MANAGEMENTCOMMUNICATION英文课件讲解.txt

management communication liu yan international business dep. think what is management communication? why do we study management communication? what can we learn from management communication? what is the relationship of management communication with other courses? how this course can help you you are speaking or writing to a new group of people. how can you enhance your credibility? how can you best persuade them? writing takes you a painfully long time. how can you write faster? powerpoint offers an overwhelming array of options for your slides. how can you get the most out of them? the thought of giving that presentation next week is making you nervous. what can you do to relax? people are not responding to your emails. how can you make them more effective? youve been assigned to a task force to develop a new corporate blog. how should you proceed? how this course can help you your boss seems to be returning just about everything you write to be rewritten. how can you organize your ideas better? how can you write more concisely? youre facilitating an important meeting or webconference next month. how should you prepare for it? how this course can help you case 1 mars climate orbiter,1999 the metric system the british system the u.s. system the international system notice do you know? england scotland wales great britain uk british isles case 2 disneyland disneyland disneyland disneyland disneyland disneyland 201221 屨 5 to the apple board of directors and the apple community: i have always said if there ever came a day when i could no longer meet my duties and expectations as apples ceo, i would be the first to let you know. unfortunately, that day has come. i hereby resign as ceo of apple. i would like to serve, if the board sees fit, as chairman of the board, director and apple employee. as far as my successor goes, i strongly recommend that we execute our succession plan and name tim cook as ceo of apple. i believe apples brightest and most innovative days are ahead of it. and i look forward to watching and contributing to its success in a new role. i have made some of the best friends of my life at apple, and i thank you all for the many years of being able to work alongside you. steve contents principles of effective management communication practice of effective management communication skills of effective management communication m. e. hattersley, l. mcjannet, management communication: principles and practice(3rd), china machine pressmcgraw- hill, 2008 (1) mary munter, guide to managerial comm., (6th) prentice hall, tsinghua univ. press2003 (2) k. o. locker, business and administrative comm(8th) china machine press, mcgraw- hill, 2009 (3), , 窬 2008 introduction schools of management communication managers and communication elements of communication communication and perception source: who are u as a communicator? qualities of effective communication trends in management communication schools of management communication behavioral schools rhetorical schools managers and communication planning ?趨 ? organizing ? ?乤 ? ? leading ? ? ? controlling ? ? managements four functions what do managers do all day outwardly,managers spend their time engaged in planning,organizing,leading and controlling. in fact,they spend most of their time interacting with others-both inside and outside the organization, about 2/3 to 3/4 of their time in verbal activity, being brief and lasting less nine minutes each time. the roles managers play (h. mintzbergs study) interpersonal roles-to host receptions, take clients to dinner,meet with business prospects and partners,form alliances,and conduct hiring,etc.- the richest source of information for managers. informational roles-to gather, analyze, store and disseminate many kinds of information. decisional roles-to be charged with responsibility of making decision under circumstances of high ambiguity and with inadequate information.the former two roles will help. interpersonal roles figurehead role-to perform ceremonial duties,deal with mails. leader role-formal authority, leadership style,personal charisma. liaison role-to establish and maintain contacts outside of the vertical chain of command. informational roles monitor-to scan the environment for information, talk with liaison contacts and subordinates,receive unsolicited information,most in verbal form such as gossip,hearsay. disseminator-to pass privileged information directly to subordinates. spokesperson-to send information to people outside of their organizations,often being asked to deal with news media,providing both factual and opinion-based responses,with both potential risks and reward. decisional roles entrepreneur-to seek to improve their business,adapt to changing market conditions,and react to opportunities and initiate change. crisis handler-involuntarily to react to deteriorating conditions. resource allocator-to decide who gets what,how much,when and why. negotiator-to negotiate over budget allocation,labor and collective bargaining agreements(boss and labors),and other formal dispute resolution. my research :golden triangle things cannot be done with absence of anyone of the three entrepreneur-who initiates and creates the business with a new idea,technology or product,and also the one who helps the organization survive out of crises or make change and reconstruct the organization. managers-professionals in management, carrying out the strategy made by entrepreneur. experts-specialists such as accountants, engineers, sales talents,lawyers, researchers or consultants. note: one of them may have more than one role of the above.some researchers combine entrepreneurs and leaders into managers or use them alternatively. four kinds of entrepreneurs (politicians) creative entre