《外贸函电UNI》PPT课件.ppt

Business Correspondences 外贸英文函电 Unit 2 Establishing business relationsUnit 2 Establishing business relations ( (建立贸易关系建立贸易关系) ) Introduction I,II,III Words and expressions Language points Exercises 外 贸 函 电 Teaching objectives Upon completion of the chapter, you should: know the ways that an exporter can use to seek new customers. know how to write this kind of letter. grasp the important words and phrases learned. 外 贸 函 电 Introduction-IIntroduction-I Channels through which information can be Channels through which information can be obtained:obtained: Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) v Chamber of Commerce both at home and abroad v Banks v Trade directories of various countries and regions v Commercial Counselors Office v Exhibition and trade fairs Introduction-IIIntroduction-II Three points usually contained in letters aiming Three points usually contained in letters aiming at establishing business relations:at establishing business relations: Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) the source of information (See the sample letter) the intention of writing this letter a brief introduction of ones own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc. Sample letter Dear Sirs or Madams, We have obtained your name and address from the website: . We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you. 外 贸 函 电 To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present. If you are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service. 外 贸 函 电 Introduction-IIIIntroduction-III 外 贸 函 电 生产 v/n 生产商 产品 买方 卖方 顾客 客户 produce production producer product buyer seller customer client 用户 消费者 制造商 购买 销售 中间商 零售商 批发商 经销商 user consumer manufacturer buy/purchase sell/sale middleman retailer wholesaler dealer 外 贸 函 电 贸易 进口 出口 进口商 出口商 海关 关税 配额,限额 commerce, trade import export importer exporter Customs Customs duty quota Warming Up Suppose you are the salesperson of ABC company. You want to sell the following products to a childrens store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products. 外 贸 函 电 New Words & ExpressionsNew Words & Expressions in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照，与相符，遵守，满 足 enter into business relations 建立贸易关系 还可以用：set up open up establish business relations or build up business connections Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) New Words & ExpressionsNew Words & Expressions e.g. It is necessary for you to comply with our packing requirement. 你方必须满足我们的包装的要求。 We regret that we cannot comply with your request for advancing shipment to May. 很遗憾，我们不能满足你方将装货期提前 到5月份的要求。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) catalogue n. 目录 quotation n. 报价，报价单 pricelist n. 价目表 New Words & ExpressionsNew Words & Expressions 6. cooperation n. 合作，协作 cooperate v. 合作，协作 e.g. Lets cooperate with each other for our mutual benefits. 为了我们双方的利益，让我们合作吧。 I need your cooperation in this matter. 在这件事情上，我需要你的合作。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) intend v. 想要, 打算后常接动词不定式 e.g. They intend to place an order with you. 他们打算跟贵方订货。 We intend to extend our business activities. 我们打算扩大我们的业务范围。 New Words & ExpressionsNew Words & Expressions enquire v. 询问 e.g. We would like to enquire whether you can supply the following items. 我们想询问一下，贵公司能否提供下列商 品。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) enquire into 调查 e.g. The buyer claimed that the goods were damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了，但是 我们必须亲自调查这件事情。 New Words & ExpressionsNew Words & Expressions enquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here. 他们给我们发来了一封信，询问这里的市场 状况。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) enquire of sb. about sth. 询问某人某事 e.g. Mr. Smith enquired of the exporter about the quality of their goods. 史密斯先生询问出口商他们的产品质量如何 。 New Words & ExpressionsNew Words & Expressions Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) New Words & ExpressionsNew Words & Expressions deal in 从事，经营 =handle v. 经营 deal with 跟做生意 e.g. We have dealt in the export of washing machines for bout ten years. 我们从事洗衣机出口已经有很多年了。 We handle the import and export business of chemical products. 我们经营化工产品的进出口业务。 We wish to deal with you in this line. 我们希望在该行业与你们做生意。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Language points enclose put sth. in an envelope 随函附 寄 We are enclosing a sample for your reference. herewith adv. enclosed in this 随函附 上 外 贸 函 电 我们现随函附寄一个样品供你方参考。 Language points enclose They can be used in the following ways: enclose sth. Enclosed is/are sth. Enclosed please find 随函附寄产品说明书。(description) 外 贸 函 电 1.We are enclosing a product description. 2. Enclosed is our product description. 3. Enclosed please find a product description. New Words & ExpressionsNew Words & Expressions with a view to 着眼于，意为目的，考虑到 e.g. We avail ourselves of this opportunity to write this letter with a view to entering into business relations with you. 我们利用这个机会给你们写信，目的就是 想跟你们建立贸易关系。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) competitive adj. 竞争的，有竞争力的 e.g. If your prices are competitive, we would place an order with you. 如果你们的价格有竞争力，我们就跟你们订 货。 New Words & ExpressionsNew Words & Expressions 8. volume adj. 大量的 e.g. volume orders 大宗订单 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) New Words & ExpressionsNew Words & Expressions under separate cover By separate airmail 另函，用另外一封信 e.g. We have sent you under separate cover a range of pamphlets for your information. 我们另函给你们寄去了一系列的小册子供 你们了解情况。 take this opportunity to(后接动词原型)利用这个机 会做 还可以说take advantage of this opportunity or avail ourselves of this opportunity. e.g. We take this opportunity to express our great appreciation for your cooperation. 借此机会，对于您的合作，我们深表感谢。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) New Words & ExpressionsNew Words & Expressions airmail v. 用航空邮件邮寄 n. 航空邮件 e.g. Please sent us your latest catalogue by airmail. = Please airmail us your latest catalogue. 请用航空邮件给我们寄来你们最新的目 录。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Item refer to a particular product 单个商品,标 号商品 We have seen your goods and are quite interested in your item No. TK-103. 我们看了贵方的商品,对标号为TK-103的商品 特别感兴趣。 New Words & ExpressionsNew Words & Expressions Item refers to an individual unit in a group of products. Goods refer to a group of products. Item No. TK-101 Item No. TK-102 Item No. TK-103 Item No. TK-104 New Words & ExpressionsNew Words & Expressions New Words & Expressions New Words & Expressions prospective adj. 潜在的 可能的 预期的 prospective buyers 可能的买主 prospective business partners 可能的贸易伙伴 trading partner 贸易伙伴 or business partner Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Language points give sb. a general idea of 这个样品是为了让你大概了解我们产品的 质量。 This sample is meant to give you a general idea of the quality of our products. 这个产品说明书将使你大概了解我们最新 的产品。 This product description will give you a general idea about our latest product. 外 贸 函 电 Language points covering about 关于 Translate the following sentence: 请寄给我们关于你方新产品的小册子。 外 贸 函 电 Please send us a brochure covering your new products. Language points be in the market for want to buy 外 贸 函 电 1.我们生产各式各样的皮鞋,因此我们想要购买牛 皮。 We produce all kinds of leather shoes, so we are in the market for cow hide. 2.我们的一个顾客想购买你方的新产品。 One of our customers is in the market for your new products. Language points take this opportunity 我想借此机会对你为我公司所做的一切表 示感谢。 I would like to take the opportunity to thank you for all that you have done for our company. 我们借此机会介绍我们的新产品。 We take this opportunity to introduce our new products. 外 贸 函 电 Language points approach We approached the Ministry of Commerce and they told us that you are able to supply 1000 metric tons of apples at a time. 我们与商务部联系,他们告述我们你们能一次性提 供1000公吨苹果。 我们定期与客户联系,看他们是否有新的要求 . We approach our clients regularly to see if they have any new request. 外 贸 函 电 Language points be in the hope of 为了能找到客户,我给这页上所有的公司都 打了电话。 I called all the companies on this page in the hope of finding a customer. 我给您发电子邮件是希望能与您建立业务 关系。 I am e-mailing you in the hope of establishing business relations with you. 外 贸 函 电 The introduction The year your company was established Your companys location If you are a member of a group company What products/services you offer Any Foreign investment that you may have 外 贸 函 电 What we do Product range/services offered Machinery and technology used Production experience Number of staff How orders are handled Share significant achievements that would be meaningful to buyers 外 贸 函 电 QA/QC Quality certifications (such as ISO) allow for an increased level of trust and mentioning them in your company introduction can only benefit you. Additionally, adding your monthly output volume, countries/regions serviced and any major clients that you have will also build credibility with buyers. 外 贸 函 电 The closing Many companies use the final paragraph of their company introductions to state their corporate values and invite buyers to contact them. Detailed please see the sample introduction in the textbook. 外 贸 函 电 Summary Contents of a letter of establishing relations Important parts in a letter of establishing business relations source of information and the intention of writing the letter Introduction of the company and products Closing part Language points: be in the market for take the opportunity approach enclose item covering In the hope of 外 贸 函 电 Exercise Exercise Dear Sirs, We _from the Chase Bank(大通银行) that you are one of the leading importers of tools and instruments in your area. We take the_ of writing this letter to you to_ our wishes to business connections with you. Our company in the export of tools and instruments for many years. To give you a general of our products, we have sent you our catalogue _separate cover. We shall you with further information on your specific_. We are looking forward to your early_. Yours faithfully, Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Exercise Exercise Dear Sirs, We have learnt from the Chase Bank(大通银行) that you are one of the leading importers of tools and instruments in your area. We take the liberty of writing this letter to you to express our wishes to enter into business connections with you. Our company has specialized in the export of tools and instruments for many years. To give you a general idea of our products, we have sent you our catalogue under separate cover. We shall provide you with further information on your specific inquiry. We are looking forward to your early reply. Yours faithfully, Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Exercise Exercise 1. We are glad to inform you that the articles you require fall within the scope of our business activities . 2. We specialize in the export of textiles and are willing to establish business relations with you. 3. In compliance with your letter of 12, we have sent you under separate cover our catalogue and quotation. 4. In order to give you a general idea of our products, we enclose a pamphlet. 5. If your prices are competitive, we will place volume orders on you. Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Exercise Exercise 1. 我们愿意在平等互利的基础上与你们做生意。 2. 贵方来信收悉，得知你们愿意与我公司建立贸 易关系，我们非常高兴。 3. 我们得知贵公司是当地最大的电器产品进口商 之一。 4. 希望能够尽快收到你们的答复。 5. 在收到你方具体询价时，我们会立即寄上我 们的样品和报价单。 Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Exercise Exercise Dear Sirs, We owe your name and address to Mr. Green . We take the liberty of writing this letter with a view to building up trade connections with you. We have dealt in the export of cotton cloth for many years. Our products are of superior quality and are popular with our customers from various parts of the world. In order to give you a general idea of our product, we have enclosed a catalogue. Further information will be available on your request. We are awaiting your prompt reply. Yours faithfully. Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) ) Assignments 1. Write a letter of establishing business relations with the following in