on stage respectively, led by the ambassador april 10: spb plenaryapril 10: spb plenary back 195 pa product ambassador wearing a pragma (天翔 ) box costume with wings comes on stage to deliver product information. pfunction: p strengthen product image p vip guidance p collect question notes for tal