英文版食品新品发布会计划书.doc

product launch of organic moon cakemake your mid-autumn festival healthier.mc companyaug.1st-2ndholiday inn city center guangzhou11catalogconference introduction3name3dates3venue3participation3statement mission3letter of invitation4experts4media reporters, suppliers, industry insiders4invitation cards5industry insiders, experts5media reporters, suppliers6conference area proposal7catering8food8beverage8conference schedule9budget plan11conference introductionname product launch of organic moon cakedates aug.1st -2nd, 2014venue holiday inn city center guangzhouparticipation dietitian: yang juan guest experts: natalie baer (us)/ yuan long pingstar: barbie hsuemployees: ceo/sales manager /technical manager / marketing directormedia reporter/supplier/ industry insidersstatement missionmc company was established in 2008. there are 200 people work for our company. we are devoted to study a new kind of moon cake for many years. this kind of moon cake, we called it organic moon cake which is different from other companies. we are aim to promote chinese peoples health.the aims of the events: launching a series of new organic moon cakes which can make people enjoy the festival by healthy and nature way. raise consumer awareness of organic food, and develop a new organic food consumer group.ingredients of organic moon cake: organic nut, organic rice, organic chicken with organic pommels, and so on. the safer ingredients make your family enjoy healthier, safer and more delicious festival. it will add warm and peaceful atmosphere for you and your family at the festival. our moon cake is the best choice of gifts for the mid autumn festival as well. all materials are cultivated in the non polluted land. the organic moon cake includes high nutrition, high quality, and safety, environmental protection that customers can rest assured to buy.letter of invitationexpertsdear sir/madam:mc company would like to extend to you an invitation to be our guest speaker at the workshop of organic food to be held at the orchid on aug. 1st - 2nd , 2014.as you know, the department is interested in prospects for chinese organic food. since you are familiar with the field, we know your views will be extremely interesting to us.you will receive further details later, but we would appreciate having your acceptance soon so we may complete our agenda. sincerely yours, name title media reporters, suppliers, industry insidersdear sir/madam: we hereby sincerely invite you to visit our product launch of organic moon cake at holiday inn city center guangzhou from aug.1st -2nd, 2014. were the manufacturers specialized in moon cake. our organic moon cake includes high nutrition, high quality, and safety, environmental protection that customers can rest assured to buy.it would be a great pleasure to meet you at the product launch. please refer to www.mc.org for further information of the product launch of organic moon cake.please confirm whether you would attend the press conference by faxing us the confirming note (see attached).contact persons: ge yong, zhang jing, li qian, song weitel: 82078904, 82029547, 82029548fax:nvitation cardsindustry insiders, expertsmedia reporters, suppliersconference area proposalholiday inn guangzhou city centertype: four-star hoteladdress：28 guangming road (guangming lu) ,guangdong, chinathe holiday inn city center guangzhou (guangzhou wenhua jiari jiudian) is located in the main commercial, shopping and entertainment district of the city, and a 30-minute drive from baiyun international airport. the hotel offers various rooms, suites and apartments. in addition to 24-hour room service, several restaurants and bars present diners with a host of culinary options which include chinese, western and japanese cuisines, dim sum and decent coffee. this guangzhou hotel also features seven conference halls accommodating between 12 and 360 guests. among them, yanqing hall, with its panelled pillars, is most appropriate for wedding ceremonies, fashion shows and banquets. there is also an exhibition hall designed for large meetings and exhibitions.n locationtraffic conditions: huan shi dong road, 0.5 km pazhou international exhibition centre, 12.23 km beijing road pedestrian street, 4.1 km away guangzhou new baiyun international airport, 35 km guangzhou railway station, 3.89 kmsurroundings: guangdong tv tower, friendship store, xindaxin storen meeting room informationname of meeting roomsize /m2max capacityconference room layoutreference price / dayquoted salessapphire595500人50030027635,840ballroom378350人350150606024023,040lotus11480人80503230486,400orchid8480人80703636605,200gallery6670人70503230483,840summer cloud6040人40302022303,680judas4135人35242018242,464n reasons1. the transportation is convenient that it facilitate participants to come to reduce our traffic budget.2. compare to the same style hotel, its price is lower, and service is better.3. it is located in the city centre, and surrounded by guangzhou famous shopping malls where is advantageous to the promotion activities.catering food lunchl 炖烧有机胖头鱼头l 炖烧有机猪手l 有机蘑菇炒有机猪里脊l 凉拌有机黄瓜l 水焯有机黄花菜干l 辣炒有机兔肉l 有机大黄米加豇豆粥l 有机蔬菜面 dinnerl 香脆有机虾 l 清炒有机荷兰豆l 清蒸有机扇贝l 蒸有机鸭蛋l 焖烧有机五花猪肉l 有机黑木耳凉拌l 有机大米焖饭 l 有机萝卜炖排骨 beveragel coke colal spritel marconet merlotl luzhou laojiaoconference schedule product launch of organic moon cakeorchid room, holiday inn city centre, guangzhou 9 am friday, aug. 1st, 2014agenda of 1st daycoffee available from 9 am - dress is smart casual.start timeactivitiesguests & details listduration(min)9:00warm up and introductions.guest expert15sales managerstartechnical manager9:15introduce the companyceo introduces the company history and prospects159:30new product launch.showcase the new products commercial advertising3010:00coffee1510:30new product launch.marketing director introducing new products and price quotes60booth was set up for the products.12:30organic lunchlunch at the restaurant.4514:00sales forecasts.ceo analysis the industry trend and showing market share of the product.12016:00coffee3016:30meeting review, questions, close.ceo summarizes the meeting.45the honored guests write the blessing of the product at the lantern.conference room, holiday inn city centre, guangzhou 9 am saturday, aug. 2,2014agenda of 2nd daycoffee available from 9 am - dress is smart casual.start timeactivitiesguests & details listduration(min)9:00warm up and introductions.guest experts:15natalie baer（us）yuan long ping 袁隆平9:15workshop of organic foodtheme of the seminar prospects for chinese organic food4510:00coffee1510:15workshop of organic foodtheme of the seminar prospects for chinese organic food6012:30organic lunchlunch at the restaurant.4514:00health lecture to peopledietitian: yang juan杨娟9015