湖南省茶陵县高中英语Unit1AdvertisiWelcometotheunit教案牛津译林版.docx

Unit 1 AdvertisingWelcome to the unit Teaching Aims:u To make students aware of the role of advertising in our daily lifeu To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them u To discuss the last three questions to improve their speaking ability Teaching Key & Teaching Difficulties:u To help students understand the role of adsu The usages of some key words.Teaching Procedure: Step One: Leading-inT: (Greeting the class as usual) Now we will talk about advertising. Then by the way:1) Do you like reading or watching advertisements?2) What kind of ads do you like best? And why?3) Where can you find advertisements?(T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.) Ss: (Encourage them to express themselves) Step Two: Speaking T: Thats good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are six pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions:1) What can you see in the picture?2) What can you read on it?3) What does it persuade us to do or what does it try to tell us?Ss: (Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think about the above questions)T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the six pictures again. Later on put each of them in the correct group.To sell a product or serviceEducate about peopleOxlin Airlines (1)Shine Shampoo (4)Earth Day (2)Anti-drugs (3) T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion.Step Three: Discussion T: So, now look at the three questions and discuss them in groups of four.1. Which advertisements make you want to buy a product or service? Why? 2. Which advertisements make you think about social problems? Why?3. Do you believe that advertisements tell the complete truth? Why or why not? Ss: (T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life. Step Four: Homework1. Ask students to read the passage in Part B on Page 95 in Workbook as their homework. Teachers can check the answers in