北京颐缇港购物中心项目招商手册（印刷版） .pdf

page1 a unique fusion of innovative design and natural space. where outside-in meets inside-out. where contemporary leisure complements modern business. where shopping, dining and entertainment go hand in hand with business and hospitality. one day all complexes will be made this way. indigo, where a whole new experience is offered 頤堤港，在這裡開創全新體驗 創意設計與自然氣息相輔相成。 建築空間與戶外美景宛若天成。 時尚生活與現代商務相得益彰。 購物、餐飲、休閒、商務、旅居體驗交相輝映。 打造當代綜合建築嶄新境界，樹立未來全新典範。 page3 page2 where life meets style 頤堤港不僅是令人眼前一亮的建築，更是一種嶄新的都市生活態度。大膽創 新的設計風格、無拘無束的創作靈感，讓充滿智慧的建築空間，與純樸清新 的自然環境融為一體，宛若天成。頤堤港所勾勒的通透視覺空間，讓戶內和 戶外空間親密交匯，創造出一種兼容並蓄的生活體驗。 走入建築之內，購物廣場、珍饈美食、國際甲級辦公樓和休閒式商務酒店一應 俱全；走出建築，如詩如畫的戶外公園，豐富多彩的休閒設施，為生活倍添生 機。 多姿多彩、活力和動感，這座城市的性格被濃縮於建築之內，並為它賦予生 命，置身其中，可以感受全新都市生活的璀璨綻放。 格調生活，在這裡璀璨綻放 indigo is an unprecedented destination that brings to life an exceptional design philosophy. throughout the complex a well-defined design language organically integrates both man-made and natural spaces. inspired by a visionary outside-in, inside-out spatial perspective, indigo offers two contrasting yet complementary spheres of lifestyle experience. inside, a host of shopping, dining and entertainment options is married with international grade a office spaces and lifestyle business hotel accommodation. outside, an expansive park provides a natural backdrop with plenty of room to breathe. a microcosm of variety, energy and vibrancy of the city, indigos uniquely integrated environment is redefining modern life as we know it. general information 概況 total site area : approx. 59,000sqm 佔地面積 約5萬9千平方米 total gfa : approx. 176,000sqm (excluding car park) 建築面積 約17萬6千平方米 （不含停車位面積） retail approx. 86,000sqm 商 場 約8萬6千平方米 office approx. 56,000sqm 辦公樓 約5萬6千平方米 hotel approx. 34,000sqm (over 360 rooms) 酒 店 約3萬4千平方米 (逾360間客房) car parking spaces : over 1,200 (entire project) 停車位 逾1,200個 （整體項目） *leed precertification : retail gold level 能源與環境設計先鋒評估預認證 : 商場 金級 office platinum level 辦公樓 鉑金級 target opening : from q4, 2011 預計開業時間 由2011年第四季度起分階段開業 *leadership in energy and environmental design by us green building council 美國綠色建築協會制定的能源與環境設計先鋒評估體系 page5 page4 頤堤港坐落於北京炙手可熱的地段之一：北起將台路，西臨酒仙橋路；距北京首都國際機 場、北京中央商務區以及城市主要地段僅需15分鐘車程。 頤堤港周邊有超過十余處的高尚住宅，其中包括陽光上東、和喬麗晶、星河灣、香江花園 及優山美地等。此外，毗鄰的順義區更擁有超過130處高端住宅小區及60多處別墅物業。 頤堤港所處的朝陽區是北京最繁華的地區之一，匯集了眾多使館及國際學校，其中包括 加拿大國際學校、日本人學校、德國學校等；此外，這裡還是眾多大型跨國企業的駐地 abb、寶馬、奔馳、摩托羅拉、施耐德電氣、西門子、索尼愛立信均名列其中。 indigo boasts one of beijings most sought after locations. situated south of jiangtai road and east of jiuxianqiao road, the complex is a mere 15-minute drive from beijing capital international airport, the cbd and other major downtown locations. within the environs of indigo alone there are more than 10 high-end residential estates including upper east side, chateau regency, star river, riviera and yosemite villa. whats more, the surrounding shunyi area is home to more than 130 high-end housing estates and 60 villa estates. chaoyang is one of beijings most affluent districts and plays host to the majority of the citys foreign embassies. many international schools such as canadian international school, japanese school and the german school are located nearby. blue-chip multinationals such as abb, bmw, mercedes-benz, motorola, schneider electric, siemens and sony ericsson have also chosen this area in which to establish themselves. where the world wants to be 精彩世界，在這裡融會貫通 便捷交通，在這裡通達四方 where everything is right on the doorstep chang an avenue 長安街 5th ring road 五環路 4th ring road 四環路 3rd ring road 三環路 2nd ring road 二環路 forbidden city 故宮博物館 subway line 10 地鐵十號線 subway line 5 地鐵五號線 subway line 14 地鐵十四號線 subway line 1 地鐵一號線 1st embassy area 第一使館區 airport express highway 機場高速路 wangjing science & technology park 望京科技園 south railway station 北京南站 shilihe 十里河 puhuangyu 蒲黃榆 liangmaqiao 亮馬橋 cbd 中央商務區 wangfujing 王府井 the british school 英國學校 usa college of english 美國英語語言學院 japanese school 日本人學校 the german school 德國學校 15 mins to cbd 15分鐘直達北京中央商務區 15 mins to airport 15分鐘直達機場 30 mins to south railway station, the terminal of beijing-tianjin express and the future beijing-shanghai express 30分鐘直達北京南站， 京津城際列車以及建設中的 京滬高速鐵路由此始發 direct connection with subway line 14 直通地鐵14號線 lg panasonic 松下電器 bmw 寶馬 sony ericsson 索尼愛立信 nortel 北電網絡 siemens 西門子 motorola 摩托羅拉 benz 奔馳 riviera 香江花園 le leman lake villa 萊蒙湖別墅 yosemite villa 優山美地 star river 星河灣 forest hills 東山墅 park avenue 公園大道 palm springs 棕櫚泉 subway line 4 地鐵四號線 lido 麗都 2nd embassy area 第二使館區 xidawanglu 西大望路 residence 高尚住宅 education 國際學校 business 跨國企業 chaoyang park 朝陽公園 3rd embassy area 第三使館區 nestle 雀巢 abb 798 art zone 798 藝術區 international school of beijing 順義國際學校 western academy of beijing 京西國際學校 schneider electric 施耐 德電氣 greenland garden 嘉林花園 upper east side 陽光上東 canadian international school 加拿大 國際學校 to beijing capital international airport 北京首都國際機場方向 chateau regency 和喬麗晶 sanlitun village 三里屯 village page7 page6 beijing beijing demographicsdemographics 北京地區數據北京地區數據 why here? why now? the following charts show the compelling economic trends that have shaped the thinking behind indigo. 天時地利盡在掌握。以下圖表展示了頤堤港理念背後的經濟趨勢。 0 5 10 15 20 2003-2007 total population in beijing area 2003-2007 年北京地區人口總量 2003 14.56 14.93 15.38 15.81 18.35 16.33 20042005200620072011 million people 百萬人 total population in beijing area 北京地區總人口量 population in beijing area continued to grow substantially leading to a projected total population of 18.35 million in 2011. 北京地區人口一直保持大幅增長，預計2011年總人口將達到1835萬。 0 350 700 1050 1400 2003-2008 gdp in beijing area 2003-2008 年北京地區生產總值 2003 502.4 606 688.6 787 1396 1048.8 935.3 200420052006200720082011 rmb billion 人民幣十億元 gdp in beijing area 北京地區生產總值 beijing has experienced tremendous economic growth, with gdp rising from rmb502.4 billion in 2003 to rmb1,048.8 billion in 2008, representing a growth rate over 9% per annum. 北京的經濟增長迅猛，國內生產總值從2003年的5,024億元激增到2008年的 10,488億元，每年增幅均超過9%。 0 7,500 15,000 22,500 30,000 disposable income per capita 人均可支配收入 living expenditure 人均消費性支出 2003-2008 beijing disposable income & living expenditure 2003-2008 年北京人均可支配收入及消費性支出 2003 13,882.6 15,637.8 17,653 19,978 23,029 24,725 16,317.8 16,460 14,825 11,123.8 12,200.4 13,244.2 20042005200620072008 rmb 人民幣 over the last 5 years, beijingers disposable income has grown year on year. the growth rate per annum for disposable income per capita is over 10% from 2003 to 2007. 在過去的5年中，北京人均可支配收入穩步增長。2003年至2007年增長率每年 均超過10%。 0 500 1000 1500 2000 retail sales 社會消費品零售額 2003-2008 total retail sales in beijing area 2003-2008 年北京地區社會消費品零售總值 2003 191.7 197 290.3 337 1550 458.9 380.2 2004 20052006200720082011 rmb billion 人民幣十億元 beijings retail market is tightly linked to the citys economic growth. from 2004 to 2008, the total retail sales growth rate in beijing exceeded two digital per annum. 北京消費市場緊跟經濟增長步伐。從2004年到2008年間，北京零售業總銷售額 達到每年兩位數以上的增幅。 坐擁商坐擁商機，機，在這裡締造成功在這裡締造成功 viable consumer markets in mainland china 中國大陸蓬勃的消費市場 rmb billion 人民幣十億元 2008 most viable consumer markets in mainland china 2008 年中國大陸最蓬勃的消費市場 guangzhou 廣州 beijing 北京 shenzhen 深圳 chongqing 重慶 tianjin 天津 wuhan 武漢 nanjing 南京 chengdu 成都 hangzhou 杭州 shanghai 上海 0125250375500 458.9 453.7 314 225.2 206.4 200 185 165.2 162.2 155.8 at almost rmb460 billion, the beijing consumer market is the nations largest, making it the most appealing consumer market and attracting increased investment from both domestic and overseas markets. 高居全國之首的北京消費市場，規模近4,600億元。如此龐大的消費市場不斷吸? 引?海內外持續增長的投資。 where all business where all business succeedssucceeds chaoyang demographicschaoyang demographics 朝陽地區數據朝陽地區數據 disposable income per capita 人均可支配收入 living expenditure 人均消費性支出 rmb 人民幣 0 5,000 10,000 15,000 20,000 25,000 30,000 2004-2008 chaoyang district disposable income & living expenditure 2004-2008 年朝陽地區人均可支配收入及消費性支出 15,757 17,506 19,422 22,377 25,535 18,410 16,710 12,730 13,257 14,855 20042005200620072008 chaoyangs affluent population has seen their disposable income increase year on year with living expenses remaining fairly stable. 朝陽區人口生活相對富足，可支配收入逐年增長，生活開支較為穩定。 gdp in differenct districts in beijing 北京各行政區生產總值 2008 gdp performance in differenct districts in beijing 2008 年北京各行政區生產總值 haidian 海淀 chaoyang 朝陽 dongcheng 東城 xicheng 西城 xuanwu 宣武 chongwen 崇文 050100150200 14.7 28 74 175 137.2 190.6 rmb billion 人民幣十億元 in terms of gdp, chaoyang outperformed all other beijing districts in 2008. 朝陽區2008年國民生產總值超出北京其他行政區。 2.9 3 3.1 0 1 2 3 4 population in chaoyang district 朝陽地區總人口量 million people 百萬人 2006-2008 total population in chaoyang district 2006-2008 年朝陽地區人口總量 200620072008 with a total population of 3.1 million people in 2008, chaoyang is the most populous district in beijing. its social make-up is unique as it plays home to a large group of expatriates, businessmen and people in the arts. 2008年朝陽區人口達310萬，是北京人口密度最高的地區。由於大量外籍人士、 商務人士以及藝術家居住於此，構成了該區域獨特的社會結構。 gdp in chaoyang district 朝陽地區生產總值 2003-2008 gdp in chaoyang district 2003-2008 年朝陽地區生產總值 0 100 200 300 2003 95.1 111.9 125.3 144.9 169.7 214.4 20042005200620072008 rmb billion 人民幣十億元 the chaoyang economy has continued to blaze a trail with 12% growth per annum for the past 6 years. 在過去的6年中，朝陽區經濟一直保持 每年12%的強勁增長。 source: beijing statistic bureau, chaoyang statistic bureau, local statistic departments, jones lang lasalle 資料來源：北京統計局，朝陽統計局，各地統計局，仲量聯行 page11 page10 冬季花冬季花園，園，內外空間在這裡親密交匯內外空間在這裡親密交匯 indigo is unique among beijing retail developments in many ways, but the winter garden truly sets it apart. a wondrously airy interior space features an organically styled glass rooftop that floods the entire interior with natural light. this distinctive environment is evocative of a mediterranean hillside village and will be home to an array of fine restaurants as well as a large event area. the winter garden is a natural indoor extension of the 17-hectare park outside and is designed to be an innovative dining area where customers can enjoy an alfresco dining experience while staying comfortably inside. its 2,000sqm event area will be much sought after as a venue for a multitude of activities including fashion shows, car exhibitions, artistic performances and weekend markets. 冬季花園的獨特設計使頤堤港在北京零售項目中一枝獨秀。其充滿動感的玻 璃屋頂，讓自然光線傾灑而入，流淌至每一處角落。冬季花園以地中海山邊 小鎮為設計原型，將是一個匯聚世界美食、美酒以及時尚娛樂藝術演出的都 市匯。 冬季花園將17公頃的戶外公園延伸至室內。其創意餐飲區讓人們即使置身室 內仍能享受“戶外”的就餐樂趣。面積達2,000平方米的活動區域為舉辦各類 時裝展、車展、藝術表演及週末集市提供了靈活的多功能空間，是各類活動 的理想展示平台。 where the outside comes where the outside comes inside: the winter garden inside: the winter garden page13 page12 除提供豐富的室內休閒選擇之外，頤堤港更為北京帶來了一縷清新的自然氣息。 17公頃的開放式戶外公園，是一片充滿生機的綠色世界。無論是家庭休閒、體 育運動、藝術展覽、亦或浪漫的婚禮，都能在這個鮮活舒暢的空間找到一個理 想的舞台。這裡融合自然、建築與藝術於一身，令人置身其中流連忘返。 as well as offering a wealth of indoor entertainment options, indigo is quite literally a breath of fresh air for beijing. a 17-hectare park surrounds the complex creating a stunning natural backdrop that offers a wealth of outdoor pursuits. this spectacular expanse of natural beauty is the ideal space for family and sports activities, weddings, art events and exhibitions. an open space where landscape, architecture and art combine in perfect harmony charms and delights each visitor to the complex. family 家庭時光 relaxation 休閒娛樂 sports & activities 體育運動 art & events 藝術活動 outdoor events bring the whole family together in a healthy, natural environment. 舉家相聚於此，享受自然健康的美 好時光。 for teams or individuals, sport now has a natural, easy to reach new home. 為體育運動打造近在咫尺的自然境 地。 art doesnt have to be confined by four walls. now culture meets the people outdoors. 藝術不再是室內的專享，在大自然 中亦能觸手可及。 an oasis of calm, the park provides the perfect place to relax away from the strains of city life. 在恬靜清幽的都市綠洲中釋放壓力， 平衡身心。 戶外公園，消閒時光在這裡怡然信步 where leisure is a walk in the park where shopping will where shopping will never be the same never be the same 購物享 購物享受，受，在這裡嶄新昇華在這裡嶄新昇華 at indigo, the retail space is all about providing consumers variety of experience. each level has been painstakingly designed to provide the ideal ambience for top international brands to cater to the discerning shoppers every need. the shopping environment is enhanced by the indigo philosophy of providing innovative new retail experiences previously unavailable in beijing. there will also be an international supermarket and a 7-screen cinema. dining options are equally diverse with an array of fine restaurants and a large international food plaza offering a sumptuous variety of cuisines from around the world. 頤堤港零售區旨在為消費者提供多樣的全新體驗。匠心獨運的樓層設計，不僅 可以為世界知名零售商提供理想的展示平台，更能充分滿足消費者的需要。 頤堤港獨創新穎的理念，為北京打造出一片前所未有的時尚消費空間。這裡 擁有精品超市及設有7間放映廳的國際影院；眾多精緻餐館和大型國際美食廣 場，更帶來了世界各地的不同風味。 page15 page14 page17 page16 all plans and computer generated images are for reference only 所有設計及電腦圖像僅供參考 lg 地鐵層 一層 二層 三層 四層 l1 l2 l3 l4 retail floor plan 零售區樓層平面圖 lg floor plan 地鐵層平面圖 f&b 餐飲 supermarket 精品超市 retail 零售 lift 電梯 specialty supermarket 精品超市 home ware & accessories 家居用品及配件 international bookstore 國際書店 beauty & cosmetics 美容、化妝品 to subway line 14 通往地鐵十四號線 to office 通往辦公樓 n 北 modern lifestyle 現代生活 page19 page18 l1 floor plan 一層平面圖l2 floor plan 二層平面圖 stylish & elegant 時尚典雅 international fashion flagship stores 國際時尚品牌旗艦店 trendy fashion & accessories 潮流時裝及配飾 smart & trendy 休閒品位 lifestyle and smart-casual international fashion & accessories 國際生活、休閒品牌服裝及配飾 international up-market fine dining venues facing the winter garden 觀景國際高級創意餐飲區 specialty restaurants 特色餐廳 watch & jewellery 鐘表首飾 f&b 餐飲 retail 零售 lift 電梯 f&b 餐飲 retail 零售 lift 電梯 stylish & elegant 時尚典雅 y jiangtai road 將台路 to office 通往辦公樓 to hotel 通往酒店 jiuxianqiao road 酒仙橋路 winter garden 冬季花園 smart & trendy 休閒品位 lifestyle and smart-casual international fashion & accessories winter garden 冬季花園 n 北 n 北 page21 page20 l3 floor plan 三層平面圖l4 floor plan 四層平面圖 cinema 電影院 lift 電梯 f&b 餐飲 food plaza 美食廣場 retail 零售 lift 電梯 international food plaza 國際美食廣場 kids wear & toys 兒童服裝及玩具 entertainment hub 娛樂繽紛 7-house international cinema 擁有7個放映廳的國際影院 professional sportswear & accessories 專業運動服飾及配件 wedding corner 婚禮用品 n 北 e tt it h b international food plazaprofessional sportswear & accessories to hotel 通往酒店 winter garden 冬季花園 n 北 families & sports 家庭活力 page22 page23 page25 page24 at one indigo, the world does business with a splash of colour and a dash of style in modern, international grade a office facilities built to the highest standards. destined to become one of the most prestigious business addresses in beijing, the 24-storey office tower will offer a gross area of approximately 56,000sqm and a floor plate size of approximately 2,360sqm. the complex is surrounded on all sides by expansive views of the park, the river and the beijing skyline. with an international retail podium and lifestyle business hotel accommodation seamlessly connected, one indigo offers a truly integrated solution for the global business community. one indigo is one of the first developments in beijing to achieve platinum precertification for leed (leadership in energy & environmental design) by us green building council. 頤堤港一座擁有國際化高水準的國際甲級辦公設施，為商務生活增添無限新意及 時尚氣息。高24層的頤堤港一座將提供約5萬6千平方米的辦公面積，樓層面積達 2,360平方米。頤堤港一座擁有多角度廣闊視野，可以俯瞰戶外公園及水岸的美麗 風景，以及北京古今交融的獨特風貌。同時，項目內充滿時尚動感的零售區以及 休閒式商務酒店，為來自全球各地的商務用戶提供一體化的體驗。 頤堤港一座是北京少數獲得美國綠色建築協會制定的leed （能源與環境設計 先鋒） 認證體系鉑金級預認證的項目之一。 where your address is the statement 成功商業，在這裡彰顯實力 page27 page26 愜意商旅，在這裡舒展身心 where business travel is a pleasure 現代感十足的休閒式商務酒店高25層，擁有369間精心設計的客房。餐廳、 酒吧、商務和娛樂配套設施一應俱全。秉承專注於每一細節的宗旨，酒店將 滿足商務及休閒旅客的各種需求。 indigo is home to a 25-storey lifestyle business