年产20000吨神峰山泉水项目可行性研究报告.doc

hour, he had great difficulty in controlling the car because a tyre burst during the first run. after his attempt, campbell was disappointed to learn that his average speed had been 299 miles per hour. however, a few days later, he was told that a mistake had been made. his average speed had been 301 miles per hour. since that time, racing drivers have reached speeds of over 400 miles an hour. following his fathers footsteps many years later, sir malcolms son, donald, also set up a world record. like his father, he was driving a car called bluebird.lesson73 the record-holder 纪录保持者little boys who play truant from school are unimaginative. a quiet days fishing, or eight hours in a cinema seeing the same film over and over again, is usually as far as they get. they have all been put to shame by a boy who, while playing truant, travelled 1600 miles. he hitch- hiked to dover and, towards evening, went into a boat to find somewhere to sleep. when he woke up next morning, he discovered that the boat had, in the meantime, travelled to calais. no one noticed the boy as he crept off. from there, he hitch-hiked to paris in a lorry. the driver gave him a few biscuits and a cup of coffee and left him just outside the city. the next car the boy stopped did not take him into the centre of paris as he hoped it would, but to perpignan on the french-spanish border. there he was picked up by a policeman and sent back to england by the local authorities. he has surely set up a record for the thousands of boys who dream of evading school.lesson74 out of the limelight 舞台之外an ancient bus stopped by a dry river bed and a party of famous actors and actresses got off. dressed in dark glasses and old clothes, they had taken special precautions so that no one should recognize them. but as they soon discovered, disguises can sometimes be too perfect.this is a wonderful place for a picnic, said gloria gleam. it couldnt be better, gloria, brinksley meers agreed. no newspaper men, no film fans! why dont we come more often ? meanwhile, two other actors, rockwall slinger and merlin greeves, had carried two large food baskets to a shady spot under some trees. when they had all made themselves comfortable, a stranger appeared. he looked very angry. now you gut out of here, all of you! he shouted: im sheriff here. do you see that notice ? it says no camping-in case you cant read ! look, sheriff, said rockwall, dont be too hard on us. im rockwall slinger and this is merlin greeves. oh, is it ? said the sheriff with a sneer. well, im brinksley meers, and my other name is gloria gleam. now you get out of here fast !lesson75 sos 呼救信号when a light passenger plane flew off course some time ago, it crashed in the mountains and its pilot was killed. the only passengers, a young woman and her two baby daughters, were unhurt. it was the middle of winter. snow lay thick on the ground. the woman knew that the nearest village was miles away. when it grew dark. she turned a suitcase into a bed and put the children inside it, covering them with all the clothes she could find. during the night, it got terribly cold. the woman kept as near as she could to the children and even tried to get into the case herself, but it was too small. early ,next morning she heard planes passing overhead and wondered how she could send a signal. then she had an idea. she stamped out the letters sos in the snow. fortunately, a pilot saw the signal and sent a message by radio to the nearest town. it was not long before a helicopter arrived on the scene to rescue the survivors of the plane crash.lesson76 april fools day 愚人节to end our special news bulletin, said the voice of the television announcer, we are taking you to the macaroni fields of calabria. macaroni has been grown in this area for over six hundred years. two of the leading growers, giuseppe moldova and ricardo brabante, tell me that they have been expecting a splendid crop this year and harvesting has begun earlier than usual. here you can see two workers who, between them, have just finished cutting three cart-loads of golden brownmacaroni stalks. the whole village has been working day and night gathering and threshing this years crop before the september rains. on the right, you can see mrs brabante herself. she has been helping her husband for thirty years now. mrs brabante is talking to the manager of the local factory where the crop is processed. this last scene shows you what will happen at the end of the harvest : the famous calabrian macaroni-eating competition ! signor fratelli, the present champion, has won it every year since 1961. and that ends our special bulletin for today, thursday, april 1st. we are now returning you to the studio.lesson77 a successful operation 一例成功的手术the mummy of an egyptian woman who died in 800 b.c. has just had an operation. the mummy is that of shepenmut who was once a singer in the temple of thebes. as there were strange marks on the x-ray plates taken of the mummy, doctors have been trying to find out whether the woman died of a rare disease. the only way to do this was to operate. the operation, which lasted for over four hours, proved to be very difficult because of the hard resin which covered the skin. the doctors removed a section of the mummy and sent it to a laboratory. they also found something which the x-ray of the god duamutef. this god which has the head of a cow was normally placedinside a mummy. the doctors have not yet decided how the woman died. they feared that the mummy would fall to pieces when they cut it open, but fortunately this has not happened. the mummy successfully survived the operation. lesson78 the last one? 最后一枝吗？after reading an article entitled cigarette smoking and your health i lit a cigarette to calm my nerves. i smoked with concentration and pleasure as i was sure that this would be my last cigarette. for a whole week i did not smoke at all and during this time, my wife suffered terribly. i had all the usual symptoms of someone giving up smoking: a bad temper and an enormous appetite. my friends kept on offering me cigarettes and cigars. they made no effort to hide their amusement whenever i produced a packet of sweets from my pocket. after seven days of this i went to a party. everybody around me was smoking and i felt extremely uncomfortable. when my old friend brian urged me to accept a cigarette, it was more than i could bear. i took one guiltily, lit it and smoked with satisfaction. my wife was delighted that things had returned to normal once more. anyway, as brian pointed out, it is the easiest thing in the world to give up smoking. he himself has done it lots of times! lesson79 by air 乘飞机i used to travel by air a great deal when i was a boy. my parents, used to live in south america and i used to fly there from europe in the holidays. an airhostess would take charge of me and i never had an unpleasant experience. i am used to travelling by air and only on one occasion have i ever felt frightened. after taking off, we were flying low over the city and slowly gaining height, when the plane suddenly turned round and flew back to the airport. while we were waiting to land, an air-hostess told us to keep calm and to get off the plane quietly as soon as it had touched down. everybody on board was worried and we were curious to find out what had happened. later we learnt that there was a very important person on board. the police had been told that a bomb had been planted on the plane. after we had landed, the plane was searched thoroughly. fortunately, nothing was found and five hours later we were able to take off again.lesson80 the crystal palace 水晶宫perhaps the most extraordinary building of the nineteenth century was the crystal palace, which was built in hyde park for the great exhibition of 1851. the crystal palace was different from all other buildings in the world, for it was made of iron and glass. it was one of the biggest buildings of all time and a lot of people from many countries came to see it. a great many goods were sent to the exhibition from various parts of the world. there was also a great deal of machinery on display. the most wonderful piece of machinery on show was nasmyths steam hammer. though in those days, travelling was not as easy as it is today, steam boats carried thousands of visitors across the channel from europe. on arriving in england, they were taken to the crystal palace by train. there were six million visitors in all, and the profits from the exhibition were used to build museums and colleges. later, the crystal palace was moved to south london. it remained one of the most famous buildings in the world until it was burnt down in 1936.lesson81 escape 脱逃when he had killed the guard, the prisoner of war quickly dragged him into the bushes. working rapidly in the darkness, he soon changed into the dead mans clothes. now, dressed in a blue uniform and with a rifle over his shoulder, the prisoner marched boldly up and down in front of the camp. he could hear shouting in the camp itself. lights were blazing and men were running here and there: they had just discovered that a prisoner had escaped. at that moment, a large black car with four officers inside it, stopped at the camp gates. the officers got out and the prisoner stood to attention and saluted as they passed. when they had gone, the driver of the car came towards him. the man obviously wanted to talk. he was rather elderly with grey hair and clear blue eyes. the prisoner felt sorry for him, but there was nothing else he could do. as the man came near, the prisoner knocked him to the ground with a sharp blow. then, jumping into the car, he drove off as quickly as he could. lesson82 monster or fish? 是妖还是鱼？fishermen and sailors sometimes claim to have seen monsters in the sea. though people have often laughed at stories told by seamen, it is now known that many of these monsters which have at times been sighted are simply strange fish. occasionally, unusual creatures are washed to the shore, but they are rarely caught out at sea. some time ago, however, a peculiar fish was caught near madagascar. a small fishing-boat was carried miles out to sea by the powerful fish as it pulled on the line. realizing that this was no ordinary fish, the fisherman made every effort not to damage it in any way. when it was eventually brought to shore, it was found to be over thirteen feet long. it had a head like a horse, big blue eyes, shining silver skin, and a bright red tail, the fish, which has since been sent to a museum where it is being examined by a scientist, is called an oarfish. such creatures have rarely been seen alive by man as they live at a depth of six hundred feet.lesson83 after the elections 大选之后the former prime minister, mr wentworth lane, was defeated in the recent elections. he is now retiring from political life and has gone abroad. my friend, crawley, has always been a fanatical opponent of mr lanes radical progressive party. after the elections, crawley went to the former prime ministers house. when he asked if mr lane lived there, the policeman on duty told him that20000t/a纯天然山泉水生产线项目可 行 性 研 究 报 告目 录第一章 总论71.1项目概述71.2研究工作概述91.3研究结论101.4主要技术经济指标15第二章 项目背景及建设必要性172.1项目背景172.2项目建设必要性19第三章 市场预测203.1市场预测说明203.2产品市场供需现状213.3项目定位分析223.4营销策略及销售模式253.5市场风险分析26第四章 建设规模与产品方案274.1建设规模274.2产品方案27第五章 工程技术方案295.1生产技术方案295.2主要设备方案31第六章 主要原辅材料与能源供应336.1主要原辅材料品种、质量与年需求量336.2主要原辅材料来原与运输方式336.3燃料供应33第七章 节能与合理用能337.1概述337.2能耗指标及分析347.3节能与合理用能措施347.4能源管理及计量器具的设置34第八章 环境保护348.1采用的环保标准348.2建设地点与环境状况348.3主要污染源与污染物348.4污染物治理措施358.5预期治理效果358.6绿化35第九章 劳动、安全、卫生与消防359.1劳动安全与工业卫生359.2消防35第十章 机构组织与人员源配置3610.1机构组织3610.2人员配置36第十一章 项目实施进度计划及招标管理3711.1项目实施进度计划3711.2招标方案37第十二章 投资估算与资金筹措3912.1估算依据及说明3912.2投资估算4012.3资金筹措43第十三章 财务评价与经济效益分析4313.1财务评价的前提条件4313.2销售收入估算4413.3税金及税率4413.4总本费用4513.5利润总额及所得税4513.6经济效益分析4513.7不确定性分析4613.8财务评价结论49第十四章 产业化经营与农民增收效果评价5014.1农业产业化经营5014.2农民增收、农业增效评价5014.3其他影响评价50第十五章 结论与建议5115.1结论5115.2建议52附表：1、项目投产后利润及利润分配表532、项目投产后现金流量表543、项目借款还本付息计划表554、2010年度资产负债表565、2010年度利润及分配表576、2010年度现金流量表58第一章 总论1.1 项目概述1.1.1项目名称：20000t/a纯天然山泉水生产线技术改造项目。1.1.2建设性质：改扩建1.1.3项目单位基本情况1.1.4研究工作的依据与范围1、根据国家发改委轻工业建设项目可行性研究报告编制内容深度规定（qbjs5-2005）和有关部门制定的项目前期工作有关规定。2、根据国家发改委、建设部发布的建设项目经济评价方法与参考。3、国家标准gb19298-2003瓶（桶）装饮用水卫生标准。4、国家标准gb7718-2004预包装食品标签通则。5、湖南省国民经济第十二个五年规划纲要。6、国家现行工程投资项目前期工作有关规定及现行的设计有关规定、规范、规程、法规等。1.1.5项目提出的理由与过程1、大众健康的需要由于现代工业、农业的飞速发展，对地表、河流、湖泊水质的污染日益严重，水系中各种有害物质成倍的超标，正在无声地损害人类的身体，威胁着人类的健康和生命，尽管经过了净化处理的自来水也很难达到国家卫生标准，既使达到了国家卫生标准，也还有一些未被发现的有害物质，因暂时未被检测出来，潜在地危害着人们的健康。因此，现代人们无论是居家还是旅行，都尽量不喝自来水，而选用价廉物美的桶装或瓶装的山泉水、纯净水或饮用水。2、市场供不应求，急需扩产本项目已开发经营十年多，消费者一直反应良好，逐步形成了本公司自已独立的品牌和市场体系，产品畅销，销量与年倍增，销售网点不断增加，供不应求，急需进行技术改造，扩大生产规模。3、水源难得，前景广阔本项目的“神峰”山泉水是产自海拔1300米无人区的山泉，未经任何工业、农业和人畜污染，经国家权威机构检测，大部份指标达到国家矿泉水标准，各项指标优于国家山泉水标准，是极为难得的纯天然饮用山泉水，我国是一个13亿人口的大国，象这样优质的纯天然饮用山泉水，具有十分广阔的市场前景。1.2研究工作概述1.2.1研究工作概况本公司根据国家相关产业政策、市场需求、经济效益和社会效益，经公司董事会研究决定，聘请在本行业的权威专家、矿泉水、饮用水、保健饮料的专利发明人孙世凡高级工程师及相关专业人员组成专门机构，负责编制本项目的可行性研究报告。1.2.2项目建设地点1.2.3建设规模与目标本项目建设规模为扩建年产20000吨，分别生产19升60万桶桶装，600ml1500万瓶（60万箱）瓶装优质纯天然山泉水生产线。1.2.4主要建设条件具有资源优势本项目利用出自海拔1300米无人区的花岗岩山体中的山泉水，未经任何工业、农业和人畜污染，经国家权威机构检测，各项指标优于国家山泉水标准，是极为难得的纯天然饮用山泉水。技术成熟本项目是在现有年产10000吨纯天然山泉水的基础上进行扩建，技术设备成熟，检测手段齐全，生产、经营、管理经验丰富。品牌好市场俏本项目开发经营10年多，消费者一直反应良好，逐步形成了本公司自已独立的品牌和市场体系，产品畅销，销量与年倍增，销售网点不断增加，供不应求，急需进行技术改造，扩大生产规模。交通方便1.3研究结论1.3.1市场需求与销售方向本项目山泉水开发经营10年多来，经质检部门多次抽检，水质的各项指标一直优于国家标准，而且广大消费者评价口感好，在本地区已有的几家山泉水、矿泉水、纯净水中最受亲睐，销量最大，外地不少经销商多次来本公司订货，但因目前生产规模供不应求，只能以满足本县范围为主，部份供应周边邻县。本项目扩建完成后，瓶装和桶装水可供应全国各地。今后如供不应求，可根据资金实力再次扩大到年产10万吨以上的生产规模。1.3.2建设规模与产品方案建设规模本项目在现有年产10000吨桶装山泉水的基础上，新建厂房300平方米，新增各类设备22台，达到年产20000吨，其中桶装水60万桶，瓶装水1500万瓶（60万箱）的能力。产品方案本项目产品为年产20000吨，为了提高产品的附加值，新增瓶装水生产线，完善桶装和瓶装两个品种结构，其中桶装水占总产量的56%,瓶装水占44 %,桶装水规格为19升标准加伦桶装，瓶装水规格为600ml装。1.3.3厂址选择1.3.4工艺技术与设备工程方案主要工艺方案本项目引进国内一流的锰砂过滤活性碳净化精密过滤隔膜超滤臭氧灭菌-检验灌装等工艺技术。主要设备方案本项目根据上述工艺方案，原水加压选用国产szdo60型不锈钢离心清水泵，砂过滤选用美国产163-440-rt-1465型全自动锰砂介质除铁锰器，活性碳净化选用美国产163-440-rt-1465型全自动活性碳过滤器，微过滤选用美国产滤芯px05-20型过滤器，超过滤选用美国产osmonics型（分子量50000）abs泵、美国产osmonics型滤芯px05-0.2u型绝对过滤器，纯水泵选用国产wbd70/065型不锈钢离心泵，纯水箱选用3m3不锈钢水箱，臭氧灭菌机选用国产臭氧发生器，桶装选用国产5加伦桶装全自动不锈钢灌装机，瓶装选用国产600ml瓶装全自动不锈钢灌装机。1.3.5原辅材料与能原供应方案 本项目只需以山泉水为原料，辅助材料活性碳只需一次购入，安装后可以再生反复使用，水瓶和水桶是标准的塑料制品，有专业厂家生产供应。1.3.6节能、节水、安全卫生与消防在节能方面，本项目总装机容量20kw，能耗低，年销售收入1000万元，只需耗电8万度 ，万元产值耗电仅80度左右，属于能源效率最高的工业项目。在节水方面，除了产品本身需要的原料水，生产过程不消耗其他用途的水，也是十分节水的工业项目。在工业卫生方面，因本项严格按照国家食品卫生标准组织生产，首先确保了生产场所的环境卫生，卫生条件既保证了产品的卫生达标，又保证了生产场所的卫生。在消防方面，一是本项目所有原辅材料就是水，没有易燃易爆物品；二是各类设备是不锈钢制品，均系不燃物；三是所有电机和供电线路均由专业电工按照标准进行安装的，不存在安全隐患；四是厂房属新建砖混结构。以上条件均不存在安全与消防方面的隐患和风险。1.3.7环境影响评价本项目所用原辅材料均是山泉水，生产过程不添加任何有害物质，所用能源为电，不产生任何“三废”，对环境没有不良影响，所用设备中没有产生噪声的因素，生产过程中厂内在30分贝以下，生产环境舒适。1.3.8投资估算及资金筹措投资估算1、历年已投固定资产200万元，无形资产30万元，流动资金50万元。现有资产净值220万元。2、本次新增投资280万元，其中新增建设资金220万元，新增流动资金60万元。 本项目合计总投资500万元。资金筹措本项目总投资500万元，其中需要新增投资280万元，其来源为：本公司自筹资金120万元，由公司申请银行固定资产抵押贷款60万元，申请上级财政补贴资金100万元。1.3.9经济效益和社会效益经济效益本项目投产后，可年产山泉水20000吨，其中桶装山泉水60万桶，瓶装山泉水1500万瓶（折合约60万箱）。可实现如下各项经济指标：年销售收入978万元；年可实现税收97.8万元；年利润总额101.12万元；年利税总额198.92万元；项目投资利润率为20.22%；投资利税率为39.78%；税前净态投资回收期为5.34年（含建设期1年）；税前财务内部收益率为21.80%；税后财务内部收益率为17.76%；所得税后净利润80.89万元；项目投资净利润率为16.17%；以上项目各项财务评价指标好，说明有较强的盈利能力。社会效益为当地农民直接提供就业110人，间接提供就业250人。每年可为农民增收864万元，为财政新增税收116万元。1.3.10主要风险分析本项目以优质纯天然山泉水为原料，只要设备安装调试好后，即可长期进行生产，外购的水桶和水瓶国内有多个厂家生产供应，不需购进其他辅助材料，不存在原材的风险。产品品牌质量好，市场竟争力强，基本不存在市场风险。1.3.11研究结论以上分析研究表明，本项目符合行业规划和地区规划，采用国内先进的制水技术，选用性能优异的美国生产设备，项目产品方案合理、建设规模经济、工艺技术先进、产品质量可靠、市场前景广阔、经济效益和社会效益显著，属资源节约型和环境友好型项目。1.4主要技术经济指标（见表1-1）表1-1 主要技术经济指标一览表序号指 标单位数量说 明1建设规模：20000吨山泉水生产线2年产神峰山泉水吨200003其中：19升桶装水万桶604600ml瓶装水万箱605总投资万元5006其中：建设投资万元3407 宣传广告费万元508流动资金万元1109百元销售收入占总投资元51.1210百元销售收入占建设投资元39.8711百元销售收入占流动资金 元6.1312员工总数人11013其中：生产工人人1514 技术人员人415 管理人员人1016 营销人员人8117年生产日天30018主要原原辅材料用量（原水量）吨/年200001919升水桶万个6.5水桶回笼周转20600ml瓶装水万个150021电耗万度822运输量：运入量吨500水桶、水瓶等23运出量吨20500产品及包装桶瓶等24厂区占地面积80025正常年总成本（税前）万元779.0826正常年销售收入万元978.0027正常年利税总额万元198.9228正常年利润总额万元101.1229所得税前静态投资回收期年5.34含筹建期1年30所得税后静态投资回收期年7.18含筹建期1年31借款偿还期年2.35含筹建期1年32投资利润率%2