iPhone开发加入苹果广告(iAd).ppt

integrating iads,by jesse collis melbourne cocoaheads, november 2010,about me,iad topics,iad framework overview integrating iads + demo iad technical caveats ecpm and ctr iad case study,iad framework,introduced in ios 4.0 for iphone coming to ipad in ios 4.2 (friday?) easy to implement will roll out worldwide soon,integrating iads,weak link iads,inside a uiviewcontroller.h,#import interface adsupportedviewcontroller : uiviewcontroller / ivars go here / property is optional property (nonatomic, retain) adbannerview *adview;,if youve weak linked the iad library, this wont cause problems,runtime check for iads,if (nsclassfromstring(“adbannerview“) / setup adview adview = adbannerview alloc initwithframe . ,implement adbannerviewdelegate,/ apple sent you an ad! display the adbannerview from here - (void)bannerviewdidloadad:(adbannerview *)banner; / someone has tapped on an ad ($) - (bool)bannerviewactionshouldbegin:(adbannerview *)banner willleaveapplication:(bool)willleave; / adbannerview has finished - (void)bannerviewactiondidfinish:(adbannerview *)banner; / *sigh* the most common message. hide the adbannerview - (void)bannerview:(adbannerview *)banner didfailtoreceiveadwitherror:(nserror *)error;,end result after you receive a test ad,enable iads in itc,demo jcadsupportednavcontroller,demo is available on github,/jessedc/jcadsupportednavcontroller updates planned for additional ad networks.,technical caveats 1,adbannerview is a black box adbannerview must be displayed in a uiviewcontroller subclass hide adbannerview when theres no ad sometimes test ads dont display, sometimes they do.,technical caveats 2,apple decides when to serve you ads apple doesnt care if you arent being served ads how you handle adbannerview via its delegate can determine the ads you get,adbannerviewdelegate documentation: “preventing ads displaying may alter the advertisements your application sees and reduce the revenue your application earns through iad.”,fill rate % and ctr %,fill rate percentage of total requests supplied with ads ctr = click through rate percentage of people who click on an add,ecpm,effective cost per 1000 (m) impressions includes clicks too?,image source: google adsese blog,iad supported since oct 21, 2010 11,000 upgrades to date 400 app launches per day,case study seoul city metro lite,user demographics,ios versions,79% = ios 4.0 19% = ios 3.1 2% = ios 3.2.x,iad performance,overall performance (since 21 october),rumoured world wide roll out test,why so rubbish?,my top 3 countries,where the iads are released,what else can you do?,integrate additional platforms; admob etc. sell apps for money wait patiently for apple,more info on iad,apple forums /community/iphone/integration/iad iad development guide /library/ios/#documentation/userexperience/conceptual/iad_guide/introduction/introduction.html /appstore/resources/iad/#prepare,thanks,sample code /jessedc/jcadsupportednavcontroller slides http:/www.slidesha